As an affiliate, your content tells your audience what products exist, features to consider and much more. This ideally creates interest in a product.
At the end of the day, you want to convert interest into commission. This happens with the help of a Call To Action (or short ‘CTA’) button, such as ‘Buy now!’.
The truth is – your reader does not really care about your button. An arbitrary message, an unfortunate placement and other characteristics can easily make your button look like cheap advertisement than thoughtful product recommendation.
The Call To Action button effectiveness is measured by the Click Through Rate (‘CTR’). CTR measures how many of your viewers click on your affiliate link. If ten people viewed your article and two click your Call To Action button, your CTR would be 20% (=2 clicks /10 views).
Especially for niche products, where your audience is limited in size, there is a ceiling for the maximum number of views you can expect for your content. In that case, increasing your revenue is easier by increasing your Click Through Rate then by increasing views.
Your reader wants to be engaged – intellectually, visually AND verbally. Meaning, your commission is not only depending on your content and the overall appeal of your site. It also depends on your verbal cues, meaning the text you choose to captivate your audience.
In this session, we will focus on options for verbal cues and how to choose the best call to action button.
THEORY – What is the best Call To Action for Amazon affiliates?
A good Call To Action captivates your audience and converts interest into commission.
‘Buy Now’ is the (gold) standard for Amazon affiliates. It’s concise, it’s clear, it’s our default. Not surprisingly, it’s by far the most common choice for a CTR button. Almost two out of three Amazon affiliates choose to stick with the standard.
The advantage is a clear message to your audience. If I click this button, I can buy the item.
While ‘Buy Now” is the most common choice, there are viable alternatives for CTA buttons. You should consider other options as we can see a noticeable difference for Click Through Rates for different Call To Action buttons.
The two common modifications are
A) in length, instead of ‘Buy Now’ you can say ‘ Buy now on Amazon’, and
B) in intent, instead of ‘Buy’ we can take a step back and say ‘Check’ or ‘View’.
What we see in the results, is that our standard “Buy Now” only ranks somewhere in midfield. The median Click Through Rate of 7% is only half of our CTR study champion, ‘Check Price’, at 13%. This indicates that you can increase the Click Through Rate by optimizing your Call To Action.
Does this mean, you should only choose ‘Check Price’ as Call To Action for all of your product comparison tables? The answer is – it depends, which brings us to our next section.
PRACTICE – What CTA button should I choose?
In short: Choose a Call To Action that leverages best practices and is tailored to your content.
In practice, there are more dimensions to the button itself. Through our study, we identified that something simple, less aggressive like ‘Check Price’ is working really well. But would that work for you?
Let’s look at the rationale why one button might be working better than others and how you can apply these insights to your CTA.
The highest Click Through Rates are observed for buttons that fit in to the holistic experience for the respective stakeholder of a website. What works best for YOU is depended on what we call the Call To Action framework for affiliates.
Let’s work through one example – Clara Clarinet, is a music expert and affiliate for music instruments.
Context: Clara’s articles are in-depth and well-researched. Her CTA can focus on ‘check prices’ or ‘buy now’, rather than something unrelated to the actual sale.
Product: Music instruments are expensive & prices vary greatly. Price is a major buying decision criterion for her audience.
Customer: Her audience are self-thought musicians who are looking for a good deal. Her CTA should be tailored around the key decision criteria for her customers, which is price.
Competition: For most of her pieces, Clara ranks high in search engines, in her niche are only few players. Since Clara is a leader, she can give customers space with a less aggressive CTA like ‘check prices’ rather than ‘buy now’.
Therefore: ‘Check Prices’ would be a great Call to Action for Clara.
In contrast, let’s say you affiliate product comparisons focus on ‘convenience at home’ and you write concise articles on topics that address somewhat urgent needs, like ‘best mosquito nets’ or ‘best spatula for cakes’.
Your customer main objective is to resolve his or her pain point with the help of your product recommendation and you are active in a highly competitive market. In this case, your Call To Action needs to be on point. In this scenario, a ‘Buy Now’ might work better.
This means, while some Call To Action buttons work better than other’s on an aggregate, for your specific audience, article, or even within your product comparison table, what is the best button can be very different.
TABLE LABS – How to create your Call To Action buttons and track its success?
The most effective way to test what CTA works best for you is an A/B test. You can do a simple A/B test with TableLabs.
Simply choose a different CTA for two tables. When you create a new product comparison table with TableLabs, you can edit the Call To Action for your table, either for all buttons or just a few selected.
An effective way of remembering which CTA you used in a chart is to add the butoon at the end of you chart name, e.g. ‘Best mosquito net_buy now’ and ‘Best mosquito spray_check price’.
After logging into your account, you can track your Click Through Rates in your Chart dashboard. After a certain time period, like one month, compare the Click Through Rates. If one is higher than the other, you know which CTA seem to work better for your content.
To test your CTA, choose articles that are similar in content & expected views. For instance, if you have two articles, one on the ‘best mosquito net’ and another on the ‘best mosquito spray’.
BASICS – The importance of understanding you funnel
In order to setup your business for success, it’s important to understand how your customer flows through your sales process.
A good framework to assess your strategy is the affiliate marketing funnel. Lower than expected commission can have a variety of reasons.
For instance, let’s say your content is absolutely perfect, drives traffic to the website, but your Amazon product comparison table sees only few clicks. Here, low commission are caused by a customer problem (converting views into clicks), rather than a lead problem (getting views), and you would benefit from re-thinking your Call To Action strategy.
Or consider a second example – Your conversion rates from views to click (also called Click through Rate) is extremely high. This indicates that your content is addressing your viewers need very well. To increase your commissions, you should focus on getting more people on your website, as you have a lead rather than a customer problem.
What these two examples demonstrate are two things:
If you can narrow down where a problem originates, you can take targeted action.
Narrowing down a problem requires that you track and analyze your affiliate marketing funnel.
Let’s start with understanding the different funnel stages and how they affect your affiliate business.
THEORY – Your affiliate marketing funnel
The affiliate marketing funnel has four stages: First, there is a market, an internet user that has a specific need or just wants to know more about a product. Secondly, content that addresses the interest, converts that market participant to a ‘lead’, bringing him or her to your website. If reading your content drives the viewer to an engagement, a click on your Amazon product comparison table, now the lead has converted to a customer, as your lead followed your recommendation. In the fourth & final stage, clicks can turn into buys, customers are now at your recommended endpoint (like Amazon) and can purchase the product.
Your affiliate marketing funnel is the answer to low commissions and actions you can take.
What are the top four reasons why your affiliate commissions are too low?
… interested in your content choose a different side (e.g. search keyword is too competitive).
… views your website, but decides to leave (e.g. content is not addressing the readers need properly).
… views your website, but does not click (e.g. low Click Through Rate due to less engaging Call To Action).
… follows your affiliate link, but does not buy (e.g. low Earnings Per Click due to disconnect between content and affiliate product).
Let’s take a deeper look at the corresponding marketing actions.
Important to recognize is that not all sales stages are created equal, as your customer influence is different by stage.
Affiliates can directly influence primarily stages two (Leads), e.g. through their content & three (Customers), e.g. through engaging Call To Action buttons on your product comparison chart.
The first stage, market, it is difficult for you to drive demand for a product. As an example, the number of people searching for the best mosquito net is unlikely to change and can be viewed as fixed.
In the same way, affiliates have little to no authority over the fourth stage, Commission. After guiding your customer to your affiliate program, your partner (e.g. Amazon) controls the user experience and checkout process. If your customers don’t follow through with their purchase, because of technical or any other difficulties, there is little one affiliate can do.
Now – that doesn’t mean that affiliates can take action across all phases. As a former US president famously said, ‘Yes, you can!’.
PRACTICE – Tracking you affiliate marketing funnel and taking data driven decisions
Each stop in the affiliate funnel is a juncture at which your customers can decide if they want to follow along (progress from view to click to commission) or drop out (e.g. view your product compare chart but not click; click but not buy).
To receive a commission, the consumers’ needs to buy the product – views & clicks itself don’t generate revenue. So ideally, ALL of your visitors end up successfully transacting on our recommendations.
But in reality, we don’t see all of our customers following through the way. It’s not even most customers but rather some or few. And this affects an affiliates revenue by a lot.
It’s best to think of your marketing funnel, quite literally, as a leaking virtual funnel, between the market and your wallet. On the bright side, the market continues shoveling money in (= someone searching for recommendations to buy products). The bad thing is, that through the holes in your pipeline (such as visitors not clicking or not buying), money leaks from the pipeline and does not flow into your wallet.
That brings us to the key question – how do I track my affiliate marketing funnel and identify leakage?
Let’s look at an inbound marketing example:
The classic inbound marketing strategy for affiliates is content marketing. Imagine you write a well-researched blog post about the best mosquito net, aiming to drive organic (=unpaid) traffic to your website. Those visitors then hopefully turn into customers and eventually commission.
The tracking starts in the first stage, market, analyzing relevant searches.
For mosquito nets, we want to know how many people are, for instance on google, searching for the keyword ‘best mosquito net’. Also, we want to know how competitive the keyword is (meaning if other websites are also offering similar keywords and articles on mosquito nets). Ideally the number of searches is high and the competition low. Finding that disparity might be rare, but those keywords are gold nuggets.
Low search volumes and competitive keywords limit your ability to generate views. If your commission are too low, you should explore moving to related keywords. For example, instead of ‘mosquito net’, evaluate keywords like ‘insect mesh’ or ‘pest web’.
After searching for mosquito nets, someone finding your webpage reached the second stage, lead.
Our viewer is now on your website, reading through your article. Obviously, more views are for your affiliate links and product comparison table are always better. Putting your number of views in relationship with how many times the keyword has been searched for, is a good way of assessing your SEO competitiveness.
In third affiliate marketing stage, a lead that clicks on your affiliate link.
It’s important to emphasize, that you should track views and clicks separately, otherwise you are missing out on key insights. The ratio clicks over views is referred to as Click Through Rate, which shows you how well your content is converting interest (a view) into action (a click).
A low Click Through Rate indicates that there is a disconnect between the viewers intent and your content. In this case, working through your Call To Action will be essential to derive which modifications might yield a better outcome.
Lastly, in stage four, the commission (and money) stage, your viewer exited your website by clicking on your referral link and is landing on your affiliate partner like Amazon.
From this stage, your affiliate partner controls the further journey of your customer.
If you see low commission despite high clicks on your Amazon product compare table, this means that your customer did not went through with the purchase. One reason could be a disconnect between your recommendation and the information on the affiliate page, e.g. different price points, ratings or product details. Best practice here is to use the affiliate API, rather than manually inputting information in your product comparison tables.
TABLELABS – Take control over your affiliate marketing funnel
Because marketing concepts are often vague, we wanted to enable affiliates to take data driven decisions.
Key to track your affiliate marketing success is the TableLabs Chart Dashboard. It shows your views, clicks & Click through Rate for your Amazon product comparison table.
How to assess your SEO competitiveness with TableLabs?
In the first affiliate marketing funnel stage, use the number of views you received per chart and compare that to the expected searches (e.g. on Google). The number of views for each chart is displayed in the TableLabs Chart Dashboard. To get the number of searches, you can use a keyword analyzer. The ratio views over searches, shows your market share for the respective keyword. For instance, if you have 20 views and the keyword is searched 1000 times, your market share is 2%. (= 20 / 1000).
Not only does this assess past performance, but it also can be applied to evaluate your opportunities for future tables. If you consistently hit a 2% market share, you could estimate the views you could receive for similar keywords.
How many views should a product comparison table have?
In addition to benchmarking your views to searches, comparing the view of your own product comparison tables can help determine which tables might be over- or underperforming. Most of our affiliates offer similar products in one specific niche. Since your search rank might be comparable for similar tables, big differences in product comparison chart views indicate a marketing issue.
Benchmarking your own tables also helps you to test the influence from other marketing campaigns. Comparing the views of one table that you actively influenced, for example you bought keyword ads or mentioned the article in a newsletter or on social media, against a control group (= tables for similar keywords with organic traffic only), shows you the impact of such a campaign.
What is my Click Through Rate and why does it matter?
You should pay attention how the Click Through Rate compares across your Amazon product comparison tables. A lower rate, can indicate, that the content of that particular page is of lower quality or that your Call To Action is less engaging. Along with views, your TableLabs dashboard shows you the number of clicks your generated on each table and the corresponding Click Through Rate.
A great Click through Rate is 20% or higher – that’s what the top 25% charts achieve with TableLabs. The median table likely be far lower than that, at 11%. Note that depending on your content, the rate could be higher (e.g. affordable, urgent-need items).
What my commission tell me about my views and clicks?
To assess the leakage between your affiliate clicks and actual purchases, it’s important to tie back your clicks from your product comparison tables, to your commissions. Your TableLabs chart dashboard has a column EPC (‘Earnings per click’), which you can edit. The Amazon associates earnings report has a commission summary, listing your clicks and earnings. The ratio earnings over clicks yields your EPC. Entering your EPC into your TableLabs dashboard gives you an indication of how much commission you earn with which table. If you market diverse product categories or just want to be more accurate, setup different tracking id’s for different tables. Especially if the product is in a different price or commission rate category, you might prefer a more granular EPC.
A simple way to forecast your commission is the product of the number of the overall keyword searches, your market share, your Click Through Rate and your Earnings Per Click of your Amazon product comparison table.
Imagine you write an article on the ‘best mosquito spray’, which has 20,000 searches. Assume you can hold your 2% market share that you have for ‘best mosquito net’, which would yield 400 views (= 20,000 * 2%). If your average Click Through Rate is 10%, the article likely gets around 40 clicks (= 400 * 10%). If your Earnings per Click is $2, you can estimate to earn $80 (= 40 * $2) with your article on mosquito sprays.
When Amazon Affiliate think about their SEO, it’s crucial to understand how a post will rank in Google.
A good ranking will drive more organic traffic, meaning more potential customers to your website.
Your placement on search engines will have a significant impact on your commissions earned.
Let’s take a look.
Here is the Click Through Rate (“CTR”) for keywords where TableLabs is currently ranking.
The CTR trendline, the dotted black line, looks like a skateboard halfpipe.
The CTR line converges rapidly to zero, dropping significantly the lower the Google rank.
In fact, for our 468 keywords not ranking in the top 10, for only five the CTR is not zero. That means, for 463 or 99% of our non-top ten ranking keywords, we get ZERO clicks.
Our top keyword has a 38% CTR, whereas a keyword like “amazontables” (7th position), the CTR is only 2.3%.
This means, for the same number of impressions, our top keyword gets 17 times (!) as many clicks.
For Amazon Affiliates, every click is a potential customer.
Theoretically, moving “amazontables” from 7th to 1st position, would multiply the commissions seventeen times.
Let that sink in for a second.
If you think about your return on investment, the breakeven here would be 17 posts in 7th position or one post in first place.
Google ranking is all about quality.
That is why we asked Affiliate Marketing experts on how to rank in Google.
Here are their best actions for Amazon Affiliate Search Engine Optimization (“SEO”).
Don’t focus on the lowest, but low volume keywords
For some keywords, it will be easier to rank in Google.
Some keywords are more competitive than others.
For example, “insurance” is one of the most competitive terms.
On the contrary, “TableLabs is the best Amazon Affiliate tool to create Product Comparison Tables” is arguably less competitive. Actually it’s not competitive at all and you would likely rank very quickly in a prime position.
However, no one ever searches for this specific term, a high ranking would yield a high CTR on extremely low volume.
While we want a minimum search volume, we want to avoid competition.
Finding the right balance between low competition but attractive search volume is the key to success.
“We struggled to build an audience until we focused on low-volume keywords. By focusing on less competitive keywords, we could compete against the biggest media sites as they don’t bother going after the low search volume keywords. It also allowed us to provide more personalized content to our audience, which converts very well.”
In general, the more words your keyword consistent of, the less competition there is.
Keywords containing more than three words, like “Amazon comparison Table”, are called Long-tail keywords.
Long tail keywords often fall into the sweet spot between not being competitive while still providing decent traffic.
“Even today many marketers want to go for the short-tail keywords that they use frequently, but you need to put yourself in the shoes (or rather, the search engine) of your users. Aim for those longer-tail keywords in individual blog posts, then build a comprehensive guide that links to all of them to really boost your traffic results.”
Long tail keywords with limited search volume are generally not addressed by established bloggers and sites with high DAs. This gives you an early and easy chance to post a quality article on the topic and immediately rank. Yes, the search volume may only be 20 searches per month, but if you publish enough of these posts, you’ll start to build a respectable and sustainable traffic source. From there, as your DA continues to climb, you can start tackling more competitive keywords.”
Before even starting to write an article, Amazon Affiliates pick a keyword.
Your Google rank and for which search results your post appears, depends on the picked keyword.
Note that the ranking itself, is only half of the affiliate commission equation.
A higher ranking lands you more leads. But the quality of leads will be different depending on the keyword.
Your lead quality will influence the conversion from website visitor to commission, a crucial factor for your total commission earned.
Hence, you want to rank high for keywords with high quality leads.
Introducing – intent based keywords.
Let’s take a look an example:
“There’s a big difference between a searcher plunking into Google, “XYZ login page” and “XYZ cost”. The login page, they’re likely already a buyer and can’t seem to find the login page (or have it saved in their browser), whereas with the cost inquiry, they’re looking for buying advice. They’re ready (or thinking about) making a purchase, and they want to know how much it costs before grabbing their credit card.”
If your Amazon Affiliate content ranks for keywords with clear buyer intent, you are more likely to earn a commission from your leads.
“When I first started, I focused more on informational keywords, and those articles I wrote never made me any money. I started to make money money with my affiliate site when I started. going after transactional keywords like reviews, and lists posts. Since then, I have seen a huge spike in revenue without much increase in traffic to my site.”
Be aware – Important to recognize is that you still have to answer the searchers intent in your post.
If you’re ranking for a great intent-based keyword, but your article lacks informative information, the results will be disappointing.
People do searches to discover product details or functionalities that will answer their question.
The information provided should correspond to the search intent of your target audience.
After settling on an attractive keyword, it’s time to do keyword SEO.
When writing commercial content, Amazon Affiliates often choose generic keywords like best ABC and then trying to repeat the term as often as possible.
However – especially for writing informational content, that same strategy would lead to a poor user experience.
If I want to educate myself on a particular topic, I don’t want to read the term over & over again. Your reader will have the impression that your content is of low quality.
This will lead to low engagement and time spend on your page, which will hurt your ranking. More on that later.
For now, let’s focus on best practices how to optimize your content once you picked a keyword.
Since the keywords you choose determine how users find your site, leverage key terms and phrases.
Placement and frequency will influence Google’s view on how relevant your content is for a particular search.
The earlier and more frequent a term is used, the more relevant Google will rate your article for that keyword.
“The foremost step to get views and build sustainable traffic is by making sure your keyword is at the beginning of your title tag, a method called frontloading. Google emphasizes keywords that appear early in your title tag and less attention to those that arise later. Secondly, make your content have at least 1800 words as longer content results in higher rankings. Finally, add the keyword a couple of times on your page to insist on Google that the page is about a particular query.”
Amazon Affiliate SEO starts at making sure your article is clustered around your target keyword.
The more relevant your article is, the higher the ranking.
Google featured snippets: Stealing Position Zero
The first rank in Google is not what is always shown on top of a user search.
Since a few years, Google has started to show snippets first.
Snippets are short text boxes or tables that are relevant to the user query.
Since the boxes are placed ABOVE the search results, it’s even placed before the top ranking article.
Hence the action, steal position zero.
“One thing that I like doing and optimizing is trying to get as many featured snippets for my articles. You don’t have to do too much extra work to achieve it, since it’s mainly guesswork. And the results of getting it are insane.”
There are three types of featured snippets: A paragraph, a list and a table.
These snippets are only shown to selected queries, like questions. To understand what snippet might be relevant for your keyword, you can check the Google “people also ask” box.
“Unlike most review articles found on Google which is low on usable information and content, I write long form articles that are around 4000-5000 words and include demos, FAQs etc. The objective is to get into the featured snippet of Google and when the article is full of information and has lists, Q&As etc. you can easily get into the featured snippet.”
Dilip Kumar, Affiliate Marketer & Foudner of DKSpeaks
Let me tell you why featured snippets are such a big opportunity for Amazon Affiliates SEO.
Most sites have a low domain ranking, making it difficult to land in one of the top spots.
However, just to land in the top ten, is far easier, a bit of SEO and a good article often suffice.
Roughly speaking, once you rank in Google in the top ten, you can be a featured snippet.
Yes, that is right. Our article in 7th position can steal position zero, allowing us to get substantially more traffic.
Traffic from a higher ranking that otherwise would be extremely unlikely to achieve.
Update underperforming content
Now that you learned a bit about optimizing keywords, it’s time to be active on your articles.
Best practices to rank in Google do not only apply to future post.
Quite the opposite. Your existing articles, that already rank, have a much shorter feedback cycle. Content changes are reflected in search engine rankings quicker.
While some of the updates might be more structural and applied across all articles, here is what you can do on an individual basis.
Most of you will have a library of articles on your website. Some less successful than others.
Start by identifying which articles have untapped SEO potential.
“We’ll look for pages that have a high bounce rate and see how we can make them more appealing to readers. This might mean adding more (or more interesting) images, breaking up walls of text with spaces to make the page more scan-able, or using simple formatting elements like boxes and highlights to give the page some visual appeal. We also look for pages that are positioned high in search engines but see relatively few clicks, and we give them new titles and meta descriptions to make them more interesting to potential visitors. In some cases, this helps us increase traffic by more than 20% in less than three months.”
Chris Zacher, a Content Marketing Specialist at Intergrowth
Revamping posts should be a routine task to squeeze every drip of traffic juice out of your content lemons.
Having a set of tracking metrics available, helps you to monitor the performance of your content.
The tracking dashboard allows you to observe views and clicks of each of your Amazon product comparison table.
This makes it easy to spot the low conversion posts. Underperforming posts that volunteer for an update.
Along updating your content for conversion, time plays an important role for your Google rank as well.
Search engines want to display up to date content.
Most blog post show the publishing date by default.
An older date does not only scare Google – but may also scare your visitors.
Who wants to read a best practice guide from 2003.
Make sure that you periodically, at least once a year, to update your content. Even if it’s still relevant, simply re-publish the same post.
One more piece of advice for older websites: Google takes your whole website into consideration when determining your domain ranking.
Therefore, not only focus on your new, shiny guides, but also find a solution for your remains.
“If your business has been around for a while, or even if you’ve had a stop-and-go relationship with your blog – even if you are putting out solid stuff now – you may not even realize that earlier, poor quality content is affecting your overall ranking. So you’ll need to do an audit. Once you find some of the culprits you have a few options; delete the content, improve the content, or “noindex” the post so Google doesn’t factor it in.”
Updating, republishing and format standardizing helps you to sustainably rank in Google.
Increase time spend on page
If you think about how Google would assess which websites are better than others: What would you consider?
Let’s look at a metaphor.
Put yourself in the shoes of a restaurant critique. You’re passing a number of spots.
In the first restaurant, you see people sticking their heads in & leaving immediately. In the second restaurant, there is an extremely long line, and even more people try to get in.
Based on that, you would probably assume that the second restaurant has better food. You might only settle for the first restaurant if you are in desperate need of a bite.
In the same way, Google assesses websites by looking at average time spend on a webpage.
Since there are too many website for them to try out, they rate website based on traceable metrics that approximate quality.
Therefore, if you want to rank in Google, make your customers stay.
User will stick around if the content delivers answers to their search query. Vice versa, user are trained to exit popups and low quality sites quickly.
When you think about Amazon Affiliate SEO, most people just think about keywords. There is more to it.
Given that it’s very easy to track, the time spend on page will have an effect on how your article will rank in Google.
There are obvious blockers to time spend on your page. Bulky advertisements, non-catchy intros and overall discomfort with the website appearance come to mind.
To leave you with one piece of actionable advice: Mobile traffic is on the rise. As Amazon Affiliates are used to write long form content, the user experience on mobile is sub optimal.
To enable your visitor to jump to the part of the article that is relevant to them, make sure you give them a clear intro and a table of content.
“I added a Table of Contents to the top of each article. On desktop, I always had one in a sidebar, but this was disabled on mobile for the longest time (because of my site template) so adding it as a separate widget was successful.”
Speaking about busy restaurants. While a long line is an approximation for quality, it is not a great sign for user experience.
When deciding which articles should rank in Google, the page load time is another important metric.
After all – who enjoys waiting in line. Similarly, don’t let your user wait to see your content.
Along regular SEO, make sure that your webpage loads quickly. The larger your website, the longer the wait.
What usually bulks up websites are images. While images are a great addition to any content, make sure that the image is compressed and as slim as possible.
“Extensive load times and absurdly long pages negatively impact a website, not only because those who reach it will feel annoyed and leave but also because it actually prevents Google from promoting it. Thus, the one thing I do to fight this and that has given me great results is using one of the best web hosting plans and always optimizing the images I use (reducing their size whenever possible, trying to only use JPEG, etc.)”
Along images, extensive web scripts and hosting can also cause longer load times.
“Site speed, for me, is an essential aspect of a website as it influences the rankings. If the site speed of a website is fast, then the user experience is enhanced as all the text, videos, images, and other elements of the website load quickly and smoothly. In addition, it increases the chance of the user to stay on the page and link it to others.”
Increase domain authority and topic relevance though backlinks
Backlinks are the bread and butter to rank in Google.
Imagine all of your friends tell you that one particular restaurant has amazing food.
You would probably assume it’s quite good and would put it on top of your priority list.
Similarly, Google determines your website rank.
The more influential websites refer to your page, the higher you are ranking.
But – not all backlinks are created equal. The two key factors to determine how valuable a backlink is, are domain authority and topic relevance.
Domain authority approximates the influence a website has. The New York Times will have a higher authority than your local newspaper. Thus, a link from the times is more valuable.
Topic relevance helps Google determine your influence in a niche. If you have an Amazon Affiliate website about running shoes, a backlink from Adidas will be more valuable than from the New York Times. Even if the times has a higher domain authority.
“Building backlink profiles needs strategic planning of who to reach out, what to offer, and how you can get a mention with dofollow from their website. To increase domain authority, one’s site should maintain decent backlinks. When higher sites link to your website, then the domain authority will get boosted remarkably. As someone said ” Having 10 high DA backlinks is better than having 1000 low DA backlinks. The relevancy also plays a vital role in getting higher DA.”
So how do you get backlinks in order to rank in Google?
There are three main ways to get– organic (someone quotes your website), outreach (you ask to be included in someone else’s website) and guest blogging (producing content for someone else).
“In order to rank high and increase your domain authority, strive to produce content that is useful and quotable. This includes blog posts, e-booklets, brochures, charts, graphs, really anything that a journalist can use as an addition to their story.”
“Guest blogging offers many advantages for business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.”
In summary, link building is an essential piece to your SEO ranking.
Our key advice – Quality beats quantity.
Spend time on getting the top authorities in your space to refer to your website, rather than trying to get as many links as possible. It will take time and effort, but it will also move the needle.
Leverage the power of internal linking
When Amazon Affiliates do SEO, improving to your internal linking strategy can be a quick win.
Connecting your content, has two key advantages, which are more information for your user and passing on link juice.
Firstly, Giving you user more to read, makes it more likely for them to stick around.
That not only increases time spend on your website, but also with every piece of content, it increases the chances of someone following your product recommendations.
Secondly, internal links pass authority juice.
If you have skyscraper content (a post with a lot of great backlinks), you can pass on authority to your other post by referencing them.
Internal links helps you to increase ranking for post that might otherwise don’t get backlinks. Import her is to use a relevant anchor text, which should be similar (not always the same) as the target keyword.
“The golden nugget for me to rank in google was Internal linking. It reduces the bounce rate (increasing a visitor’s average time spent on your site). It also helps in spreading link juice and Page Authority throughout your website. Finally, interlinking will allow both users and search engines to navigate your website easily.”
In contrast to receiving backlinks, internal linking is rather easy since you just have to edit your own post.
Create Topical Clusters
Beyond SEO, your Google rank is dependent on your site’s topical relevance.
Topical authority is different from domain authority. While domain authority represent your overall websites standing, your topical authority is your influence over a specific topic or keyword.
You will notice, that for a given keyword, the top ten post will not be ordered by domain ranking.
Beyond the quality of the content itself, topical authority is part of the reason.
For Amazon Affiliates SEO, it’s vital to make sure your content is clusters.
Google does not like if you go astray, with content from various fields.
Specifically, for those working with agencies, Affiliates sometimes focus too much on pumping out posts after posts.
Keyword planning not only entails assessing keyword volume and competitiveness, but also topical relevance.
Along organizing your posts around a relevant theme, you should pay attention to your competition.
What you can do is looking at what other keywords competing posts are using, as Google will deem those relevant.
For example, if competing posts for a running shoe review all contain words like “marathon” or “regeneration”, it’s best to include those in your post as well.
Certain SERP tools like Thruuu are of great help when doing this analysis.
Leapfrog your competition
Let’s build on the concept of looking what happens around you.
Once you assessed your competition you can an immediate feel how easy / difficult ranking in Google will be.
Competing post serve as a benchmark.
Like high jump, you will succeed if you are getting over the bar.
This is one thing that Amazon Affiliates underestimate when they do SEO.
Google tells you what they think is good through their ranking.
Identifying post where you don’t have to metaphorically jump as high, make your life easier.
“Gauge the Lowest Performing Content on Competitors Sites. This method means that you leverage your fullest where a bigger, better, and more high-ranking competitor is lacking considerably. One such tactic I find by researching is to look at high-DA affiliate sites, scour there content box, and pick up those entries that are: Not clearly defined / Lack actionable advice or suggestions / A little short of words / No proper internet-linking or backlinks.”
Content creators focus on the what, but less on the when.
The when plays an important part in your Google rank as well.
Search engines are able to recognize trends and will display results accordingly.
Let’s take the Super bowl for example.
Before the game, people will search “kick off time”, “line up” or “predictions”.
Therefore, Google will also rank results containing these keywords higher for the plain “super bowl” search.
After the game, searches for “highlights”, “results” or “review” will be more prominent.
Therefore, the plain “super bowl” search will now display completely different results than before.
The “when” has a tremendous effect.
Amazon Affiliates SEO entails optimizing the timing of the post.
Firstly, prior to significant sales events like prime day, winter holidays or singles day, your title should be a “preview”. Whereas after, the title should say “highlights”, like those were the best deals.
Secondly, remember that it takes a few months for you to rank in Google. If you want a comfortable spot for xmas, get in line three to six months earlier.
That means having your post published before September and then regularly updating it.
Don’t reinvent the wheel – leverage SEO tools
Raking in Google requires analysis.
Volume for individual keywords their competitiveness.
Understanding website rankings and the competitive landscape
Optimizing technical SEO through website optimization.
For those and more, there are existing tools that are easy to use.
Trying to build your custom solutions or doing manual research is not as scalable nor a good return on your time.
Luckily, the SEO is an established field. A path already developed.
Not all the tools will be necessary. We would only recommend to leverage those tools that are absolutely essential for your workflow and use the free tiers for the reminder.
Remember that Google assess your overall website.
Search engines assess your good, your bad and the ugly.
Penalties can be given your individual posts that Google deem spam.
What that means to you: Your amazing post does not rank because one of your old, forgotten posts is pulling you down like dead wood.
If a post does not meet your quality standards: Don’t publish it.
That holds true for older posts as well. We all start out somewhere. In contrast to sentimental value, older low quality posts can have a negative value.
Being consistent is the secret to build a sustainable audience. Balance between pushing content regularly, but also maintaining a minimum quality level.
Unfortunately for all of those who want to get rich quick, consistency takes time.
Take the time – it’s worth it.
Commercial content, like product reviews, are often centered around intent-based keywords, like “best ABC”.
However, most of the search volume are query-based terms, like “how to XYZ”.
Questions are the new gold mine. We already talked about stealing position zero as one of the advantages to incorporate questions focused paragraphs.
Don’t be afraid to use questions in your titles and anchor keywords.
With the emerging of voice, query’s revolving around a question will further increase.
Thinking three years ahead, this will be even more important.
This gives you a chance to rank in Google with informational content.
“What are the most searched items over all search engines? The answer is simple, questions.. Queries and questions rank highest amongst any other form of searched item. Incorporating these questions in your content will divert a lot of traffic on your website. You can do this in two simple ways, either section your content in a question answer format, or discuss questions at the end of your article in the form of FAQ’s”
A good format to deliver questions based answers on your website are FAQ sections.
That allows you to bundle “what people also asked” onto one webpage. That way you only have to market one page for a number of queries.
Passive link building through Skyscraper content
The dream Amazon Affiliate SEO is Skyscraper content.
Content so good, it draws visitors like bees to honey.
Visitors and backlinks pilling in without you have to do anything.
Wouldn’t that be great.
Well – it’s not that “passive” of a strategy as some might want you to believe.
Quite the opposite. Skyscraper content probably takes the most effort in research, writing and going live.
In essence, skyscraper content refers to a post that relevant sites would like to link to. They like to link to you because you have a fact, functionality or word of wisdom that other’s don’t.
Simple examples are currency converters, rent calculators, white papers and industry research.
For the most part, unique statistics are the needles in the haystack, that people are looking for.
“A better way to get links is through creating content that attracts links passively. Some types of content I’ve had success with before include statistics posts, industry studies, or industry surveys – anything that others in your industry would want to reference or point to in their own articles.”
Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.
Starting an online venture is difficult.
Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.
There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.
The best thing is – no coding required & no need to reinvent the wheel.
Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).
The plugins are in no particular order & loosely grouped together by topic.
Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.
TableLabs – Create Amazon Comparison Charts
TableLabs is a cloud-based software that you use via your browser.
As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.
That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.
With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.
TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.
The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.
Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.
OptinMonster – Create Popups
For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.
OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.
For example, you can offer a popup with an affiliate link marketing the same product on a product review page.
Other useful features are page level targeting, exit intent detection and geolocation targeting.
“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”
Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.
Shortening links, can have a stronger impression on your viewers.
In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.
For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.
“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”
“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”
Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.
The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.
Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.
When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.
Since the tool is free and easy to install, this simple tool is one of our favorites.
“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”
WPForms is an Amazon Affiliate WordPress plugin, that helps you to create contact forms to grow and engage your audience.
First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.
Along serving as a contact form, forms can be also created for payment collection or surveys.
Collecting the contact information of your visitors helps you to build an audience.
The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),
“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”
Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.
Everyone uses google tools, be it Google Analytics, Search Console or AdSense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.
Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.
The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.
Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.
MonsterInsights – Google Analytics extension
MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.
Rather than giving you all the features for you to check out, MonsterInsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.
MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.
Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.
“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”
Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.
When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.
The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.
We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.
“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely pre-configured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”
“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”
RankMath is a WordPress plugin for SEO optimization, similar to Yoast.
The plugin is a newer than Yoast or All In SEO, with similar features.
In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.
The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.
In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.
“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”
“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”
Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.
Both have similar features (with differences), for the most part, you’ll only need one of them.
Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.
Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).
We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,
I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.
For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.
“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“
HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.
The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,
HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again
“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”
RafflePress is a WordPress plugin to create contest and giveaway campaigns.
Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.
To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.
That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.
“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”
Hotjar is a tool that visualizes the user activity on your websites.
It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.
Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.
It literally shows you where user get stuck.
To implement, you only have to copy a code into your website, similar to integrating Google Analytics.
When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.
Nitropack – Improve site speed
A buzz-word among SEO professionals is site speed.
While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.
Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.
The tool improves site speed through smart caching and image optimization & compression,
“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”
AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.
It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.
Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.
Banners are created as “lightweight” elements, which should not affect your page load speed.
In the WordPress panel, users can manage their ads and campaigns.
It also can send a prompt to your website visitors to disable ad blockers.
“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific time frame and offers performance reports for easy tracking of each published banner on our website.”
Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.
Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.
The plugin creates a table of contents automatically based on your heading structure.
This Amazon Affiliate tool is useful if your audience are mobile readers. Having the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.
WP EasyScroll Posts – Appends articles at the bottom of the page
WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.
The plugin loads and appends a next page to your posts once a user scrolls to the bottom.
That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.
This increases time spend on a page and people that would otherwise drop, might see the first paragraph & continue reading.
There are similar plugins and tools for the same purpose with similar functionalities. Since the plugin is free, everyone can give it a try.
Beaver Builder – Page builder
Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.
It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.
For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.
For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.
“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”
MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.
All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.
Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.
Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.
“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”
Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.
The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.
The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).
Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.
“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“
CookieYes: Stay compliant with GDPR, CCPA, CNIL, LGDP
We live in a time of data security uncertainty.
Selected states are trying to navigate the world of cookies.
Most prominently, Europe with GDPR and the state of California with CCPA. And then there is also LGPD of Brazil and CNIL of France.
Since your website is a global operation, what you want is to minimize legal exposure.
CookieYes let’s you stay GDPR compliant. With easy drag & drop, it’s very easy to build and design your cookie consent popups.
The built-in cookie scanner of the plugin lets you detect and categorize cookies. With categorized cookies you can present a granular consent model that allows users to take a much-informed decision on third-party cookies.
The free version takes care of your minimum requirements. The premium version gives you more configuration options and location-based notice display.
Summary: The Best Amazon Affiliate tools, what they do, what value they bring and pricing
Create Amazon Product Comparison Charts
Automatic updates to affiliate links in table; Integrated tracking
+ $35 / year
Create popups for readers
Build an audience by capturing emails Popup promotions
+$9 / month
Link shortening & management
Custom link creation and tracking
+$79 / year (free version available)
Broken Link Checker
Fix broken links to improve user experience
Contact form & surveys
Visitor engagement to collect emails, payment & more
+$39.50 / year (free version available)
Google Site Kit
View Google tools
Google insights into WordPress dashboard
Google Analytics plugin
Easy analysis of your website visitors
+ $99.50 / year
Content SEO analysis
Popular SEO best-practices tool for your website
+ 89€ (free version available)
Content SEO analysis
SEO best-practices tool & keyword tracking
+$59 / year (free version available)
Semrush & Ahrefs
Website SEO analysis
SEO audit, Keyword research, Backlink tracking & more
+ $82 / month (free version available for Semrush)
Marketing CRM & tools
Engage your audience with live chat & newsletter
+ 41€ / month (free version available)
Giveaway & contest campaigns
Grow audience, social media followers and general traction
+$39.20 / year
Understand how visitors are navigating your site
+$99 / month (free trail available)
Improve site speed
Improve customer experience & SEO ranking
+$17.50 / year (free version available)
Compress and optimize images
Improve website site speed
+$3.99 / month (free version available)
Additional earnings through ads
+$49 / year
Table of Contents Plus
Creates a Table of Contents
Improve mobile experience
WP EasyScroll Posts
Appends articles at the bottom of the page
Keep engaged readers on your website
Website design and customization
+ $99 / year
Engaging widget for media content
+$39 / year (free version available)
Offer your content in multiple languages
+ 99€ / year (free version available)
GDPR Cookie Consent
Stay compliant with GDPR, CCPA, CNIL, LGDP
+ 49€ / year (free version available)
Prices as per 6/21/2021
Thank you for reading through our list of the best Amazon Affiliate tools and WordPress plugins.
Any tool that we missed? Let us know via the comment section or twitter.
Looking for more insights? Subscribe to our monthly newsletter, summarizing the best learning’s for Amazon Affiliates and Content Marketing.
You might be interested to become an Amazon Affiliate, earnings a commission for product referrals. Next to commissions, what are the reasons to join the Amazon Associate program?.
Maybe even some of your buddies have shared their success stories—how they’ve made a lot of money from being an Amazon affiliate.
Joining an affiliate network opens an income stream. Creating content to market Amazon products is an intuitive idea.
While some refer to this as “passive” income, making your affiliate venture “active” is usually much more rewarding, as top affiliates can have more than 3x Earnings per Click.
If you’ve been considering joining, but are not entirely convinced of its worth, here are several reasons why you should become an Amazon affiliate.
Amazon is a Well Trusted Brand
Of all the eCommerce platforms I know, I can’t think of any more popular than Amazon.
Just think about all of your friends who have Amazon prime. Or all the gadgets you ordered last year. For most of the people, when they are looking for generic product, low prices and quick shipping, they turn to Amazon.
Of course, there are many online stores out there, but Amazon has earned the trust of many buyers.
In fact, I came across a survey last year where a person wanted to know where his readers had ordered their stuff from for the last six months. Your guess is as good as mine—Amazon topped the list as their number one preferred online shopping destination.
Readers are well familiar with Amazon, and they trust it.
They’ll pay large amounts of money there and sit confidently at home awaiting safe delivery of the products they ordered. There can never be a better brand for you as an affiliate marketer than this most trusted one.
While other affiliate programs might offer higher commission rates, the conversion clicks to commissions is the highest for trusted shops – like Amazon.
In contrast, no-name affiliate shops will often have lower conversion clicks to commission as people, while following your referral, don’t complete the checkout process.
Leverage the 24 hours cookie
We just said that people trust Amazon as their preferred eCommerce platform.
When it comes to referrals, Amazon has attractive commission policy: If you refer someone to Amazon, you earn a commission if that person buys anything in the next 24 hours.
That means, a person you refer to Amazon to buy a new pair of running shoes, ends up buying himself a washing machine, you earn a commission. Without having a single article or link on washing machines.
There are entire strategies build around showing people the most absurd products listed on Amazon. Not to earn commissions for those products. But rather to “cookie” the referral, profiting from people ordering other things.
Your cookie ends after 24 hours or when they click on a new referral link. Note that if they end up putting your product into their shopping cart, you can earn a commission up to 90 days after referral.
A reason to become an Amazon Affiliate, think through the additional earnings potential coming from the 24 hour cookie.
Easy Referral Link Integration
As an Amazon affiliate, you’ll have plenty of tools and plugins to promote your referral links. Of course, Amazon wants you as their affiliate to be successful because they also stand to profit from sales.
In its most basic form, you can add simple affiliate links, add-on toolbars or one of their native ads. With such tools, it’s fairly easy to embed links into your social media, blogs, and other platforms.
Once you achieved three qualifying purchases and are approved by Amazon, you have also access to the Amazon Product Advertisement API. With that, you can leverage Amazon Associate affiliate tools, like TableLabs.
To give an example, you can start creating an Amazon Comparison Chart, allowing you to compare items. When you search for a product, you’ll find similar items displayed in a comparison chart. Thanks to the API, images, prices and more are updated automatically. This is where the “passive” in passive income comes from.
The advantage of an Amazon comparison table is that the information is all there on one page, so you don’t have to go to different item pages.
The simplicity of the program is a major driver of why people become an Amazon Affiliate.
Amazon Pays Decent Commissions
Based on the number of items sold, Amazon offers commissions ranging from 1% (Amazon Fresh & Video Games) to 10% (Luxury beauty.
Most product categories, including physical goods pay around 4-5%. Aren’t these great commissions?
In contrast to other programs, the commission rates might be lower for some of the categories. But as mentioned initially, you will benefit from a higher click to commission conversion, which often more than offsets a few percentage points in the actual commission rate.
A commission is earned through every “Qualifying Purchase”, which is a product referral through your affiliate link.
One overlooked strategy: Once you established yourself as an important affiliate for certain items, you can negotiate a higher rate. No with Amazon themselves, but with the Amazon merchants directly.
Mentioning that you sold hundreds of someone’s product easily sparks interest, especially from sellers on the Amazon marketplace. Once you build these connections, your commission rate will be far above industry standard.
When you decide to become an Amazon Affiliate, you have short-term benefits (solid commission rates and conversion from the beginning) with a long-term upside potential (re-negotiate higher commission rates)
Variety of Payment Options
As an Amazon affiliate, you don’t just earn in one way. You can choose to be paid either in cash or for products.
If you want a certain product from Amazon, you place an order, and it’s paid out of your affiliate earnings. So, for example, my better half occasionally buys me gifts from Amazon, and the amount is deducted from her earnings.
You can also be paid via check, however there is a payment minimum of $100 as well as transaction fee of $10 due.
Alongside payment options, as Amazon is a established network, having a reliable partner for quick & painless payouts is a key reason why to become an Amazon Affiliate.
Specifically in smaller networks, you have to jump through hoops to payout your earned commission.
Small Payments Add Up
Being an Amazon affiliate is not much different from having a savings account. That’s because no matter how little the commission you earn is, it will add up.
At first, the money may be so minimal that you don’t hit the minimum payment amount in a month, requiring you to wait for a few months before you can expect a meaningful payment.
However, that shouldn’t demoralize you. Instead, it should motivate you because once your referrals start making huge purchases of Amazon products, you’ll celebrate the small milestones you made at the beginning.
I’m positive you can agree with me that small is undoubtedly better than nothing.
As you’re building your affiliate marketing funnel and your audience grows, so will your Amazon commissions. Which brings us to our next point.
The Investment Matures Over Time
At first, you may not make a lot of money as an Amazon affiliate. However, you’ll grow more popular with time, generating more referrals. View this as an investment or savings plan where you put something little week after week for it to mature after a while.
Always add more and more links to Amazon products in your blogs, and every time you do this, you’re increasing the chances of somebody using one of your links as a doorway to the Amazon store. Then, subsequently, their visits may result in you earning something.
Remember, just like any other affiliate program, Amazon requires perseverance and patience. And with time, it will grow.
With time, you not only will understand your audience better, improve the quality of your content, but also be able to better navigate the program and personalize your content.
Once you become an Amazon Affiliate, you start building know how, which compounds over time.
Amazon Offers a Wide Range of Products
Currently, Amazon has over 350 million products listed on it. So, imagine the choices you have working as an Amazon affiliate.
It’s pretty easy to choose those products that match the interests and needs of your audience. Then, no matter the niche, those products are available on Amazon, earning you money from your referrals.
It’s amazing how a category in amazon will have dozens of subcategories, with the subcategories having even more subcategories. All product aspects you can think of, including product features, built quality, pricing, and shipping time, are all available on Amazon.
Now honestly, tell me of any other affiliate program with such unlimited choices. The more the products, the more the sales, and the more the earnings.
Furthermore, with Amazon OneLink, you can monetize your international traffic. Specifically, for English-written blogs, which have readers across the globe, it would be an enormous limitation if you could not monetize your visitors from e.g. the UK or Germany.
Having all of hose choices in one program, simplifies the management of your affiliate venture. All earnings are in one place and it’s easy to track your success, without the need to toggle between programs.
Amazon associate program has an earnings report and statistics on all of your sales.
The integrated reporting comes in two flavors.
First, you have a consolidated earnings summary which gives you the one number you care when decided to become an Amazon Affiliate: Your total earned commission.
Secondly, you have an earnings report, which shows you in more depth how your referrals are doing. It has nice charts to see clicks, products ordered & shipped, along the commission.
You can also download reports, breaking up the statistics per product. That gives you direct feedback for which products are more attractive to your audience.
Pairing the affiliate link statistics with your overall website tracking (like google analytics) becomes extremely powerful. To know the conversion from views to clicks, but also clicks to commission, is the basics for your learning curve.
Having sophisticated tools to track your success helps you to grow as an affiliate marketer and is another reason to become an Amazon Affiliate.
Large community and support network
There are more than 70,000 Amazon Affiliates out there. There are over one million websites that are using Amazon Affiliate links.
All those people likely had the same challenges and already asked questions for pain points you encounter along the way.
Given the wide adoption of the Amazon Associates program, there are a lot of like-minded people, that newcomers can leverage.
The community is an additional property to consider when you ‘want to become an Amazon Affiliate.
With Holidays Comes More Commissions
Amazon sales always skyrocket on major holidays like Christmas and Prime Day.
It’s during such times when you’ll earn not only more but bigger commissions. So don’t be surprised to find that earnings from your commissions have doubled, tripled, or even quadrupled during the holidays.
All you need to do is a plan and have links that are up to date by the time holidays roll around. For sure, it’s nice earning extra money over the busy holidays.
During these special events, the program offers great deals that you can discover & share with you audience.
That brings in movement and fosters creativity for new ideas – something useful to make the job in affiliate marketing more interesting.
Easy & quick sign up to become an Amazon Affiliate
The process is extremely simple and should take less than ten minutes. After that you are already able to create affiliate links and earn commission. It’s as easy as it get/s
During sign up, you have to provide Amazon with information about your affiliate strategy, such as naming the websites you are planning to promote products. Note, when you trying to get a new Affiliate tag, you’ll have to fill out the same information again.
It’s OK not having a clear answer in the beginning, since you can update and can provide more information at a later stage. That makes the program incredible easy to sign up.
Interested in learning more about Amazon Affiliates, Content marketing an Website Optimization? Sign up for our monthly newsletter below.
Dieser Artikel ist im orginal im englischen erschienen.
BASICS – Die Call To Action Schaltfläche – ein Aufruf zum handeln
Als Partner erzählen Sie Ihrem Publikum, welche Produkte es gibt, welche Merkmale zu beachten sind und vieles mehr. Das weckt im Idealfall das Interesse an einem Produkt.
Letztendlich wollen Sie Interesse in Provisionen umwandeln. Dies geschieht mit Hilfe einer Call-to-Action-Schaltfläche (oder kurz “CTA”), wie z. B. “Jetzt kaufen!”.
Die Wahrheit ist – Ihr Leser interessiert sich nicht wirklich für Ihre Schaltfläche. Eine willkürliche Botschaft, eine unglückliche Platzierung und andere Merkmale können leicht dazu führen, dass Ihr Button eher wie billige Werbung als eine durchdachte Produktempfehlung wirkt.
Die Effektivität der Call-to-Action-Schaltfläche wird anhand der Click-Through-Rate (‘CTR’) gemessen. Die CTR misst, wie viele Ihrer Betrachter auf Ihren Partnerlink klicken. Wenn zehn Personen Ihren Artikel ansehen und zwei auf Ihre Schaltfläche “Aufruf zum Handeln” klicken, beträgt Ihre CTR 20 % (=2 Klicks /10 Aufrufe).
Insbesondere bei Nischenprodukten, bei denen Ihr Publikum begrenzt ist, gibt es eine Obergrenze für die maximale Anzahl der Aufrufe, die Sie für Ihren Inhalt erwarten können. In diesem Fall ist es einfacher, Ihre Einnahmen zu steigern, indem Sie Ihre Click-Through-Rate erhöhen, als die Anzahl der Aufrufe.
Ihr Leser will beschäftigt werden – intellektuell, visuell UND verbal. Das heißt, Ihr Auftrag hängt nicht nur von Ihrem Inhalt und der allgemeinen Attraktivität Ihrer Website ab. Sie hängt auch von Ihren verbalen Hinweisen ab, d. h. von dem Text, den Sie wählen, um Ihr Publikum zu fesseln.
In dieser Sitzung werden wir uns auf die Optionen für verbale Hinweise und die Auswahl der besten Schaltfläche für den Aufruf zum Handeln konzentrieren.
THEORIE – Was ist der BESTE Call To Action für Amazon affiliates?
Ein guter Aufruf zum Handeln fesselt Ihr Publikum und verwandelt Interesse in Aufträge.
Jetzt kaufen” ist der (Gold-)Standard für Amazon-Partner. Er ist prägnant, er ist klar, er ist unser Standard. Es überrascht nicht, dass es bei weitem die häufigste Wahl für eine CTR-Schaltfläche ist. Fast zwei von drei Amazon-Partnern entscheiden sich für diesen Standard.
Der Vorteil ist eine klare Botschaft an Ihr Publikum. Wenn ich auf diese Schaltfläche klicke, kann ich den Artikel kaufen.
Obwohl “Jetzt kaufen” die häufigste Wahl ist, gibt es brauchbare Alternativen für CTA-Schaltflächen. Sie sollten andere Optionen in Betracht ziehen, da wir einen deutlichen Unterschied bei den Click-Through-Raten für verschiedene Call-to-Action-Schaltflächen feststellen können.
Die beiden häufigsten Änderungen sind
A) In der Länge können Sie anstelle von “Jetzt kaufen” sagen: “Jetzt auf Amazon kaufen”, und
B) In der Absicht können wir anstelle von “Kaufen” einen Schritt zurücktreten und “Prüfen” oder “Ansehen” sagen.
Was wir in den Ergebnissen sehen, ist, dass unser Standard “Jetzt kaufen” nur irgendwo im Mittelfeld rangiert. Die mittlere Click Through Rate von 7 % ist nur halb so hoch wie die unseres CTR-Studiensiegers “Preis prüfen” mit 13 %. Dies deutet darauf hin, dass Sie die Click-Through-Rate erhöhen können, indem Sie Ihren Call-to-Action optimieren.
Heißt das, dass Sie für alle Ihre Produktvergleichstabellen nur “Preis prüfen” als Call-to-Action wählen sollten? Die Antwort lautet: Es kommt darauf an, und das bringt uns zum nächsten Abschnitt.
PRAXIS – Welche CTA-Schaltfläche sollte ich wählen?
In der Praxis hat die Schaltfläche selbst mehrere Dimensionen. In unserer Studie haben wir festgestellt, dass etwas Einfaches, weniger Aggressives wie “Preis prüfen” sehr gut funktioniert. Aber würde das auch bei Ihnen funktionieren?
Schauen wir uns die Gründe an, warum eine Schaltfläche besser funktioniert als andere und wie Sie diese Erkenntnisse auf Ihre CTA anwenden können.
Die höchsten Click-Through-Raten werden für Schaltflächen beobachtet, die sich in das ganzheitliche Erlebnis für den jeweiligen Stakeholder einer Website einfügen. Was für SIE am besten funktioniert, hängt von dem ab, was wir den Call-to-Action-Rahmen für Affiliates nennen.
Gehen wir ein Beispiel durch: Clara Clarinet ist Musikexpertin und Partnerin für Musikinstrumente.
Der Kontext: Claras Artikel sind tiefgründig und gut recherchiert. Ihr CTA kann sich auf “Preise prüfen” oder “Jetzt kaufen” konzentrieren, anstatt auf etwas, das nichts mit dem eigentlichen Verkauf zu tun hat.
Produkt: Musikinstrumente sind teuer und die Preise variieren stark. Der Preis ist ein wichtiges Kaufentscheidungskriterium für ihr Publikum.
Kunden: Ihr Publikum sind selbst denkende Musiker, die nach einem guten Angebot suchen. Ihr CTA sollte auf das wichtigste Entscheidungskriterium für ihre Kunden zugeschnitten sein, nämlich den Preis.
Wettbewerb: Für die meisten ihrer Artikel steht Clara in den Suchmaschinen weit oben, in ihrer Nische gibt es nur wenige Mitbewerber. Da Clara führend ist, kann sie den Kunden mit einer weniger aggressiven CTA wie “Preise prüfen” statt “jetzt kaufen” Raum geben.
Deshalb: “Preise prüfen” wäre eine gute Handlungsaufforderung für Clara.
Nehmen wir dagegen an, dass sich Ihre Affiliate-Produktvergleiche auf den “Komfort zu Hause” konzentrieren und Sie prägnante Artikel zu Themen schreiben, die eher dringliche Bedürfnisse ansprechen, wie “beste Moskitonetze” oder “bester Pfannenwender für Kuchen”.
Das Hauptziel Ihres Kunden ist es, seinen Schmerz mit Hilfe Ihrer Produktempfehlung zu beseitigen, und Sie sind in einem hart umkämpften Markt tätig. In diesem Fall muss Ihr Aufruf zum Handeln genau richtig sein. In diesem Szenario könnte ein “Jetzt kaufen” besser funktionieren.
Das bedeutet, dass einige Call-To-Action-Schaltflächen zwar insgesamt besser funktionieren als andere, aber für Ihre spezifische Zielgruppe, Ihren Artikel oder sogar innerhalb Ihrer Produktvergleichstabelle kann die beste Schaltfläche sehr unterschiedlich sein.
TABLE LABS – Wie erstellen Sie Ihre Call-To-Action-Buttons und verfolgen Sie deren Erfolg?
Die effektivste Art zu testen, welche CTA für Sie am besten funktioniert, ist ein A/B-Test. Sie können einen einfachen A/B-Test mit TableLabs durchführen.
Wählen Sie einfach einen anderen CTA für zwei Tabellen. Wenn Sie eine neue Produktvergleichstabelle mit TableLabs erstellen, können Sie den Call To Action für Ihre Tabelle bearbeiten, entweder für alle Schaltflächen oder nur für einige ausgewählte.
Eine effektive Methode, um sich zu merken, welchen CTA Sie in einem Diagramm verwendet haben, ist das Hinzufügen des Buttons am Ende des Diagrammnamens, z. B. “Bestes Moskitonetz_jetzt kaufen” und “Bestes Moskitospray_Preis prüfen”.
Nachdem Sie sich in Ihr Konto eingeloggt haben, können Sie Ihre Click Through Rates in Ihrem Chart-Dashboard verfolgen. Nach einem bestimmten Zeitraum, z. B. einem Monat, vergleichen Sie die Click Through Rates. Wenn die eine höher ist als die andere, wissen Sie, welcher CTA für Ihren Inhalt besser zu funktionieren scheint.
Um Ihre CTA zu testen, wählen Sie Artikel aus, die sich in Bezug auf Inhalt und erwartete Aufrufe ähneln. Wenn Sie zum Beispiel zwei Artikel haben, einen über das “beste Moskitonetz” und einen anderen über das “beste Moskitospray”.
Going deeper into a specific topic signals that you understand the nuts & bolts.
“The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market” says Harriet, Co-Founder of Cocofinder.
“I and my team take time to learn about the products or services that we offer and as well as our target audience so that we can improve our content for our website that builds our credibility”.
A deep understanding of the products leaves a lasting impression among your audience.
That doesn’t mean that if you are a car dealership, that you can only be selling car parts.
When expanding the scope of your brand, start with adjacent fields first.
Personalize, personalize, personalize ….
Speaking about brand – what is yours?
Knowing exactly what your website represents, is essential to select the right affiliate products.
Once you know, you can write content that reflects your brand.
People don’t come to your website to find a package insert. They come to read from YOU.
Affiliate marketing is like celebrity endorsements: It works well when people can relate.
Your audience can only relate if you are trying to actively engage them with your personal note.
“I only promote products that I have personally used and then share my experiences with how they have benefited my blogging business. Before purchasing an affiliate product, people want to know about your experience with it”, writes us Amira, the voice behind A Self Guru.
Beyond just the basic product features, sharing how you interacted with the product is true personalization champion technique.
It allows you to go from “this is a shoe and it has these characteristics” to “I ran with this shoe, here is how it felt”.
Personalization makes your products recommendations relatable, which increases chances of someone clicking on your affiliate links.
You don’t have to buy every product you recommend. For some products, it might be impractical or even irrelevant.
In those cases, personalizing the content around your links becomes even more crucial.
If you can’t share your experience, share your perspective.
Let’s say you did not personally test a graphic card that you’re recommending. Write how, given the product specifications, customers will be play a certain computer game.
Now that you know your brand & personalized your content, let’s take a look on how to implement links.
Link a product overview in the beginning & end of your post
The longer it takes your visitor to understand what your product review is about, the more likely they are to bounce.
Never reading your thoughtful insights or clicking your links.
Showing a table, chart or list in the intro with the products discussed in your product review, helps the audience to recognize what things the author considered.
More often than not, readers are intrigued by a comparison and want to read on.
The overview in the beginning has a second advantage. They are the most likely to be clicked. You can even benefit from someone that does not follow your recommendations (or even read your article), but clicked a link. You can still earn a commission if that person would buy any product on Amazon within the next 24 hours.
While a product overview in the intro incentives readers to read on and get a few quick clicks, the overview at the end serves a slightly different purpose.
Some of your visitor just want to know, which product is the best. Who wouldn’t.
They just scroll through the article to the very end to see the “winner” of your product review.
If your visitor then just finds a “the end” rather than a “winner”, then they bounce. Without click.
Creating a good product overview can be an easy & painful way with affiliate plugins.
Product comparison tables are an incredible method to visualize (dis)advantages of a set of products.
That doesn’t mean you should NOT place affiliate marketing links in the middle of your article.
You absolutely should.
Which brings us to our next section.
Give a “So What” before every link
Most successful affiliate marketing post are long. Really long.
After thousands of words, it’s only too easy to get lost in the weeds. During writing, but also when your visitors reads the article.
As an affiliate marketer, you are adding value by providing context around how features influence your product experience.
Just listing the features of a certain product makes your article seem like an ingredient list in the supermarket.
For example, saying “this contains blueberries” is just a start. Your readers want to hear why this is relevant, let alone if that is good or bad.
A better way to describe the product would be: “This contains blueberries, which is rich in anti-oxidants that are great for your immune system”.
Giving the “so what” brings the product to life.
When going deep in a product reviews, Vishal, founder of ScoreGuitar, says “Talk more on benefits rather than just mentioning the features of a product. Always ask questions like Why, What to each feature and go deep into the benefits part.”
Outlining the relevance of product characteristic goes a long way in audience engagement.
To make sure your reader walks away with key messages, help them with an easy to grasp conclusion.
Sell every link
Yes. Sell every single one.
Placing links throughout your article, increases the chances of someone clicking a link.
After building your “so whats”, you are giving relevant product recommendations.
To take home that extra layer of attention, make sure you give an incentive and/or reason to every link in your post.
This sounds simple, but often just putting a link, without the extra care it needs.
For example, let’s imagine a blog post about a running shoe. You’re describing the advantages of a particular Adidas shoe. At the end of the paragraph, in the very last sentence, you embed link using something generic as anchor text like “Adidas” or “shoe”.
That wouldn’t be a great reason, nor incentive.
Here is what we can do: Summarize the benefits of the shoe in one sentence.
“This shoe has the most cushion, making it a great shoe for runners with weak knees”.
And we can make it even clearer to where the user is going.
“This shoe has the most cushion, making it a great shoe for runners with weak knees, check it out on Amazon”.
Anchoring the link either on the product benefit and/or the affiliate partner gives your audience a reason to click, while being transparent on where they are send to.
“People aren’t going to click the link if you just link to Amazon without any other words.” says Grace, founder of HouseFragrance.
“You have to sell your link in your post, tell people to click on the link to go to Amazon, and tell people what the benefits are of doing so”.
Placing links throughout articles gives you quantity, and the quality comes from making sure you’re selling them properly.
Customers will reward selling every link with more clicks (as they are more enticed) and higher conversion rates (as the links are more transparency).
Match linking strategy and keyword intent
The ‘keyword intent’ is purpose for the search. If your affiliate marketing links strategy is out of sync with the users intent, you’re unlikely to get satisfying results.
Broadly speaking there are two intent categories: Informational and Transactional.
Informational keywords, like how to run a marathon, The user intent here is to learn about a certain thing.
Those keywords drive a lot of traffic, however, since the intent is to learn, not to buy, you usually see lower conversion rates here.
First and foremost, the focus is on information. Your intro should make it clear that you want to educate.
Imagine clicking on a link on “how to run a marathon” and then seeing a comparison of multiple running shoes. It’s not a good match and you likely going to see a high bounce rate.
If you focus on informational keywords, make sure that you affiliate links take a sub-dominant role.
For our marathon example, maybe your first paragraphs are about a proper warm up and what to eat before a race. Seeing then a paragraph about the proper gear, which mentions a good running shoe, this is a great place for an affiliate link.
In contrast, affiliate links should take a dominant role for transactional keywords.
Users expect product reviews from transactional keywords like best fill in the blank.
For example, if you are looking for the best running shoe, and you land on an article that first talks about warm up and food, you are probably not sticking around.
Rather you want to see an overview of products right in the beginning.
For affiliate marketing, transactional keywords are often preferred as the user willingness to buy a certain product is much higher.
Harman, the founder of Your Girl Knows, shares with us: “When a person is searching these types of keywords, they have made their mind to buy something and now they just want the best suggestions to choose from. These types of articles guarantee a buying behavior hence make sale conversions easy for you.”
Since the user comes with an intent to buy, affiliate links should be displayed visible with a clear call to action.
Hence, links are placed more aggressively, which contrast the best practice for informational posts.
That’s why it’s important to match your affiliate link strategy with your targeted keyword.
Build an audience
You build great content, now you have an amazing affiliate link strategy.
Posting articles will drive organic traffic to your website.
All set, right?
Not quite – organic traffic requires patience. Specifically for new websites, it takes a LONG time.
In our experience, you can expect first results after three to six months.
And those results might be disappointing, as only some of your articles will result in a top ranking.
While you wait for Google to include your posts, you want to increase your chances of getting eyes on your site.
You want to build an audience.
Meaning, on top of providing quality content, you want to create relevant traffic.
Relevant traffic can either come from targeted advertising or industry peers.
For targeted advertising, you’re picking your keywords and it’s a simpler “return on Investment” approach. If you earn more commission than what you pay in fees, it’s worth pursuing. And you can turn it on & off like tab water.
For industry peers, that a longer term, somewhat sustainable strategy. In addition to be able to share best practices, a connection to industry peers has also a positive SEO effect. Having links (both inbound & outbound) helps you with your Google rank.
A good way to get your network started is writing “resource”-like pieces, where you provide your information that is relevant to your audience. Readers appreciate if your website lead them to a discovery and are more likely to return with higher likelihood to buy.
Plus – featuring other business, experts, products might be viewed positively by the counter party. This will entice them to link back to you. And voila, you just earned a relevant backlink.
Brent, a Senior Affiliate Manager from Today’s Business shares with us: “The biggest thing that can help create success is to build relationships before trying to monetize them. Try collaborating with like-minded individuals or bloggers by exchanging content, ideas, posts, skills, etc. If you can grow an authentic audience, the monetization becomes much easier in the long run.
Building an audience is the product market fit for affiliate marketing.
By trying to building you get free career advice. If you have trouble convincing relevant peers that you can add value in your niche, you might be in the wrong niche.
This brings us to our next point – how do know if you’re doing well?
Tracking, Rinse, Repeat
Tracking the success of your affiliate marketing links is your bread and butter.
Knowing exactly how many views and clicks a link has, is an essential feedback loop.
Based on the data, you can then optimize.
You know which content to revamp (low views), which links to improve (low click through rate).
You also can do A/B tests, where you test two variations of articles, buttons, call to action text, images and other elements. Then you can find out which variation works best for you.
Especially, if you link the same product from multiple places, the data from your affiliate partner will not allow you to differentiate which link people clicked on.
It does not have to be highly sophisticated – most affiliate tools come with a basic tracking functionality.
At a minimum, you need to be able to track which link engages your audience (and which one does not).
Checking engagement metrics should be part of your daily routine.
You will be surprised – trust me.
Based on the results, you can build & prioritize your strategy. Double down with confidence on your strengths (high engagement links), while improving weaknesses (low engagement).
With your core well tracked and in good shape, let’s talk about growth.
Omnichannel: The cherry on the cake
The distribution for affiliate marketing links can start simple with a blog.
Omnichannel marketing puts your customer at the heart of your operation.
Each customer has different medium preferences. Some like articles – but others prefer charts, videos or social media.
Tapping in each channel, allows your audience to pick & choose their favorite.
You might think leveraging more than just your blog takes a lot of effort.
But for the most part, only the initial setup requires time. After that you can just follow your template.
For videos, you just need to think about your personal style. Your articles already have all the information needed. Just paraphrasing a best of post, usually ends up being a decent video.
In the same way, since you likely listed numerous product pros & cons
Most affiliates over-complicate their omnichannel strategy by thinking they have to create unique content for each channel.
In contrast to SEO, you are allowed to have duplicate content. Your video or infographic can (& actually should) say the same things as your blog post.
That does not mean you can just copy & paste everything.
Every channel has its own quirks. That’s why you have to spend time setting up a template for each channel.
This is necessary to keep your branding & so what messages of your affiliate marketing links.
All things considered, making information available for your audience in THEIR preferred channel goes a long way for user experience.
And there is more – you also get additional organic traffic.
When we think about how people can find our affiliate links through google, we most of the time only think about web searches.
However, don’t forget that Google also provides search results for video and images.
“In Google’s results, the images and videos in your content will also rank and can become a non-negligible source of traffic.” Says Ludovic, founder of Zen Soundproof. “I have a few articles ranking on page 2 of Google’s web search for some keywords. For the same keywords, the content ranks in the top 3 of Google’s video search results.”
Having your content present in multiple ways, make you SEO competitive, since most people only focus on the written word.
When you looking to grow your business, offering content across channels can be a quick win.
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An Amazon product box helps you to showcase one single product.
The showcase box is an essential tool for affiliates, which complements the standard product comparison table.
Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.
You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.
BASICS – The value of a product showcase box
A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.
In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.
An Amazon product showcase allows you to do two things:
Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.
Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.
THEORY – Get started with an Amazon Product Box
The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.
A product box can show a variety of information and should be modified to suit your specific requirements.
Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.
Choosing the right elements makes your product box successful.
As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.
The information provided should be a concise & relevant description of the product.
One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.
Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor
PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website
Let’s take a look how you can create a beautiful Amazon box.
First, pick a product and research it’s essential features.
Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.
In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.
Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.
A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.
Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.
After creating an Amazon product box, it’s time to think about the design.
With TableLabs, you can either use a template or load an existing design, that you created previously.
In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.
Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.
Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.
Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!
If you need help on how to implement a chart on your website, check out our TableLabs tutorial.
TABLELABS – Best practices for an Amazon Product Showcase Box
It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?
The answer: Benchmarking.
Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.
With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.
In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.
That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.
Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.
An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.
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Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.
Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.
Personalization can drive higher customer retention, higher revenue and higher conversion.
Sounds good right?!
So – How do you make your content highly relevant?
THEORY – Amazon Affiliate Table as product recommendation, not advertisement
Amazon affiliates earn money by promoting products.
That is OK. Your audience expects that, your disclaimer makes this transparent.
However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.
Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.
To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.
A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.
Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.
Once you find a winning strategy, let’s look at how you can implement personalization in practice.
PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.
By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.
There are five key levers to personalize your Amazon Affiliate Table:
Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
Color scheme: Your compare chart design should fit seamlessly into your website layout.
Her is an example, illustrating how these key levers can be implemented.
In the example, we can see how the five levers can be applied.
A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.
A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).
Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.
For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.
Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.
For the color scheme, we choose different types of blue that are similar to our brand logo.
Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.
TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs
If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.
Let’s bring our example chart from above to life.
First, let’s add the desired products to comparison table.
For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.
Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.
Every Amazon affiliate table is mobile responsive.
In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.
To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.
As we said initially, the design should fit into the overall color scheme of your website.
Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.
As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.
Here, you can modify the colors for rows, fonts and buttons to your choosing.
An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.
In the chart preview tab, you can click save your product comparison table theme under a preferred name.
Once you saved a theme, your design is readily available, and you can load it for your next chart.
For a new chart, after adding products, simply select the desired theme in the chart view.
To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.
With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.
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