TableLabs Academy – Master being an Amazon Affiliate

Being an Amazon affiliate is a very simple way to monetize your website.

The affiliate program, which is also called “Amazon Associates” or “Amazon Partnernet”, let’s you earn a commission for every referred sale.

To get started, all you need is a regular Amazon account. That’s it.

But that’s where the actual work start: To drive a meaningful income you need a large audience following your product recommendations.

How do you reach a large audience with your website? And how do you convert readers into buyers?

To help you get started on your journey as an Amazon affiliate, we created the TableLabs Academy.

Through our Academy, we share insights from years of experience as an affiliate and hosting thousands of affiliate links.

From beginner, to advanced, from core to electives – our curriculum has lessons for affiliates of all ages.

Not yet a TableLabs customer? Check pricing for the best Amazon Affiliate Tables tool.

Core curriculum

The ultimate Amazon Affiliate guide – Insights from industry benchmark metrics.

The Affiliate Marketing Funnel – How to turn visitors into customers.

The Best Call to Action – Higher conversion rates with clever & tailored text cues.

Content personalization – How to best reach your reader.

The Amazon Comparison Table – A smartly designed product summary view for your recommendations

Product showcase box – how to highlight your best product recommendation.

Amazon Affiliate FAQ: All the questions you might have asked but definitely want to know the answer to.

Primer on How to compare Amazon products – best practices to build a solid product referrals.

Why to become an Amazon Affiliate – an overview on quick advantages such as community & having a trusted partner.

Electives

Go Global – Monetize international traffic with Amazon OneLink

Advanced Amazon Comparison Table – Finetune your affiliate table builder skills

Guestspeaker

9 steps to build the best affiliate marketing links for higher conversion.

Leverage the best Amazon Affiliate WordPress plugins and tools for a better SEO, user experience and affiliate management.

Build an Audience as an Amazon Affiliate – a “how to” manual from experts, sharing their best practices to gain followers.

Looking for a specific topic? Send us a mail.

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Experts share 22 best Amazon Affiliate WordPress plugins and tools

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Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.

Starting an online venture is difficult.

Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.

There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.

The best thing is – no coding required & no need to reinvent the wheel.

Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).

The plugins are in no particular order & loosely grouped together by topic.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Create Amazon Comparison Charts

TableLabs is a cloud-based software that you use via your browser.

As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.

That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.

With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.

TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.

The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.

Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.

OptinMonster – Create Popups

For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.

OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.

For example, you can offer a popup with an affiliate link marketing the same product on a product review page.

Other useful features are page level targeting, exit intent detection and geolocation targeting.

“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”

Miklos Zoltan, CEO & Cybersecurity Researcher at Privacy Affairs

Pretty Links – Link shortening & management

Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.

Shortening links, can have a stronger impression on your viewers.

In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.

For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.

“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”

Christen, CEO of Gadget Review

“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”

Michael Robinson, Security Expert from Cheap SSL Security

Broken Link Checker – Link checking

Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.

The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.

Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.

When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.

Since the tool is free and easy to install, this simple tool is one of our favorites.

“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”

David, CEO at NetInfluencer

WPForms – Contact Form & Surveys

WPForms is an Amazon Affiliate WordPress plugin, that helps you to create contact forms to grow and engage your audience.

First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.

Along serving as a contact form, forms can be also created for payment collection or surveys.

Collecting the contact information of your visitors helps you to build an audience.

The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),

“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”

Jeroen, Managing Director at Lifi

Google Site Kit – View Google tools

Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.

Everyone uses google tools, be it Google Analytics, Search Console or AdSense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.

Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.

The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.

Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.

MonsterInsights – Google Analytics extension

MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.

Rather than giving you all the features for you to check out, MonsterInsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.

MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.

Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.

“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”

Harrison, business strategist at Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.

When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.

The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.

We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.

“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely pre-configured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”

Shiv, CEO of Incrementors SEO Services

“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”

Chris from Landlord Gurus

RankMath – Content SEO

RankMath is a WordPress plugin for SEO optimization, similar to Yoast.

The plugin is a newer than Yoast or All In SEO, with similar features.

In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.

The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.

In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.

“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”

Niamh, Editor-in-Chief of Which Watch Next

“Rank Math allows you to optimize and fine-tune your on-page SEO. By giving you indications on what you should modify or add to your page, you always know what to do to improve your page’s SEO.”

Hugo, Owner of The Tool Scope

“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”

Kristine, Founder of Test Prep Nerds

Semrush & Ahrefs – Website SEO

Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.

Both have similar features (with differences), for the most part, you’ll only need one of them.

Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.

Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).

We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,

I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.

For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.

“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“

Blake, CEO at DentaMarketing

HubSpot – Marketing CRM & tools

HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.

The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,

HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again

“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”

Ebony Chappell, Co-Founder & CMO at Formspal

RafflePress – Giveaway & contest campaigns

RafflePress is a WordPress plugin to create contest and giveaway campaigns.

Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.

To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.

That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.

“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”

Caroline, Co-Founder at CocoSign

Hotjar – Website heatmap

Hotjar is a tool that visualizes the user activity on your websites.

It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.

Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.

It literally shows you where user get stuck.

To implement, you only have to copy a code into your website, similar to integrating Google Analytics.

When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.

Hotjar heatmap for TableLabs
Example Heatmap from our Amazon Affiliate tool TableLabs

Nitropack – Improve site speed

A buzz-word among SEO professionals is site speed.

While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.

Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.

The tool improves site speed through smart caching and image optimization & compression,

“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”

Nabil, Affiliate Marketer at KRA Marketing

Shortpixel – Compress and optimize images

The second tool on our list to tackle site speed.

Shortpixel Image Optimizer is a WordPress plugin, focusing, as the name says, on your images.

While other site speed related plugins focus on caching and your websites HTLM, CSS or Javascript code, this plugin focuses on images.

Especially large images used in Amazon Affiliate product recommendations can significantly increase the loading time of your site.

If you’re using large pictures or many pictures in your post, this plugin might a big help in maintaining an adequate site speed.

“Overall, with Shortpixel, I’ve noticed faster load times and a less “glitchy’ feel overall on my website.”

Gunnar from the Smart Fish Keeper

AdSanity – Ad management

AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.

It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.

Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.

Banners are created as “lightweight” elements, which should not affect your page load speed.

In the WordPress panel, users can manage their ads and campaigns.

It also can send a prompt to your website visitors to disable ad blockers.

“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific time frame and offers performance reports for easy tracking of each published banner on our website.”

Harriet, Co-Founder of CocoFinder

Table of Contents Plus – Create a table of contents

Table of Contents Plus is a free WordPress plugin that creates a (you guessed it) Table of Contents.

Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.

Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.

The plugin creates a table of contents automatically based on your heading structure.

This Amazon Affiliate tool is useful if your audience are mobile readers. Having  the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.

WP EasyScroll Posts – Appends articles at the bottom of the page

WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.

The plugin loads and appends a next page to your posts once a user scrolls to the bottom.

That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.

This increases time spend on a page and people that would otherwise drop, might see the first paragraph & continue reading.

There are similar plugins and tools for the same purpose with similar functionalities. Since the plugin is free, everyone can give it a try.

Beaver Builder – Page builder

Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.

It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.

For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.

For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.

“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”

Imani, Insurance content writer for US Insurance Agents

MetaSlider – Slideshows

MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.

All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.

Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.

Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.

“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”

Harris, Co-Founder of R3SET

Polylang – Website translation

Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.

The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.

The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).

Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.

“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“

Saurabh, Founder, Talk Travel

CookieYes: Stay compliant with GDPR, CCPA, CNIL, LGDP

We live in a time of data security uncertainty.

Selected states are trying to navigate the world of cookies.

Most prominently, Europe with GDPR and the state of California with CCPA. And then there is also LGPD of Brazil and CNIL of France.

Since your website is a global operation, what you want is to minimize legal exposure.

CookieYes let’s you stay GDPR compliant. With easy drag & drop, it’s very easy to build and design your cookie consent popups.

The built-in cookie scanner of the plugin lets you detect and categorize cookies. With categorized cookies you can present a granular consent model that allows users to take a much-informed decision on third-party cookies.

In regards with third-party cookies you can turn on auto-blocking and avoid violating regulations. If you don’t have a privacy policy page for your website, you can create one from scratch with the policy generator included within the plugin.

The free version takes care of your minimum requirements. The premium version gives you more configuration options and location-based notice display.

Summary: The Best Amazon Affiliate tools, what they do, what value they bring and pricing

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
CookieYesGDPR Cookie ConsentStay compliant with GDPR, CCPA, CNIL, LGDP+ 49€ / year (free version available)
Prices as per 6/21/2021

Thank you for reading through our list of the best Amazon Affiliate tools and WordPress plugins.

Any tool that we missed? Let us know via the comment section or twitter.

Looking for more insights? Subscribe to our monthly newsletter, summarizing the best learning’s for Amazon Affiliates and Content Marketing.

The Best Call To Action button for Amazon affiliates

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In this lesson, we focus on what makes money for YOU: How to create the best Call To Action button.

Practical best practice guidance for product comparison chart design to increase your conversion rates.

You want to create a product comparison chart with ease but you are not yet a TableLabs customer? Pricing options for Amazon Affiliate tool.

Best Call To Action (CTA) for Amazon Affiliates

BASICS – The Call To Action button

As an affiliate, your content tells your audience what products exist, features to consider and much more. This ideally creates interest in a product.

At the end of the day, you want to convert interest into commission. This happens with the help of a Call To Action (or short ‘CTA’) button, such as ‘Buy now!’.

The truth is – your reader does not really care about your button. An arbitrary message, an unfortunate placement and other characteristics can easily make your button look like cheap advertisement than thoughtful product recommendation.

The Call To Action button effectiveness is measured by the Click Through Rate (‘CTR’). CTR measures how many of your viewers click on your affiliate link. If ten people viewed your article and two click your Call To Action button, your CTR would be 20% (=2 clicks /10 views).

Especially for niche products, where your audience is limited in size, there is a ceiling for the maximum number of views you can expect for your content. In that case, increasing your revenue is easier by increasing your Click Through Rate then by increasing views.

Your reader wants to be engaged – intellectually, visually AND verbally. Meaning, your commission is not only depending on your content and the overall appeal of your site. It also depends on your verbal cues, meaning the text you choose to captivate your audience.

In this session, we will focus on options for verbal cues and how to choose the best call to action button.

THEORY – What is the best Call To Action for Amazon affiliates?

A good Call To Action captivates your audience and converts interest into commission.

‘Buy Now’ is the (gold) standard for Amazon affiliates. It’s concise, it’s clear, it’s our default. Not surprisingly, it’s by far the most common choice for a CTR button. Almost two out of three Amazon affiliates choose to stick with the standard.

The advantage is a clear message to your audience. If I click this button, I can buy the item.

Byu now is the most common call to action botton
Data: Share of ‘Buy Now’ buttons of all Call To Action Buttons, sample: 39.240 buttons used in product comparison tables

While ‘Buy Now” is the most common choice, there are viable alternatives for CTA buttons. You should consider other options as we can see a noticeable difference for Click Through Rates for different Call To Action buttons.

The two common modifications are

A) in length, instead of ‘Buy Now’ you can say ‘ Buy now on Amazon’, and

B) in intent, instead of ‘Buy’ we can take a step back and say ‘Check’ or ‘View’.

What we see in the results, is that our standard “Buy Now” only ranks somewhere in midfield. The median Click Through Rate of 7% is only half of our CTR study champion, ‘Check Price’, at 13%. This indicates that you can increase the Click Through Rate by optimizing your Call To Action.

Click through rate for best call to action buttons
Data: Median Click Through Rate for top ten Call To Action buttons, sample: 39.240 buttons used in product comparison tables

Does this mean, you should only choose ‘Check Price’ as Call To Action for all of your product comparison tables? The answer is – it depends, which brings us to our next section.

PRACTICE – What CTA button should I choose?

In short: Choose a Call To Action that leverages best practices and is tailored to your content.

In practice, there are more dimensions to the button itself. Through our study, we identified that something simple, less aggressive like ‘Check Price’ is working really well. But would that work for you?

Let’s look at the rationale why one button might be working better than others and how you can apply these insights to your CTA.

The highest Click Through Rates are observed for buttons that fit in to the holistic experience for the respective stakeholder of a website.  What works best for YOU is depended on what we call the Call To Action framework for affiliates.

Call to Action framework for Amazon affiliates
Dimensions to consider when choosing your Call To Action
Let’s work through one example – Clara Clarinet, is a music expert and affiliate for music instruments.
  1. Context: Clara’s articles are in-depth and well-researched. Her CTA can focus on ‘check prices’ or ‘buy now’, rather than something unrelated to the actual sale.
  2. Product: Music instruments are expensive & prices vary greatly. Price is a major buying decision criterion for her audience.
  3. Customer: Her audience are self-thought musicians who are looking for a good deal. Her CTA should be tailored around the key decision criteria for her customers, which is price.
  4. Competition: For most of her pieces, Clara ranks high in search engines, in her niche are only few players. Since Clara is a leader, she can give customers space with a less aggressive CTA like ‘check prices’ rather than ‘buy now’.

Therefore: ‘Check Prices’ would be a great Call to Action for Clara.

In contrast, let’s say you affiliate product comparisons focus on ‘convenience at home’ and you write concise articles on topics that address somewhat urgent needs, like ‘best mosquito nets’ or ‘best spatula for cakes’.

Your customer main objective is to resolve his or her pain point with the help of your product recommendation and you are active in a highly competitive market. In this case, your Call To Action needs to be on point. In this scenario, a ‘Buy Now’ might work better.

This means, while some Call To Action buttons work better than other’s on an aggregate, for your specific audience, article, or even within your product comparison table, what is the best button can be very different.

TABLE LABS – How to create your Call To Action buttons and track its success?

The most effective way to test what CTA works best for you is an A/B test. You can do a simple A/B test with TableLabs.

Simply choose a different CTA for two tables. When you create a new product comparison table with TableLabs, you can edit the Call To Action for your table, either for all buttons or just a few selected.

An effective way of remembering which CTA you used in a chart is to add the butoon at the end of you chart name, e.g. ‘Best mosquito net_buy now’ and ‘Best mosquito spray_check price’.

After logging into your account, you can track your Click Through Rates in your Chart dashboard. After a certain time period, like one month, compare the Click Through Rates. If one is higher than the other, you know which CTA seem to work better for your content.

To test your CTA, choose articles that are similar in content & expected views. For instance, if you have two articles, one on the ‘best mosquito net’ and another on the ‘best mosquito spray’.

Table Labs dashboard shows your clicks, views and click through rate CTR
View: Chart Dashboard for your TableLabs account. The Click Through Rate ‘CTR’ is automatically calculated for you.

Any questions how to use TableLabs? Contact our support team right here

Interested in learning more? Check out Tablelabs features and pricing options

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9 steps to higher conversion from your best affiliate marketing links

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Affiliate Marketing links are the marketing equivalent of a cash register in a grocery store.

With every visit you potentially earn money – unless customers end up not purchasing anything.

Given this crucial function, the link is the foundation of a successful affiliate marketing business.

Affiliates usually have a few links.

Actually, they have quite a lot – some of our clients have thousands of Amazon affiliate links.

Who better to ask for advice than the practitioners themselves.

Here is what they said.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Higher conversion for Amazon Affilaite Links through personalization, link building, comparision tables, understanding the keyword intent and more.

Stick to your knitting and brand

Let’s start with the first step.

Would you buy an engagement ring at a car dealership?

I wouldn’t.

Unless you are Tiffany’s, you must build credibility among your following.

Knowing your audience is essential to build trust.

And with trust, conversion rates will be substantially higher than without.

I buy spare parts from a car dealership, because I have trust in their expertise.

However, the broader you go, the more difficult it is to establish yourself as an expert.

There is a reason why in affiliate marketing circles you read about ‘niche’ websites and ‘long-tail’ keywords.

The smaller the niche, the easier it is to build trust.

Smaller application means fewer fields of expertise are required – maybe even only one.

Understanding where in the Amazon Affiliate Marketing Funnel, you have a competitive advantage (& where not), is key.

Going deeper into a specific topic signals that you understand the nuts & bolts.

“The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market” says Harriet, Co-Founder of Cocofinder.

“I and my team take time to learn about the products or services that we offer and as well as our target audience so that we can improve our content for our website that builds our credibility”.

A deep understanding of the products leaves a lasting impression among your audience.

That doesn’t mean that if you are a car dealership, that you can only be selling car parts.

When expanding the scope of your brand, start with adjacent fields first.

Personalize, personalize, personalize ….

Speaking about brand – what is yours?

Knowing exactly what your website represents, is essential to select the right affiliate products.

Once you know, you can write content that reflects your brand.

People don’t come to your website to find a package insert. They come to read from YOU.

Personalizing your content and links differentiates you from others.

Affiliate marketing is like celebrity endorsements: It works well when people can relate.

Your audience can only relate if you are trying to actively engage them with your personal note.

“I only promote products that I have personally used and then share my experiences with how they have benefited my blogging business. Before purchasing an affiliate product, people want to know about your experience with it”, writes us Amira, the voice behind A Self Guru.

Beyond just the basic product features, sharing how you interacted with the product is true personalization champion technique.

It allows you to go from “this is a shoe and it has these characteristics” to “I ran with this shoe, here is how it felt”.

Personalization makes your products recommendations relatable, which increases chances of someone clicking on your affiliate links.

You don’t have to buy every product you recommend. For some products, it might be impractical or even irrelevant.

In those cases, personalizing the content around your links becomes even more crucial.

If you can’t share your experience, share your perspective.

Let’s say you did not personally test a graphic card that you’re recommending. Write how, given the product specifications, customers will be play a certain computer game.

Now that you know your brand & personalized your content, let’s take a look on how to implement links.

Link a product overview in the beginning & end of your post

The longer it takes your visitor to understand what your product review is about, the more likely they are to bounce.

Never reading your thoughtful insights or clicking your links.

Showing a table, chart or list in the intro with the products discussed in your product review, helps the audience to recognize what things the author considered.

More often than not, readers are intrigued by a comparison and want to read on.

The overview in the beginning has a second advantage. They are the most likely to be clicked. You can even benefit from someone that does not follow your recommendations (or even read your article), but clicked a link. You can still earn a commission if that person would buy any product on Amazon within the next 24 hours.

While a product overview in the intro incentives readers to read on and get a few quick clicks, the overview at the end serves a slightly different purpose.

Some of your visitor just want to know, which product is the best. Who wouldn’t.

They just scroll through the article to the very end to see the “winner” of your product review.

If your visitor then just finds a “the end” rather than a “winner”, then they bounce. Without click.

Creating a good product overview can be an easy & painful way with affiliate plugins.

For instance, TableLabs makes it easy to create Amazon product comparison chart.

Product comparison tables are an incredible method to visualize (dis)advantages of a set of products.

That doesn’t mean you should NOT place affiliate marketing links in the middle of your article.

You absolutely should.

Which brings us to our next section.

Give a “So What” before every link

Most successful affiliate marketing post are long. Really long.

After thousands of words, it’s only too easy to get lost in the weeds. During writing, but also when your visitors reads the article.

As an affiliate marketer, you are adding value by providing context around how features influence your product experience.

Just listing the features of a certain product makes your article seem like an ingredient list in the supermarket.

For example, saying “this contains blueberries” is just a start. Your readers want to hear why this is relevant, let alone if that is good or bad.

A better way to describe the product would be: “This contains blueberries, which is rich in anti-oxidants that are great for your immune system”.

Giving the “so what” brings the product to life.

When going deep in a product reviews, Vishal, founder of ScoreGuitar, says “Talk more on benefits rather than just mentioning the features of a product. Always ask questions like Why, What to each feature and go deep into the benefits part.”

Outlining the relevance of product characteristic goes a long way in audience engagement.

To make sure your reader walks away with key messages, help them with an easy to grasp conclusion.

Sell every link

Yes. Sell every single one.

Placing links throughout your article, increases the chances of someone clicking a link.

After building your “so whats”, you are giving relevant product recommendations.

To take home that extra layer of attention, make sure you give an incentive and/or reason to every link in your post.

This sounds simple, but often just putting a link, without the extra care it needs.

After all, attracting clicks with a engaging anchor text are called Call To Action buttons for a reason.

For example, let’s imagine a blog post about a running shoe. You’re describing the advantages of a particular Adidas shoe. At the end of the paragraph, in the very last sentence, you embed  link using something generic as anchor text like “Adidas” or  “shoe”.

That wouldn’t be a great reason, nor incentive.

Here is what we can do: Summarize the benefits of the shoe in one sentence.

“This shoe has the most cushion, making it a great shoe for runners with weak knees”.

And we can make it even clearer to where the user is going.

“This shoe has the most cushion, making it a great shoe for runners with weak knees, check it out on Amazon”.

Anchoring the link either on the product benefit and/or the affiliate partner gives your audience a reason to click, while being transparent on where they are send to.

“People aren’t going to click the link if you just link to Amazon without any other words.” says Grace, founder of HouseFragrance.

“You have to sell your link in your post, tell people to click on the link to go to Amazon, and tell people what the benefits are of doing so”.

Placing links throughout articles gives you quantity, and the quality comes from making sure you’re selling them properly.

Customers will reward selling every link with more clicks (as they are more enticed) and higher conversion rates (as the links are more transparency).

Match linking strategy and keyword intent

The ‘keyword intent’ is purpose for the search. If your affiliate marketing links strategy is out of sync with the users intent, you’re unlikely to get satisfying results.

Broadly speaking there are two intent categories: Informational and Transactional.

Informational keywords, like how to run a marathon, The user intent here is to learn about a certain thing.

Those keywords drive a lot of traffic, however, since the intent is to learn, not to buy, you usually see lower conversion rates here.

First and foremost, the focus is on information. Your intro should make it clear that you want to educate.

Imagine clicking on a link on “how to run a marathon” and then seeing a comparison of multiple running shoes. It’s not a good match and you likely going to see a high bounce rate.

If you focus on informational keywords, make sure that you affiliate links take a sub-dominant role.

For our marathon example, maybe your first paragraphs are about a proper warm up and what to eat before a race. Seeing then a paragraph about the proper gear, which mentions a good running shoe, this is a great place for an affiliate link.

In contrast, affiliate links should take a dominant role for transactional keywords.

Users expect product reviews from transactional keywords like best fill in the blank.

For example, if you are looking for the best running shoe, and you land on an article that first talks about warm up and food, you are probably not sticking around.

Rather you want to see an overview of products right in the beginning.

For affiliate marketing, transactional keywords are often preferred as the user willingness to buy a certain product is much higher.

Harman, the founder of Your Girl Knows, shares with us: “When a person is searching these types of keywords, they have made their mind to buy something and now they just want the best suggestions to choose from. These types of articles guarantee a buying behavior hence make sale conversions easy for you.”

Since the user comes with an intent to buy, affiliate links should be displayed visible with a clear call to action.

Hence, links are placed more aggressively, which contrast the best practice for informational posts.

That’s why it’s important to match your affiliate link strategy with your targeted keyword.

Build an audience

You build great content, now you have an amazing affiliate link strategy.

Posting articles will drive organic traffic to your website.

All set, right?

Not quite – organic traffic requires patience. Specifically for new websites, it takes a LONG time.

In our experience, you can expect first results after three to six months.

And those results might be disappointing, as only some of your articles will result in a top ranking.

While you wait for Google to include your posts, you want to increase your chances of getting eyes on your site.

You want to build an audience.

Meaning, on top of providing quality content, you want to create relevant traffic.

Relevant traffic can either come from targeted advertising or industry peers.

For targeted advertising, you’re picking your keywords and it’s a simpler “return on Investment” approach. If you earn more commission than what you pay in fees, it’s worth pursuing. And you can turn it on & off like tab water.

For industry peers, that a longer term, somewhat sustainable strategy. In addition to be able to share best practices, a connection to industry peers has also a positive SEO effect. Having links (both inbound & outbound) helps you with your Google rank.

A good way to get your network started is writing “resource”-like pieces, where you provide your information that is relevant to your audience. Readers appreciate if your website lead them to a discovery and are more likely to return with higher likelihood to buy.

Plus – featuring other business, experts, products might be viewed positively by the counter party. This will entice them to link back to you. And voila, you just earned a relevant backlink.

Brent, a Senior Affiliate Manager from Today’s Business shares with us: “The biggest thing that can help create success is to build relationships before trying to monetize them. Try collaborating with like-minded individuals or bloggers by exchanging content, ideas, posts, skills, etc. If you can grow an authentic audience, the monetization becomes much easier in the long run.

Building an audience is the product market fit for affiliate marketing.

By trying to building you get free career advice. If you have trouble convincing relevant peers that you can add value in your niche, you might be in the wrong niche.

This brings us to our next point – how do know if you’re doing well?

Tracking, Rinse, Repeat

Tracking the success of your affiliate marketing links is your bread and butter.

Knowing exactly how many views and clicks a link has, is an essential feedback loop.

Based on the data, you can then optimize.

You know which content to revamp (low views), which links to improve (low click through rate).

You also can do A/B tests, where you test two variations of articles, buttons, call to action text, images and other elements. Then you can find out which variation works best for you.

Especially, if you link the same product from multiple places, the data from your affiliate partner will not allow you to differentiate which link people clicked on.

It does not have to be highly sophisticated – most affiliate tools come with a basic tracking functionality.

At a minimum, you need to be able to track which link engages your audience (and which one does not).

Learn how your Amazon product comparison table generates more commission with TableLabs Academy
Track views, clicks & conversion of your affiliate links & tables

Checking engagement metrics should be part of your daily routine.

You will be surprised – trust me.

Based on the results, you can build & prioritize your strategy. Double down with confidence on your strengths (high engagement links), while improving weaknesses (low engagement).

With your core well tracked and in good shape, let’s talk about growth.

Omnichannel: The cherry on the cake

The distribution for affiliate marketing links can start simple with a blog.

Omnichannel marketing puts your customer at the heart of your operation.

Each customer has different medium preferences. Some like articles – but others prefer charts, videos or social media.

Tapping in each channel, allows your audience to pick & choose their favorite.

You might think leveraging more than just your blog takes a lot of effort.

But for the most part, only the initial setup requires time. After that you can just follow your template.

For videos, you just need to think about your personal style. Your articles already have all the information needed. Just paraphrasing a best of post, usually ends up being a decent video.

In the same way, since you likely listed numerous product pros & cons

Most affiliates over-complicate their omnichannel strategy by thinking they have to create unique content for each channel.

In contrast to SEO, you are allowed to have duplicate content. Your video or infographic can (& actually should) say the same things as your blog post.

That does not mean you can just copy & paste everything.

Every channel has its own quirks. That’s why you have to spend time setting up a template for each channel.

This is necessary to keep your branding & so what messages of your affiliate marketing links.

All things considered, making information available for your audience in THEIR preferred channel goes a long way for user experience.

And there is more – you also get additional organic traffic.

When we think about how people can find our affiliate links through google, we most of the time only think about web searches.

However, don’t forget that Google also provides search results for video and images.

“In Google’s results, the images and videos in your content will also rank and can become a non-negligible source of traffic.” Says Ludovic, founder of Zen Soundproof.  “I have a few articles ranking on page 2 of Google’s web search for some keywords. For the same keywords, the content ranks in the top 3 of Google’s video search results.”

Having your content present in multiple ways, make you SEO competitive, since most people only focus on the written word.

When you looking to grow your business, offering content across channels can be a quick win.

Did this article spark your interest? Subscribe to our newsletter to get our latest insights straight to your inbox.

Die Besten Call To Actions für Amazon Associates

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In dieser Lektion konzentrieren wir uns auf das, was für SIE Geld einbringt: Wie man den besten Call-to-Action-Button erstellt.

Praktische Best-Practice-Anleitung für Amazon Associates aus dem PartnerNet zur Gestaltung von Produktvergleichstabellen. Einfache tipps damit Sie ihre Konversionsraten steigern!

Sie möchten ein Produktvergleichsdiagramm mit Leichtigkeit erstellen, sind aber noch kein TableLabs-Kunde? Preisoptionen für das Amazon Affiliate Tool

Dieser Artikel ist im orginal im englischen erschienen.

Best Call To Action (CTA) for Amazon Affiliates

BASICS – Die Call To Action Schaltfläche – ein Aufruf zum handeln

Als Partner erzählen Sie Ihrem Publikum, welche Produkte es gibt, welche Merkmale zu beachten sind und vieles mehr. Das weckt im Idealfall das Interesse an einem Produkt.

Letztendlich wollen Sie Interesse in Provisionen umwandeln. Dies geschieht mit Hilfe einer Call-to-Action-Schaltfläche (oder kurz “CTA”), wie z. B. “Jetzt kaufen!”.

Die Wahrheit ist – Ihr Leser interessiert sich nicht wirklich für Ihre Schaltfläche. Eine willkürliche Botschaft, eine unglückliche Platzierung und andere Merkmale können leicht dazu führen, dass Ihr Button eher wie billige Werbung als eine durchdachte Produktempfehlung wirkt.

Die Effektivität der Call-to-Action-Schaltfläche wird anhand der Click-Through-Rate (‘CTR’) gemessen. Die CTR misst, wie viele Ihrer Betrachter auf Ihren Partnerlink klicken. Wenn zehn Personen Ihren Artikel ansehen und zwei auf Ihre Schaltfläche “Aufruf zum Handeln” klicken, beträgt Ihre CTR 20 % (=2 Klicks /10 Aufrufe).

Insbesondere bei Nischenprodukten, bei denen Ihr Publikum begrenzt ist, gibt es eine Obergrenze für die maximale Anzahl der Aufrufe, die Sie für Ihren Inhalt erwarten können. In diesem Fall ist es einfacher, Ihre Einnahmen zu steigern, indem Sie Ihre Click-Through-Rate erhöhen, als die Anzahl der Aufrufe.

Ihr Leser will beschäftigt werden – intellektuell, visuell UND verbal. Das heißt, Ihr Auftrag hängt nicht nur von Ihrem Inhalt und der allgemeinen Attraktivität Ihrer Website ab. Sie hängt auch von Ihren verbalen Hinweisen ab, d. h. von dem Text, den Sie wählen, um Ihr Publikum zu fesseln.

In dieser Sitzung werden wir uns auf die Optionen für verbale Hinweise und die Auswahl der besten Schaltfläche für den Aufruf zum Handeln konzentrieren.

THEORIE – Was ist der BESTE Call To Action für Amazon affiliates?

Ein guter Aufruf zum Handeln fesselt Ihr Publikum und verwandelt Interesse in Aufträge.

Jetzt kaufen” ist der (Gold-)Standard für Amazon-Partner. Er ist prägnant, er ist klar, er ist unser Standard. Es überrascht nicht, dass es bei weitem die häufigste Wahl für eine CTR-Schaltfläche ist. Fast zwei von drei Amazon-Partnern entscheiden sich für diesen Standard.

Der Vorteil ist eine klare Botschaft an Ihr Publikum. Wenn ich auf diese Schaltfläche klicke, kann ich den Artikel kaufen.

Byu now is the most common call to action botton



Daten: Anteil der “Jetzt kaufen”-Buttons an allen Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Obwohl “Jetzt kaufen” die häufigste Wahl ist, gibt es brauchbare Alternativen für CTA-Schaltflächen. Sie sollten andere Optionen in Betracht ziehen, da wir einen deutlichen Unterschied bei den Click-Through-Raten für verschiedene Call-to-Action-Schaltflächen feststellen können.

Die beiden häufigsten Änderungen sind

A) In der Länge können Sie anstelle von “Jetzt kaufen” sagen: “Jetzt auf Amazon kaufen”, und

B) In der Absicht können wir anstelle von “Kaufen” einen Schritt zurücktreten und “Prüfen” oder “Ansehen” sagen.

Was wir in den Ergebnissen sehen, ist, dass unser Standard “Jetzt kaufen” nur irgendwo im Mittelfeld rangiert. Die mittlere Click Through Rate von 7 % ist nur halb so hoch wie die unseres CTR-Studiensiegers “Preis prüfen” mit 13 %. Dies deutet darauf hin, dass Sie die Click-Through-Rate erhöhen können, indem Sie Ihren Call-to-Action optimieren.

Click through rate for best call to action buttons
Daten: Mittlere Klickrate für die zehn wichtigsten Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Heißt das, dass Sie für alle Ihre Produktvergleichstabellen nur “Preis prüfen” als Call-to-Action wählen sollten? Die Antwort lautet: Es kommt darauf an, und das bringt uns zum nächsten Abschnitt.

PRAXIS – Welche CTA-Schaltfläche sollte ich wählen?

In der Praxis hat die Schaltfläche selbst mehrere Dimensionen. In unserer Studie haben wir festgestellt, dass etwas Einfaches, weniger Aggressives wie “Preis prüfen” sehr gut funktioniert. Aber würde das auch bei Ihnen funktionieren?

Schauen wir uns die Gründe an, warum eine Schaltfläche besser funktioniert als andere und wie Sie diese Erkenntnisse auf Ihre CTA anwenden können.

Die höchsten Click-Through-Raten werden für Schaltflächen beobachtet, die sich in das ganzheitliche Erlebnis für den jeweiligen Stakeholder einer Website einfügen.  Was für SIE am besten funktioniert, hängt von dem ab, was wir den Call-to-Action-Rahmen für Affiliates nennen.

Call to Action framework for Amazon affiliates


Dimensionen, die Sie bei der Auswahl Ihres Aufrufs zum Handeln berücksichtigen sollten
Gehen wir ein Beispiel durch: Clara Clarinet ist Musikexpertin und Partnerin für Musikinstrumente.
  1. Der Kontext: Claras Artikel sind tiefgründig und gut recherchiert. Ihr CTA kann sich auf “Preise prüfen” oder “Jetzt kaufen” konzentrieren, anstatt auf etwas, das nichts mit dem eigentlichen Verkauf zu tun hat.
  2. Produkt: Musikinstrumente sind teuer und die Preise variieren stark. Der Preis ist ein wichtiges Kaufentscheidungskriterium für ihr Publikum.
  3. Kunden: Ihr Publikum sind selbst denkende Musiker, die nach einem guten Angebot suchen. Ihr CTA sollte auf das wichtigste Entscheidungskriterium für ihre Kunden zugeschnitten sein, nämlich den Preis.
  4. Wettbewerb: Für die meisten ihrer Artikel steht Clara in den Suchmaschinen weit oben, in ihrer Nische gibt es nur wenige Mitbewerber. Da Clara führend ist, kann sie den Kunden mit einer weniger aggressiven CTA wie “Preise prüfen” statt “jetzt kaufen” Raum geben.

Deshalb: “Preise prüfen” wäre eine gute Handlungsaufforderung für Clara.

Nehmen wir dagegen an, dass sich Ihre Affiliate-Produktvergleiche auf den “Komfort zu Hause” konzentrieren und Sie prägnante Artikel zu Themen schreiben, die eher dringliche Bedürfnisse ansprechen, wie “beste Moskitonetze” oder “bester Pfannenwender für Kuchen”.

Das Hauptziel Ihres Kunden ist es, seinen Schmerz mit Hilfe Ihrer Produktempfehlung zu beseitigen, und Sie sind in einem hart umkämpften Markt tätig. In diesem Fall muss Ihr Aufruf zum Handeln genau richtig sein. In diesem Szenario könnte ein “Jetzt kaufen” besser funktionieren.

Das bedeutet, dass einige Call-To-Action-Schaltflächen zwar insgesamt besser funktionieren als andere, aber für Ihre spezifische Zielgruppe, Ihren Artikel oder sogar innerhalb Ihrer Produktvergleichstabelle kann die beste Schaltfläche sehr unterschiedlich sein.

TABLE LABS – Wie erstellen Sie Ihre Call-To-Action-Buttons und verfolgen Sie deren Erfolg?

Die effektivste Art zu testen, welche CTA für Sie am besten funktioniert, ist ein A/B-Test. Sie können einen einfachen A/B-Test mit TableLabs durchführen.

Wählen Sie einfach einen anderen CTA für zwei Tabellen. Wenn Sie eine neue Produktvergleichstabelle mit TableLabs erstellen, können Sie den Call To Action für Ihre Tabelle bearbeiten, entweder für alle Schaltflächen oder nur für einige ausgewählte.

Eine effektive Methode, um sich zu merken, welchen CTA Sie in einem Diagramm verwendet haben, ist das Hinzufügen des Buttons am Ende des Diagrammnamens, z. B. “Bestes Moskitonetz_jetzt kaufen” und “Bestes Moskitospray_Preis prüfen”.

Nachdem Sie sich in Ihr Konto eingeloggt haben, können Sie Ihre Click Through Rates in Ihrem Chart-Dashboard verfolgen. Nach einem bestimmten Zeitraum, z. B. einem Monat, vergleichen Sie die Click Through Rates. Wenn die eine höher ist als die andere, wissen Sie, welcher CTA für Ihren Inhalt besser zu funktionieren scheint.

Um Ihre CTA zu testen, wählen Sie Artikel aus, die sich in Bezug auf Inhalt und erwartete Aufrufe ähneln. Wenn Sie zum Beispiel zwei Artikel haben, einen über das “beste Moskitonetz” und einen anderen über das “beste Moskitospray”.

Table Labs dashboard shows your clicks, views and click through rate CTR
Ansicht: Chart Dashboard für Ihr TableLabs-Konto. Die Click Through Rate ‘CTR’ wird automatisch für Sie berechnet.

Haben Sie Fragen zur Verwendung von TableLabs? Kontaktieren Sie unser Support-Team gleich hier

Möchten Sie mehr erfahren? dieFunktionen und Preisoptionen von Tablelabs

Expert tips exposed: 10 nuggets to build an audience as an Amazon Affiliate

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New to content marketing and wondering how to build an audience as an amazon affiliate?

Look no further, we got you!

Everyone who published content knows that people do not snowball to your website – rather they trickle in. Sometimes very slowly.

Building an audience requires patience and a thought through strategy.

To give you a list of actionable advice to kickstart your following, we asked experts in the field what they use every day.

Here are their 10 key insights.

Build an Amazon Affiliate audience by leveraging social media, SEO, keyword research, understanding your proto persona and more

Identify your proto persona

A proto persona is the description of your ideal customer. Being able to narrow down the characteristics of your target user, lays the foundation to build an audience for Amazon Affiliates.

Creating a target user and understanding their values & interest, helps you to design and build content that suits the user behavior. It ensures that you hit the sweet spot of your audience.

We decided to start our list with identifying your ideal persona for a reason. Everything else flows after that.

Sales, Marketing, Website Design, Content – all should be built around your customer. Without having clarity, you won’t achieve product market fit.

“The most important secret is identifying your dream customer. Getting to understand who he is and how to communicate with him. You need to understand what’s going on inside your dream customers’ heads when they’re trying to move away from pain and move toward pleasure!”

George Petropoulos from PassiveTactics

Two concepts are relevant for your audience.

The first concept is customer research. Find ways to get data on your relevant customer.

What sounds like a difficult task when you are at the very beginning, it is actually easier than you think. Start by reading relevant website, get a sense of what are the topics. Join social media groups and see what people are sharing. Follow the links, see what is relevant to them.

Aggregate that information in one sketch and boil it down to the fundamental characteristics. That’s a great start!

“Floating out survey forms can be a potential source of information. This establishes a direct link with the customers and hence, you can get reliable information. Various software like Google Analytics can be used to determine what your audience liked. Your next project can be based on the same and you can narrow down what customers you want to focus more on.”

Christian Velitchkov, Co-Founder of Twiz

Also, there are several helpful Amazon Affiliate tools, like SEO website checker to get a list of backlinks, seeing how website are connected & what content is relevant.

The second concept is personalization.

When you’re creating new content, it should not be generic. The content should pickup cues from your audience. Make sure to tailor the experience exactly to the preference of your audience. This es essential for your conversion rates.

“When building an audience, I always try to make sure that customers understand what our value really is. This value they can only understand when they feel completely safe doing business with us. Be consistent with your content and make sure it is more and more engaging, trendy, and relatable so that it perfectly captures your audience.”

Nathan Hughes, Digital Marketing and SEO Manager at Diggity Marketing

Keyword research

Once you identified your dream customer, it’s time to look at ways how you can attract them to your website. That’s where keyword research comes in.

Keyword research means finding search terms that your target user might enter into Google when looking for information or products. Knowing the relevant search queries, is the basic to build the right content.

Keyword research is one of the most important things for Amazon Affiliate marketing.

Finding relevant queries has two key advantages.

First of all, relevant queries should be the at the hart of your content. They help you decide which content to produce. Writing a post around a relevant keyword, means having an article relevant to your visitor, which is essential to build an audience.

Understanding not only the topics of interest, but also the user intent helps you to choose the right form of content. For example, just differentiating between informational or transactional queries, you can tailor your content to fit the need of your audience.

In addition, putting the keywords in relation to your competition, gives you a view what content might be more (or less) successful. Doing research on which keywords yield an opportunity to rank in a top spot, is crucial. Otherwise, you end up writing excellent content but only few people will ever see it.

“It’s the one thing if you get wrong but everything else right your affiliate marketing efforts will fail. If you don’t write great content you can still rank well, but not with the right foundation, your keyword research.”

Troy De Ville from Carmel Bay Coffee

“My number one recommendation for generating sustainable traffic would be to focus on publishing content targeting low competition keywords. I’ve found review content to work really well for this. If you can publish the most in-depth and up-to-date review on a particular thing (e.g. physical product, software, app, course, etc.) you can rank quite easily, and bring very targeted traffic to your site.”

Dylan Houlihan, Founder of Swift Salary

Built a Strong Reputation

When building an audience as Amazon Affiliate, it all starts with trust. Your visitor is much more likely to follow your recommendations, if you are a credible source.

In the same veins, when you are seen as an expert within the field, you will also get more attention from like-minded individuals.

For instance, if we get featured in SEO and affiliate marketing related publications, we receive relevant traffic. The evaluation of Amazon Affiliate best practices based on the analysis of thousands of product comparison tables, got us a several mentions, relevant traffic and even sign ups for our newsletter.

Sometimes we see related sites as “competition”. However, connecting with “peers” can be extremely beneficial – for both parties.

If your referred to by related parties, not only helps your brand, but also with your ranking. Backlinks from topic-related authorities are arguably the most important SEO drivers.

“One thing that makes me successful in affiliate marketing is that I’ve built a strong reputation in my niche. Rather than just creating a one-page campaign, focus on creating assets, funnels, and other valuable items. Concentrate on one area and master it. This is a rule I’ve followed for years, it allows me to partner with exclusive advertisers that no one else has.”

Tanner Arnold, President & CEO of Revelation Machinery

When building these connections, it’s essential to be seen as “value add”.

A reputation can come through manual outreach, but it well be less successful if you don’t have value to your counterpart.

You are additional value if you are an industry legend – but that might not be relevant to most of us. Rather, the average Amazon Affiliate, can focus on building relevant content and research, from which others in your niche profit as well.

One example of content that profits everyone in your niche are statistics or info content. If you have a study on the durability of a running shoe, others can quote your study. That way, you are building a reputation and other sites build credibility with their user base. It’s a win-win situation.

That does not mean you have to write a research paper or eBook. Simple, but helpful content is all you need to get started building an audience.

“Before starting the Affiliate program, I first focused on creating a lot of fishing-related content like “How to fish for Bass” and that sort of thing. This allows me to build traffic to my site and makes it look more professional. Then I started to review products with direct links to the products on each title. Here my commissions start to come.”

Steven Zhang, Editor-In-Chief from LureMeFish

Even simpler, if can also create a resource page, giving an overview on your industry. That gives you the chance to mention relevant peers. Once published, those peers often reciprocate. Featuring other businesses or products helps with their views, in turn, they might be willing to mention you.

“When blogging, Include a link to another company’s website when you discuss their product or service in a blog post. Not only does Google like it when your site has outbound links, but the company mentioned might see your post and connect back to you.”

Alina Clark, Growth Manger of CocoDoc

Not rent, but own your audience

A quick way to get started building your audience, is by guest posting in blogs.

That gives you an immediate boost for your reach.

But it comes at a cost – the cost that you don’t own the customer.

To create a following, customers have to be locked into your ecosystem.

Creating content and affiliate links through third party platforms or “bridge” landing pages, prevents visitors to engage with your brand.

 “Audiences don’t really engage or trust with bridge pages – they scroll through, maybe click your links and drop their email address, leave and forget about you. Because you’re lacking trust and value – you didn’t make the connection in the first glimpse.”

Mudassir Ahmed, Owner of Blogging Explained

An additional risk is that your success depends on your third party, which can be a risk. If they publish competing content, rank lower or penalize your content in any way, there is very little you can do.

Publishing outside of your content zone should be seen as marketing effort.

An essential step after “renting” someone else’s audience, is to lock in visitors into your ecosystem.

Getting them onto an email distribution list is a good start.

If you already have a blog, make sure that visitors that come from “outside”, see the value in your site. For instance, by showing them related post or having a credible bio page, you can demonstrate the value of your site.

That attracts visitors to come back.

Learn about your products and monetize your audience

When you build an audience as an Amazon Affiliate, you need to put investment into perspective with return.

The investment is producing and market your content. For a sustainable investment, you also need a return, a commission, from your content. Therefore, it’s important to think through your business model from the beginning.

And in the beginning, your product referrals start at the same point: The product recommendation.

For a solid and helpful recommendation, it goes without saying that you need to understand the product that you are marketing.

Therefore, you need literally learn about your product.

“One thing that makes me successful is that I learn about a product that I’m promoting. Never sell a product you don’t know. Always do your homework, find out what the product is about, what its benefits and drawbacks are, and so on. It’s also crucial to understand why this product is superior.”

Ben Rose from Trainer Academy

Doing more research also means a higher investment, which should also demand a higher return. Next, we’ll take a look at monetization options. Monetization of your audience will keep you motivated to create more & better content.

The simplest form of product referrals is an Amazon comparison table. Affiliate tools can help you creating, designing and maintaining the compare charts.

TableLabs, is a SaaS tool for Amazon affiliates to package affiliate links in a product comparison table or product showcase box. By improving the aesthetics of your affiliate link, it, helps any business who owns content to monetize traffic. With an intuitive drag & drop. Content creators can create their own “ads” as product comparison tables in under 5 minutes.

The monetization of your audience can come through multiple channels. Affiliate Marketing can be more profitable than simple ads, because it can be more tailored to your audience and you are independent of cookies.

Unique people are in unique places

Most Amazon affiliates want to create a following in a niche subject.

What is often overlooked is, you can’t use mainstream channels and expect to reach a niche audience.

It’s like asking at Time Square in New York, who wants to buy a particular fishing rod. There will be a few, but your conversion will be quite low.

In contrast, asking the same question in a store for fish equipment near a beautiful lake, people will be eager to listen.

Building a relevant audience is often easier if you market through the right channels or focus groups.

In the same way, when you want to create relevant content, it’s best to do research in the same peripherals. You have to find out where your audience usually spends their time when they are not on your website. Understanding what (other) interest they have, helps you to think through your affiliate marketing funnel.

To differentiate your content, you are looking for unique insights, with emphasis on “unique”.

Your content will be more thoughtful, if you researched top fishing tips near the beautiful lake and not on Times Square.

“I’ve found Facebook groups in whatever niche to be the best source for lesser-known insights. Authentic content keeps people on page longer, allows them to trust you, and ultimately leads to more sales.”

Daniel Morris from Fire and Saw

Multi channel affiliate marketing

Most Amazon Affiliates start with a blog. Creating a website and publishing articles is an easy and quick way beginning to build an audience.

Leveraging more than one media choice, offers your visitors more options to consume your content.

Under the umbrella of building an audience, a multi channel strategy is a great way to reduce risk, as it reduces the dependency on one channel. Your Google might be good today, but it might not be a few months from now. As long as you still have a following on social media or other channels, you will find it much easier to recoup your ranking.

To be honest – it takes time to build up a second channel. To give you an example, for both our newsletter (shameless plug: Subscribe below) and social media profiles, creating a following is slow.

But: When we send out a newsletter, we get a decent number of views on the content we’re featuring. It’s free advertising. Specifically, Amazon Affiliates  can integrate not only affiliate links but also links to your product reviews.

“Being a CMO, I think building an email list of affiliates is one of the key steps in increasing your affiliate traffic. This is a list that you must compile on your own. In exchange for people’s email addresses, you might provide a free eBook or free software. Remember that before you can start sending compensated offers, you must first supply them with good value.”

Eric Rohrback, CMO at Hill & Ponton

“It’s important to keep in mind that people first look for free information before they decide to buy anything, and that’s all of us. Take advantage of that and provide helpful tips on whatever your niche is, and you will start to notice the click rate go up.”

Abby Herman, Director of Strategy at Snap Agency

Newsletter is one way to build an audience – there are other, simpler ways too. Rather than expending your media platform (website, newsletter, videos) you can also add more products as “channels”.

For instance, create a course about your niche. Host relevant tours. Find opportunities to engage your target audience beyond product recommendations.

“My golden nugget is adding my affiliates into my course curriculum. As an art teacher, my students want to use what they see on camera. I have a blog with some topics pointing at my affiliate links, but my main traffic comes from my students.”

Sandra Mucha, Teaching artist

Leverage Social Media and Influencers

Since we are already on the topic on building an audience by adding more channels. Let’s take a look at the elephant in the room: Social Media and Influencers.

Social media is a medium to gain visibility. People share content with their friends and like minded people.

This does not mean that all post need to go viral or that you need a million followers to make it worthwhile.

The benefit comes from engaging an audience that you otherwise would not reach. For example, someone might not search for a new pair of running shoes. But when seeing a post about running shoes, that person might be still interested.

Social media gives you additional exposure.

“The best tip I can give to those starting out in affiliate marketing is to mainly focus on targeted outreach within communities that have the highest chances to convert. You should engage with audiences that essentially have the same interests as you or have problems that can be solved with the help of your expertise. This means paying attention to social media platforms and forums like Quora, Twitter, Reddit, etc… and check to see what people are asking about or responding to the most.”

Eden Cheng, Founder of WeInvoice

Plus, influencers (you or others) influence the decisions of their audience. This positively affects conversion rates, as people have a natural trust into the people they follow.

Most of us will have a very small following – or even none at all.

This is where influencers come into play. They can increase your visibility.

The increased visibility comes with a price. Sometimes monetary incentive (pay per post) or just quit pro quo (both are posting about the other).

When deciding with which influencers to partner, it’s important to recognize the return of investment. Not every promotion will be profitable.

“Affiliate Marketers can team up for a cross-promotional campaign in which one party promotes the other on their social media sites. They can even collaborate with them on new content that features the affiliate product. It’s important to note that affiliate marketers shouldn’t partner with just any influencer with a large following. Analyze their social media profiles to see how engaged their followers are with their material.”

Pranchil Murray, Head of Customer Success at Malwarefox

Finally – not all social media channels are alike.

When talking about social media, most Amazon Affiliates think about the usual suspects like Facebook, TikTok or Instagram.

Don’t forget about online forums.

Specifically, for informational content, it’s still very common.

While online forums would not allow you to directly advertise your articles or products, they give you an entry to your audience.

Hence, you can view online forums as comments under your article. Best to give a quick and easy answer, while offering a link for further reading.

One old nugget – websites rank usually higher than user generated content, meaning online forums. That means that if you find relevant queries where forums are ranking high, it would be a great keyword for your next article!

Host events to build an audience

Events offer a unique opportunity to build your audience. While often started as one-offs, it’s a great chance to significantly boost traction in a very short time.

Webinars, Workshops, (virtual) summits, raffles and more are great ways to gain visibility.

As an example, webinars allow you to interact with your audience directly and live. This increases your trustworthiness and generally, the reputation of your platform.

Given the close relationship with your audience, your clients are more likely to transact. It also allows you to educate the benefits of your Amazon affiliate recommendation in more depth.

“By holding your webinar in partnership with a relevant influencer, you may make it even more interesting. It can help you acquire more registrants by increasing the perceived value of your webinar. Additionally, ask the merchant for a special discount for your attendees. It will entice consumers to make a buy even more.”

Darshan Somashekar, Founder & CEO at Solitaired

The same holds true for summits. In the age of remote meetings, this becomes even easier.

Invite peers and industry expert to give talks or participate in discussion forums. They act as marketing vehicle for your event.

“A smart and fast way to build your own audience is by piggybacking off of other people who already have massive audiences. When I was getting started in affiliate marketing, I hosted an online ‘virtual summit’ where I brought in around 40 influencers from my niche as speakers. They each already had their own huge audiences, so I was able to get them to promote my summit and, in the process, build my own Facebook group and email list.“

Zeky Ahmed, independent digital marketer

One thing not to overlook when conducting an event.

Setup up ways to convert visitors into regular audience. Each visitor ideally joins your email list, follows on social media or even shops your Amazon affiliate products.

It all starts with SEO

SEO, short for Search engine optimization, means making your content visible to relevant queries.

As you are building your Amazon Affiliate audience, growing leads is essential.

Even if you have evergreen content or are solving visitors’ problems without a doubt. People have to find your content to become part of your audience.

Making sure that the marketing of your content is successful, inorganically and organically, is a top priority.

Successful SEO means both distribution as well as content optimization.

“You can accomplish SEO over time as part of your other content marketing methods. Sharing material on social networking sites and online forums, for example, can aid in the organic development of backlinks.”

Steve Scott, CTO at Spreadsheet Planet

Similarly, you want people to see & click on your content.

For that to happen, you need to rank in a search engine.

“Without driving traffic to your affiliate site, an audience will never be built. You need to optimize your pages in order to rank higher in SERPs, and this is where SEO comes in. In affiliate marketing, the game begins before building your affiliate website. By choosing the perfect keyword-rich domain, you’re already gaining an advantage.”

Israel Gaudette, Founder of Link Tracker Pro

When you decide which content to build, don’t solely focus on the product itself.

For most SEO, informational content ranks better than obvious transactional article. Everything else equal, an in-depth guide will attract higher conversion than an obvious commercial article.

“Having a general perspective of a more extensive niche is an excellent way to catch the audience. For example, being affiliated companies that offer bathroom essentials, the content can be more than just giving product reviews about it. You can have a dedicated website that talks about hygiene and self-care and then incorporates product mentions and reviews. With this, you’re targeting people with a purchase intention, but you also get an audience curious about products they can use for various circumstances.”

Harrison Wall, Business Strategist for Sleep Junkie

This closes our best tips to build your Amazon Affiliate Audience.

Do you have any additional insights? Let us know in the comments.

The Amazon Affiliate product showcase box done right for commissions

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An Amazon product box helps you to showcase one single product.

The showcase box is an essential tool for affiliates, which complements the standard product comparison table.

Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.

You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.

Amazon Affiliate Product Showcase Box

BASICS – The value of a product showcase box

A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.

In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.

An Amazon product showcase allows you to do two things:

  1. Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
  2. Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
While an Amazon product comparison table has more information, a product box is the right choice when focusing on one product
While an Amazon comparison table is a good summary, a product box spotlights a single product

Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.

Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.

THEORY – Get started with an Amazon Product Box

The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.

A product box can show a variety of information and should be modified to suit your specific requirements.

Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.

Choosing the right elements makes your product box successful.

An Amazon product box shows a catchy title, key features and a tailored call to action button
An Amazon product box shows a (1) catchy title, (2) key features and a (3) tailored call to action button

As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.

The information provided should be a concise & relevant description of the product.

One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.

Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor

The Amazon product showcase box can be mobile responsive
The Amazon product showcase can be condensed and is a good choice for mobile heavy traffic

PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website

Let’s take a look how you can create a beautiful Amazon box.

First, pick a product and research it’s essential features.

Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.

In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.

Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.

A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.

Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.

To help you think through what button would suit you best, take a look on our academy deep dive on the Call To Action button framework.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs
After creating an Amazon product box, it’s time to think about the design.

With TableLabs, you can either use a template or load an existing design, that you created previously.

In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.

Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.

Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.

Design color scheme for amazon product box with TableLabs
Design options for your Amazon product box

Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!

If you need help on how to implement a chart on your website, check out our TableLabs tutorial.

TABLELABS – Best practices for an Amazon Product Showcase Box

It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?

The answer: Benchmarking.

Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.

With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.

Tracking conversion of your product showcase box with the chart dashboard.
Tracking conversion of your product showcase box with the chart dashboard.

In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.

That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.

Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.

You can use a product box as widget.
Illustrative use of a product showcase box as widgets in the side panel of your website

An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.

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17 actions for Amazon Affiliate SEO to rank in Google

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When Amazon Affiliate think about their SEO, it’s crucial to understand how a post will rank in Google.

A good ranking will drive more organic traffic, meaning more potential customers to your website.

Your placement on search engines will have a significant impact on your commissions earned.

Let’s take a look.

Here is the Click Through Rate (“CTR”) for keywords where TableLabs is currently ranking.

Post with a higher Google rank achieve a superior Click through Rate
Better Rank = Better Click Through Rate = More Clicks

The CTR trendline, the dotted black line, looks like a skateboard halfpipe.

The CTR line converges rapidly to zero, dropping significantly the lower the Google rank.

In fact, for our 468 keywords not ranking in the top 10, for only five the CTR is not zero. That means, for 463 or 99% of our non-top ten ranking keywords, we get ZERO clicks.

Our top keyword has a 38% CTR, whereas a keyword like “amazontables” (7th position), the CTR is only 2.3%.

This means, for the same number of impressions, our top keyword gets 17 times (!) as many clicks.

For Amazon Affiliates, every click is a potential customer.

Theoretically, moving “amazontables” from 7th to 1st position, would multiply the commissions seventeen times.

Let that sink in for a second.

If you think about your return on investment, the breakeven here would be 17 posts in 7th position or one post in first place.

Google ranking is all about quality.

That is why we asked Affiliate Marketing experts on how to rank in Google.

Here are their best actions for Amazon Affiliate Search Engine Optimization (“SEO”).

Don’t focus on the lowest, but low volume keywords

For some keywords, it will be easier to rank in Google.

Some keywords are more competitive than others.

For example, “insurance” is one of the most competitive terms.

On the contrary, “TableLabs is the best Amazon Affiliate tool to create Product Comparison Tables” is arguably less competitive. Actually it’s not competitive at all and you would likely rank very quickly in a prime position.

However, no one ever searches for this specific term, a high ranking would yield a high CTR on extremely low volume.

While we want a minimum search volume, we want to avoid competition.

Finding the right balance between low competition but attractive search volume is the key to success.

“We struggled to build an audience until we focused on low-volume keywords. By focusing on less competitive keywords, we could compete against the biggest media sites as they don’t bother going after the low search volume keywords. It also allowed us to provide more personalized content to our audience, which converts very well.”

Natalia, Founder of Meal Kit Comparison

In general, the more words your keyword consistent of, the less competition there is.

Keywords containing more than three words, like “Amazon comparison Table”, are called Long-tail keywords.

Long tail keywords often fall into the sweet spot between not being competitive while still providing decent traffic.

“Even today many marketers want to go for the short-tail keywords that they use frequently, but you need to put yourself in the shoes (or rather, the search engine) of your users. Aim for those longer-tail keywords in individual blog posts, then build a comprehensive guide that links to all of them to really boost your traffic results.”

Reuben Yonatan, Founder & CEO of GetVoIP

Long tail keywords with limited search volume are generally not addressed by established bloggers and sites with high DAs. This gives you an early and easy chance to post a quality article on the topic and immediately rank. Yes, the search volume may only be 20 searches per month, but if you publish enough of these posts, you’ll start to build a respectable and sustainable traffic source. From there, as your DA continues to climb, you can start tackling more competitive keywords.”

John Ross, CEO of Test Prep Insight

Leverage Intent based keywords

Before even starting to write an article, Amazon Affiliates pick a keyword.

Your Google rank and for which search results your post appears, depends on the picked keyword.

Note that the ranking itself, is only half of the affiliate commission equation.

A higher ranking lands you more leads. But the quality of leads will be different depending on the keyword.

Your lead quality will influence the conversion from website visitor to commission, a crucial factor for your total commission earned.

Hence, you want to rank high for keywords with high quality leads.

Introducing – intent based keywords.

Let’s take a look an example:

“There’s a big difference between a searcher plunking into Google, “XYZ login page” and “XYZ cost”. The login page, they’re likely already a buyer and can’t seem to find the login page (or have it saved in their browser), whereas with the cost inquiry, they’re looking for buying advice. They’re ready (or thinking about) making a purchase, and they want to know how much it costs before grabbing their credit card.”

Bonny Albo, Business Owner, NetWriter

If your Amazon Affiliate content ranks for keywords with clear buyer intent, you are more likely to earn a commission from your leads.

“When I first started, I focused more on informational keywords, and those articles I wrote never made me any money. I started to make money money with my affiliate site when I started. going after transactional keywords like reviews, and lists posts. Since then, I have seen a huge spike in revenue without much increase in traffic to my site.”

Valentine Okoronkwo, Founder of Passive Secrets

Be aware – Important to recognize is that you still have to answer the searchers intent in your post.

If you’re ranking for a great intent-based keyword, but your article lacks informative information, the results will be disappointing.

People do searches to discover product details or functionalities that will answer their question.

The information provided should correspond to the search intent of your target audience.

Keyword optimization

After settling on an attractive keyword, it’s time to do keyword SEO.

When writing commercial content, Amazon Affiliates often choose generic keywords like best ABC and then trying to repeat the term as often as possible.

However – especially for writing informational content, that same strategy would lead to a poor user experience.

If I want to educate myself on a particular topic, I don’t want to read the term over & over again. Your reader will have the impression that your content is of low quality.

This will lead to low engagement and time spend on your page, which will hurt your ranking. More on that later.

For now, let’s focus on best practices how to optimize your content once you picked a keyword.

Since the keywords you choose determine how users find your site, leverage key terms and phrases.

Placement and frequency will influence Google’s view on how relevant your content is for a particular search.

The earlier and more frequent a term is used, the more relevant Google will rate your article for that keyword.

“The foremost step to get views and build sustainable traffic is by making sure your keyword is at the beginning of your title tag, a method called frontloading. Google emphasizes keywords that appear early in your title tag and less attention to those that arise later. Secondly, make your content have at least 1800 words as longer content results in higher rankings. Finally, add the keyword a couple of times on your page to insist on Google that the page is about a particular query.”

Benjamin Rose, Co-founder of Trainer Academy

Amazon Affiliate SEO starts at making sure your article is clustered around your target keyword.

The more relevant your article is, the higher the ranking.

Google featured snippets: Stealing Position Zero

The first rank in Google is not what is always shown on top of a user search.

Since a few years, Google has started to show snippets first.

Snippets are short text boxes or tables that are relevant to the user query.

Since the boxes are placed ABOVE the search results, it’s even placed before the top ranking article.

Hence the action, steal position zero.

“One thing that I like doing and optimizing is trying to get as many featured snippets for my articles. You don’t have to do too much extra work to achieve it, since it’s mainly guesswork. And the results of getting it are insane.”

Stephen Montagne, Founder of NetHustler

There are three types of featured snippets: A paragraph, a list and a table.

These snippets are only shown to selected queries, like questions. To understand what snippet might be relevant for your keyword, you can check the Google “people also ask” box.

“Unlike most review articles found on Google which is low on usable information and content, I write long form articles that are around 4000-5000 words and include demos, FAQs etc. The objective is to get into the featured snippet of Google and when the article is full of information and has lists, Q&As etc. you can easily get into the featured snippet.”

Dilip Kumar, Affiliate Marketer & Foudner of DKSpeaks

Let me tell you why featured snippets are such a big opportunity for Amazon Affiliates SEO.

Most sites have a low domain ranking, making it difficult to land in one of the top spots.

However, just to land in the top ten, is far easier, a bit of SEO and a good article often suffice.

Roughly speaking, once you rank in Google in the top ten, you can be a featured snippet.

Yes, that is right. Our article in 7th position can steal position zero, allowing us to get substantially more traffic.

Traffic from a higher ranking that otherwise would be extremely unlikely to achieve.

Update underperforming content

Now that you learned a bit about optimizing keywords, it’s time to be active on your articles.

Best practices to rank in Google do not only apply to future post.

Quite the opposite. Your existing articles, that already rank, have a much shorter feedback cycle. Content changes are reflected in search engine rankings quicker.

While some of the updates might be more structural and applied across all articles, here is what you can do on an individual basis.

Most of you will have a library of articles on your website. Some less successful than others.

Start by identifying which articles have untapped SEO potential.

“We’ll look for pages that have a high bounce rate and see how we can make them more appealing to readers. This might mean adding more (or more interesting) images, breaking up walls of text with spaces to make the page more scan-able, or using simple formatting elements like boxes and highlights to give the page some visual appeal. We also look for pages that are positioned high in search engines but see relatively few clicks, and we give them new titles and meta descriptions to make them more interesting to potential visitors. In some cases, this helps us increase traffic by more than 20% in less than three months.”

Chris Zacher, a Content Marketing Specialist at Intergrowth

Revamping posts should be a routine task to squeeze every drip of traffic juice out of your content lemons.

Having a set of tracking metrics available, helps you to monitor the performance of your content.

Along website metrics, most Amazon Affiliate tools like TableLabs have an integrated tracking suite.

The tracking dashboard allows you to observe views and clicks of each of your Amazon product comparison table.

This makes it easy to spot the low conversion posts. Underperforming posts that volunteer for an update.

Along updating your content for conversion, time plays an important role for your Google rank as well.

Search engines want to display up to date content.

Most blog post show the publishing date by default.

An older date does not only scare Google – but may also scare your visitors.

Who wants to read a best practice guide from 2003.

Make sure that you periodically, at least once a year, to update your content. Even if it’s still relevant, simply re-publish the same post.

One more piece of advice for older websites: Google takes your whole website into consideration when determining your domain ranking.

Therefore, not only focus on your new, shiny guides, but also find a solution for your remains.

“If your business has been around for a while, or even if you’ve had a stop-and-go relationship with your blog – even if you are putting out solid stuff now – you may not even realize that earlier, poor quality content is affecting your overall ranking. So you’ll need to do an audit. Once you find some of the culprits you have a few options; delete the content, improve the content, or “noindex” the post so Google doesn’t factor it in.”

James Parsons, founder and CEO of Content Powered

Updating, republishing and format standardizing helps you to sustainably rank in Google.

Increase time spend on page

If you think about how Google would assess which websites are better than others: What would you consider?

Let’s look at a metaphor.

Put yourself in the shoes of a restaurant critique. You’re passing a number of spots.

In the first restaurant, you see people sticking their heads in & leaving immediately. In the second restaurant, there is an extremely long line, and even more people try to get in.

Based on that, you would probably assume that the second restaurant has better food. You might only settle for the first restaurant if you are in desperate need of a bite.

In the same way, Google assesses websites by looking at average time spend on a webpage.

Since there are too many website for them to try out, they rate website based on traceable metrics that approximate quality.

Therefore, if you want to rank in Google, make your customers stay.

User will stick around if the content delivers answers to their search query. Vice versa, user are trained to exit popups and low quality sites quickly.

When you think about Amazon Affiliate SEO, most people just think about keywords. There is more to it.

Given that it’s very easy to track, the time spend on page will have an effect on how your article will rank in Google.

There are obvious blockers to time spend on your page. Bulky advertisements, non-catchy intros and overall discomfort with the website appearance come to mind.

To leave you with one piece of actionable advice: Mobile traffic is on the rise. As Amazon Affiliates are used to write long form content, the user experience on mobile is sub optimal.

To enable your visitor to jump to the part of the article that is relevant to them, make sure you give them a clear intro and a table of content.

“I added a Table of Contents to the top of each article. On desktop, I always had one in a sidebar, but this was disabled on mobile for the longest time (because of my site template) so adding it as a separate widget was successful.”

Matt Oney, Founder of Zenmaster Wellness

Reduce page load time

Speaking about busy restaurants. While a long line is an approximation for quality, it is not a great sign for user experience.

When deciding which articles should rank in Google, the page load time is another important metric.

After all – who enjoys waiting in line. Similarly, don’t let your user wait to see your content.

Along regular SEO, make sure that your webpage loads quickly. The larger your website, the longer the wait.

What usually bulks up websites are images. While images are a great addition to any content, make sure that the image is compressed and as slim as possible.

“Extensive load times and absurdly long pages negatively impact a website, not only because those who reach it will feel annoyed and leave but also because it actually prevents Google from promoting it. Thus, the one thing I do to fight this and that has given me great results is using one of the best web hosting plans and always optimizing the images I use (reducing their size whenever possible, trying to only use JPEG, etc.)”

Sharon van Donkelaar, CMO at Expandi

Along images, extensive web scripts and hosting can also cause longer load times.

“Site speed, for me, is an essential aspect of a website as it influences the rankings. If the site speed of a website is fast, then the user experience is enhanced as all the text, videos, images, and other elements of the website load quickly and smoothly. In addition, it increases the chance of the user to stay on the page and link it to others.”

Avinash Chandra, Founder and CEO of BrandLoom

Increase domain authority and topic relevance though backlinks

Backlinks are the bread and butter to rank in Google.

Imagine all of your friends tell you that one particular restaurant has amazing food.

You would probably assume it’s quite good and would put it on top of your priority list.

Similarly, Google determines your website rank.

The more influential websites refer to your page, the higher you are ranking.

But – not all backlinks are created equal. The two key factors to determine how valuable a backlink is, are domain authority and topic relevance.

Domain authority approximates the influence a website has. The New York Times will have a higher authority than your local newspaper. Thus, a link from the times is more valuable.

Topic relevance helps Google determine your influence in a niche. If you have an Amazon Affiliate website about running shoes, a backlink from Adidas will be more valuable than from the New York Times. Even if the times has a higher domain authority.

“Building backlink profiles needs strategic planning of who to reach out, what to offer, and how you can get a mention with dofollow from their website. To increase domain authority, one’s site should maintain decent backlinks. When higher sites link to your website, then the domain authority will get boosted remarkably. As someone said ” Having 10 high DA backlinks is better than having 1000 low DA backlinks. The relevancy also plays a vital role in getting higher DA.”

Suresh Vurity, Full time blogger at Way2Earning

So how do you get backlinks in order to rank in Google?

There are three main ways to get– organic (someone quotes your website), outreach (you ask to be included in someone else’s website) and guest blogging (producing content for someone else).

“In order to rank high and increase your domain authority, strive to produce content that is useful and quotable. This includes blog posts, e-booklets, brochures, charts, graphs, really anything that a journalist can use as an addition to their story.”

Maya Stern, Head of Marketing and PR at Creative Navy UX Agency

“Guest blogging offers many advantages for business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.”

Oliver Andrews, Owner of OA Design Services

In summary, link building is an essential piece to your SEO ranking.

Our key advice – Quality beats quantity.

Spend time on getting the top authorities in your space to refer to your website, rather than trying to get as many links as possible. It will take time and effort, but it will also move the needle.

Leverage the power of internal linking

When Amazon Affiliates do SEO, improving to your internal linking strategy can be a quick win.

Connecting your content, has two key advantages, which are more information for your user and passing on link juice.

Firstly, Giving you user more to read, makes it more likely for them to stick around.

That not only increases time spend on your website, but also with every piece of content, it increases the chances of someone following your product recommendations.

Secondly, internal links pass authority juice.

If you have skyscraper content (a post with a lot of great backlinks), you can pass on authority to your other post by referencing them.

Internal links helps you to increase ranking for post that might otherwise don’t get backlinks. Import her is to use a relevant anchor text, which should be similar (not always the same) as the target keyword.

“The golden nugget for me to rank in google was Internal linking. It reduces the bounce rate (increasing a visitor’s average time spent on your site). It also helps in spreading link juice and Page Authority throughout your website. Finally, interlinking will allow both users and search engines to navigate your website easily.”

Miranda Yan, Co-Founder of VinPit

In contrast to receiving backlinks, internal linking is rather easy since you just have to edit your own post.

Create Topical Clusters

Beyond SEO, your Google rank is dependent on your site’s topical relevance.

Topical authority is different from domain authority. While domain authority represent your overall websites standing, your topical authority is your influence over a specific topic or keyword.

You will notice, that for a given keyword, the top ten post will not be ordered by domain ranking.

Beyond the quality of the content itself, topical authority is part of the reason.

For Amazon Affiliates SEO, it’s vital to make sure your content is clusters.

Google does not like if you go astray, with content from various fields.

Specifically, for those working with agencies, Affiliates sometimes focus too much on pumping out posts after posts.

Keyword planning not only entails assessing keyword volume and competitiveness, but also topical relevance.

Along organizing your posts around a relevant theme, you should pay attention to your competition.

What you can do is looking at what other keywords competing posts are using, as Google will deem those relevant.

For example, if competing posts for a running shoe review all contain words like “marathon” or “regeneration”, it’s best to include those in your post as well.

Certain SERP tools like Thruuu are of great help when doing this analysis.

Leapfrog your competition

Let’s build on the concept of looking what happens around you.

Once you assessed your competition you can an immediate feel how easy / difficult ranking in Google will be.

Competing post serve as a benchmark.

Like high jump, you will succeed if you are getting over the bar.

This is one thing that Amazon Affiliates underestimate when they do SEO.

Google tells you what they think is good through their ranking.

Identifying post where you don’t have to metaphorically jump as high, make your life easier.

“Gauge the Lowest Performing Content on Competitors Sites. This method means that you leverage your fullest where a bigger, better, and more high-ranking competitor is lacking considerably. One such tactic I find by researching is to look at high-DA affiliate sites, scour there content box, and pick up those entries that are:  Not clearly defined / Lack actionable advice or suggestions / A little short of words / No proper internet-linking or backlinks.”

Will Cannon, CEO of Signaturely

Timing

Or: Don’t be too late!

Content creators focus on the what, but less on the when.

The when plays an important part in your Google rank as well.

Search engines are able to recognize trends and will display results accordingly.

Let’s take the Super bowl for example.

Before the game, people will search “kick off time”, “line up” or “predictions”.

Therefore, Google will also rank results containing these keywords higher for the plain “super bowl” search.

After the game, searches for “highlights”, “results” or “review” will be more prominent.

Therefore, the plain “super bowl” search will now display completely different results than before.

The “when” has a tremendous effect.

Amazon Affiliates SEO entails optimizing the timing of the post.

Firstly, prior to significant sales events like prime day, winter holidays or singles day, your title should be a “preview”. Whereas after, the title should say “highlights”, like those were the best deals.

Secondly, remember that it takes a few months for you to rank in Google. If you want a comfortable spot for xmas, get in line three to six months earlier.

That means having your post published before September and then regularly updating it.

Don’t reinvent the wheel – leverage SEO tools

Raking in Google requires analysis.

Volume for individual keywords their competitiveness.

Understanding website rankings and the competitive landscape

Optimizing technical SEO through website optimization.

For those and more, there are existing tools that are easy to use.

Trying to build your custom solutions or doing manual research is not as scalable nor a good return on your time.

Luckily, the SEO is an established field. A path already developed.

Just check out this review of the best tools Amazon Associates can leverage.

Not all the tools will be necessary. We would only recommend to leverage those tools that are absolutely essential for your workflow and use the free tiers for the reminder.

Consistency

Remember that Google assess your overall website.

Search engines assess your good, your bad and the ugly.

Penalties can be given your individual posts that Google deem spam.

What that means to you: Your amazing post does not rank because one of your old, forgotten posts is pulling you down like dead wood.

If a post does not meet your quality standards: Don’t publish it.

That holds true for older posts as well. We all start out somewhere. In contrast to sentimental value, older low quality posts can have a negative value.

Being consistent is the secret to build a sustainable audience. Balance between pushing content regularly, but also maintaining a minimum quality level.

Unfortunately for all of those who want to get rich quick, consistency takes time.

Take the time – it’s worth it.

Query-based keywords

Commercial content, like product reviews, are often centered around intent-based keywords, like “best ABC”.

However, most of the search volume are query-based terms, like “how to XYZ”.

Questions are the new gold mine. We already talked about stealing position zero as one of the advantages to incorporate questions focused paragraphs.

Don’t be afraid to use questions in your titles and anchor keywords.

With the emerging of voice, query’s revolving around a question will further increase.

Thinking three years ahead, this will be even more important.

This gives you a chance to rank in Google with informational content.

“What are the most searched items over all search engines? The answer is simple, questions.. Queries and questions rank highest amongst any other form of searched item. Incorporating these questions in your content will divert a lot of traffic on your website. You can do this in two simple ways, either section your content in a question answer format, or discuss questions at the end of your article in the form of FAQ’s”

Hitesh Patel, Founder of RRPJewellers

A good format to deliver questions based answers on your website are FAQ sections.

That allows you to bundle “what people also asked” onto one webpage. That way you only have to market one page for a number of queries.

Passive link building through Skyscraper content

The dream Amazon Affiliate SEO is Skyscraper content.

Content so good, it draws visitors like bees to honey.

Visitors and backlinks pilling in without you have to do anything.

Wouldn’t that be great.

Well – it’s not that “passive” of a strategy as some might want you to believe.

Quite the opposite. Skyscraper content probably takes the most effort in research, writing and going live.

In essence, skyscraper content refers to a post that relevant sites would like to link to. They like to link to you because you have a fact, functionality or word of wisdom that other’s don’t.

Simple examples are currency converters, rent calculators, white papers and industry research.

For the most part, unique statistics are the needles in the haystack, that people are looking for.

“A better way to get links is through creating content that attracts links passively. Some types of content I’ve had success with before include statistics posts, industry studies, or industry surveys – anything that others in your industry would want to reference or point to in their own articles.”

Brooks Manley, SEO Agency Owner

When in doubt – EAT

After a long day of SEO to rank in Google, who couldn’t deny a delicious snack.

In this case, EAT stands for the guiding principle of search engine ranking.

EAT stands for Expertise, Authoritativeness, and Trustworthiness.

Whenever you have a question or are unsure how to optimize your content, refer back to EAT.

While only few people know what happens under the hood of Google ranking algorithms, the guiding principles approximate their workings.

Expertise is a proxy of your topical relevance and standing in your niche.

Authoritativeness represents your websites overall importance.

Trustworthiness gauges how reliable the information you provided actually are (or if it’s plain spam).

When you published an article or a revamping your website, use the EAT framework as a checklist.

Make sure to be confident to check every box without doubt.

That’s it. Any best practices that we missed? Let us know in the comments !!

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11 tips for impactful Amazon Affiliates product comparisons

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Putting together solid product recommendations requires affiliates to compare Amazon products.

As an affiliate, partnering with Amazon gives you access to a wide range of products to work with.

However, there are so many options that sometimes it can feel overwhelming to decide which products you should promote within any given category.

In essence, your goal is to convert your readers into buyers. Choosing the right products to compare on Amazon is critical to your success as an affiliate.

It’s important that your affiliate website shows that you genuinely want to improve people’s lives by the products you’re selling. People will recognize if you’re strictly making a sales pitch.

In this guide, we’ll walk you through tested strategies on how to compare Amazon products so that you can choose the best products to use on your affiliate website. Plus, we added the most significant ways you can evaluate the quality of products to use on your Amazon affiliate website.

These are our top Amazon product comparison strategies, giving you the insights to offer your readers a more user-friendly experience while boosting your affiliate income.

Once you learn how to compare Amazon products, you’ll enjoy higher conversion rates and readers who are grateful that you introduced them to a new product.

Here are our 11 tips on how to compare Amazon products.

Compare Amazon Products by looking at reviews, customer service and more.

Choose Specialty Products

Let’s say you want to run an Amazon affiliate website for makeup.

In theory, you could promote and compare big brand names such as L’Oreal Paris. However, you might not have as much success as comparing makeup products that specialize in narrower categories like cruelty-free or organic makeup.

The more niche your product comparisons, the fewer readers you’ll have. However, the people that come across your affiliate page will likely have a higher conversion rate than if you try to target a broader market.

Think about it this way – there are thousands of reviews of the new iPhone. Not only by Affiliate Marketing blogs, but also from media outlets with extremely high domain authority. The ability to rank for these keywords is minimal.

Picking a specialty products, while reducing the overall market size, enables you to compete.

Include an Amazon Comparison Table

Amazon offers the option to embed an Amazon product comparison table on your website.

With this table, your readers can see multiple product options at the same time, often opening the opportunity for them to discover more products than what you include on your website alone.

The table benefits your reader because each person that visits your website has different price points and features, they want in a product.

Of course, you also benefit by using the table—it includes links to your affiliate products which can lead to more clicks and conversions.

Creating a table does not require extensive coding skills or a lot of maintenance, if you are using an Amazon Affiliate tool like TableLabs. Since it’s connected to your Amazon PA API, all images, descriptions, prices and more stay current.

Personalization for product comparison chart example
Personalizing your Amazon comparison table with TableLabs

Mindfully Choose Your Affiliate Links

It’s easy to go overboard with Amazon affiliate links on your blog or website. After all, the more links you manage to squeeze in, the more earning potential it may seem you have.

However, too many links are overwhelming to readers. So, make sure only to include affiliate links that directly relate to the niche you’re discussing and the products you’re comparing.

If you’re not convinced, this might change your mind—according to Moz, web pages with too many links rank lower on search engine results pages.

Think through what an appropriate number of links would be, but also what kind of products you want to advertise. After all, quality beats quantity.

Write honest Product Reviews

One of the most effective ways to compare Amazon products is by writing honest product reviews.

In fact, conversion rates for products with a combination of positive and negative reviews increase the likelihood of a sale by 85%.

The “negative” part of that statistic is critical when you put together your product reviews. By being honest about a product’s downsides, your readers will view you as a trusted source.

Of course, when comparing Amazon products, what’s negative to one person isn’t necessarily negative to another.

For this reason, it’s important to review a range of styles and price points within any given product. That way, you’ll appear more authoritative on that topic and have a higher chance of converting more of your readers into customers.

In Affiliate Marketing, the value you add is helping customers decide which products to buy. It’s not about promoting a product. It’s about helping selecting the right product for the right customer.

The only way to achieve a consistent good product customer fit, is by giving your readers a decision framework, that helps them making the best choice.

Consider your customer’s budget

When looking at your choice of Amazon products, it’s tempting to choose the highest-priced options within your product niche since each conversion will be higher paying.

However, it’s important to remember that your readers have different budgets and different features that they want from a product.

For this reason, it’s important to compare products with a range of price points and features. Going back to our fishing example, you could showcase different categories of fishing poles ranging from “budget” to “all the bells and whistles.”

In fact, designing your affiliate page with catchy phrases describing each of the products you compare will help your reader more quickly determine which products are a better fit for them.

When you compare Amazon products, make sure that it fits your customer persona. Thinking through your Amazon Affiliate Marketing Funnel, helps you identify target areas.  

Evaluate Number and quality of reviews

The more reviews a product has on Amazon, the more likely your reader will buy the product. Therefore, you should avoid comparing products with only a handful of reviews.

Similarly, if a product has lots of reviews but the majority are 3-star and under, you should avoid comparing that product on your website.

Reviews are an indicator of the product quality and help you evaluate which products to use on your Amazon affiliate website.

Given that the quality of reviews can be poor, especially for niche products, since they are monitored only by AI on Amazon, which is far from perfect. In fact, Amazon actually de-prioritized reviews for products for their own ranking algorithm.

Take the time to read through most, if not all the reviews, gauging the credibility of reviewers. Only looking at reviews from qualified purchases is the bare minimum.

That being said: The gold standard is that you actually test each product yourself. Only fall back to reviews if not otherwise feasible.

Test the product yourself

Amazon is an ecommerce website people trust – that makes it a great affiliate network. Individual Amazon Affiliate should aim for the same level of trust.

Although it’s only logical that people would rather buy from trusted parties than faceless strangers, we still often see affiliate pages with low credibility.

Ask yourself – how can you build credibility?

Some affiliates have a unique standing in their niche. For instance, an experienced or famous chef might be able to get away with discussing cooking books without having a full read through.

That does not work for the average person in affiliate marketing.

The easiest way to prove credibility that your product recommendation, is to actually compare Amazon product.

Unpack the box, feel the product with your hands. Having direct exposure to a product builds intimacy. That intimacy transcends from writer to reader.

By personalizing your content, you give your audience a feeling of how the product is once they receive it.

Customer Service

You don’t want to recommend a product only for your reader to have an issue with it and experience terrible customer service.

Often, you can gauge the quality of response time for a product by reading reviews. However, you can also reach out to the business to better understand the type of response your readers can expect if they have a problem with the product.

Specifically, for lower quality products, you want to make sure that your readers don’t get stuck with faulty products. After all, ideally you want them to return to your website.

Your readers will associate the products you recommend with your website. That means that the experience from parties that you promote affect your brand.

Be aware of this connection – it can be a boost for your business.

For instance, I bought running shoes through an affiliate recommendation last year. The product was great, the recommended seller had great service. When it came to replace the pair this year, I went straight back to the same affiliate site.

No keyword ranking, no ads needed – just a simple but great product recommendation.

Leverage multiple media options

When you compare Amazon products, don’t limit yourself to only one form of media like text.

Every reader has their own preference on how they want to digest information. Bringing in variety, eases up the consumption of your content.

Text is the basis for most Amazon Affiliates. The easiest addition are images. One image alone might not sufficient for some, also consider a slideshow. In the same way, some people don’t like smaller, thumbnail picture, but rather the product in full size.

Specifically when you are trying out what works for your audience, play with different forms of media. It is not as much work as it sounds.

For instance, if you already have an article on the best products for XYZ, just use that as a script for a Youtube video. You can embed the YouTube video in your article, giving your reader the option to read or watch.

This has two advantages.

Firstly, your reader can pick the media of their preference. As an example, when I am on my phone, I might be more inclined to watch a video, but on my laptop, I would rather read through.

Secondly, multiple media options can also drive additional traffic Videos and Images rank too in google. Since only few posts have videos, You might be able to rank for a certain keyword in a top spot for videos, although not even being on the first page for the regular Google search.

Seasonal Products

Seasonal products aren’t inherently bad to use, but you should ensure that if you compare them on your affiliate website, that you have enough non-seasonal products.

That way, you stand a better chance of having a year-round income stream.

On the other side, there are rarely better opportunities than Prime Day, Black Friday, Mother’s & Father’s Day, holiday gift guides and other once in a year events.

Some affiliate marketers specialize in these one-off events. If you are able to rank in a top spot for these competitive, seasonal terms, you can be certain that it will pay off.

For most of us who want to become Amazon Affiliates, and are at the very beginning, it’s better to pick evergreen products. The reason is, that it will take time to establish a brand and to build an audience. It can take three to six months for articles to rank on Google. By then, you holiday guide is already outdated.

Special event marketing takes careful planning and a good process, leveraging your unique insights as well as helpful Amazon Affiliate WordPress plugins and tools.

Calculate the Monetization Potential

Your time is valuable, so there’s little point in choosing Amazon products to compare if those products will only bring in a few pennies per sale.

Different product categories offer a different commission rate. While luxury beauty products yield a 10% commission, Amazon fresh referrals only give you 1%. You can read more on commission rates and program basics in our Amazon Affiliate FAQ,

When thinking through the monetization potential, Amazon Affiliates not only have to consider the commission rate, but also the conversion rate. You might find it easier finding people following your grocery referrals than for expensive beauty products.

If you’re just starting your affiliate website and want a faster track to earning income, you should start by selecting products in your niche that will give you higher affiliate sales.

For example, if you have an affiliate website in the fishing niche, you’d have a higher chance of earning income by comparing fishing poles than lures.

When you compare Amazon products, put your product ideas into a list and estimate their earnings potential. That will help you prioritize your time and effort on categories with the highest return on investment.

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Personalize your Amazon Affiliate Table to DOUBLE clicks & engagement

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Personalizing your Amazon Affiliate Table makes you more successful.

Why??

Americans see over 4000 advertisements per day1. That’s almost 1.5 million per year.

Consumers are drowning in marketing & advertisements.

For your compare chart to stand out, affiliates need to personalize their content.

Personalization means that the recommended products should match the buyer’s intent. Furthermore, the visual appearance needs to be intuitive enough for your visitor to follow your advice.

Not yet a TableLabs customer, check pricing for our Amazon Affiliate Table tool.

BASICS – Why should you personalize your Amazon Product comparison chart?

Imagine the following:

You have high quality content. Visitors are coming to your website. Views are increasing.

But your commissions do not seem to increase.

What is the blocker?

Customer engagement is dependent on how relevant your offer is to your audience. To see high engagement, clicks & commissions, your content must be highly relevant to your audience.

Relevant content pays off.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has a positive impact on customer engagement

Sources: 1: Accenture; 2: Smarterhq; 3: Smarterhq; 4: Adweek; 5: Hubspot

Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.

Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.

As we see in the chart above, personalization translates into superior performance for your Amazon product comparision chart.

Personalization can drive higher customer retention, higher revenue and higher conversion.

Sounds good right?!

So – How do you make your content highly relevant?

THEORY – Amazon Affiliate Table as product recommendation, not advertisement

Amazon affiliates earn money by promoting products.

That is OK. Your audience expects that, your disclaimer makes this transparent.

However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.

Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.

To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.

A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.

You can find an in-depth affiliate framework walk-through in our TableLabs Academy lesson on the Best Call To Acton buttons.

Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.

Once you find a winning strategy, let’s look at how you can implement personalization in practice.

PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.

By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.

There are five key levers to personalize your Amazon Affiliate Table:
  1. Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
  2. Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
  3. Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
  4. Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
  5. Color scheme: Your compare chart design should fit seamlessly into your website layout.

Her is an example, illustrating how these key levers can be implemented.

Personalization best practices example for product comparison charts
Personalization best practices for a Amazon product comparison chart
In the example, we can see how the five levers can be applied.

A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.

A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).

Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.

clicks and conversation impact by customizing a product comparison chart
Data: Impact on clicks and Click Through Rate through table customization, sample: 41,797 product comparison charts

For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.

For more statistics on conversion, read our post on best practices for Amazon comparison tables.

Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.

For the color scheme, we choose different types of blue that are similar to our brand logo.

Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.

TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs

If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.

Let’s bring our example chart from above to life.

First, let’s add the desired products to comparison table.
Personalize product compare chart by tailoring descriptions and the order of your table.
Personalize product compare chart by tailoring descriptions and the order of your table.

For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.

Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.

Every Amazon affiliate table is mobile responsive.

In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.

To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.

Size consideration to ensure mobile responsiveness for product comparison charts
Ensure mobile responsiveness for product comparison charts by setting the appropriate viewing options
Next, let’s implement our desired product comparison table design.

As we said initially, the design should fit into the overall color scheme of your website.

Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.

Personalization for product comparison chart example
Personalizing your compare chart with TableLabs

As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.

Here, you can modify the colors for rows, fonts and buttons to your choosing.

An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.

In the chart preview tab, you can click save your product comparison table theme under a preferred name.

Personalized color themes can be saved and applied to future compare charts.
Personalized color themes can be saved and applied to future product comparison table

Once you saved a theme, your design is readily available, and you can load it for your next chart.

For a new chart, after adding products, simply select the desired theme in the chart view.
Load your personalized color themes for future product comparison tables
Load your personalized color themes for future product comparison tables

To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.

With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.

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