How to Build an audience as an Amazon Affiliate – 10 expert tips

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New to content marketing and wondering how to build an audience as an amazon affiliate?

Look no further, we got you!

Everyone who published content knows that people do not snowball to your website – rather they trickle in. Sometimes very slowly.

Building an audience requires patience and a thought through strategy.

To give you a list of actionable advice to kickstart your following, we asked experts in the field what they use every day.

Here are their 10 key insights.

Build an Amazon Affiliate audience by leveraging social media, SEO, keyword research, understanding your proto persona and more

Identify your proto persona

A proto persona is the description of your ideal customer. Being able to narrow down the characteristics of your target user, lays the foundation to build an audience for Amazon Affiliates.

Creating a target user and understanding their values & interest, helps you to design and build content that suits the user behavior. It ensures that you hit the sweet spot of your audience.

We decided to start our list with identifying your ideal persona for a reason. Everything else flows after that.

Sales, Marketing, Website Design, Content – all should be built around your customer. Without having clarity, you won’t achieve product market fit.

“The most important secret is identifying your dream customer. Getting to understand who he is and how to communicate with him. You need to understand what’s going on inside your dream customers’ heads when they’re trying to move away from pain and move toward pleasure!”

George Petropoulos from PassiveTactics

Two concepts are relevant for your audience.

The first concept is customer research. Find ways to get data on your relevant customer.

What sounds like a difficult task when you are at the very beginning, it is actually easier than you think. Start by reading relevant website, get a sense of what are the topics. Join social media groups and see what people are sharing. Follow the links, see what is relevant to them.

Aggregate that information in one sketch and boil it down to the fundamental characteristics. That’s a great start!

“Floating out survey forms can be a potential source of information. This establishes a direct link with the customers and hence, you can get reliable information. Various software like Google Analytics can be used to determine what your audience liked. Your next project can be based on the same and you can narrow down what customers you want to focus more on.”

Christian Velitchkov, Co-Founder of Twiz

Also, there are several helpful Amazon Affiliate tools, like SEO website checker to get a list of backlinks, seeing how website are connected & what content is relevant.

The second concept is personalization.

When you’re creating new content, it should not be generic. The content should pickup cues from your audience. Make sure to tailor the experience exactly to the preference of your audience. This es essential for your conversion rates.

“When building an audience, I always try to make sure that customers understand what our value really is. This value they can only understand when they feel completely safe doing business with us. Be consistent with your content and make sure it is more and more engaging, trendy, and relatable so that it perfectly captures your audience.”

Nathan Hughes, Digital Marketing and SEO Manager at Diggity Marketing

Keyword research

Once you identified your dream customer, it’s time to look at ways how you can attract them to your website. That’s where keyword research comes in.

Keyword research means finding search terms that your target user might enter into Google when looking for information or products. Knowing the relevant search queries, is the basic to build the right content.

Keyword research is one of the most important things for Amazon Affiliate marketing.

Finding relevant queries has two key advantages.

First of all, relevant queries should be the at the hart of your content. They help you decide which content to produce. Writing a post around a relevant keyword, means having an article relevant to your visitor, which is essential to build an audience.

Understanding not only the topics of interest, but also the user intent helps you to choose the right form of content. For example, just differentiating between informational or transactional queries, you can tailor your content to fit the need of your audience.

In addition, putting the keywords in relation to your competition, gives you a view what content might be more (or less) successful. Doing research on which keywords yield an opportunity to rank in a top spot, is crucial. Otherwise, you end up writing excellent content but only few people will ever see it.

“It’s the one thing if you get wrong but everything else right your affiliate marketing efforts will fail. If you don’t write great content you can still rank well, but not with the right foundation, your keyword research.”

Troy De Ville from Carmel Bay Coffee

“My number one recommendation for generating sustainable traffic would be to focus on publishing content targeting low competition keywords. I’ve found review content to work really well for this. If you can publish the most in-depth and up-to-date review on a particular thing (e.g. physical product, software, app, course, etc.) you can rank quite easily, and bring very targeted traffic to your site.”

Dylan Houlihan, Founder of Swift Salary

Built a Strong Reputation

When building an audience as Amazon Affiliate, it all starts with trust. Your visitor is much more likely to follow your recommendations, if you are a credible source.

In the same veins, when you are seen as an expert within the field, you will also get more attention from like-minded individuals.

For instance, if we get featured in SEO and affiliate marketing related publications, we receive relevant traffic. The evaluation of Amazon Affiliate best practices based on the analysis of thousands of product comparison tables, got us a several mentions, relevant traffic and even sign ups for our newsletter.

Sometimes we see related sites as “competition”. However, connecting with “peers” can be extremely beneficial – for both parties.

If your referred to by related parties, not only helps your brand, but also with your ranking. Backlinks from topic-related authorities are arguably the most important SEO drivers.

“One thing that makes me successful in affiliate marketing is that I’ve built a strong reputation in my niche. Rather than just creating a one-page campaign, focus on creating assets, funnels, and other valuable items. Concentrate on one area and master it. This is a rule I’ve followed for years, it allows me to partner with exclusive advertisers that no one else has.”

Tanner Arnold, President & CEO of Revelation Machinery

When building these connections, it’s essential to be seen as “value add”.

A reputation can come through manual outreach, but it well be less successful if you don’t have value to your counterpart.

You are additional value if you are an industry legend – but that might not be relevant to most of us. Rather, the average Amazon Affiliate, can focus on building relevant content and research, from which others in your niche profit as well.

One example of content that profits everyone in your niche are statistics or info content. If you have a study on the durability of a running shoe, others can quote your study. That way, you are building a reputation and other sites build credibility with their user base. It’s a win-win situation.

That does not mean you have to write a research paper or eBook. Simple, but helpful content is all you need to get started building an audience.

“Before starting the Affiliate program, I first focused on creating a lot of fishing-related content like “How to fish for Bass” and that sort of thing. This allows me to build traffic to my site and makes it look more professional. Then I started to review products with direct links to the products on each title. Here my commissions start to come.”

Steven Zhang, Editor-In-Chief from LureMeFish

Even simpler, if can also create a resource page, giving an overview on your industry. That gives you the chance to mention relevant peers. Once published, those peers often reciprocate. Featuring other businesses or products helps with their views, in turn, they might be willing to mention you.

“When blogging, Include a link to another company’s website when you discuss their product or service in a blog post. Not only does Google like it when your site has outbound links, but the company mentioned might see your post and connect back to you.”

Alina Clark, Growth Manger of CocoDoc

Not rent, but own your audience

A quick way to get started building your audience, is by guest posting in blogs.

That gives you an immediate boost for your reach.

But it comes at a cost – the cost that you don’t own the customer.

To create a following, customers have to be locked into your ecosystem.

Creating content and affiliate links through third party platforms or “bridge” landing pages, prevents visitors to engage with your brand.

 “Audiences don’t really engage or trust with bridge pages – they scroll through, maybe click your links and drop their email address, leave and forget about you. Because you’re lacking trust and value – you didn’t make the connection in the first glimpse.”

Mudassir Ahmed, Owner of Blogging Explained

An additional risk is that your success depends on your third party, which can be a risk. If they publish competing content, rank lower or penalize your content in any way, there is very little you can do.

Publishing outside of your content zone should be seen as marketing effort.

An essential step after “renting” someone else’s audience, is to lock in visitors into your ecosystem.

Getting them onto an email distribution list is a good start.

If you already have a blog, make sure that visitors that come from “outside”, see the value in your site. For instance, by showing them related post or having a credible bio page, you can demonstrate the value of your site.

That attracts visitors to come back.

Learn about your products and monetize your audience

When you build an audience as an Amazon Affiliate, you need to put investment into perspective with return.

The investment is producing and market your content. For a sustainable investment, you also need a return, a commission, from your content. Therefore, it’s important to think through your business model from the beginning.

And in the beginning, your product referrals start at the same point: The product recommendation.

For a solid and helpful recommendation, it goes without saying that you need to understand the product that you are marketing.

Therefore, you need literally learn about your product.

“One thing that makes me successful is that I learn about a product that I’m promoting. Never sell a product you don’t know. Always do your homework, find out what the product is about, what its benefits and drawbacks are, and so on. It’s also crucial to understand why this product is superior.”

Ben Rose from Trainer Academy

Doing more research also means a higher investment, which should also demand a higher return. Next, we’ll take a look at monetization options. Monetization of your audience will keep you motivated to create more & better content.

The simplest form of product referrals is an Amazon comparison table. Affiliate tools can help you creating, designing and maintaining the compare charts.

TableLabs, is a SaaS tool for Amazon affiliates to package affiliate links in a product comparison table or product showcase box. By improving the aesthetics of your affiliate link, it, helps any business who owns content to monetize traffic. With an intuitive drag & drop. Content creators can create their own “ads” as product comparison tables in under 5 minutes.

The monetization of your audience can come through multiple channels. Affiliate Marketing can be more profitable than simple ads, because it can be more tailored to your audience and you are independent of cookies.

Unique people are in unique places

Most Amazon affiliates want to create a following in a niche subject.

What is often overlooked is, you can’t use mainstream channels and expect to reach a niche audience.

It’s like asking at Time Square in New York, who wants to buy a particular fishing rod. There will be a few, but your conversion will be quite low.

In contrast, asking the same question in a store for fish equipment near a beautiful lake, people will be eager to listen.

Building a relevant audience is often easier if you market through the right channels or focus groups.

In the same way, when you want to create relevant content, it’s best to do research in the same peripherals. You have to find out where your audience usually spends their time when they are not on your website. Understanding what (other) interest they have, helps you to think through your affiliate marketing funnel.

To differentiate your content, you are looking for unique insights, with emphasis on “unique”.

Your content will be more thoughtful, if you researched top fishing tips near the beautiful lake and not on Times Square.

“I’ve found Facebook groups in whatever niche to be the best source for lesser-known insights. Authentic content keeps people on page longer, allows them to trust you, and ultimately leads to more sales.”

Daniel Morris from Fire and Saw

Multi channel affiliate marketing

Most Amazon Affiliates start with a blog. Creating a website and publishing articles is an easy and quick way beginning to build an audience.

Leveraging more than one media choice, offers your visitors more options to consume your content.

Under the umbrella of building an audience, a multi channel strategy is a great way to reduce risk, as it reduces the dependency on one channel. Your Google might be good today, but it might not be a few months from now. As long as you still have a following on social media or other channels, you will find it much easier to recoup your ranking.

To be honest – it takes time to build up a second channel. To give you an example, for both our newsletter (shameless plug: Subscribe below) and social media profiles, creating a following is slow.

But: When we send out a newsletter, we get a decent number of views on the content we’re featuring. It’s free advertising. Specifically, Amazon Affiliates  can integrate not only affiliate links but also links to your product reviews.

“Being a CMO, I think building an email list of affiliates is one of the key steps in increasing your affiliate traffic. This is a list that you must compile on your own. In exchange for people’s email addresses, you might provide a free eBook or free software. Remember that before you can start sending compensated offers, you must first supply them with good value.”

Eric Rohrback, CMO at Hill & Ponton

“It’s important to keep in mind that people first look for free information before they decide to buy anything, and that’s all of us. Take advantage of that and provide helpful tips on whatever your niche is, and you will start to notice the click rate go up.”

Abby Herman, Director of Strategy at Snap Agency

Newsletter is one way to build an audience – there are other, simpler ways too. Rather than expending your media platform (website, newsletter, videos) you can also add more products as “channels”.

For instance, create a course about your niche. Host relevant tours. Find opportunities to engage your target audience beyond product recommendations.

“My golden nugget is adding my affiliates into my course curriculum. As an art teacher, my students want to use what they see on camera. I have a blog with some topics pointing at my affiliate links, but my main traffic comes from my students.”

Sandra Mucha, Teaching artist

Leverage Social Media and Influencers

Since we are already on the topic on building an audience by adding more channels. Let’s take a look at the elephant in the room: Social Media and Influencers.

Social media is a medium to gain visibility. People share content with their friends and like minded people.

This does not mean that all post need to go viral or that you need a million followers to make it worthwhile.

The benefit comes from engaging an audience that you otherwise would not reach. For example, someone might not search for a new pair of running shoes. But when seeing a post about running shoes, that person might be still interested.

Social media gives you additional exposure.

“The best tip I can give to those starting out in affiliate marketing is to mainly focus on targeted outreach within communities that have the highest chances to convert. You should engage with audiences that essentially have the same interests as you or have problems that can be solved with the help of your expertise. This means paying attention to social media platforms and forums like Quora, Twitter, Reddit, etc… and check to see what people are asking about or responding to the most.”

Eden Cheng, Founder of WeInvoice

Plus, influencers (you or others) influence the decisions of their audience. This positively affects conversion rates, as people have a natural trust into the people they follow.

Most of us will have a very small following – or even none at all.

This is where influencers come into play. They can increase your visibility.

The increased visibility comes with a price. Sometimes monetary incentive (pay per post) or just quit pro quo (both are posting about the other).

When deciding with which influencers to partner, it’s important to recognize the return of investment. Not every promotion will be profitable.

“Affiliate Marketers can team up for a cross-promotional campaign in which one party promotes the other on their social media sites. They can even collaborate with them on new content that features the affiliate product. It’s important to note that affiliate marketers shouldn’t partner with just any influencer with a large following. Analyze their social media profiles to see how engaged their followers are with their material.”

Pranchil Murray, Head of Customer Success at Malwarefox

Finally – not all social media channels are alike.

When talking about social media, most Amazon Affiliates think about the usual suspects like Facebook, TikTok or Instagram.

Don’t forget about online forums.

Specifically, for informational content, it’s still very common.

While online forums would not allow you to directly advertise your articles or products, they give you an entry to your audience.

Hence, you can view online forums as comments under your article. Best to give a quick and easy answer, while offering a link for further reading.

One old nugget – websites rank usually higher than user generated content, meaning online forums. That means that if you find relevant queries where forums are ranking high, it would be a great keyword for your next article!

Host events to build an audience

Events offer a unique opportunity to build your audience. While often started as one-offs, it’s a great chance to significantly boost traction in a very short time.

Webinars, Workshops, (virtual) summits, raffles and more are great ways to gain visibility.

As an example, webinars allow you to interact with your audience directly and live. This increases your trustworthiness and generally, the reputation of your platform.

Given the close relationship with your audience, your clients are more likely to transact. It also allows you to educate the benefits of your Amazon affiliate recommendation in more depth.

“By holding your webinar in partnership with a relevant influencer, you may make it even more interesting. It can help you acquire more registrants by increasing the perceived value of your webinar. Additionally, ask the merchant for a special discount for your attendees. It will entice consumers to make a buy even more.”

Darshan Somashekar, Founder & CEO at Solitaired

The same holds true for summits. In the age of remote meetings, this becomes even easier.

Invite peers and industry expert to give talks or participate in discussion forums. They act as marketing vehicle for your event.

“A smart and fast way to build your own audience is by piggybacking off of other people who already have massive audiences. When I was getting started in affiliate marketing, I hosted an online ‘virtual summit’ where I brought in around 40 influencers from my niche as speakers. They each already had their own huge audiences, so I was able to get them to promote my summit and, in the process, build my own Facebook group and email list.“

Zeky Ahmed, independent digital marketer

One thing not to overlook when conducting an event.

Setup up ways to convert visitors into regular audience. Each visitor ideally joins your email list, follows on social media or even shops your Amazon affiliate products.

It all starts with SEO

SEO, short for Search engine optimization, means making your content visible to relevant queries.

As you are building your Amazon Affiliate audience, growing leads is essential.

Even if you have evergreen content or are solving visitors’ problems without a doubt. People have to find your content to become part of your audience.

Making sure that the marketing of your content is successful, inorganically and organically, is a top priority.

Successful SEO means both distribution as well as content optimization.

“You can accomplish SEO over time as part of your other content marketing methods. Sharing material on social networking sites and online forums, for example, can aid in the organic development of backlinks.”

Steve Scott, CTO at Spreadsheet Planet

Similarly, you want people to see & click on your content.

For that to happen, you need to rank in a search engine.

“Without driving traffic to your affiliate site, an audience will never be built. You need to optimize your pages in order to rank higher in SERPs, and this is where SEO comes in. In affiliate marketing, the game begins before building your affiliate website. By choosing the perfect keyword-rich domain, you’re already gaining an advantage.”

Israel Gaudette, Founder of Link Tracker Pro

When you decide which content to build, don’t solely focus on the product itself.

For most SEO, informational content ranks better than obvious transactional article. Everything else equal, an in-depth guide will attract higher conversion than an obvious commercial article.

“Having a general perspective of a more extensive niche is an excellent way to catch the audience. For example, being affiliated companies that offer bathroom essentials, the content can be more than just giving product reviews about it. You can have a dedicated website that talks about hygiene and self-care and then incorporates product mentions and reviews. With this, you’re targeting people with a purchase intention, but you also get an audience curious about products they can use for various circumstances.”

Harrison Wall, Business Strategist for Sleep Junkie

This closes our best tips to build your Amazon Affiliate Audience.

Do you have any additional insights? Let us know in the comments.

Why Become an Amazon Affiliate – 12 Reason to sign up

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You might be interested to become an Amazon Affiliate, earnings a commission for product referrals. Next to commissions, what are the reasons to join the Amazon Associate program?.

Maybe even some of your buddies have shared their success stories—how they’ve made a lot of money from being an Amazon affiliate.

Joining an affiliate network opens an income stream. Creating content to market Amazon products is an intuitive idea.

While some refer to this as “passive” income, making your affiliate venture “active” is usually much more rewarding, as top affiliates can have more than 3x Earnings per Click.

If you’ve been considering joining, but are not entirely convinced of its worth, here are several reasons why you should become an Amazon affiliate.

Top reasons to become an Amazon Affilaite include the benficial community, having a trsuted partner, decent commision rates and more.

Amazon is a Well Trusted Brand

Of all the eCommerce platforms I know, I can’t think of any more popular than Amazon.

Just think about all of your friends who have Amazon prime. Or all the gadgets you ordered last year. For most of the people, when they are looking for generic product, low prices and quick shipping, they turn to Amazon.

Of course, there are many online stores out there, but Amazon has earned the trust of many buyers.

In fact, I came across a survey last year where a person wanted to know where his readers had ordered their stuff from for the last six months. Your guess is as good as mine—Amazon topped the list as their number one preferred online shopping destination.

Readers are well familiar with Amazon, and they trust it.

They’ll pay large amounts of money there and sit confidently at home awaiting safe delivery of the products they ordered. There can never be a better brand for you as an affiliate marketer than this most trusted one.

While other affiliate programs might offer higher commission rates, the conversion clicks to commissions is the highest for trusted shops – like Amazon.

In contrast, no-name affiliate shops will often have lower conversion clicks to commission as people, while following your referral, don’t complete the checkout process.

Leverage the 24 hours cookie

We just said that people trust Amazon as their preferred eCommerce platform.

When it comes to referrals, Amazon has attractive commission policy: If you refer someone to Amazon, you earn a commission if that person buys anything in the next 24 hours.

That means, a person you refer to Amazon to buy a new pair of running shoes, ends up buying himself a washing machine, you earn a commission. Without having a single article or link on washing machines.

There are entire strategies build around showing people the most absurd products listed on Amazon. Not to earn commissions for those products. But rather to “cookie” the referral, profiting from people ordering other things.

Your cookie ends after 24 hours or when they click on a new referral link. Note that if they end up putting your product into their shopping cart, you can earn a commission up to 90 days after referral.

A reason to become an Amazon Affiliate, think through the additional earnings potential coming from the 24 hour cookie.

Easy Referral Link Integration

As an Amazon affiliate, you’ll have plenty of tools and plugins to promote your referral links. Of course, Amazon wants you as their affiliate to be successful because they also stand to profit from sales.

In its most basic form, you can add simple affiliate links, add-on toolbars or one of their native ads. With such tools, it’s fairly easy to embed links into your social media, blogs, and other platforms.

Once you achieved three qualifying purchases and are approved by Amazon, you have also access to the Amazon Product Advertisement API. With that, you can leverage Amazon Associate affiliate tools, like TableLabs.

To give an example, you can start creating an Amazon Comparison Chart, allowing you to compare items. When you search for a product, you’ll find similar items displayed in a comparison chart. Thanks to the API, images, prices and more are updated automatically. This is where the “passive” in passive income comes from.

The advantage of an Amazon comparison table is that the information is all there on one page, so you don’t have to go to different item pages.

The simplicity of the program is a major driver of why people become an Amazon Affiliate.

Amazon Pays Decent Commissions

Based on the number of items sold, Amazon offers commissions ranging from 1% (Amazon Fresh & Video Games) to 10% (Luxury beauty.

Most product categories, including physical goods pay around 4-5%. Aren’t these great commissions?

In contrast to other programs, the commission rates might be lower for some of the categories. But as mentioned initially, you will benefit from a higher click to commission conversion, which often more than offsets a few percentage points in the actual commission rate.

A commission is earned through every “Qualifying Purchase”, which is a product referral through your affiliate link.

One overlooked strategy: Once you established yourself as an important affiliate for certain items, you can negotiate a higher rate. No with Amazon themselves, but with the Amazon merchants directly.

Mentioning that you sold hundreds of someone’s product easily sparks interest, especially from sellers on the Amazon marketplace. Once you build these connections, your commission rate will be far above industry standard.

When you decide to become an Amazon Affiliate, you have short-term benefits (solid commission rates and conversion from the beginning) with a long-term upside potential (re-negotiate higher commission rates)

Variety of Payment Options

As an Amazon affiliate, you don’t just earn in one way. You can choose to be paid either in cash or for products.

If you want a certain product from Amazon, you place an order, and it’s paid out of your affiliate earnings. So, for example, my better half occasionally buys me gifts from Amazon, and the amount is deducted from her earnings.

You can also be paid via check, however there is a payment minimum of $100 as well as transaction fee of $10 due.

Alongside payment options, as Amazon is a established network, having a reliable partner for quick & painless payouts is a key reason why to become an Amazon Affiliate.

Specifically in smaller networks, you have to jump through hoops to payout your earned commission.

Small Payments Add Up

Being an Amazon affiliate is not much different from having a savings account. That’s because no matter how little the commission you earn is, it will add up.

At first, the money may be so minimal that you don’t hit the minimum payment amount in a month, requiring you to wait for a few months before you can expect a meaningful payment.

However, that shouldn’t demoralize you. Instead, it should motivate you because once your referrals start making huge purchases of Amazon products, you’ll celebrate the small milestones you made at the beginning.

I’m positive you can agree with me that small is undoubtedly better than nothing.

As you’re building your affiliate marketing funnel and your audience grows, so will your Amazon commissions. Which brings us to our next point.

The Investment Matures Over Time

At first, you may not make a lot of money as an Amazon affiliate. However, you’ll grow more popular with time, generating more referrals. View this as an investment or savings plan where you put something little week after week for it to mature after a while.

Always add more and more links to Amazon products in your blogs, and every time you do this, you’re increasing the chances of somebody using one of your links as a doorway to the Amazon store. Then, subsequently, their visits may result in you earning something.

Remember, just like any other affiliate program, Amazon requires perseverance and patience. And with time, it will grow.

With time, you not only will understand your audience better, improve the quality of your content, but also be able to better navigate the program and personalize your content.

Once you become an Amazon Affiliate, you start building know how, which compounds over time.

Amazon Offers a Wide Range of Products

Currently, Amazon has over 350 million products listed on it. So, imagine the choices you have working as an Amazon affiliate.

It’s pretty easy to choose those products that match the interests and needs of your audience. Then, no matter the niche, those products are available on Amazon, earning you money from your referrals.

It’s amazing how a category in amazon will have dozens of subcategories, with the subcategories having even more subcategories. All product aspects you can think of, including product features, built quality, pricing, and shipping time, are all available on Amazon.

Now honestly, tell me of any other affiliate program with such unlimited choices. The more the products, the more the sales, and the more the earnings.

Furthermore, with Amazon OneLink, you can monetize your international traffic. Specifically, for English-written blogs, which have readers across the globe, it would be an enormous limitation if you could not monetize your visitors from e.g. the UK or Germany.

Having all of hose choices in one program, simplifies the management of your affiliate venture. All earnings are in one place and it’s easy to track your success, without the need to toggle between programs.

Sophisticated tracking

Amazon associate program has an earnings report and statistics on all of your sales.

The integrated reporting comes in two flavors.

First, you have a consolidated earnings summary which gives you the one number you care when decided to become an Amazon Affiliate: Your total earned commission.

Secondly, you have an earnings report, which shows you in more depth how your referrals are doing. It has nice charts to see clicks, products ordered & shipped, along the commission.

You can also download reports, breaking up the statistics per product. That gives you direct feedback for which products are more attractive to your audience.

Pairing the affiliate link statistics with your overall website tracking (like google analytics) becomes extremely powerful. To know the conversion from views to clicks, but also clicks to commission, is the basics for your learning curve.

Having sophisticated tools to track your success helps you to grow as an affiliate marketer and is another reason to become an Amazon Affiliate.

Large community and support network

There are more than 70,000 Amazon Affiliates out there. There are over one million websites that are using Amazon Affiliate links.

All those people likely had the same challenges and already asked questions for pain points you encounter along the way.

Not only us build a knowledge base of over +30 Amazon Affiliate FAQ.

Given the wide adoption of the Amazon Associates program, there are a lot of like-minded people, that newcomers can leverage.

The community is an additional property to consider when you ‘want to become an Amazon Affiliate.

With Holidays Comes More Commissions

Amazon sales always skyrocket on major holidays like Christmas and Prime Day.

It’s during such times when you’ll earn not only more but bigger commissions. So don’t be surprised to find that earnings from your commissions have doubled, tripled, or even quadrupled during the holidays.

All you need to do is a plan and have links that are up to date by the time holidays roll around. For sure, it’s nice earning extra money over the busy holidays.

During these special events, the program offers great deals that you can discover & share with you audience.

That brings in movement and fosters creativity for new ideas – something useful to make the job in affiliate marketing more interesting.

Easy & quick sign up to become an Amazon Affiliate

In order to become an Amazon affiliate, you only have to sign up on their website.

The process is extremely simple and should take less than ten minutes. After that you are already able to create affiliate links and earn commission. It’s as easy as it get/s

During sign up, you have to provide Amazon with information about your affiliate strategy, such as naming the websites you are planning to promote products. Note, when you trying to get a new Affiliate tag, you’ll have to fill out the same information again.

It’s OK not having a clear answer in the beginning, since you can update and can provide more information at a later stage. That makes the program incredible easy to sign up.

Interested in learning more about Amazon Affiliates, Content marketing an Website Optimization? Sign up for our monthly newsletter below.

How to Compare Amazon Products – 11 tips for Amazon Affiliates

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Putting together solid product recommendations requires affiliates to compare Amazon products.

As an affiliate, partnering with Amazon gives you access to a wide range of products to work with.

However, there are so many options that sometimes it can feel overwhelming to decide which products you should promote within any given category.

In essence, your goal is to convert your readers into buyers. Choosing the right products to compare on Amazon is critical to your success as an affiliate.

It’s important that your affiliate website shows that you genuinely want to improve people’s lives by the products you’re selling. People will recognize if you’re strictly making a sales pitch.

In this guide, we’ll walk you through tested strategies on how to compare Amazon products so that you can choose the best products to use on your affiliate website. Plus, we added the most significant ways you can evaluate the quality of products to use on your Amazon affiliate website.

These are our top Amazon product comparison strategies, giving you the insights to offer your readers a more user-friendly experience while boosting your affiliate income.

Once you learn how to compare Amazon products, you’ll enjoy higher conversion rates and readers who are grateful that you introduced them to a new product.

Here are our 11 tips on how to compare Amazon products.

Compare Amazon Products by looking at reviews, customer service and more.

Choose Specialty Products

Let’s say you want to run an Amazon affiliate website for makeup.

In theory, you could promote and compare big brand names such as L’Oreal Paris. However, you might not have as much success as comparing makeup products that specialize in narrower categories like cruelty-free or organic makeup.

The more niche your product comparisons, the fewer readers you’ll have. However, the people that come across your affiliate page will likely have a higher conversion rate than if you try to target a broader market.

Think about it this way – there are thousands of reviews of the new iPhone. Not only by Affiliate Marketing blogs, but also from media outlets with extremely high domain authority. The ability to rank for these keywords is minimal.

Picking a specialty products, while reducing the overall market size, enables you to compete.

Include an Amazon Comparison Table

Amazon offers the option to embed an Amazon product comparison table on your website.

With this table, your readers can see multiple product options at the same time, often opening the opportunity for them to discover more products than what you include on your website alone.

The table benefits your reader because each person that visits your website has different price points and features, they want in a product.

Of course, you also benefit by using the table—it includes links to your affiliate products which can lead to more clicks and conversions.

Creating a table does not require extensive coding skills or a lot of maintenance, if you are using an Amazon Affiliate tool like TableLabs. Since it’s connected to your Amazon PA API, all images, descriptions, prices and more stay current.

Personalization for product comparison chart example
Personalizing your Amazon comparison table with TableLabs

Mindfully Choose Your Affiliate Links

It’s easy to go overboard with Amazon affiliate links on your blog or website. After all, the more links you manage to squeeze in, the more earning potential it may seem you have.

However, too many links are overwhelming to readers. So, make sure only to include affiliate links that directly relate to the niche you’re discussing and the products you’re comparing.

If you’re not convinced, this might change your mind—according to Moz, web pages with too many links rank lower on search engine results pages.

Think through what an appropriate number of links would be, but also what kind of products you want to advertise. After all, quality beats quantity.

Write honest Product Reviews

One of the most effective ways to compare Amazon products is by writing honest product reviews.

In fact, conversion rates for products with a combination of positive and negative reviews increase the likelihood of a sale by 85%.

The “negative” part of that statistic is critical when you put together your product reviews. By being honest about a product’s downsides, your readers will view you as a trusted source.

Of course, when comparing Amazon products, what’s negative to one person isn’t necessarily negative to another.

For this reason, it’s important to review a range of styles and price points within any given product. That way, you’ll appear more authoritative on that topic and have a higher chance of converting more of your readers into customers.

In Affiliate Marketing, the value you add is helping customers decide which products to buy. It’s not about promoting a product. It’s about helping selecting the right product for the right customer.

The only way to achieve a consistent good product customer fit, is by giving your readers a decision framework, that helps them making the best choice.

Consider your customer’s budget

When looking at your choice of Amazon products, it’s tempting to choose the highest-priced options within your product niche since each conversion will be higher paying.

However, it’s important to remember that your readers have different budgets and different features that they want from a product.

For this reason, it’s important to compare products with a range of price points and features. Going back to our fishing example, you could showcase different categories of fishing poles ranging from “budget” to “all the bells and whistles.”

In fact, designing your affiliate page with catchy phrases describing each of the products you compare will help your reader more quickly determine which products are a better fit for them.

When you compare Amazon products, make sure that it fits your customer persona. Thinking through your Amazon Affiliate Marketing Funnel, helps you identify target areas.  

Evaluate Number and quality of reviews

The more reviews a product has on Amazon, the more likely your reader will buy the product. Therefore, you should avoid comparing products with only a handful of reviews.

Similarly, if a product has lots of reviews but the majority are 3-star and under, you should avoid comparing that product on your website.

Reviews are an indicator of the product quality and help you evaluate which products to use on your Amazon affiliate website.

Given that the quality of reviews can be poor, especially for niche products, since they are monitored only by AI on Amazon, which is far from perfect. In fact, Amazon actually de-prioritized reviews for products for their own ranking algorithm.

Take the time to read through most, if not all the reviews, gauging the credibility of reviewers. Only looking at reviews from qualified purchases is the bare minimum.

That being said: The gold standard is that you actually test each product yourself. Only fall back to reviews if not otherwise feasible.

Test the product yourself

Amazon is an ecommerce website people trust – that makes it a great affiliate network. Individual Amazon Affiliate should aim for the same level of trust.

Although it’s only logical that people would rather buy from trusted parties than faceless strangers, we still often see affiliate pages with low credibility.

Ask yourself – how can you build credibility?

Some affiliates have a unique standing in their niche. For instance, an experienced or famous chef might be able to get away with discussing cooking books without having a full read through.

That does not work for the average person in affiliate marketing.

The easiest way to prove credibility that your product recommendation, is to actually compare Amazon product.

Unpack the box, feel the product with your hands. Having direct exposure to a product builds intimacy. That intimacy transcends from writer to reader.

By personalizing your content, you give your audience a feeling of how the product is once they receive it.

Customer Service

You don’t want to recommend a product only for your reader to have an issue with it and experience terrible customer service.

Often, you can gauge the quality of response time for a product by reading reviews. However, you can also reach out to the business to better understand the type of response your readers can expect if they have a problem with the product.

Specifically, for lower quality products, you want to make sure that your readers don’t get stuck with faulty products. After all, ideally you want them to return to your website.

Your readers will associate the products you recommend with your website. That means that the experience from parties that you promote affect your brand.

Be aware of this connection – it can be a boost for your business.

For instance, I bought running shoes through an affiliate recommendation last year. The product was great, the recommended seller had great service. When it came to replace the pair this year, I went straight back to the same affiliate site.

No keyword ranking, no ads needed – just a simple but great product recommendation.

Leverage multiple media options

When you compare Amazon products, don’t limit yourself to only one form of media like text.

Every reader has their own preference on how they want to digest information. Bringing in variety, eases up the consumption of your content.

Text is the basis for most Amazon Affiliates. The easiest addition are images. One image alone might not sufficient for some, also consider a slideshow. In the same way, some people don’t like smaller, thumbnail picture, but rather the product in full size.

Specifically when you are trying out what works for your audience, play with different forms of media. It is not as much work as it sounds.

For instance, if you already have an article on the best products for XYZ, just use that as a script for a Youtube video. You can embed the YouTube video in your article, giving your reader the option to read or watch.

This has two advantages.

Firstly, your reader can pick the media of their preference. As an example, when I am on my phone, I might be more inclined to watch a video, but on my laptop, I would rather read through.

Secondly, multiple media options can also drive additional traffic Videos and Images rank too in google. Since only few posts have videos, You might be able to rank for a certain keyword in a top spot for videos, although not even being on the first page for the regular Google search.

Seasonal Products

Seasonal products aren’t inherently bad to use, but you should ensure that if you compare them on your affiliate website, that you have enough non-seasonal products.

That way, you stand a better chance of having a year-round income stream.

On the other side, there are rarely better opportunities than Prime Day, Black Friday, Mother’s & Father’s Day, holiday gift guides and other once in a year events.

Some affiliate marketers specialize in these one-off events. If you are able to rank in a top spot for these competitive, seasonal terms, you can be certain that it will pay off.

For most of us who want to become Amazon Affiliates, and are at the very beginning, it’s better to pick evergreen products. The reason is, that it will take time to establish a brand and to build an audience. It can take three to six months for articles to rank on Google. By then, you holiday guide is already outdated.

Special event marketing takes careful planning and a good process, leveraging your unique insights as well as helpful Amazon Affiliate WordPress plugins and tools.

Calculate the Monetization Potential

Your time is valuable, so there’s little point in choosing Amazon products to compare if those products will only bring in a few pennies per sale.

Different product categories offer a different commission rate. While luxury beauty products yield a 10% commission, Amazon fresh referrals only give you 1%. You can read more on commission rates and program basics in our Amazon Affiliate FAQ,

When thinking through the monetization potential, Amazon Affiliates not only have to consider the commission rate, but also the conversion rate. You might find it easier finding people following your grocery referrals than for expensive beauty products.

If you’re just starting your affiliate website and want a faster track to earning income, you should start by selecting products in your niche that will give you higher affiliate sales.

For example, if you have an affiliate website in the fishing niche, you’d have a higher chance of earning income by comparing fishing poles than lures.

When you compare Amazon products, put your product ideas into a list and estimate their earnings potential. That will help you prioritize your time and effort on categories with the highest return on investment.

Interested in more insights on SEO, ranking and best practices for Affiliate Marketing and Amazon Associates? Subscribe to our monthly newsletter, delivering our top insights straight to your inbox.

The 21 best Amazon Affiliate WordPress plugins and tools

Home » Table Labs Academy

Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.

Starting an online venture is difficult.

Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.

There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.

The best thing is – no coding required & no need to reinvent the wheel.

Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).

The plugins are in no particular order & loosely grouped together by topic.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Create Amazon Comparison Charts

TableLabs is a cloud-based software that you use via your browser.

As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.

That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.

With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.

TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.

The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.

Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.

OptinMonster – Create Popups

For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.

OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.

For example, you can offer a popup with an affiliate link marketing the same product on a product review page.

Other useful features are page level targeting, exit intent detection and geolocation targeting.

“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”

Miklos Zoltan, CEO & Cybersecurity Researcher at Privacy Affairs

Pretty Links – Link shortening & management

Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.

Shortening links, can have a stronger impression on your viewers.

In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.

For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.

“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”

Christen, CEO of Gadget Review

“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”

Michael Robinson, Security Expert from Cheap SSL Security

Broken Link Checker – Link checking

Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.

The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.

Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.

When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.

Since the tool is free and easy to install, this simple tool is one of our favorites.

“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”

David, CEO at NetInfluencer

WPForms – Contact Form & Surveys

WPForms is an Amazon Affiliate WordPress plugin, that helps you to create contact forms to grow and engage your audience.

First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.

Along serving as a contact form, forms can be also created for payment collection or surveys.

Collecting the contact information of your visitors helps you to build an audience.

The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),

“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”

Jeroen, Managing Director at Lifi

Google Site Kit – View Google tools

Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.

Everyone uses google tools, be it Google Analytics, Search Console or AdSense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.

Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.

The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.

Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.

MonsterInsights – Google Analytics extension

MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.

Rather than giving you all the features for you to check out, MonsterInsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.

MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.

Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.

“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”

Harrison, business strategist at Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.

When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.

The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.

We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.

“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely pre-configured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”

Shiv, CEO of Incrementors SEO Services

“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”

Chris from Landlord Gurus

RankMath – Content SEO

RankMath is a WordPress plugin for SEO optimization, similar to Yoast.

The plugin is a newer than Yoast or All In SEO, with similar features.

In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.

The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.

In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.

“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”

Niamh, Editor-in-Chief of Which Watch Next

“Rank Math allows you to optimize and fine-tune your on-page SEO. By giving you indications on what you should modify or add to your page, you always know what to do to improve your page’s SEO.”

Hugo, Owner of The Tool Scope

“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”

Kristine, Founder of Test Prep Nerds

Semrush & Ahrefs – Website SEO

Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.

Both have similar features (with differences), for the most part, you’ll only need one of them.

Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.

Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).

We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,

I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.

For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.

“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“

Blake, CEO at DentaMarketing

HubSpot – Marketing CRM & tools

HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.

The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,

HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again

“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”

Ebony Chappell, Co-Founder & CMO at Formspal

RafflePress – Giveaway & contest campaigns

RafflePress is a WordPress plugin to create contest and giveaway campaigns.

Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.

To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.

That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.

“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”

Caroline, Co-Founder at CocoSign

Hotjar – Website heatmap

Hotjar is a tool that visualizes the user activity on your websites.

It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.

Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.

It literally shows you where user get stuck.

To implement, you only have to copy a code into your website, similar to integrating Google Analytics.

When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.

Hotjar heatmap for TableLabs
Example Heatmap from our Amazon Affiliate tool TableLabs

Nitropack – Improve site speed

A buzz-word among SEO professionals is site speed.

While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.

Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.

The tool improves site speed through smart caching and image optimization & compression,

“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”

Nabil, Affiliate Marketer at KRA Marketing

Shortpixel – Compress and optimize images

The second tool on our list to tackle site speed.

Shortpixel Image Optimizer is a WordPress plugin, focusing, as the name says, on your images.

While other site speed related plugins focus on caching and your websites HTLM, CSS or Javascript code, this plugin focuses on images.

Especially large images used in Amazon Affiliate product recommendations can significantly increase the loading time of your site.

If you’re using large pictures or many pictures in your post, this plugin might a big help in maintaining an adequate site speed.

“Overall, with Shortpixel, I’ve noticed faster load times and a less “glitchy’ feel overall on my website.”

Gunnar from the Smart Fish Keeper

AdSanity – Ad management

AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.

It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.

Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.

Banners are created as “lightweight” elements, which should not affect your page load speed.

In the WordPress panel, users can manage their ads and campaigns.

It also can send a prompt to your website visitors to disable ad blockers.

“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific time frame and offers performance reports for easy tracking of each published banner on our website.”

Harriet, Co-Founder of CocoFinder

Table of Contents Plus – Create a table of contents

Table of Contents Plus is a free WordPress plugin that creates a (you guessed it) Table of Contents.

Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.

Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.

The plugin creates a table of contents automatically based on your heading structure.

This Amazon Affiliate tool is useful if your audience are mobile readers. Having  the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.

WP EasyScroll Posts – Appends articles at the bottom of the page

WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.

The plugin loads and appends a next page to your posts once a user scrolls to the bottom.

That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.

This increases time spend on a page and people that would otherwise drop, might see the first paragraph & continue reading.

There are similar plugins and tools for the same purpose with similar functionalities. Since the plugin is free, everyone can give it a try.

Beaver Builder – Page builder

Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.

It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.

For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.

For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.

“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”

Imani, Insurance content writer for US Insurance Agents

MetaSlider – Slideshows

MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.

All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.

Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.

Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.

“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”

Harris, Co-Founder of R3SET

Polylang – Website translation

Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.

The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.

The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).

Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.

“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“

Saurabh, Founder, Talk Travel

Summary: The Best Amazon Affiliate tools, what they do, what value they bring and pricing

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
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9 steps to build the best affiliate marketing links for higher conversion

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Affiliate Marketing links are the marketing equivalent of a cash register in a grocery store.

With every visit you potentially earn money – unless customers end up not purchasing anything.

Given this crucial function, the link is the foundation of a successful affiliate marketing business.

Affiliates usually have a few links.

Actually, they have quite a lot – some of our clients have thousands of Amazon affiliate links.

Who better to ask for advice than the practitioners themselves.

Here is what they said.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Higher conversion for Amazon Affilaite Links through personalization, link building, comparision tables, understanding the keyword intent and more.

Stick to your knitting and brand

Let’s start with the first step.

Would you buy an engagement ring at a car dealership?

I wouldn’t.

Unless you are Tiffany’s, you must build credibility among your following.

Knowing your audience is essential to build trust.

And with trust, conversion rates will be substantially higher than without.

I buy spare parts from a car dealership, because I have trust in their expertise.

However, the broader you go, the more difficult it is to establish yourself as an expert.

There is a reason why in affiliate marketing circles you read about ‘niche’ websites and ‘long-tail’ keywords.

The smaller the niche, the easier it is to build trust.

Smaller application means fewer fields of expertise are required – maybe even only one.

Understanding where in the Amazon Affiliate Marketing Funnel, you have a competitive advantage (& where not), is key.

Going deeper into a specific topic signals that you understand the nuts & bolts.

“The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market” says Harriet, Co-Founder of Cocofinder.

“I and my team take time to learn about the products or services that we offer and as well as our target audience so that we can improve our content for our website that builds our credibility”.

A deep understanding of the products leaves a lasting impression among your audience.

That doesn’t mean that if you are a car dealership, that you can only be selling car parts.

When expanding the scope of your brand, start with adjacent fields first.

Personalize, personalize, personalize ….

Speaking about brand – what is yours?

Knowing exactly what your website represents, is essential to select the right affiliate products.

Once you know, you can write content that reflects your brand.

People don’t come to your website to find a package insert. They come to read from YOU.

Personalizing your content and links differentiates you from others.

Affiliate marketing is like celebrity endorsements: It works well when people can relate.

Your audience can only relate if you are trying to actively engage them with your personal note.

“I only promote products that I have personally used and then share my experiences with how they have benefited my blogging business. Before purchasing an affiliate product, people want to know about your experience with it”, writes us Amira, the voice behind A Self Guru.

Beyond just the basic product features, sharing how you interacted with the product is true personalization champion technique.

It allows you to go from “this is a shoe and it has these characteristics” to “I ran with this shoe, here is how it felt”.

Personalization makes your products recommendations relatable, which increases chances of someone clicking on your affiliate links.

You don’t have to buy every product you recommend. For some products, it might be impractical or even irrelevant.

In those cases, personalizing the content around your links becomes even more crucial.

If you can’t share your experience, share your perspective.

Let’s say you did not personally test a graphic card that you’re recommending. Write how, given the product specifications, customers will be play a certain computer game.

Now that you know your brand & personalized your content, let’s take a look on how to implement links.

Link a product overview in the beginning & end of your post

The longer it takes your visitor to understand what your product review is about, the more likely they are to bounce.

Never reading your thoughtful insights or clicking your links.

Showing a table, chart or list in the intro with the products discussed in your product review, helps the audience to recognize what things the author considered.

More often than not, readers are intrigued by a comparison and want to read on.

The overview in the beginning has a second advantage. They are the most likely to be clicked. You can even benefit from someone that does not follow your recommendations (or even read your article), but clicked a link. You can still earn a commission if that person would buy any product on Amazon within the next 24 hours.

While a product overview in the intro incentives readers to read on and get a few quick clicks, the overview at the end serves a slightly different purpose.

Some of your visitor just want to know, which product is the best. Who wouldn’t.

They just scroll through the article to the very end to see the “winner” of your product review.

If your visitor then just finds a “the end” rather than a “winner”, then they bounce. Without click.

Creating a good product overview can be an easy & painful way with affiliate plugins.

For instance, TableLabs makes it easy to create Amazon product comparison chart.

Product comparison tables are an incredible method to visualize (dis)advantages of a set of products.

That doesn’t mean you should NOT place affiliate marketing links in the middle of your article.

You absolutely should.

Which brings us to our next section.

Give a “So What” before every link

Most successful affiliate marketing post are long. Really long.

After thousands of words, it’s only too easy to get lost in the weeds. During writing, but also when your visitors reads the article.

As an affiliate marketer, you are adding value by providing context around how features influence your product experience.

Just listing the features of a certain product makes your article seem like an ingredient list in the supermarket.

For example, saying “this contains blueberries” is just a start. Your readers want to hear why this is relevant, let alone if that is good or bad.

A better way to describe the product would be: “This contains blueberries, which is rich in anti-oxidants that are great for your immune system”.

Giving the “so what” brings the product to life.

When going deep in a product reviews, Vishal, founder of ScoreGuitar, says “Talk more on benefits rather than just mentioning the features of a product. Always ask questions like Why, What to each feature and go deep into the benefits part.”

Outlining the relevance of product characteristic goes a long way in audience engagement.

To make sure your reader walks away with key messages, help them with an easy to grasp conclusion.

Sell every link

Yes. Sell every single one.

Placing links throughout your article, increases the chances of someone clicking a link.

After building your “so whats”, you are giving relevant product recommendations.

To take home that extra layer of attention, make sure you give an incentive and/or reason to every link in your post.

This sounds simple, but often just putting a link, without the extra care it needs.

After all, attracting clicks with a engaging anchor text are called Call To Action buttons for a reason.

For example, let’s imagine a blog post about a running shoe. You’re describing the advantages of a particular Adidas shoe. At the end of the paragraph, in the very last sentence, you embed  link using something generic as anchor text like “Adidas” or  “shoe”.

That wouldn’t be a great reason, nor incentive.

Here is what we can do: Summarize the benefits of the shoe in one sentence.

“This shoe has the most cushion, making it a great shoe for runners with weak knees”.

And we can make it even clearer to where the user is going.

“This shoe has the most cushion, making it a great shoe for runners with weak knees, check it out on Amazon”.

Anchoring the link either on the product benefit and/or the affiliate partner gives your audience a reason to click, while being transparent on where they are send to.

“People aren’t going to click the link if you just link to Amazon without any other words.” says Grace, founder of HouseFragrance.

“You have to sell your link in your post, tell people to click on the link to go to Amazon, and tell people what the benefits are of doing so”.

Placing links throughout articles gives you quantity, and the quality comes from making sure you’re selling them properly.

Customers will reward selling every link with more clicks (as they are more enticed) and higher conversion rates (as the links are more transparency).

Match linking strategy and keyword intent

The ‘keyword intent’ is purpose for the search. If your affiliate marketing links strategy is out of sync with the users intent, you’re unlikely to get satisfying results.

Broadly speaking there are two intent categories: Informational and Transactional.

Informational keywords, like how to run a marathon, The user intent here is to learn about a certain thing.

Those keywords drive a lot of traffic, however, since the intent is to learn, not to buy, you usually see lower conversion rates here.

First and foremost, the focus is on information. Your intro should make it clear that you want to educate.

Imagine clicking on a link on “how to run a marathon” and then seeing a comparison of multiple running shoes. It’s not a good match and you likely going to see a high bounce rate.

If you focus on informational keywords, make sure that you affiliate links take a sub-dominant role.

For our marathon example, maybe your first paragraphs are about a proper warm up and what to eat before a race. Seeing then a paragraph about the proper gear, which mentions a good running shoe, this is a great place for an affiliate link.

In contrast, affiliate links should take a dominant role for transactional keywords.

Users expect product reviews from transactional keywords like best fill in the blank.

For example, if you are looking for the best running shoe, and you land on an article that first talks about warm up and food, you are probably not sticking around.

Rather you want to see an overview of products right in the beginning.

For affiliate marketing, transactional keywords are often preferred as the user willingness to buy a certain product is much higher.

Harman, the founder of Your Girl Knows, shares with us: “When a person is searching these types of keywords, they have made their mind to buy something and now they just want the best suggestions to choose from. These types of articles guarantee a buying behavior hence make sale conversions easy for you.”

Since the user comes with an intent to buy, affiliate links should be displayed visible with a clear call to action.

Hence, links are placed more aggressively, which contrast the best practice for informational posts.

That’s why it’s important to match your affiliate link strategy with your targeted keyword.

Build an audience

You build great content, now you have an amazing affiliate link strategy.

Posting articles will drive organic traffic to your website.

All set, right?

Not quite – organic traffic requires patience. Specifically for new websites, it takes a LONG time.

In our experience, you can expect first results after three to six months.

And those results might be disappointing, as only some of your articles will result in a top ranking.

While you wait for Google to include your posts, you want to increase your chances of getting eyes on your site.

You want to build an audience.

Meaning, on top of providing quality content, you want to create relevant traffic.

Relevant traffic can either come from targeted advertising or industry peers.

For targeted advertising, you’re picking your keywords and it’s a simpler “return on Investment” approach. If you earn more commission than what you pay in fees, it’s worth pursuing. And you can turn it on & off like tab water.

For industry peers, that a longer term, somewhat sustainable strategy. In addition to be able to share best practices, a connection to industry peers has also a positive SEO effect. Having links (both inbound & outbound) helps you with your Google rank.

A good way to get your network started is writing “resource”-like pieces, where you provide your information that is relevant to your audience. Readers appreciate if your website lead them to a discovery and are more likely to return with higher likelihood to buy.

Plus – featuring other business, experts, products might be viewed positively by the counter party. This will entice them to link back to you. And voila, you just earned a relevant backlink.

Brent, a Senior Affiliate Manager from Today’s Business shares with us: “The biggest thing that can help create success is to build relationships before trying to monetize them. Try collaborating with like-minded individuals or bloggers by exchanging content, ideas, posts, skills, etc. If you can grow an authentic audience, the monetization becomes much easier in the long run.

Building an audience is the product market fit for affiliate marketing.

By trying to building you get free career advice. If you have trouble convincing relevant peers that you can add value in your niche, you might be in the wrong niche.

This brings us to our next point – how do know if you’re doing well?

Tracking, Rinse, Repeat

Tracking the success of your affiliate marketing links is your bread and butter.

Knowing exactly how many views and clicks a link has, is an essential feedback loop.

Based on the data, you can then optimize.

You know which content to revamp (low views), which links to improve (low click through rate).

You also can do A/B tests, where you test two variations of articles, buttons, call to action text, images and other elements. Then you can find out which variation works best for you.

Especially, if you link the same product from multiple places, the data from your affiliate partner will not allow you to differentiate which link people clicked on.

It does not have to be highly sophisticated – most affiliate tools come with a basic tracking functionality.

At a minimum, you need to be able to track which link engages your audience (and which one does not).

Learn how your Amazon product comparison table generates more commission with TableLabs Academy
Track views, clicks & conversion of your affiliate links & tables

Checking engagement metrics should be part of your daily routine.

You will be surprised – trust me.

Based on the results, you can build & prioritize your strategy. Double down with confidence on your strengths (high engagement links), while improving weaknesses (low engagement).

With your core well tracked and in good shape, let’s talk about growth.

Omnichannel: The cherry on the cake

The distribution for affiliate marketing links can start simple with a blog.

Omnichannel marketing puts your customer at the heart of your operation.

Each customer has different medium preferences. Some like articles – but others prefer charts, videos or social media.

Tapping in each channel, allows your audience to pick & choose their favorite.

You might think leveraging more than just your blog takes a lot of effort.

But for the most part, only the initial setup requires time. After that you can just follow your template.

For videos, you just need to think about your personal style. Your articles already have all the information needed. Just paraphrasing a best of post, usually ends up being a decent video.

In the same way, since you likely listed numerous product pros & cons

Most affiliates over-complicate their omnichannel strategy by thinking they have to create unique content for each channel.

In contrast to SEO, you are allowed to have duplicate content. Your video or infographic can (& actually should) say the same things as your blog post.

That does not mean you can just copy & paste everything.

Every channel has its own quirks. That’s why you have to spend time setting up a template for each channel.

This is necessary to keep your branding & so what messages of your affiliate marketing links.

All things considered, making information available for your audience in THEIR preferred channel goes a long way for user experience.

And there is more – you also get additional organic traffic.

When we think about how people can find our affiliate links through google, we most of the time only think about web searches.

However, don’t forget that Google also provides search results for video and images.

“In Google’s results, the images and videos in your content will also rank and can become a non-negligible source of traffic.” Says Ludovic, founder of Zen Soundproof.  “I have a few articles ranking on page 2 of Google’s web search for some keywords. For the same keywords, the content ranks in the top 3 of Google’s video search results.”

Having your content present in multiple ways, make you SEO competitive, since most people only focus on the written word.

When you looking to grow your business, offering content across channels can be a quick win.

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TableLabs Academy – Master the Art & Science of being an Amazon Affiliate

Being an Amazon affiliate is a very simple way to monetize your website.

The affiliate program, which is also called “Amazon Associates” or “Amazon Partnernet”, let’s you earn a commission for every referred sale.

To get started, all you need is a regular Amazon account. That’s it.

But that’s where the actual work start: To drive a meaningful income you need a large audience following your product recommendations.

How do you reach a large audience with your website? And how do you convert readers into buyers?

To help you get started on your journey as an Amazon affiliate, we created the TableLabs Academy.

Through our Academy, we share insights from years of experience as an affiliate and hosting thousands of affiliate links.

From beginner, to advanced, from core to electives – our curriculum has lessons for affiliates of all ages.

Not yet a TableLabs customer? Check pricing for the best Amazon Affiliate Tables tool.

Core curriculum

The ultimate Amazon Affiliate guide – Insights from industry benchmark metrics.

The Affiliate Marketing Funnel – How to turn visitors into customers.

The Best Call to Action – Higher conversion rates with clever & tailored text cues.

Content personalization – How to best reach your reader.

The Amazon Comparison Table – A smartly designed product summary view for your recommendations

Product showcase box – how to highlight your best product recommendation.

Amazon Affiliate FAQ: All the questions you might have asked but definitely want to know the answer to.

Primer on How to compare Amazon products – best practices to build a solid product referrals.

Why to become an Amazon Affiliate – an overview on quick advantages such as community & having a trusted partner.

Electives

Go Global – Monetize international traffic with Amazon OneLink

Advanced Amazon Comparison Table – Finetune your affiliate table builder skills

Guestspeaker

9 steps to build the best affiliate marketing links for higher conversion.

Leverage the best Amazon Affiliate WordPress plugins and tools for a better SEO, user experience and affiliate management.

Build an Audience as an Amazon Affiliate – a “how to” manual from experts, sharing their best practices to gain followers.

Looking for a specific topic? Send us a mail.

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Amazon product box – Best Practices for a single product showcase

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An Amazon product box helps you to showcase one single product.

The showcase box is an essential tool for affiliates, which complements the standard product comparison table.

Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.

You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.

Amazon Affiliate Product Showcase Box

BASICS – The value of a product showcase box

A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.

In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.

An Amazon product showcase allows you to do two things:

  1. Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
  2. Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
While an Amazon product comparison table has more information, a product box is the right choice when focusing on one product
While an Amazon comparison table is a good summary, a product box spotlights a single product

Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.

Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.

THEORY – Get started with an Amazon Product Box

The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.

A product box can show a variety of information and should be modified to suit your specific requirements.

Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.

Choosing the right elements makes your product box successful.

An Amazon product box shows a catchy title, key features and a tailored call to action button
An Amazon product box shows a (1) catchy title, (2) key features and a (3) tailored call to action button

As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.

The information provided should be a concise & relevant description of the product.

One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.

Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor

The Amazon product showcase box can be mobile responsive
The Amazon product showcase can be condensed and is a good choice for mobile heavy traffic

PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website

Let’s take a look how you can create a beautiful Amazon box.

First, pick a product and research it’s essential features.

Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.

In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.

Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.

A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.

Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.

To help you think through what button would suit you best, take a look on our academy deep dive on the Call To Action button framework.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs
After creating an Amazon product box, it’s time to think about the design.

With TableLabs, you can either use a template or load an existing design, that you created previously.

In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.

Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.

Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.

Design color scheme for amazon product box with TableLabs
Design options for your Amazon product box

Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!

If you need help on how to implement a chart on your website, check out our TableLabs tutorial.

TABLELABS – Best practices for an Amazon Product Showcase Box

It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?

The answer: Benchmarking.

Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.

With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.

Tracking conversion of your product showcase box with the chart dashboard.
Tracking conversion of your product showcase box with the chart dashboard.

In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.

That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.

Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.

You can use a product box as widget.
Illustrative use of a product showcase box as widgets in the side panel of your website

An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.

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How to personalize your Amazon Affiliate Table and get more engagement

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Personalizing your Amazon Affiliate Table makes you more successful.

Why?

Americans see over 4000 advertisements per day1. That’s almost 1.5 million per year.

Consumers are drowning in marketing & advertisements.

For your compare chart to stand out, affiliates need to personalize their content.

Personalization means that the recommended products should match the buyer’s intent. Furthermore, the visual appearance needs to be intuitive enough for your visitor to follow your advice.

Not yet a TableLabs customer, check pricing for our Amazon Affiliate Table tool.

BASICS – Why should you personalize your Amazon Product comparison chart?

Imagine the following:

You have high quality content. Visitors are coming to your website. Views are increasing.

But your commissions do not seem to increase.

What is the blocker?

Customer engagement is dependent on how relevant your offer is to your audience. To see high engagement, clicks & commissions, your content must be highly relevant to your audience.

Relevant content pays off.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has a positive impact on customer engagement

Sources: 1: Accenture; 2: Smarterhq; 3: Smarterhq; 4: Adweek; 5: Hubspot

Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.

Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.

As we see in the chart above, personalization translates into superior performance for your Amazon product comparision chart.

Personalization can drive higher customer retention, higher revenue and higher conversion.

Sounds good right?!

So – How do you make your content highly relevant?

THEORY – Amazon Affiliate Table as product recommendation, not advertisement

Amazon affiliates earn money by promoting products.

That is OK. Your audience expects that, your disclaimer makes this transparent.

However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.

Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.

To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.

A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.

You can find an in-depth affiliate framework walk-through in our TableLabs Academy lesson on the Best Call To Acton buttons.

Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.

Once you find a winning strategy, let’s look at how you can implement personalization in practice.

PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.

By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.

There are five key levers to personalize your Amazon Affiliate Table:
  1. Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
  2. Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
  3. Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
  4. Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
  5. Color scheme: Your compare chart design should fit seamlessly into your website layout.

Her is an example, illustrating how these key levers can be implemented.

Personalization best practices example for product comparison charts
Personalization best practices for a Amazon product comparison chart
In the example, we can see how the five levers can be applied.

A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.

A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).

Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.

clicks and conversation impact by customizing a product comparison chart
Data: Impact on clicks and Click Through Rate through table customization, sample: 41,797 product comparison charts

For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.

For more statistics on conversion, read our post on best practices for Amazon comparison tables.

Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.

For the color scheme, we choose different types of blue that are similar to our brand logo.

Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.

TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs

If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.

Let’s bring our example chart from above to life.

First, let’s add the desired products to comparison table.
Personalize product compare chart by tailoring descriptions and the order of your table.
Personalize product compare chart by tailoring descriptions and the order of your table.

For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.

Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.

Every Amazon affiliate table is mobile responsive.

In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.

To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.

Size consideration to ensure mobile responsiveness for product comparison charts
Ensure mobile responsiveness for product comparison charts by setting the appropriate viewing options
Next, let’s implement our desired product comparison table design.

As we said initially, the design should fit into the overall color scheme of your website.

Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.

Personalization for product comparison chart example
Personalizing your compare chart with TableLabs

As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.

Here, you can modify the colors for rows, fonts and buttons to your choosing.

An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.

In the chart preview tab, you can click save your product comparison table theme under a preferred name.

Personalized color themes can be saved and applied to future compare charts.
Personalized color themes can be saved and applied to future product comparison table

Once you saved a theme, your design is readily available, and you can load it for your next chart.

For a new chart, after adding products, simply select the desired theme in the chart view.
Load your personalized color themes for future product comparison tables
Load your personalized color themes for future product comparison tables

To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.

With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.

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Earn Commission from international traffic via OneLink for your Amazon product comparison table

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If you are only using the standard (US) affiliate link for a Amazon product comparison table, then you’re missing out on international visitors. Amazon OneLink allows you to get commissions from your global traffic.

So how do you setup OneLink? And why should you?

Let’s take a look.

Not yet a TableLabs customer? Check pricing and start creating create an Amazon comparison table with ease.

Amazon OneLink

BASICS – Don’t miss international commissions

Amazon OneLink is a free (!) service that redirects your product compare chart clicks to the appropriate country page. A visitor from Germany lands at Amazon.de, a visitor from Canada at Amazon.ca.

The best thing: This happens automatically, in the backend. As an affiliate, you still have only one link (that’s why it’s called OneLink) that is valid for multiple countries. Amazon acts as traffic cop and redirects your global visitors to where they need to go.

The advantage is that, if you setup your product comparison table or affiliate link with OneLink, you can capture commissions from visitors outside your core markets.

If you use an affiliate software like TableLabs, you only have to log your OneLink once (!) in your profile. A straightforward setup.

However, having one Amazon account and then making that count globally does not work. Amazon affiliates actually have to sign up for each Associates program individually, country by country.

OneLink ‘bundles’ your existing accounts, it does NOT extend it’s coverage.

And there are other technical limitations.

For instance, OneLink is not capturing your global traffic. It is only available for the United States, United Kingdom, Canada, Italy, France, Spain, Germany, and Japan.

It’s also worth mentioning that, if you scout the official forum for affiliates, you sometimes read about instances, where international commissions were not credited, despite having OneLink setup properly.

Still, since it’s the easiest way to get your foreign clicks monetized. It’s an incredibly easy quick win as you get more commissions from your existing audience.

So – do I need OneLink for my Amazon product comparison table?

THEORY – When it’s worth to set up Amazon OneLink

Imagine the following. Peter from Germany reads your post on the best mosquito nets and likes your recommended product. He clicks on your Amazon product comparison table.

He ends up at Amazon.com, where he does not have an account, leading him to leave the page, without purchase, without commission for you.

Loose, loose.

In contrast, with OneLink, Peter would have landed at Amazon.de. Since he has an account there, he follows through with the purchase and you get a commission.

Win, win.

Let’s break down what you need to consider for setting up OneLink.

For starters, check if your recommended products are sold abroad. There are a few products only available in some markets, specifically if it’s a niche product. For the top pick of your Amazon product comparison table, make sure that the product is available in both markets, e.g. on Amazon.com and Amazon.de.

Let’s say the products are available. How can you proceed?

PRACTICE – Find your target markets for OneLink

As we said in the beginning, you need to create an affiliate account for each market.

OneLink only bundles those accounts together for your Amazon product comparison chart.

To determine which market(s) to enable, you need to understand how many visitors outside your core market you have.

To find out how many cases like Peter you have, start by analyzing the location of your audience.

Any audience tracking software will work, the key is to find a view from which geo your audience is from.

Let’s take a look at TableLabs as an example.

 First, we look at the traffic our Amazon product comparison table receives and see:

  1. The US is our core market (= the deepest blue color).
  2. There are multiple other countries blue and potentially worth pursuing.
Global traffic map for an Amazon product comparison chart (via Google Analytics)
Global traffic map for an Amazon product comparison chart (via Google Analytics)

Furthermore, below the map, you see which share of your audience is from which country.

That gives you a clear picture: If your audience is 100% US (or 100% of a single market), you can stop reading here. There is no international traffic to monetize (yet).

For example: If your post is in a language other than English, global traffic can be limited. Nevertheless, expatriates and people living abroad, might still be interested in your recommendation and can make up a decent share of your traffic.

For TableLabs, only 32.85% of traffic comes from our core market, the US. In this scenario, capturing global traffic is vital. Without doing that, only one out of three clicks on your Amazon product comparison table could be monetized.

You can get the global traffic for your product comparison table via google analytics
Traffic for an Amazon product comparison chart by country (via Google Analytics)

Just by adding the next best country, the United Kingdom (9.18%), is already a big approvement. Enabling UK through OneLink, increases our utilization to over 42%.

That is a whopping 28% growth rate (=((32.85+9.18)/32.85)-1)!!

28% more potential commission for an Amazon product compare chart without growing your audience

Not bad at all.

TableLabs – How can I monetize my international traffic for your Amazon product comparison table

The OneLink setup for TableLabs is easy: You only need to insert your OneLink embed code in your account dashboard.

That’s it. Going forward you are now capturing global traffic for you Amazon product comparison table.

OneLink setup for product comparison table
Setup OneLink for your Amazon Product Comparison Table

Moreover, since TableLabs is using the Amazon API, it will automatically enable OneLink for every single Amazon product comparison table in your account. Past and future tables.

Once OneLink is enabled, all your compare chart links are updated. This ensures that when your visitor clicks on your compare chart, they always land on the right Amazon country page.  

If you have not yet located your OneLink code. Here is a video that explains how to get it.

How to use localize links with Amazon OneLink in TableLabs

You want to create a product comparison chart with ease but you are not yet a TableLabs customer?

Go to our website and register today: Check out our pricing options

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The Affiliate Marketing Funnel: How views become clicks & commission and how to get more for your (Amazon) affiliate table

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Learn in this lesson everything about your Affiliate Marketing Funnel and how to pinpoint your competitive advantage (or disadvantage) and get more commissions.

Affiliates’ make money on commissions – A click on a Amazon compare chart can turn into a dollar.

Looking for an easy to to use Amazon product comparison chart tool like TableLabs?

Amazon Affiliate Marketing Funnel

BASICS – The importance of understanding you funnel

In order to setup your business for success, it’s important to understand how your customer flows through your sales process.

A good framework to assess your strategy is the affiliate marketing funnel. Lower than expected commission can have a variety of reasons.

For instance, let’s say your content is absolutely perfect, drives traffic to the website, but your Amazon product comparison table sees only few clicks. Here, low commission are caused by a customer problem (converting views into clicks), rather than a lead problem (getting views), and you would benefit from re-thinking your Call To Action strategy.

Or consider a second example – Your conversion rates from views to click (also called Click through Rate) is extremely high. This indicates that your content is addressing your viewers need very well. To increase your commissions, you should focus on getting more people on your website, as you have a lead rather than a customer problem.

What these two examples demonstrate are two things:

  1. If you can narrow down where a problem originates, you can take targeted action.
  2. Narrowing down a problem requires that you track and analyze your affiliate marketing funnel.

Let’s start with understanding the different funnel stages and how they affect your affiliate business.

THEORY – Your affiliate marketing funnel

The affiliate marketing funnel has four stages: First, there is a market, an internet user that has a specific need or just wants to know more about a product. Secondly, content that addresses the interest, converts that market participant to a ‘lead’, bringing him or her to your website. If reading your content drives the viewer to an engagement, a click on your Amazon product comparison table, now the lead has converted to a customer, as your lead followed your recommendation. In the fourth & final stage, clicks can turn into buys, customers are now at your recommended endpoint (like Amazon) and can purchase the product.

Your affiliate marketing funnel is the answer to low commissions and actions you can take.
Affiliate Marketing Funnel: Understanding your customer journey to drive more commissions
Affiliate Marketing Funnel: Understanding your customer journey to drive more commissions

What are the top four reasons why your affiliate commissions are too low?

Someone …

  1. … interested in your content choose a different side (e.g. search keyword is too competitive).
  2. … views your website, but decides to leave (e.g. content is not addressing the readers need properly).
  3. … views your website, but does not click (e.g. low Click Through Rate due to less engaging Call To Action).
  4. … follows your affiliate link, but does not buy (e.g. low Earnings Per Click due to disconnect between content and affiliate product).
Let’s take a deeper look at the corresponding marketing actions.

Important to recognize is that not all sales stages are created equal, as your customer influence is different by stage.

Affiliates can directly influence primarily stages two (Leads), e.g. through their content & three (Customers), e.g. through engaging Call To Action buttons on your product comparison chart.

The first stage, market, it is difficult for you to drive demand for a product. As an example, the number of people searching for the best mosquito net is unlikely to change and can be viewed as fixed.

In the same way, affiliates have little to no authority over the fourth stage, Commission. After guiding your customer to your affiliate program, your partner (e.g. Amazon) controls the user experience and checkout process. If your customers don’t follow through with their purchase, because of technical or any other difficulties, there is little one affiliate can do.

Now – that doesn’t mean that affiliates can take action across all phases. As a former US president famously said, ‘Yes, you can!’.

PRACTICE – Tracking you affiliate marketing funnel and taking data driven decisions

Each stop  in the affiliate funnel is a juncture at which your customers can decide if they want to follow along (progress from view to click to commission) or drop out (e.g. view your product compare chart but not click; click but not buy).

To receive a commission, the consumers’ needs to buy the product – views & clicks itself don’t generate revenue. So ideally, ALL of your visitors end up successfully transacting on our recommendations.

But in reality, we don’t see all of our customers following through the way. It’s not even most customers but rather some or few. And this affects an affiliates revenue by a lot.

It’s best to think of your marketing funnel, quite literally, as a leaking virtual funnel, between the market and your wallet. On the bright side, the market continues shoveling money in (= someone searching for recommendations to buy products). The bad thing is, that through the holes in your pipeline (such as visitors not clicking or not buying), money leaks from the pipeline and does not flow into your wallet.

That brings us to the key question – how do I track my affiliate marketing funnel and identify leakage?

Affiliate Marketing funnel with respective key metric to observe by stage.
Affiliate Marketing funnel with respective key metric to observe by stage.
Let’s look at an inbound marketing example:

The classic inbound marketing strategy for affiliates is content marketing. Imagine you write a well-researched blog post about the best mosquito net, aiming to drive organic (=unpaid) traffic to your website. Those visitors then hopefully turn into customers and eventually commission.

The tracking starts in the first stage, market, analyzing relevant searches.

For mosquito nets, we want to know how many people are, for instance on google, searching for the keyword ‘best mosquito net’. Also, we want to know how competitive the keyword is (meaning if other websites are also offering similar keywords and articles on mosquito nets). Ideally the number of searches is high and the competition low. Finding that disparity might be rare, but those keywords are gold nuggets.

Low search volumes and competitive keywords limit your ability to generate views. If your commission are too low, you should explore moving to related keywords. For example, instead of ‘mosquito net’, evaluate keywords like ‘insect mesh’ or ‘pest web’.

After searching for mosquito nets, someone finding your webpage reached the second stage, lead.

Our viewer is now on your website, reading through your article. Obviously, more views are for your affiliate links and product comparison table are always better. Putting your number of views in relationship with how many times the keyword has been searched for, is a good way of assessing your SEO competitiveness.

In third affiliate marketing stage, a lead that clicks on your affiliate link.

It’s important to emphasize, that you should track views and clicks separately, otherwise you are missing out on key insights. The ratio clicks over views is referred to as Click Through Rate, which shows you how well your content is converting interest (a view) into action (a click).

A low Click Through Rate indicates that there is a disconnect between the viewers intent and your content. In this case, working through your Call To Action will be essential to derive which modifications might yield a better outcome.

Lastly, in stage four, the commission (and money) stage, your viewer exited your website by clicking on your referral link and is landing on your affiliate partner like Amazon.

From this stage, your affiliate partner controls the further journey of your customer.

If you see low commission despite high clicks on your Amazon product compare table, this means that your customer did not went through with the purchase. One reason could be a disconnect between your recommendation and the information on the affiliate page, e.g. different price points, ratings or product details. Best practice here is to use the affiliate API, rather than manually inputting information in your product comparison tables.

TABLELABS – Take control over your affiliate marketing funnel

Because marketing concepts are often vague, we wanted to enable affiliates to take data driven decisions.

Key to track your affiliate marketing success is the TableLabs Chart Dashboard. It shows your views, clicks & Click through Rate for your Amazon product comparison table.

How to assess your SEO competitiveness with TableLabs?

In the first affiliate marketing funnel stage, use the number of views you received per chart and compare that to the expected searches (e.g. on Google). The number of views for each chart is displayed in the TableLabs Chart Dashboard. To get the number of searches, you can use a keyword analyzer. The ratio views over searches, shows your market share for the respective keyword. For instance, if you have 20 views and the keyword is searched 1000 times, your market share is 2%. (= 20 / 1000).

Not only does this assess past performance, but it also can be applied to evaluate your opportunities for future tables. If you consistently hit a 2% market share, you could estimate the views you could receive for similar keywords.

How many views should a product comparison table have?

In addition to benchmarking your views to searches, comparing the view of your own product comparison tables can help determine which tables might be over- or underperforming. Most of our affiliates offer similar products in one specific niche. Since your search rank might be comparable for similar tables, big differences in product comparison chart views indicate a marketing issue.

Benchmarking your own tables also helps you to test the influence from other marketing campaigns. Comparing the views of one table that you actively influenced, for example you bought keyword ads or mentioned the article in a newsletter or on social media, against a control group (= tables for similar keywords with organic traffic only), shows you the impact of such a campaign.

What is my Click Through Rate and why does it matter?

You should pay attention how the Click Through Rate compares across your Amazon product comparison tables. A lower rate, can indicate, that the content of that particular page is of lower quality or that your Call To Action is less engaging. Along with views, your TableLabs dashboard shows you the number of clicks your generated on each table and the corresponding Click Through Rate.

A great Click through Rate is 20% or higher – that’s what the top 25% charts achieve with TableLabs. The median table likely be far lower than that, at 11%. Note that depending on your content, the rate could be higher (e.g. affordable, urgent-need items).

Data: Click Through rate for three peer groups, Underperform (25 quartile), Median and Outperform (75 quartile), sample: 41.989 product comparison tables
Data: Click Through rate for three peer groups, Underperform (25 quartile), Median and Outperform (75 quartile), sample: 41.989 product comparison tables
What my commission tell me about my views and clicks?

To assess the leakage between your affiliate clicks and actual purchases, it’s important to tie back your clicks from your product comparison tables, to your commissions. Your TableLabs chart dashboard has a column EPC (‘Earnings per click’), which you can edit. The Amazon associates earnings report has a commission summary, listing your clicks and earnings. The ratio earnings over clicks yields your EPC. Entering your EPC into your TableLabs dashboard gives you an indication of how much commission you earn with which table. If you market diverse product categories or just want to be more accurate, setup different tracking id’s for different tables. Especially if the product is in a different price or commission rate category, you might prefer a more granular EPC.

Learn more in our tutorial about the use of the TableLabs dashboard and how to create an Amazon product comparison chart.

How do I forecast my commissions?

A simple way to forecast your commission is the product of the number of the overall keyword searches, your market share, your Click Through Rate and your Earnings Per Click of your Amazon product comparison table.

Imagine you write an article on the ‘best mosquito spray’, which has 20,000 searches. Assume you can hold your 2% market share that you have for ‘best mosquito net’, which would yield 400 views (= 20,000 * 2%). If your average Click Through Rate is 10%, the article likely gets around 40 clicks (= 400 * 10%). If your Earnings per Click is $2, you can estimate to earn $80 (= 40 * $2) with your article on mosquito sprays.

Interested in learning more? Check out the Tablelabs features and pricing options

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