How to personalize your Amazon Affiliate Table and get more engagement

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Personalizing your Amazon Affiliate Table makes you more successful.

Why?

Americans see over 4000 advertisements per day1. That’s almost 1.5 million per year.

Consumers are drowning in marketing & advertisements.

For your compare chart to stand out, affiliates need to personalize their content.

Personalization means that the recommended products should match the buyer’s intent. Furthermore, the visual appearance needs to be intuitive enough for your visitor to follow your advice.

Not yet a TableLabs customer, check pricing for our Amazon Affiliate Table tool.

BASICS – Why should you personalize your Amazon Product comparison chart?

Imagine the following:

You have high quality content. Visitors are coming to your website. Views are increasing.

But your commissions do not seem to increase.

What is the blocker?

Customer engagement is dependent on how relevant your offer is to your audience. To see high engagement, clicks & commissions, your content must be highly relevant to your audience.

Relevant content pays off.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has a positive impact on customer engagement

Sources: 1: Accenture; 2: Smarterhq; 3: Smarterhq; 4: Adweek; 5: Hubspot

Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.

Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.

As we see in the chart above, personalization translates into superior performance for your Amazon product comparision chart.

Personalization can drive higher customer retention, higher revenue and higher conversion.

Sounds good right?!

So – How do you make your content highly relevant?

THEORY – Amazon Affiliate Table as product recommendation, not advertisement

Amazon affiliates earn money by promoting products.

That is OK. Your audience expects that, your disclaimer makes this transparent.

However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.

Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.

To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.

A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.

You can find an in-depth affiliate framework walk-through in our TableLabs Academy lesson on the Best Call To Acton buttons.

Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.

Once you find a winning strategy, let’s look at how you can implement personalization in practice.

PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.

By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.

There are five key levers to personalize your Amazon Affiliate Table:
  1. Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
  2. Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
  3. Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
  4. Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
  5. Color scheme: Your compare chart design should fit seamlessly into your website layout.

Her is an example, illustrating how these key levers can be implemented.

Personalization best practices example for product comparison charts
Personalization best practices for a Amazon product comparison chart
In the example, we can see how the five levers can be applied.

A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.

A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).

Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.

clicks and conversation impact by customizing a product comparison chart
Data: Impact on clicks and Click Through Rate through table customization, sample: 41,797 product comparison charts

For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.

For more statistics on conversion, read our post on best practices for Amazon comparison tables.

Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.

For the color scheme, we choose different types of blue that are similar to our brand logo.

Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.

TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs

If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.

Let’s bring our example chart from above to life.

First, let’s add the desired products to comparison table.
Personalize product compare chart by tailoring descriptions and the order of your table.
Personalize product compare chart by tailoring descriptions and the order of your table.

For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.

Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.

Every Amazon affiliate table is mobile responsive.

In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.

To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.

Size consideration to ensure mobile responsiveness for product comparison charts
Ensure mobile responsiveness for product comparison charts by setting the appropriate viewing options
Next, let’s implement our desired product comparison table design.

As we said initially, the design should fit into the overall color scheme of your website.

Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.

Personalization for product comparison chart example
Personalizing your compare chart with TableLabs

As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.

Here, you can modify the colors for rows, fonts and buttons to your choosing.

An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.

In the chart preview tab, you can click save your product comparison table theme under a preferred name.

Personalized color themes can be saved and applied to future compare charts.
Personalized color themes can be saved and applied to future product comparison table

Once you saved a theme, your design is readily available, and you can load it for your next chart.

For a new chart, after adding products, simply select the desired theme in the chart view.
Load your personalized color themes for future product comparison tables
Load your personalized color themes for future product comparison tables

To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.

With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.

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