How to Compare Amazon Products – 11 tips for Amazon Affiliates

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Putting together solid product recommendations requires affiliates to compare Amazon products.

As an affiliate, partnering with Amazon gives you access to a wide range of products to work with.

However, there are so many options that sometimes it can feel overwhelming to decide which products you should promote within any given category.

In essence, your goal is to convert your readers into buyers. Choosing the right products to compare on Amazon is critical to your success as an affiliate.

It’s important that your affiliate website shows that you genuinely want to improve people’s lives by the products you’re selling. People will recognize if you’re strictly making a sales pitch.

In this guide, we’ll walk you through tested strategies on how to compare Amazon products so that you can choose the best products to use on your affiliate website. Plus, we added the most significant ways you can evaluate the quality of products to use on your Amazon affiliate website.

These are our top Amazon product comparison strategies, giving you the insights to offer your readers a more user-friendly experience while boosting your affiliate income.

Once you learn how to compare Amazon products, you’ll enjoy higher conversion rates and readers who are grateful that you introduced them to a new product.

Here are our 11 tips on how to compare Amazon products.

Compare Amazon Products by looking at reviews, customer service and more.

Choose Specialty Products

Let’s say you want to run an Amazon affiliate website for makeup.

In theory, you could promote and compare big brand names such as L’Oreal Paris. However, you might not have as much success as comparing makeup products that specialize in narrower categories like cruelty-free or organic makeup.

The more niche your product comparisons, the fewer readers you’ll have. However, the people that come across your affiliate page will likely have a higher conversion rate than if you try to target a broader market.

Think about it this way – there are thousands of reviews of the new iPhone. Not only by Affiliate Marketing blogs, but also from media outlets with extremely high domain authority. The ability to rank for these keywords is minimal.

Picking a specialty products, while reducing the overall market size, enables you to compete.

Include an Amazon Comparison Table

Amazon offers the option to embed an Amazon product comparison table on your website.

With this table, your readers can see multiple product options at the same time, often opening the opportunity for them to discover more products than what you include on your website alone.

The table benefits your reader because each person that visits your website has different price points and features, they want in a product.

Of course, you also benefit by using the table—it includes links to your affiliate products which can lead to more clicks and conversions.

Creating a table does not require extensive coding skills or a lot of maintenance, if you are using an Amazon Affiliate tool like TableLabs. Since it’s connected to your Amazon PA API, all images, descriptions, prices and more stay current.

Personalization for product comparison chart example
Personalizing your Amazon comparison table with TableLabs

Mindfully Choose Your Affiliate Links

It’s easy to go overboard with Amazon affiliate links on your blog or website. After all, the more links you manage to squeeze in, the more earning potential it may seem you have.

However, too many links are overwhelming to readers. So, make sure only to include affiliate links that directly relate to the niche you’re discussing and the products you’re comparing.

If you’re not convinced, this might change your mind—according to Moz, web pages with too many links rank lower on search engine results pages.

Think through what an appropriate number of links would be, but also what kind of products you want to advertise. After all, quality beats quantity.

Write honest Product Reviews

One of the most effective ways to compare Amazon products is by writing honest product reviews.

In fact, conversion rates for products with a combination of positive and negative reviews increase the likelihood of a sale by 85%.

The “negative” part of that statistic is critical when you put together your product reviews. By being honest about a product’s downsides, your readers will view you as a trusted source.

Of course, when comparing Amazon products, what’s negative to one person isn’t necessarily negative to another.

For this reason, it’s important to review a range of styles and price points within any given product. That way, you’ll appear more authoritative on that topic and have a higher chance of converting more of your readers into customers.

In Affiliate Marketing, the value you add is helping customers decide which products to buy. It’s not about promoting a product. It’s about helping selecting the right product for the right customer.

The only way to achieve a consistent good product customer fit, is by giving your readers a decision framework, that helps them making the best choice.

Consider your customer’s budget

When looking at your choice of Amazon products, it’s tempting to choose the highest-priced options within your product niche since each conversion will be higher paying.

However, it’s important to remember that your readers have different budgets and different features that they want from a product.

For this reason, it’s important to compare products with a range of price points and features. Going back to our fishing example, you could showcase different categories of fishing poles ranging from “budget” to “all the bells and whistles.”

In fact, designing your affiliate page with catchy phrases describing each of the products you compare will help your reader more quickly determine which products are a better fit for them.

When you compare Amazon products, make sure that it fits your customer persona. Thinking through your Amazon Affiliate Marketing Funnel, helps you identify target areas.  

Evaluate Number and quality of reviews

The more reviews a product has on Amazon, the more likely your reader will buy the product. Therefore, you should avoid comparing products with only a handful of reviews.

Similarly, if a product has lots of reviews but the majority are 3-star and under, you should avoid comparing that product on your website.

Reviews are an indicator of the product quality and help you evaluate which products to use on your Amazon affiliate website.

Given that the quality of reviews can be poor, especially for niche products, since they are monitored only by AI on Amazon, which is far from perfect. In fact, Amazon actually de-prioritized reviews for products for their own ranking algorithm.

Take the time to read through most, if not all the reviews, gauging the credibility of reviewers. Only looking at reviews from qualified purchases is the bare minimum.

That being said: The gold standard is that you actually test each product yourself. Only fall back to reviews if not otherwise feasible.

Test the product yourself

Amazon is an ecommerce website people trust – that makes it a great affiliate network. Individual Amazon Affiliate should aim for the same level of trust.

Although it’s only logical that people would rather buy from trusted parties than faceless strangers, we still often see affiliate pages with low credibility.

Ask yourself – how can you build credibility?

Some affiliates have a unique standing in their niche. For instance, an experienced or famous chef might be able to get away with discussing cooking books without having a full read through.

That does not work for the average person in affiliate marketing.

The easiest way to prove credibility that your product recommendation, is to actually compare Amazon product.

Unpack the box, feel the product with your hands. Having direct exposure to a product builds intimacy. That intimacy transcends from writer to reader.

By personalizing your content, you give your audience a feeling of how the product is once they receive it.

Customer Service

You don’t want to recommend a product only for your reader to have an issue with it and experience terrible customer service.

Often, you can gauge the quality of response time for a product by reading reviews. However, you can also reach out to the business to better understand the type of response your readers can expect if they have a problem with the product.

Specifically, for lower quality products, you want to make sure that your readers don’t get stuck with faulty products. After all, ideally you want them to return to your website.

Your readers will associate the products you recommend with your website. That means that the experience from parties that you promote affect your brand.

Be aware of this connection – it can be a boost for your business.

For instance, I bought running shoes through an affiliate recommendation last year. The product was great, the recommended seller had great service. When it came to replace the pair this year, I went straight back to the same affiliate site.

No keyword ranking, no ads needed – just a simple but great product recommendation.

Leverage multiple media options

When you compare Amazon products, don’t limit yourself to only one form of media like text.

Every reader has their own preference on how they want to digest information. Bringing in variety, eases up the consumption of your content.

Text is the basis for most Amazon Affiliates. The easiest addition are images. One image alone might not sufficient for some, also consider a slideshow. In the same way, some people don’t like smaller, thumbnail picture, but rather the product in full size.

Specifically when you are trying out what works for your audience, play with different forms of media. It is not as much work as it sounds.

For instance, if you already have an article on the best products for XYZ, just use that as a script for a Youtube video. You can embed the YouTube video in your article, giving your reader the option to read or watch.

This has two advantages.

Firstly, your reader can pick the media of their preference. As an example, when I am on my phone, I might be more inclined to watch a video, but on my laptop, I would rather read through.

Secondly, multiple media options can also drive additional traffic Videos and Images rank too in google. Since only few posts have videos, You might be able to rank for a certain keyword in a top spot for videos, although not even being on the first page for the regular Google search.

Seasonal Products

Seasonal products aren’t inherently bad to use, but you should ensure that if you compare them on your affiliate website, that you have enough non-seasonal products.

That way, you stand a better chance of having a year-round income stream.

On the other side, there are rarely better opportunities than Prime Day, Black Friday, Mother’s & Father’s Day, holiday gift guides and other once in a year events.

Some affiliate marketers specialize in these one-off events. If you are able to rank in a top spot for these competitive, seasonal terms, you can be certain that it will pay off.

For most of us who want to become Amazon Affiliates, and are at the very beginning, it’s better to pick evergreen products. The reason is, that it will take time to establish a brand and to build an audience. It can take three to six months for articles to rank on Google. By then, you holiday guide is already outdated.

Special event marketing takes careful planning and a good process, leveraging your unique insights as well as helpful Amazon Affiliate WordPress plugins and tools.

Calculate the Monetization Potential

Your time is valuable, so there’s little point in choosing Amazon products to compare if those products will only bring in a few pennies per sale.

Different product categories offer a different commission rate. While luxury beauty products yield a 10% commission, Amazon fresh referrals only give you 1%. You can read more on commission rates and program basics in our Amazon Affiliate FAQ,

When thinking through the monetization potential, Amazon Affiliates not only have to consider the commission rate, but also the conversion rate. You might find it easier finding people following your grocery referrals than for expensive beauty products.

If you’re just starting your affiliate website and want a faster track to earning income, you should start by selecting products in your niche that will give you higher affiliate sales.

For example, if you have an affiliate website in the fishing niche, you’d have a higher chance of earning income by comparing fishing poles than lures.

When you compare Amazon products, put your product ideas into a list and estimate their earnings potential. That will help you prioritize your time and effort on categories with the highest return on investment.

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