TableLabs Academy – Master the Art & Science of being an Amazon Affiliate

Being an Amazon affiliate is a very simple way to monetize your website.

The affiliate program, which is also called “Amazon Associates” or “Amazon Partnernet”, let’s you earn a commission for every referred sale.

To get started, all you need is a regular Amazon account. That’s it.

But that’s where the actual work start: To drive a meaningful income you need a large audience following your product recommendations.

How do you reach a large audience with your website? And how do you convert readers into buyers?

To help you get started on your journey as an Amazon affiliate, we created the TableLabs Academy.

Through our Academy, we share insights from years of experience as an affiliate and hosting thousands of affiliate links.

From beginner, to advanced, from core to electives – our curriculum has lessons for affiliates of all ages.

Not yet a TableLabs customer? Check pricing for the best Amazon Affiliate Tables tool.

Core curriculum

The ultimate Amazon Affiliate guide – Insights from industry benchmark metrics.

The Affiliate Marketing Funnel – How to turn visitors into customers.

The Best Call to Action – Higher conversion rates with clever & tailored text cues.

Content personalization – How to best reach your reader.

The Amazon Comparison Table – A smartly designed product summary view for your recommendations

Product showcase box – how to highlight your best product recommendation.

Amazon Affiliate FAQ: All the questions you might have asked but definitely want to know the answer to.

Primer on How to compare Amazon products – best practices to build a solid product referrals.

Why to become an Amazon Affiliate – an overview on quick advantages such as community & having a trusted partner.

Electives

Go Global – Monetize international traffic with Amazon OneLink

Advanced Amazon Comparison Table – Finetune your affiliate table builder skills

Guestspeaker

9 steps to build the best affiliate marketing links for higher conversion.

Leverage the best Amazon Affiliate WordPress plugins and tools for a better SEO, user experience and affiliate management.

Build an Audience as an Amazon Affiliate – a “how to” manual from experts, sharing their best practices to gain followers.

Looking for a specific topic? Send us a mail.

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Create a stunning Amazon product comparison chart with Table Labs !!

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If you an affiliate marketer looking for guidance on how to craft & design an Amazon product comparison chart and track your views & clicks, you’ve come to the right place!

Below you will find several tutorial videos to walk you though using Table Labs for your compare chart design, from creation to editing and tracking.

To follow this tutorial and start creating stunning Amazon comparison tables yourself, you need a TableLabs account.

Amazon product comparision charts sample view

How to create a Amazon product comparison chart?

After logging into your Table Labs account, you can start new charts through your chart dashboard by clicking ‘Add Chart’.

How to add products to your Amazon product comparison chart?

Using the search bar, you find products listed on Amazon either by name or ASIN.

By clicking on the plus sign, you add products to your Amazon comparison table.

How to Edit or Move Columns and Rows of your Amazon comparison chart?

Key to a successful product comparison chart is that you tailor it to your content and audience.

An easy way to adapt the charts to your liking, is by editing the column & rows of your table.

Rows and columns can be set in any order.

How to design your Amazon comparison chart?

Once created, you can craft the desired product comparison table design.

In the chart preview tab, you can modify the appearance. Here, you can choose the colors for rows, fonts and buttons.

With TableLabs, the themes of your chart are easily reproducible. Once designed, you can save your theme. For the next table, you can import your product comparison design with the click of a button.

Designing a chart to fit your website experience, is an essential step for affiliate table personalization.

Personalization for product comparison chart example
Personalizing your Amazon comparison table design with TableLabs

How do I create an Amazon product showcase box?

Creating a Amazon chart with only a single product, shines spotlight on one specific product.

This can be helpful for in-between an article, for instance, summarizing product features discussed in a previous paragraph.

More details on how to implement & design a Amazon Product box in our TableLabs Academy post.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs

How to edit a live product comparison chart and update out of stock items?

After going live with an Amazon product comparison table on your website, you can still make changes to it.

The best thing is: Changes only take seconds to be applied and will be automatically updated through TableLabs, you don’t have to re-insert a table to your website.

Especially if an item is out of stock, you want to update the item as soon as possible.

How to insert a Product Comparison Chart to WordPress?

After creating your chart in TableLabs, this video shows how you can publish your new product comparison chart on your website.

While TableLabs is not a WordPress plugin (yet), to implement a Amazon comparison table to your website, you only have to copy & paste a URL.

If you use a website editor other than WordPress, just copy the embed code in your code view.

How to Insert a product comparison table using Thrive Architect or Thrive Editor?

Many of our users leverage Thrive for their website. Analogous to using simple wordpress, just copy the table embed code into a Thrive custom htlm box.

Click update and your Amazon product comparison table is ready to go!

How to track views, clicks, click through rate in your chart dashboard?

After logging into TableLabs, your chart dashboard lists all of your compare charts and the corresponding views, clicks, click through rate (CTR) and earnings per click (EPC).

This helps you to analyze which of your Amazon product comparison chart is be more successful than others. You can approximate your earnings per chart by entering the earnings per click field in your chart dashboard.

Understanding How to Use the EPC and Earnings Column on Chart Dashboard?

Your Amazon associate earnings summary breaks up how much earnings / commission you received for how many clicks. Add EPC to your chart dashboard to understand how well a Amazon product comparison table is converting.

How do I find my Amazon API Credentials (Amazon Access ID and Secret Access Key)?

TableLabs uses the Amazon API to automatically pull in images, price, descriptions and more for your product comparison chart.

For more background on the program, read our ultimate Amazon Affiliate FAQ collection.

Here is how you find your Amazon credentials:

  1. Login to your Amazon Associates Accounts here:
  2. Scroll to “Tools” then “Product Advertising API” (shown below)
  3. Click Manage Credentials
  4. Create New or Use Existing Credentials (Amazon may prompt you to login to AWS first).  Then just click “create new access key” or use an existing key if you have one and would like to.
How to create you Amazon API to automate your Amazon product comparison chart
How to create you Amazon API to automate your Amazon product comparison chart

How do I assign my Amazon Tracking ID to a product comparison chart?

Your Amazon affiliate access allows you to create multiple tracking ID’s. Having more than one tracking ID can be helpful to track more granular the success of an individual Amazon compare chart, product categories or any other segment of your choosing.

TableLabs allows you to assign a different tracking ID to each product comparison chart.

How to monetize international traffic for your Amazon product comparison chart using OneLink

With the default Amazon US affiliate links, your product comparison table is only monetizing traffic from the US. In case you have visitors from Canada, UK, Italy, France, Spain, Germany and / or Japan, you can sign up for Amazon OneLink and monetize your global traffic..

How to get access to TableLabs?

You want to create an Amazon product comparison chart with ease but you are not yet a TableLabs customer?

Go to our website and register today: Check pricing for our Affiliate tool for Amazon product comparison charts

Do you have more questions?

If you still have questions after watching the videos, please contact our support team.

Thank you for your interest in TableLabs !!

The ultimate Amazon Comparison Table collection

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You are an Amazon Associate looking to download insights for a high conversion Amazon Comparison Table?

Look no further.

Here is the ultimate collection of the TableLabs Academy insights.

From chart creation to marketing to tracking and optimization.

Here are our best insights.

The following teasers for our TableLabs academy lessons, providing guidance on chart creation, content optimization through great Call To Action and personalization, monetizing international traffic and much more.

Find your niche and double down on personalization

Finding the right niche for your to pursue is the first step.

It all starts with your skill set: What is a segment where you have insights? Where can you add value?

The next step is personalization. This will defining criteria for your success.

Why?

You can have the best insights. But if you’re unable to demonstrate your unique skill set to your audience, you will see low engagement.

HAVING a skill set, is different from DEMONSTRATING.

The way to achieve the latter, is by making sure, every post, compare chart and button, makes it crystal clear that YOU are the expert.

Personalization makes you successful. It’s worth it.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has positive impact on customer engagement

In practice, it is not always straight forward to think about ways to add your personal note.

In our Academy lesson on personalization for your Amazon Comparison Table, you’ll find practical advice to optimize your audience engagement.

Drive conversion with a great Call To Action button

As an Amazon associate, you produce content that helps your your audience to decide which product to buy.

Describing what products options exist and which features to consider are ideally create interest in your product recommendation.

A Call To Action button, such es ‘Buy Now!’ can convert interest into a commission.

Call to Action framework for Amazon affiliates
Dimensions to consider when choosing your Call To Action

Your button needs to send the right message, thoughtfully placed and tailored to your content. There is no one-size-fits-all approach.

Our framework helps you to find YOUR Best Call To Action button.

Create Amazon Comparison Tables for a product summary

Creating custom tables and keeping them current is a hassle. Leveraging an affiliate website plugin saves you time and energy.

With TableLabs, Amazon affiliates can create a product comparison table in minutes.

Each table can be easily copied & pasted to your website.

TableLabs pulls automatically descriptions, images & prices for your affiliate products and keeps them always up to date.

In our Amazon product comparison chart tutorial, you’ll find more videos on how to edit & implement your chart.

Spotlight you key recommendation with an Amazon Product Box

While Amazon affiliates need to provide content on product recommendation, you also don’t want to overwhelm your audience with information.

There is a balance point between information relevance and abundance.

Showcasing a single product helps you to distill information and recap key points.

The problem with the Amazon native ads is that they completely lack personalization and look like cheap advertisement.

With a tailored product showcase box, you get the best of both worlds. Short & sweet information without sacrificing your unique voice.

Levering an affiliate website builder, helps you to create boxes with a personal note in minutes.

In our walk-through, you can see Amazon Product Box optimization and design options.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs

Check out the all TableLabs features and start creating beautiful Amazon comparison charts with ease.

Understanding how a customer flows through your sales process

The Affiliate Marketing Funnel is a framework to visualize your customer journey.

Being able to pin point your competitive edge in your funnel, helps you to double down on success factors and eliminate commission leaks.

Your funnel has different stages, the action to resolve a problem depends on where exactly your focus needs to be.

To illustrate, imagine visitors come to your website, but your Amazontable rarely gets any clicks. Or your table gets clicks, but you don’t earn commissions. Or you don;t even have visitors to begin with.

Affiliate Marketing funnel with respective key metric to observe by stage.
Affiliate Marketing funnel with respective key metric to observe by stage.

Finding the right spot to take action on is essential to see great results.

Here is our in-depth review of the Amazon Affiliate Marketing Funnel and practical tips on what actions you can take.

Monetize your international traffic with OneLink

Most Amazon Associates only use their standard affiliate link.

If you are an affiliate in the United States, that all of your link traffic flows to Amazon.com.

If I am Canadian or German customer, I don’t want to land on Amazon.com, since I don’t have an account there. I want to be redirected to Amazon.ca or Amazon.de, respectively.

OneLink does exactly that. It redirects your international traffic to the appropriate domain. Through that, you start monetizing your international traffic.

How to enable OneLink, the limitations of the program and things to consider, read our TableLabs Academy Amazon OneLink guide.

That brings us to the end of our list for best practices for Amazon Comparison Table.

Feedback? Comment or write to us – we love to hear your thoughts.

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Amazon product box – Best Practices for a single product showcase

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An Amazon product box helps you to showcase one single product.

The showcase box is an essential tool for affiliates, which complements the standard product comparison table.

Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.

You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.

Amazon Affiliate Product Showcase Box

BASICS – The value of a product showcase box

A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.

In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.

An Amazon product showcase allows you to do two things:

  1. Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
  2. Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
While an Amazon product comparison table has more information, a product box is the right choice when focusing on one product
While an Amazon comparison table is a good summary, a product box spotlights a single product

Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.

Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.

THEORY – Get started with an Amazon Product Box

The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.

A product box can show a variety of information and should be modified to suit your specific requirements.

Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.

Choosing the right elements makes your product box successful.

An Amazon product box shows a catchy title, key features and a tailored call to action button
An Amazon product box shows a (1) catchy title, (2) key features and a (3) tailored call to action button

As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.

The information provided should be a concise & relevant description of the product.

One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.

Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor

The Amazon product showcase box can be mobile responsive
The Amazon product showcase can be condensed and is a good choice for mobile heavy traffic

PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website

Let’s take a look how you can create a beautiful Amazon box.

First, pick a product and research it’s essential features.

Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.

In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.

Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.

A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.

Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.

To help you think through what button would suit you best, take a look on our academy deep dive on the Call To Action button framework.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs
After creating an Amazon product box, it’s time to think about the design.

With TableLabs, you can either use a template or load an existing design, that you created previously.

In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.

Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.

Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.

Design color scheme for amazon product box with TableLabs
Design options for your Amazon product box

Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!

If you need help on how to implement a chart on your website, check out our TableLabs tutorial.

TABLELABS – Best practices for an Amazon Product Showcase Box

It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?

The answer: Benchmarking.

Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.

With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.

Tracking conversion of your product showcase box with the chart dashboard.
Tracking conversion of your product showcase box with the chart dashboard.

In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.

That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.

Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.

You can use a product box as widget.
Illustrative use of a product showcase box as widgets in the side panel of your website

An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.

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How to personalize your Amazon Affiliate Table and get more engagement

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Personalizing your Amazon Affiliate Table makes you more successful.

Why?

Americans see over 4000 advertisements per day1. That’s almost 1.5 million per year.

Consumers are drowning in marketing & advertisements.

For your compare chart to stand out, affiliates need to personalize their content.

Personalization means that the recommended products should match the buyer’s intent. Furthermore, the visual appearance needs to be intuitive enough for your visitor to follow your advice.

Not yet a TableLabs customer, check pricing for our Amazon Affiliate Table tool.

BASICS – Why should you personalize your Amazon Product comparison chart?

Imagine the following:

You have high quality content. Visitors are coming to your website. Views are increasing.

But your commissions do not seem to increase.

What is the blocker?

Customer engagement is dependent on how relevant your offer is to your audience. To see high engagement, clicks & commissions, your content must be highly relevant to your audience.

Relevant content pays off.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has a positive impact on customer engagement

Sources: 1: Accenture; 2: Smarterhq; 3: Smarterhq; 4: Adweek; 5: Hubspot

Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.

Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.

As we see in the chart above, personalization translates into superior performance for your Amazon product comparision chart.

Personalization can drive higher customer retention, higher revenue and higher conversion.

Sounds good right?!

So – How do you make your content highly relevant?

THEORY – Amazon Affiliate Table as product recommendation, not advertisement

Amazon affiliates earn money by promoting products.

That is OK. Your audience expects that, your disclaimer makes this transparent.

However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.

Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.

To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.

A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.

You can find an in-depth affiliate framework walk-through in our TableLabs Academy lesson on the Best Call To Acton buttons.

Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.

Once you find a winning strategy, let’s look at how you can implement personalization in practice.

PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.

By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.

There are five key levers to personalize your Amazon Affiliate Table:
  1. Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
  2. Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
  3. Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
  4. Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
  5. Color scheme: Your compare chart design should fit seamlessly into your website layout.

Her is an example, illustrating how these key levers can be implemented.

Personalization best practices example for product comparison charts
Personalization best practices for a Amazon product comparison chart
In the example, we can see how the five levers can be applied.

A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.

A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).

Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.

clicks and conversation impact by customizing a product comparison chart
Data: Impact on clicks and Click Through Rate through table customization, sample: 41,797 product comparison charts

For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.

For more statistics on conversion, read our post on best practices for Amazon comparison tables.

Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.

For the color scheme, we choose different types of blue that are similar to our brand logo.

Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.

TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs

If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.

Let’s bring our example chart from above to life.

First, let’s add the desired products to comparison table.
Personalize product compare chart by tailoring descriptions and the order of your table.
Personalize product compare chart by tailoring descriptions and the order of your table.

For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.

Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.

Every Amazon affiliate table is mobile responsive.

In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.

To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.

Size consideration to ensure mobile responsiveness for product comparison charts
Ensure mobile responsiveness for product comparison charts by setting the appropriate viewing options
Next, let’s implement our desired product comparison table design.

As we said initially, the design should fit into the overall color scheme of your website.

Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.

Personalization for product comparison chart example
Personalizing your compare chart with TableLabs

As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.

Here, you can modify the colors for rows, fonts and buttons to your choosing.

An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.

In the chart preview tab, you can click save your product comparison table theme under a preferred name.

Personalized color themes can be saved and applied to future compare charts.
Personalized color themes can be saved and applied to future product comparison table

Once you saved a theme, your design is readily available, and you can load it for your next chart.

For a new chart, after adding products, simply select the desired theme in the chart view.
Load your personalized color themes for future product comparison tables
Load your personalized color themes for future product comparison tables

To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.

With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.

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Earn Commission from international traffic via OneLink for your Amazon product comparison table

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If you are only using the standard (US) affiliate link for a Amazon product comparison table, then you’re missing out on international visitors. Amazon OneLink allows you to get commissions from your global traffic.

So how do you setup OneLink? And why should you?

Let’s take a look.

Not yet a TableLabs customer? Check pricing and start creating create an Amazon comparison table with ease.

Amazon OneLink

BASICS – Don’t miss international commissions

Amazon OneLink is a free (!) service that redirects your product compare chart clicks to the appropriate country page. A visitor from Germany lands at Amazon.de, a visitor from Canada at Amazon.ca.

The best thing: This happens automatically, in the backend. As an affiliate, you still have only one link (that’s why it’s called OneLink) that is valid for multiple countries. Amazon acts as traffic cop and redirects your global visitors to where they need to go.

The advantage is that, if you setup your product comparison table or affiliate link with OneLink, you can capture commissions from visitors outside your core markets.

If you use an affiliate software like TableLabs, you only have to log your OneLink once (!) in your profile. A straightforward setup.

However, having one Amazon account and then making that count globally does not work. Amazon affiliates actually have to sign up for each Associates program individually, country by country.

OneLink ‘bundles’ your existing accounts, it does NOT extend it’s coverage.

And there are other technical limitations.

For instance, OneLink is not capturing your global traffic. It is only available for the United States, United Kingdom, Canada, Italy, France, Spain, Germany, and Japan.

It’s also worth mentioning that, if you scout the official forum for affiliates, you sometimes read about instances, where international commissions were not credited, despite having OneLink setup properly.

Still, since it’s the easiest way to get your foreign clicks monetized. It’s an incredibly easy quick win as you get more commissions from your existing audience.

So – do I need OneLink for my Amazon product comparison table?

THEORY – When it’s worth to set up Amazon OneLink

Imagine the following. Peter from Germany reads your post on the best mosquito nets and likes your recommended product. He clicks on your Amazon product comparison table.

He ends up at Amazon.com, where he does not have an account, leading him to leave the page, without purchase, without commission for you.

Loose, loose.

In contrast, with OneLink, Peter would have landed at Amazon.de. Since he has an account there, he follows through with the purchase and you get a commission.

Win, win.

Let’s break down what you need to consider for setting up OneLink.

For starters, check if your recommended products are sold abroad. There are a few products only available in some markets, specifically if it’s a niche product. For the top pick of your Amazon product comparison table, make sure that the product is available in both markets, e.g. on Amazon.com and Amazon.de.

Let’s say the products are available. How can you proceed?

PRACTICE – Find your target markets for OneLink

As we said in the beginning, you need to create an affiliate account for each market.

OneLink only bundles those accounts together for your Amazon product comparison chart.

To determine which market(s) to enable, you need to understand how many visitors outside your core market you have.

To find out how many cases like Peter you have, start by analyzing the location of your audience.

Any audience tracking software will work, the key is to find a view from which geo your audience is from.

Let’s take a look at TableLabs as an example.

 First, we look at the traffic our Amazon product comparison table receives and see:

  1. The US is our core market (= the deepest blue color).
  2. There are multiple other countries blue and potentially worth pursuing.
Global traffic map for an Amazon product comparison chart (via Google Analytics)
Global traffic map for an Amazon product comparison chart (via Google Analytics)

Furthermore, below the map, you see which share of your audience is from which country.

That gives you a clear picture: If your audience is 100% US (or 100% of a single market), you can stop reading here. There is no international traffic to monetize (yet).

For example: If your post is in a language other than English, global traffic can be limited. Nevertheless, expatriates and people living abroad, might still be interested in your recommendation and can make up a decent share of your traffic.

For TableLabs, only 32.85% of traffic comes from our core market, the US. In this scenario, capturing global traffic is vital. Without doing that, only one out of three clicks on your Amazon product comparison table could be monetized.

You can get the global traffic for your product comparison table via google analytics
Traffic for an Amazon product comparison chart by country (via Google Analytics)

Just by adding the next best country, the United Kingdom (9.18%), is already a big approvement. Enabling UK through OneLink, increases our utilization to over 42%.

That is a whopping 28% growth rate (=((32.85+9.18)/32.85)-1)!!

28% more potential commission for an Amazon product compare chart without growing your audience

Not bad at all.

TableLabs – How can I monetize my international traffic for your Amazon product comparison table

The OneLink setup for TableLabs is easy: You only need to insert your OneLink embed code in your account dashboard.

That’s it. Going forward you are now capturing global traffic for you Amazon product comparison table.

OneLink setup for product comparison table
Setup OneLink for your Amazon Product Comparison Table

Moreover, since TableLabs is using the Amazon API, it will automatically enable OneLink for every single Amazon product comparison table in your account. Past and future tables.

Once OneLink is enabled, all your compare chart links are updated. This ensures that when your visitor clicks on your compare chart, they always land on the right Amazon country page.  

If you have not yet located your OneLink code. Here is a video that explains how to get it.

How to use localize links with Amazon OneLink in TableLabs

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