"Table Labs makes creating really good looking tables seamless and incredibly easy to do"
Chief Client Officer at TableLabs.
Felix is an enthusiastic, analytical professional, focusing on improving customer engagements and strategic planning for SaaS businesses.
During his work in Consulting & Investment Banking work in China, Germany and the US, he focused on building data-driven insights to thoroughly think through the business cases of new initiatives.
Email me at Felix@TableLabs.com
How to edit a live product comparison chart and update out of stock items?
After going live with an Amazon product comparison table on your website, you can still make changes to it.
The best thing is: Changes only take seconds to be applied and will be automatically updated through TableLabs, you don’t have to re-insert a table to your website.
Especially if an item is out of stock, you want to update the item as soon as possible.
How to insert a Product Comparison Chart to WordPress?
After creating your chart in TableLabs, this video shows how you can publish your new product comparison chart on your website.
While TableLabs is not a WordPress plugin (yet), to implement a Amazon comparison table to your website, you only have to copy & paste a URL.
If you use a website editor other than WordPress, just copy the embed code in your code view.
How to Insert a product comparison table using Thrive Architect or Thrive Editor?
Many of our users leverage Thrive for their website. Analogous to using simple wordpress, just copy the table embed code into a Thrive custom htlm box.
Click update and your Amazon product comparison table is ready to go!
How to track views, clicks, click through rate in your chart dashboard?
After logging into TableLabs, your chart dashboard lists all of your compare charts and the corresponding views, clicks, click through rate (CTR) and earnings per click (EPC).
This helps you to analyze which of your Amazon product comparison chart is be more successful than others. You can approximate your earnings per chart by entering the earnings per click field in your chart dashboard.
Understanding How to Use the EPC and Earnings Column on Chart Dashboard?
Your Amazon associate earnings summary breaks up how much earnings / commission you received for how many clicks. Add EPC to your chart dashboard to understand how well a Amazon product comparison table is converting.
How do I find my Amazon API Credentials (Amazon Access ID and Secret Access Key)?
TableLabs uses the Amazon API to automatically pull in images, price, descriptions and more for your product comparison chart.
Scroll to “Tools” then “Product Advertising API” (shown below)
Click Manage Credentials
Create New or Use Existing Credentials (Amazon may prompt you to login to AWS first). Then just click “create new access key” or use an existing key if you have one and would like to.
How do I assign my Amazon Tracking ID to a product comparison chart?
Your Amazon affiliate access allows you to create multiple tracking ID’s. Having more than one tracking ID can be helpful to track more granular the success of an individual Amazon compare chart, product categories or any other segment of your choosing.
TableLabs allows you to assign a different tracking ID to each product comparison chart.
How to monetize international traffic for your Amazon product comparison chart using OneLink
With the default Amazon US affiliate links, your product comparison table is only monetizing traffic from the US. In case you have visitors from Canada, UK, Italy, France, Spain, Germany and / or Japan, you can sign up for Amazon OneLink and monetize your global traffic..
How to get access to TableLabs?
You want to create an Amazon product comparison chart with ease but you are not yet a TableLabs customer?
Here is the ultimate collection of the TableLabs Academy insights.
From chart creation to marketing to tracking and optimization.
Here are our best insights.
The following teasers for our TableLabs academy lessons, providing guidance on chart creation, content optimization through great Call To Action and personalization, monetizing international traffic and much more.
Find your niche and double down on personalization
Finding the right niche for your to pursue is the first step.
It all starts with your skill set: What is a segment where you have insights? Where can you add value?
The next step is personalization. This will defining criteria for your success.
You can have the best insights. But if you’re unable to demonstrate your unique skill set to your audience, you will see low engagement.
HAVING a skill set, is different from DEMONSTRATING.
The way to achieve the latter, is by making sure, every post, compare chart and button, makes it crystal clear that YOU are the expert.
Personalization makes you successful. It’s worth it.
In practice, it is not always straight forward to think about ways to add your personal note.
Understanding how a customer flows through your sales process
The Affiliate Marketing Funnel is a framework to visualize your customer journey.
Being able to pin point your competitive edge in your funnel, helps you to double down on success factors and eliminate commission leaks.
Your funnel has different stages, the action to resolve a problem depends on where exactly your focus needs to be.
To illustrate, imagine visitors come to your website, but your Amazontable rarely gets any clicks. Or your table gets clicks, but you don’t earn commissions. Or you don;t even have visitors to begin with.
Finding the right spot to take action on is essential to see great results.
An Amazon product box helps you to showcase one single product.
The showcase box is an essential tool for affiliates, which complements the standard product comparison table.
Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.
You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.
BASICS – The value of a product showcase box
A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.
In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.
An Amazon product showcase allows you to do two things:
Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.
Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.
THEORY – Get started with an Amazon Product Box
The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.
A product box can show a variety of information and should be modified to suit your specific requirements.
Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.
Choosing the right elements makes your product box successful.
As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.
The information provided should be a concise & relevant description of the product.
One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.
Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor
PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website
Let’s take a look how you can create a beautiful Amazon box.
First, pick a product and research it’s essential features.
Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.
In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.
Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.
A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.
Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.
After creating an Amazon product box, it’s time to think about the design.
With TableLabs, you can either use a template or load an existing design, that you created previously.
In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.
Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.
Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.
Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!
If you need help on how to implement a chart on your website, check out our TableLabs tutorial.
TABLELABS – Best practices for an Amazon Product Showcase Box
It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?
The answer: Benchmarking.
Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.
With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.
In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.
That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.
Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.
An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.
More Insights delivered straight in your inbox – sign up for the TableLabs Academy Newsletter
Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.
Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.
Personalization can drive higher customer retention, higher revenue and higher conversion.
Sounds good right?!
So – How do you make your content highly relevant?
THEORY – Amazon Affiliate Table as product recommendation, not advertisement
Amazon affiliates earn money by promoting products.
That is OK. Your audience expects that, your disclaimer makes this transparent.
However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.
Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.
To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.
A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.
Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.
Once you find a winning strategy, let’s look at how you can implement personalization in practice.
PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.
By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.
There are five key levers to personalize your Amazon Affiliate Table:
Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
Color scheme: Your compare chart design should fit seamlessly into your website layout.
Her is an example, illustrating how these key levers can be implemented.
In the example, we can see how the five levers can be applied.
A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.
A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).
Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.
For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.
Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.
For the color scheme, we choose different types of blue that are similar to our brand logo.
Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.
TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs
If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.
Let’s bring our example chart from above to life.
First, let’s add the desired products to comparison table.
For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.
Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.
Every Amazon affiliate table is mobile responsive.
In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.
To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.
As we said initially, the design should fit into the overall color scheme of your website.
Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.
As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.
Here, you can modify the colors for rows, fonts and buttons to your choosing.
An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.
In the chart preview tab, you can click save your product comparison table theme under a preferred name.
Once you saved a theme, your design is readily available, and you can load it for your next chart.
For a new chart, after adding products, simply select the desired theme in the chart view.
To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.
With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.
More Insights delivered straight in your inbox – sign up for the TableLabs Academy Newsletter.
If you are only using the standard (US) affiliate link for a Amazon product comparison table, then you’re missing out on international visitors. Amazon OneLink allows you to get commissions from your global traffic.
Amazon OneLink is a free (!) service that redirects your product compare chart clicks to the appropriate country page. A visitor from Germany lands at Amazon.de, a visitor from Canada at Amazon.ca.
The best thing: This happens automatically, in the backend. As an affiliate, you still have only one link (that’s why it’s called OneLink) that is valid for multiple countries. Amazon acts as traffic cop and redirects your global visitors to where they need to go.
The advantage is that, if you setup your product comparison table or affiliate link with OneLink, you can capture commissions from visitors outside your core markets.
If you use an affiliate software like TableLabs, you only have to log your OneLink once (!) in your profile. A straightforward setup.
However, having one Amazon account and then making that count globally does not work. Amazon affiliates actually have to sign up for each Associates program individually, country by country.
OneLink ‘bundles’ your existing accounts, it does NOT extend it’s coverage.
And there are other technical limitations.
For instance, OneLink is not capturing your global traffic. It is only available for the United States, United Kingdom, Canada, Italy, France, Spain, Germany, and Japan.
It’s also worth mentioning that, if you scout the official forum for affiliates, you sometimes read about instances, where international commissions were not credited, despite having OneLink setup properly.
Still, since it’s the easiest way to get your foreign clicks monetized. It’s an incredibly easy quick win as you get more commissions from your existing audience.
So – do I need OneLink for my Amazon product comparison table?
THEORY – When it’s worth to set up Amazon OneLink
Imagine the following. Peter from Germany reads your post on the best mosquito nets and likes your recommended product. He clicks on your Amazon product comparison table.
He ends up at Amazon.com, where he does not have an account, leading him to leave the page, without purchase, without commission for you.
In contrast, with OneLink, Peter would have landed at Amazon.de. Since he has an account there, he follows through with the purchase and you get a commission.
Let’s break down what you need to consider for setting up OneLink.
For starters, check if your recommended products are sold abroad. There are a few products only available in some markets, specifically if it’s a niche product. For the top pick of your Amazon product comparison table, make sure that the product is available in both markets, e.g. on Amazon.com and Amazon.de.
Let’s say the products are available. How can you proceed?
PRACTICE – Find your target markets for OneLink
As we said in the beginning, you need to create an affiliate account for each market.
OneLink only bundles those accounts together for your Amazon product comparison chart.
To determine which market(s) to enable, you need to understand how many visitors outside your core market you have.
To find out how many cases like Peter you have, start by analyzing the location of your audience.
Any audience tracking software will work, the key is to find a view from which geo your audience is from.
Let’s take a look at TableLabs as an example.
First, we look at the traffic our Amazon product comparison table receives and see:
The US is our core market (= the deepest blue color).
There are multiple other countries blue and potentially worth pursuing.
Furthermore, below the map, you see which share of your audience is from which country.
That gives you a clear picture: If your audience is 100% US (or 100% of a single market), you can stop reading here. There is no international traffic to monetize (yet).
For example: If your post is in a language other than English, global traffic can be limited. Nevertheless, expatriates and people living abroad, might still be interested in your recommendation and can make up a decent share of your traffic.
For TableLabs, only 32.85% of traffic comes from our core market, the US. In this scenario, capturing global traffic is vital. Without doing that, only one out of three clicks on your Amazon product comparison table could be monetized.
Just by adding the next best country, the United Kingdom (9.18%), is already a big approvement. Enabling UK through OneLink, increases our utilization to over 42%.
That is a whopping 28% growth rate (=((32.85+9.18)/32.85)-1)!!
28% more potential commission for an Amazon product compare chart without growing your audience
Not bad at all.
TableLabs – How can I monetize my international traffic for your Amazon product comparison table
The OneLink setup for TableLabs is easy: You only need to insert your OneLink embed code in your account dashboard.
That’s it. Going forward you are now capturing global traffic for you Amazon product comparison table.
Moreover, since TableLabs is using the Amazon API, it will automatically enable OneLink for every single Amazon product comparison table in your account. Past and future tables.
Once OneLink is enabled, all your compare chart links are updated. This ensures that when your visitor clicks on your compare chart, they always land on the right Amazon country page.
If you have not yet located your OneLink code. Here is a video that explains how to get it.
You want to create a product comparison chart with ease but you are not yet a TableLabs customer?