9 steps to higher conversion from your best affiliate marketing links

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Affiliate Marketing links are the marketing equivalent of a cash register in a grocery store.

With every visit you potentially earn money – unless customers end up not purchasing anything.

Given this crucial function, the link is the foundation of a successful affiliate marketing business.

Affiliates usually have a few links.

Actually, they have quite a lot – some of our clients have thousands of Amazon affiliate links.

Who better to ask for advice than the practitioners themselves.

Here is what they said.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Higher conversion for Amazon Affilaite Links through personalization, link building, comparision tables, understanding the keyword intent and more.

Stick to your knitting and brand

Let’s start with the first step.

Would you buy an engagement ring at a car dealership?

I wouldn’t.

Unless you are Tiffany’s, you must build credibility among your following.

Knowing your audience is essential to build trust.

And with trust, conversion rates will be substantially higher than without.

I buy spare parts from a car dealership, because I have trust in their expertise.

However, the broader you go, the more difficult it is to establish yourself as an expert.

There is a reason why in affiliate marketing circles you read about ‘niche’ websites and ‘long-tail’ keywords.

The smaller the niche, the easier it is to build trust.

Smaller application means fewer fields of expertise are required – maybe even only one.

Understanding where in the Amazon Affiliate Marketing Funnel, you have a competitive advantage (& where not), is key.

Going deeper into a specific topic signals that you understand the nuts & bolts.

“The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market” says Harriet, Co-Founder of Cocofinder.

“I and my team take time to learn about the products or services that we offer and as well as our target audience so that we can improve our content for our website that builds our credibility”.

A deep understanding of the products leaves a lasting impression among your audience.

That doesn’t mean that if you are a car dealership, that you can only be selling car parts.

When expanding the scope of your brand, start with adjacent fields first.

Personalize, personalize, personalize ….

Speaking about brand – what is yours?

Knowing exactly what your website represents, is essential to select the right affiliate products.

Once you know, you can write content that reflects your brand.

People don’t come to your website to find a package insert. They come to read from YOU.

Personalizing your content and links differentiates you from others.

Affiliate marketing is like celebrity endorsements: It works well when people can relate.

Your audience can only relate if you are trying to actively engage them with your personal note.

“I only promote products that I have personally used and then share my experiences with how they have benefited my blogging business. Before purchasing an affiliate product, people want to know about your experience with it”, writes us Amira, the voice behind A Self Guru.

Beyond just the basic product features, sharing how you interacted with the product is true personalization champion technique.

It allows you to go from “this is a shoe and it has these characteristics” to “I ran with this shoe, here is how it felt”.

Personalization makes your products recommendations relatable, which increases chances of someone clicking on your affiliate links.

You don’t have to buy every product you recommend. For some products, it might be impractical or even irrelevant.

In those cases, personalizing the content around your links becomes even more crucial.

If you can’t share your experience, share your perspective.

Let’s say you did not personally test a graphic card that you’re recommending. Write how, given the product specifications, customers will be play a certain computer game.

Now that you know your brand & personalized your content, let’s take a look on how to implement links.

Link a product overview in the beginning & end of your post

The longer it takes your visitor to understand what your product review is about, the more likely they are to bounce.

Never reading your thoughtful insights or clicking your links.

Showing a table, chart or list in the intro with the products discussed in your product review, helps the audience to recognize what things the author considered.

More often than not, readers are intrigued by a comparison and want to read on.

The overview in the beginning has a second advantage. They are the most likely to be clicked. You can even benefit from someone that does not follow your recommendations (or even read your article), but clicked a link. You can still earn a commission if that person would buy any product on Amazon within the next 24 hours.

While a product overview in the intro incentives readers to read on and get a few quick clicks, the overview at the end serves a slightly different purpose.

Some of your visitor just want to know, which product is the best. Who wouldn’t.

They just scroll through the article to the very end to see the “winner” of your product review.

If your visitor then just finds a “the end” rather than a “winner”, then they bounce. Without click.

Creating a good product overview can be an easy & painful way with affiliate plugins.

For instance, TableLabs makes it easy to create Amazon product comparison chart.

Product comparison tables are an incredible method to visualize (dis)advantages of a set of products.

That doesn’t mean you should NOT place affiliate marketing links in the middle of your article.

You absolutely should.

Which brings us to our next section.

Give a “So What” before every link

Most successful affiliate marketing post are long. Really long.

After thousands of words, it’s only too easy to get lost in the weeds. During writing, but also when your visitors reads the article.

As an affiliate marketer, you are adding value by providing context around how features influence your product experience.

Just listing the features of a certain product makes your article seem like an ingredient list in the supermarket.

For example, saying “this contains blueberries” is just a start. Your readers want to hear why this is relevant, let alone if that is good or bad.

A better way to describe the product would be: “This contains blueberries, which is rich in anti-oxidants that are great for your immune system”.

Giving the “so what” brings the product to life.

When going deep in a product reviews, Vishal, founder of ScoreGuitar, says “Talk more on benefits rather than just mentioning the features of a product. Always ask questions like Why, What to each feature and go deep into the benefits part.”

Outlining the relevance of product characteristic goes a long way in audience engagement.

To make sure your reader walks away with key messages, help them with an easy to grasp conclusion.

Sell every link

Yes. Sell every single one.

Placing links throughout your article, increases the chances of someone clicking a link.

After building your “so whats”, you are giving relevant product recommendations.

To take home that extra layer of attention, make sure you give an incentive and/or reason to every link in your post.

This sounds simple, but often just putting a link, without the extra care it needs.

After all, attracting clicks with a engaging anchor text are called Call To Action buttons for a reason.

For example, let’s imagine a blog post about a running shoe. You’re describing the advantages of a particular Adidas shoe. At the end of the paragraph, in the very last sentence, you embed  link using something generic as anchor text like “Adidas” or  “shoe”.

That wouldn’t be a great reason, nor incentive.

Here is what we can do: Summarize the benefits of the shoe in one sentence.

“This shoe has the most cushion, making it a great shoe for runners with weak knees”.

And we can make it even clearer to where the user is going.

“This shoe has the most cushion, making it a great shoe for runners with weak knees, check it out on Amazon”.

Anchoring the link either on the product benefit and/or the affiliate partner gives your audience a reason to click, while being transparent on where they are send to.

“People aren’t going to click the link if you just link to Amazon without any other words.” says Grace, founder of HouseFragrance.

“You have to sell your link in your post, tell people to click on the link to go to Amazon, and tell people what the benefits are of doing so”.

Placing links throughout articles gives you quantity, and the quality comes from making sure you’re selling them properly.

Customers will reward selling every link with more clicks (as they are more enticed) and higher conversion rates (as the links are more transparency).

Match linking strategy and keyword intent

The ‘keyword intent’ is purpose for the search. If your affiliate marketing links strategy is out of sync with the users intent, you’re unlikely to get satisfying results.

Broadly speaking there are two intent categories: Informational and Transactional.

Informational keywords, like how to run a marathon, The user intent here is to learn about a certain thing.

Those keywords drive a lot of traffic, however, since the intent is to learn, not to buy, you usually see lower conversion rates here.

First and foremost, the focus is on information. Your intro should make it clear that you want to educate.

Imagine clicking on a link on “how to run a marathon” and then seeing a comparison of multiple running shoes. It’s not a good match and you likely going to see a high bounce rate.

If you focus on informational keywords, make sure that you affiliate links take a sub-dominant role.

For our marathon example, maybe your first paragraphs are about a proper warm up and what to eat before a race. Seeing then a paragraph about the proper gear, which mentions a good running shoe, this is a great place for an affiliate link.

In contrast, affiliate links should take a dominant role for transactional keywords.

Users expect product reviews from transactional keywords like best fill in the blank.

For example, if you are looking for the best running shoe, and you land on an article that first talks about warm up and food, you are probably not sticking around.

Rather you want to see an overview of products right in the beginning.

For affiliate marketing, transactional keywords are often preferred as the user willingness to buy a certain product is much higher.

Harman, the founder of Your Girl Knows, shares with us: “When a person is searching these types of keywords, they have made their mind to buy something and now they just want the best suggestions to choose from. These types of articles guarantee a buying behavior hence make sale conversions easy for you.”

Since the user comes with an intent to buy, affiliate links should be displayed visible with a clear call to action.

Hence, links are placed more aggressively, which contrast the best practice for informational posts.

That’s why it’s important to match your affiliate link strategy with your targeted keyword.

Build an audience

You build great content, now you have an amazing affiliate link strategy.

Posting articles will drive organic traffic to your website.

All set, right?

Not quite – organic traffic requires patience. Specifically for new websites, it takes a LONG time.

In our experience, you can expect first results after three to six months.

And those results might be disappointing, as only some of your articles will result in a top ranking.

While you wait for Google to include your posts, you want to increase your chances of getting eyes on your site.

You want to build an audience.

Meaning, on top of providing quality content, you want to create relevant traffic.

Relevant traffic can either come from targeted advertising or industry peers.

For targeted advertising, you’re picking your keywords and it’s a simpler “return on Investment” approach. If you earn more commission than what you pay in fees, it’s worth pursuing. And you can turn it on & off like tab water.

For industry peers, that a longer term, somewhat sustainable strategy. In addition to be able to share best practices, a connection to industry peers has also a positive SEO effect. Having links (both inbound & outbound) helps you with your Google rank.

A good way to get your network started is writing “resource”-like pieces, where you provide your information that is relevant to your audience. Readers appreciate if your website lead them to a discovery and are more likely to return with higher likelihood to buy.

Plus – featuring other business, experts, products might be viewed positively by the counter party. This will entice them to link back to you. And voila, you just earned a relevant backlink.

Brent, a Senior Affiliate Manager from Today’s Business shares with us: “The biggest thing that can help create success is to build relationships before trying to monetize them. Try collaborating with like-minded individuals or bloggers by exchanging content, ideas, posts, skills, etc. If you can grow an authentic audience, the monetization becomes much easier in the long run.

Building an audience is the product market fit for affiliate marketing.

By trying to building you get free career advice. If you have trouble convincing relevant peers that you can add value in your niche, you might be in the wrong niche.

This brings us to our next point – how do know if you’re doing well?

Tracking, Rinse, Repeat

Tracking the success of your affiliate marketing links is your bread and butter.

Knowing exactly how many views and clicks a link has, is an essential feedback loop.

Based on the data, you can then optimize.

You know which content to revamp (low views), which links to improve (low click through rate).

You also can do A/B tests, where you test two variations of articles, buttons, call to action text, images and other elements. Then you can find out which variation works best for you.

Especially, if you link the same product from multiple places, the data from your affiliate partner will not allow you to differentiate which link people clicked on.

It does not have to be highly sophisticated – most affiliate tools come with a basic tracking functionality.

At a minimum, you need to be able to track which link engages your audience (and which one does not).

Learn how your Amazon product comparison table generates more commission with TableLabs Academy
Track views, clicks & conversion of your affiliate links & tables

Checking engagement metrics should be part of your daily routine.

You will be surprised – trust me.

Based on the results, you can build & prioritize your strategy. Double down with confidence on your strengths (high engagement links), while improving weaknesses (low engagement).

With your core well tracked and in good shape, let’s talk about growth.

Omnichannel: The cherry on the cake

The distribution for affiliate marketing links can start simple with a blog.

Omnichannel marketing puts your customer at the heart of your operation.

Each customer has different medium preferences. Some like articles – but others prefer charts, videos or social media.

Tapping in each channel, allows your audience to pick & choose their favorite.

You might think leveraging more than just your blog takes a lot of effort.

But for the most part, only the initial setup requires time. After that you can just follow your template.

For videos, you just need to think about your personal style. Your articles already have all the information needed. Just paraphrasing a best of post, usually ends up being a decent video.

In the same way, since you likely listed numerous product pros & cons

Most affiliates over-complicate their omnichannel strategy by thinking they have to create unique content for each channel.

In contrast to SEO, you are allowed to have duplicate content. Your video or infographic can (& actually should) say the same things as your blog post.

That does not mean you can just copy & paste everything.

Every channel has its own quirks. That’s why you have to spend time setting up a template for each channel.

This is necessary to keep your branding & so what messages of your affiliate marketing links.

All things considered, making information available for your audience in THEIR preferred channel goes a long way for user experience.

And there is more – you also get additional organic traffic.

When we think about how people can find our affiliate links through google, we most of the time only think about web searches.

However, don’t forget that Google also provides search results for video and images.

“In Google’s results, the images and videos in your content will also rank and can become a non-negligible source of traffic.” Says Ludovic, founder of Zen Soundproof.  “I have a few articles ranking on page 2 of Google’s web search for some keywords. For the same keywords, the content ranks in the top 3 of Google’s video search results.”

Having your content present in multiple ways, make you SEO competitive, since most people only focus on the written word.

When you looking to grow your business, offering content across channels can be a quick win.

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Die Besten Call To Actions für Amazon Associates

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In dieser Lektion konzentrieren wir uns auf das, was für SIE Geld einbringt: Wie man den besten Call-to-Action-Button erstellt.

Praktische Best-Practice-Anleitung für Amazon Associates aus dem PartnerNet zur Gestaltung von Produktvergleichstabellen. Einfache tipps damit Sie ihre Konversionsraten steigern!

Sie möchten ein Produktvergleichsdiagramm mit Leichtigkeit erstellen, sind aber noch kein TableLabs-Kunde? Preisoptionen für das Amazon Affiliate Tool

Dieser Artikel ist im orginal im englischen erschienen.

Best Call To Action (CTA) for Amazon Affiliates

BASICS – Die Call To Action Schaltfläche – ein Aufruf zum handeln

Als Partner erzählen Sie Ihrem Publikum, welche Produkte es gibt, welche Merkmale zu beachten sind und vieles mehr. Das weckt im Idealfall das Interesse an einem Produkt.

Letztendlich wollen Sie Interesse in Provisionen umwandeln. Dies geschieht mit Hilfe einer Call-to-Action-Schaltfläche (oder kurz “CTA”), wie z. B. “Jetzt kaufen!”.

Die Wahrheit ist – Ihr Leser interessiert sich nicht wirklich für Ihre Schaltfläche. Eine willkürliche Botschaft, eine unglückliche Platzierung und andere Merkmale können leicht dazu führen, dass Ihr Button eher wie billige Werbung als eine durchdachte Produktempfehlung wirkt.

Die Effektivität der Call-to-Action-Schaltfläche wird anhand der Click-Through-Rate (‘CTR’) gemessen. Die CTR misst, wie viele Ihrer Betrachter auf Ihren Partnerlink klicken. Wenn zehn Personen Ihren Artikel ansehen und zwei auf Ihre Schaltfläche “Aufruf zum Handeln” klicken, beträgt Ihre CTR 20 % (=2 Klicks /10 Aufrufe).

Insbesondere bei Nischenprodukten, bei denen Ihr Publikum begrenzt ist, gibt es eine Obergrenze für die maximale Anzahl der Aufrufe, die Sie für Ihren Inhalt erwarten können. In diesem Fall ist es einfacher, Ihre Einnahmen zu steigern, indem Sie Ihre Click-Through-Rate erhöhen, als die Anzahl der Aufrufe.

Ihr Leser will beschäftigt werden – intellektuell, visuell UND verbal. Das heißt, Ihr Auftrag hängt nicht nur von Ihrem Inhalt und der allgemeinen Attraktivität Ihrer Website ab. Sie hängt auch von Ihren verbalen Hinweisen ab, d. h. von dem Text, den Sie wählen, um Ihr Publikum zu fesseln.

In dieser Sitzung werden wir uns auf die Optionen für verbale Hinweise und die Auswahl der besten Schaltfläche für den Aufruf zum Handeln konzentrieren.

THEORIE – Was ist der BESTE Call To Action für Amazon affiliates?

Ein guter Aufruf zum Handeln fesselt Ihr Publikum und verwandelt Interesse in Aufträge.

Jetzt kaufen” ist der (Gold-)Standard für Amazon-Partner. Er ist prägnant, er ist klar, er ist unser Standard. Es überrascht nicht, dass es bei weitem die häufigste Wahl für eine CTR-Schaltfläche ist. Fast zwei von drei Amazon-Partnern entscheiden sich für diesen Standard.

Der Vorteil ist eine klare Botschaft an Ihr Publikum. Wenn ich auf diese Schaltfläche klicke, kann ich den Artikel kaufen.

Byu now is the most common call to action botton



Daten: Anteil der “Jetzt kaufen”-Buttons an allen Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Obwohl “Jetzt kaufen” die häufigste Wahl ist, gibt es brauchbare Alternativen für CTA-Schaltflächen. Sie sollten andere Optionen in Betracht ziehen, da wir einen deutlichen Unterschied bei den Click-Through-Raten für verschiedene Call-to-Action-Schaltflächen feststellen können.

Die beiden häufigsten Änderungen sind

A) In der Länge können Sie anstelle von “Jetzt kaufen” sagen: “Jetzt auf Amazon kaufen”, und

B) In der Absicht können wir anstelle von “Kaufen” einen Schritt zurücktreten und “Prüfen” oder “Ansehen” sagen.

Was wir in den Ergebnissen sehen, ist, dass unser Standard “Jetzt kaufen” nur irgendwo im Mittelfeld rangiert. Die mittlere Click Through Rate von 7 % ist nur halb so hoch wie die unseres CTR-Studiensiegers “Preis prüfen” mit 13 %. Dies deutet darauf hin, dass Sie die Click-Through-Rate erhöhen können, indem Sie Ihren Call-to-Action optimieren.

Click through rate for best call to action buttons
Daten: Mittlere Klickrate für die zehn wichtigsten Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Heißt das, dass Sie für alle Ihre Produktvergleichstabellen nur “Preis prüfen” als Call-to-Action wählen sollten? Die Antwort lautet: Es kommt darauf an, und das bringt uns zum nächsten Abschnitt.

PRAXIS – Welche CTA-Schaltfläche sollte ich wählen?

In der Praxis hat die Schaltfläche selbst mehrere Dimensionen. In unserer Studie haben wir festgestellt, dass etwas Einfaches, weniger Aggressives wie “Preis prüfen” sehr gut funktioniert. Aber würde das auch bei Ihnen funktionieren?

Schauen wir uns die Gründe an, warum eine Schaltfläche besser funktioniert als andere und wie Sie diese Erkenntnisse auf Ihre CTA anwenden können.

Die höchsten Click-Through-Raten werden für Schaltflächen beobachtet, die sich in das ganzheitliche Erlebnis für den jeweiligen Stakeholder einer Website einfügen.  Was für SIE am besten funktioniert, hängt von dem ab, was wir den Call-to-Action-Rahmen für Affiliates nennen.

Call to Action framework for Amazon affiliates


Dimensionen, die Sie bei der Auswahl Ihres Aufrufs zum Handeln berücksichtigen sollten
Gehen wir ein Beispiel durch: Clara Clarinet ist Musikexpertin und Partnerin für Musikinstrumente.
  1. Der Kontext: Claras Artikel sind tiefgründig und gut recherchiert. Ihr CTA kann sich auf “Preise prüfen” oder “Jetzt kaufen” konzentrieren, anstatt auf etwas, das nichts mit dem eigentlichen Verkauf zu tun hat.
  2. Produkt: Musikinstrumente sind teuer und die Preise variieren stark. Der Preis ist ein wichtiges Kaufentscheidungskriterium für ihr Publikum.
  3. Kunden: Ihr Publikum sind selbst denkende Musiker, die nach einem guten Angebot suchen. Ihr CTA sollte auf das wichtigste Entscheidungskriterium für ihre Kunden zugeschnitten sein, nämlich den Preis.
  4. Wettbewerb: Für die meisten ihrer Artikel steht Clara in den Suchmaschinen weit oben, in ihrer Nische gibt es nur wenige Mitbewerber. Da Clara führend ist, kann sie den Kunden mit einer weniger aggressiven CTA wie “Preise prüfen” statt “jetzt kaufen” Raum geben.

Deshalb: “Preise prüfen” wäre eine gute Handlungsaufforderung für Clara.

Nehmen wir dagegen an, dass sich Ihre Affiliate-Produktvergleiche auf den “Komfort zu Hause” konzentrieren und Sie prägnante Artikel zu Themen schreiben, die eher dringliche Bedürfnisse ansprechen, wie “beste Moskitonetze” oder “bester Pfannenwender für Kuchen”.

Das Hauptziel Ihres Kunden ist es, seinen Schmerz mit Hilfe Ihrer Produktempfehlung zu beseitigen, und Sie sind in einem hart umkämpften Markt tätig. In diesem Fall muss Ihr Aufruf zum Handeln genau richtig sein. In diesem Szenario könnte ein “Jetzt kaufen” besser funktionieren.

Das bedeutet, dass einige Call-To-Action-Schaltflächen zwar insgesamt besser funktionieren als andere, aber für Ihre spezifische Zielgruppe, Ihren Artikel oder sogar innerhalb Ihrer Produktvergleichstabelle kann die beste Schaltfläche sehr unterschiedlich sein.

TABLE LABS – Wie erstellen Sie Ihre Call-To-Action-Buttons und verfolgen Sie deren Erfolg?

Die effektivste Art zu testen, welche CTA für Sie am besten funktioniert, ist ein A/B-Test. Sie können einen einfachen A/B-Test mit TableLabs durchführen.

Wählen Sie einfach einen anderen CTA für zwei Tabellen. Wenn Sie eine neue Produktvergleichstabelle mit TableLabs erstellen, können Sie den Call To Action für Ihre Tabelle bearbeiten, entweder für alle Schaltflächen oder nur für einige ausgewählte.

Eine effektive Methode, um sich zu merken, welchen CTA Sie in einem Diagramm verwendet haben, ist das Hinzufügen des Buttons am Ende des Diagrammnamens, z. B. “Bestes Moskitonetz_jetzt kaufen” und “Bestes Moskitospray_Preis prüfen”.

Nachdem Sie sich in Ihr Konto eingeloggt haben, können Sie Ihre Click Through Rates in Ihrem Chart-Dashboard verfolgen. Nach einem bestimmten Zeitraum, z. B. einem Monat, vergleichen Sie die Click Through Rates. Wenn die eine höher ist als die andere, wissen Sie, welcher CTA für Ihren Inhalt besser zu funktionieren scheint.

Um Ihre CTA zu testen, wählen Sie Artikel aus, die sich in Bezug auf Inhalt und erwartete Aufrufe ähneln. Wenn Sie zum Beispiel zwei Artikel haben, einen über das “beste Moskitonetz” und einen anderen über das “beste Moskitospray”.

Table Labs dashboard shows your clicks, views and click through rate CTR
Ansicht: Chart Dashboard für Ihr TableLabs-Konto. Die Click Through Rate ‘CTR’ wird automatisch für Sie berechnet.

Haben Sie Fragen zur Verwendung von TableLabs? Kontaktieren Sie unser Support-Team gleich hier

Möchten Sie mehr erfahren? dieFunktionen und Preisoptionen von Tablelabs

Die 22 besten Amazon Associate PartnerNet WordPress Plugins und Tools

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Steigern Sie die Intelligenz Ihres Unternehmens durch die Verwendung von Amazon Associate PartnerNet WordPress Plugins und Tools.

Die Gründung eines Online-Unternehmens ist schwierig.

Herausforderungen wie die Platzierung in Google, das Verstehen des Publikums, das Erzielen von Umsätzen und das Verfolgen von Ergebnissen sind allgegenwärtig.

Es gibt Hilfe – WordPress-Plugins und Affiliate-Tools machen es Ihnen leicht, den Überblick über Ihren Marketingtrichter zu behalten.

Das Beste daran ist, dass keine Codierung erforderlich ist und das Rad nicht neu erfunden werden muss.

Die Plugins in dieser Liste funktionieren per Drag & Drop und sind einfach zu installieren (falls sie überhaupt installiert werden müssen).

Die Plugins sind in keiner bestimmten Reihenfolge und lose nach Themen gruppiert.

Hinweis: Dies ist Teil unserer TableLabsAcademy Guestspeaker-Reihe, bei der wir Branchenexperten bitten, Ratschläge zu Themen im Zusammenhang mit Website-Optimierung, Audience Building und Affiliate Marketing zu geben. Der Artikel erschien im orginal im englischen.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Erstellen von Amazon-Vergleichsdiagrammen

TableLabs ist eine cloudbasierte Software, die Sie über Ihren Browser nutzen.

Als Eigentümer der Kundenbeziehung, aber nicht eines bestimmten Produkts, besteht Ihre Hauptpriorität darin, Ihrer Zielgruppe zu helfen, das für sie am besten geeignete Produkt zu kaufen.

Das bedeutet in der Regel, die Vor- und Nachteile einer Reihe von Produkten zu erörtern und alle Möglichkeiten aufzuzeigen. Um einen ansprechenden Überblick zu geben, verwenden die meisten Affiliates eine Amazon-Produktvergleichstabelle.

Mit einem intuitiven Drag & Drop hilft das No-Code Amazon Associate Partnernet Tool TableLabs Content-Erstellern, ihre eigenen Anzeigen als Produktvergleichstabellen in weniger als 5 Minuten zu erstellen.

TableLabs benötigt eine Amazon PA API, um Bilder, Produktpreise und Beschreibungen für Sie zu beschaffen. Die API hält die Informationen aktuell, Bild- und Preisänderungen werden automatisch aktualisiert.

Die integrierten Tracking-Funktionen geben den Besitzern einen Überblick über ihren Shop und zeigen, welche Produkte besser konvertieren als andere.

Amazon Associate Partnernet WordPress Plugins und Tools sind nicht alle direkt mit dem Partnerprogramm verbunden. Vielmehr helfen sie Ihnen, mehr aus Ihrem Kapital zu machen – Ihrer Website.

OptinMonster – Popups erstellen

Für Ihre Partner-Website möchten Sie ein Publikum aufbauen und die Besucher in Ihrem Ökosystem halten.

OptinMonster ist ein WordPress-Plugin, das Ihnen hilft, Leser in Abonnenten zu verwandeln. Sie können eine angepasste Popup-Kampagne anzeigen, die von den Aktionen der einzelnen Besucher abhängt, und so die Wahrscheinlichkeit erhöhen, dass Ihre Nachrichten konvertiert werden.

Sie können zum Beispiel ein Popup mit einem Affiliate-Link anbieten, der das gleiche Produkt auf einer Produktbewertungsseite vermarktet.

Weitere nützliche Funktionen sind das Targeting auf Seitenebene, die Erkennung von Ausstiegsabsichten und das Geolocation-Targeting.

“OptinMonster ist ein Muss für Ihre Affiliate-Website, da Popups, die als Reaktion auf bestimmte Benutzeraktionen erstellt werden, mit größerer Wahrscheinlichkeit Klicks und Einnahmen generieren. Im Gegensatz zu anderen schlechten Popup-Lösungen verfügt die Software über eine Vielzahl von Targeting-Optionen, die es Ihnen ermöglichen, die richtigen Kampagnen den richtigen Nutzern zum richtigen Zeitpunkt zu zeigen, ohne Ihre regelmäßigen Besucher zu irritieren.”

Miklos Zoltan, CEO und Cybersicherheitsforscher bei Privacy Affairs

Pretty Links – Linkverkürzung und -verwaltung

Pretty Links ist ein großartiges Amazon Associate WordPress Plugin, das bei der Linkverwaltung hilft.

Die Verkürzung von Links kann einen stärkeren Eindruck auf Ihre Betrachter hinterlassen.

Meiner Meinung nach ergibt sich der Wert aus einer zweiten Funktion: Das Tool kann leicht zu merkende Weiterleitungen für Ihre Marketingkampagnen erstellen.

Wir haben sie zum Beispiel für bestimmte Marketingzwecke verwendet, wie Webinare, Werbegeschenke oder spezielle Aktionen. Für diese können Sie eine benutzerdefinierte URL wie /facebook erstellen und diese auf Ihre Kassenseite umleiten. Mit der integrierten Tracking-Funktion können Sie sehen, wie viele Personen wann auf die Seite gelangt sind.

“Pretty Links verfügt über robuste Analysen über das WordPress-Dashboard. Sie zeigen so viel mehr als die meisten Affiliate-Programm-Analysen und sie waren von unschätzbarem Wert, um uns zu helfen, Dinge zu optimieren, um Klicks und Konversionsraten zu verbessern.

Christen, CEO von Gadget Review

“Eine Cloaking-Funktion ist ebenfalls verfügbar, um Ihre Affiliate-Links sicherer zu machen. Hacker können gelegentlich Ihre rohen Affiliate-Links aufdecken und ersetzen. Das bedeutet, dass das Geld von all Ihrer harten Arbeit an jemand anderen geht. Link Cloaking verhindert dies.”

Michael Robinson, Sicherheitsexperte von Cheap SSL Security

Broken Link Checker – Linkprüfung

Broken Link Checker ist ein kostenloses WordPress-Plugin, das alle internen und externen Links auf Ihrer Website überprüft.

Das Plugin geht automatisch durch alle Ihre Beiträge und Seiten und findet alle Links. Es prüft dann auf defekte Links und markiert diejenigen, die ein Update benötigen.

Defekte Links auf Ihrer Website sind nicht nur schlecht für die Benutzerfreundlichkeit, da Sie Ihre Kunden auf 404-Seiten zurücklassen, sondern verbessern auch die Suchmaschinenoptimierung.

Als wir über die besten Amazon PartnerNet WordPress Plugins nachgedacht haben, haben wir zunächst nur Affiliate Links betrachtet. Aber dann haben wir festgestellt, dass die meisten Blogs auch eine beträchtliche Anzahl von Nicht-Affiliate-Links haben, um Quellen zu zitieren und ihre Produktansprüche zu unterstützen.

Da das Tool kostenlos und einfach zu installieren ist, gehört es zu unseren Favoriten.

“Manchmal stellen wir fest, dass unsere Links auf fehlende Websites umgeleitet werden und mit dem Hinweis 404 link not found versehen sind. Es kommt häufig vor, dass Websites kommen und gehen und nicht mehr so aktiv sind oder einfach kaputt gehen, und wenn Sie Links zu diesen Seiten bereitstellen, wirkt Ihre Website nicht mehr vertrauenswürdig und verliert an Glaubwürdigkeit.

David, Geschäftsführer bei NetInfluencer

WPForms – Kontakt-Formular & Umfragen

WPForms ist ein Amazon Associates WordPress Plugin, das Ihnen hilft, Kontaktformulare zu erstellen, um Ihr Publikum zu vergrößern und zu engagieren.

Besucher, die zum ersten Mal kommen, schätzen oft die Möglichkeit, Fragen zu stellen. WPForms hat einen Formular-Builder mit vielen Vorlagen und integrierten Funktionen.

Neben der Verwendung als Kontaktformular können auch Formulare für die Zahlungserfassung oder Umfragen erstellt werden.

Das Sammeln der Kontaktinformationen Ihrer Besucher hilft Ihnen, ein Publikum aufzubauen.

Das Plugin wurde von einem Team von WordPress-Champions entwickelt, die WPForms zusammen mit drei anderen Tools in dieser Liste (MonsterInsights, OptinMonster und RafflePress) erstellt haben,

“WPForms macht es auch einfach, Ihr Formular mit den führenden E-Mail-Marketing-Plattformen zu verbinden, was Ihnen erlaubt, mit Ihren Besuchern in Kontakt zu treten. Sie können Dinge vorschlagen und Besucher zum Kauf bewegen, indem Sie eine Verbindung zu ihnen aufbauen.”

Jeroen, Geschäftsführer bei Lifi

Google Site Kit – Google-Tools anzeigen

Site Kit ist ein WordPress-Plugin, das Ihre WordPress-Seite mit den Google-Tools verbindet. Es ermöglicht Ihnen, die Suchergebnisse in Ihrem WordPress-Dashboard zu sehen.

Jeder nutzt Google-Tools, sei es Google Analytics, Search Console oder AdSense. Der Wert von Site Kit besteht darin, dass Sie die Erkenntnisse aus jedem Tool auf Ihrem Website-Dashboard sehen können, zusammen mit den Highlights aus anderen Plugins.

So müssen Sie nicht zwischen verschiedenen Tools hin- und herwechseln, sondern können alle Erkenntnisse an einem Ort sehen. Für den täglichen Check-In reicht die Übersichtsansicht aus. Wenn Sie tiefer in die Materie eintauchen möchten, werden Sie wahrscheinlich weiterhin die Tools direkt verwenden, anstatt Site Kit zu nutzen.

Die Einrichtung ist schnell und einfach, wenn Sie Ihr Google-Tool bereits eingerichtet haben. Ein aktives Konto für jedes Tool ist Voraussetzung für die Nutzung von Site Kit. Site Kit implementiert nicht z.B. Google Analytics, sondern zeigt lediglich die gesammelten Erkenntnisse.

Site Kit unterstützt Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager und Optimize.

MonsterInsights – Google Analytics Erweiterung

MonsterInsights ist ein WordPress-Plugin für Google Analytics. Wenn Sie Google Analytics klobig und schwer zu bedienen finden, bietet dieses Tool Hilfe. Es ist einsteigerfreundlich und intuitiv zu bedienen.

Anstatt Ihnen alle Funktionen zum Ausprobieren zu geben, ist MonsterInsights in Affiliate-Marketing-Aktionen unterteilt. Mit relevanten Funktionen wie einem Google Analytics-Dashboard, einer Analyse auf Seitenebene und dem Tracking von Affiliate-Links ist es einfach, Maßnahmen zu ergreifen.

MonsterInsights hilft Ihnen, die Leistung Ihrer Website zu verfolgen, wie die Anzahl der Besucher oder die Absprungrate. Außerdem können Sie den Erfolg von Affiliate-Kampagnen und Links bewerten.

Da Google kostenlos ist, könnte man argumentieren, dass man ein zusätzliches Tool braucht. Die Einrichtung einer gesunden Tracking-Routine hilft Ihnen, datengestützte Entscheidungen zu treffen. Wenn Sie ein zusätzliches Tool benötigen, dann ist MonsterInsights die Investition wert.

“Wir haben dieses Plugin fast täglich verwendet, um auszuwerten, wie oft unsere ausgehenden Links angeklickt wurden (potenzielle Konversionen), als wir die Website starteten. Auf diese Weise konnten wir schnell nachverfolgen und erste Trichter (Pfade) für die Konversion erstellen und unsere Beiträge und Layouts optimieren.

Harrison, Geschäftsstratege bei Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO ist ein Plugin für WordPress, das Ihnen hilft, Ihre Inhalte für Suchmaschinen zu optimieren.

Wenn Sie neue Inhalte veröffentlichen, vergleicht es Ihren Artikel mit den besten SEO-Praktiken, wie z. B. Schlüsselwortdichte und Lesbarkeit. Es hilft auch bei Meta-Tags, der Erstellung und Aktualisierung einer Sitemap, Schema-Markups, Weiterleitungen und anderen SEO-relevanten Themen.

Das Plugin bewertet Ihren Artikel nach einem Ampelsystem (rot, gelb, grün) und weist Sie nicht nur auf kritische Inhalte hin, sondern gibt Ihnen auch umsetzbare Ratschläge, wie z. B. “verwenden Sie eine aktivere Stimme”, “reduzieren Sie die Satzlänge” oder “verwenden Sie das Schlüsselwort häufiger”.

Wir verwenden auch Yoast (die kostenlose Version), weil es extrem einfach zu bedienen ist und selbst in der kostenlosen Version eine große Hilfe für jeden Content Marketer ist.

“Mit Yoast SEO sehen Sie Vorlagen für Titel und Meta-Beschreibungen, so dass Sie lernen können, wie Sie diese Informationen in Übereinstimmung mit den besten SEO-Praktiken gestalten können. Es ist bereits vorkonfiguriert und zeigt Ihnen eine bescheidene Liste mit SEO-Empfehlungen für das Keyword, auf das Sie abzielen möchten.”

Shiv, CEO von Incrementors SEO Dienstleistungen

“Yoast bietet eine Lesbarkeitsanalyse, die uns anspornt, unsere Inhalte so zu schreiben, dass sie für unsere Leser leichter zu lesen und zu konsumieren sind. Anhand von Messwerten wie Lesefreundlichkeit, Passiv, Satzlänge und mehr sagt uns Yoast, wie zugänglich und ansprechend unsere Inhalte sind.

Chris von Landlord Gurus

RankMath – Inhalts-SEO

RankMath ist ein WordPress-Plugin zur SEO-Optimierung, ähnlich wie Yoast.

Das Plugin ist neuer als Yoast oder All In SEO, hat aber ähnliche Funktionen.

In der kostenlosen Version von RankMath können Sie SEO-Metabeschreibungen, Keyword-Analysen für Artikel, Breadcrumbs, 404-Fehler-Monitor, XML-Sitemap und vieles mehr erstellen.

Die lange Liste von Funktionen hat dazu beigetragen, dass das Plugin in letzter Zeit gewachsen ist. Die kostenlose Version hat zwar mehr Funktionen als andere SEO-Tools, aber da sie noch recht neu ist, finden Sie wahrscheinlich mehr Tutorials zu älteren SEO-Tools.

In der Premium-Version unterscheidet sich RankMath durch den Fokus auf Keyword-Tracking. Es verbindet Ihre Artikel mit Ihrem Keyword-Ranking, so dass Sie die Leistung für bestimmte Inhalte direkt verfolgen können. Andernfalls müssten Sie zwischen Google Search Console, Semrush und Ahrefs hin- und herschalten, was Sie vielleicht nicht haben.

“RankMath ist mein Lieblingstool. Es ist eine großartige Möglichkeit, Ihre Inhalte in Bezug auf SEO zu bewerten und gibt Ihnen eine praktische Punktzahl von 100 für jeden von Ihnen veröffentlichten Blogbeitrag. Sie bewerten Sie in Bezug auf die Anzahl der Wörter, Schlüsselwörter, Titel, Meta-Beschreibung und mehr.

Niamh, Chefredakteurin von Which Watch Next

“Rank Math ermöglicht Ihnen die Optimierung und Feinabstimmung Ihrer On-Page-SEO. Indem wir Ihnen Hinweise geben, was Sie an Ihrer Seite ändern oder hinzufügen sollten, wissen Sie immer, was zu tun ist, um die SEO Ihrer Seite zu verbessern.”

Hugo, Inhaber von The Tool Scope

“Der Grund, warum ich zu diesem SEO-Plugin für WordPress gewechselt habe, ist, dass man mit dem Schema-Generator Rich Results aktivieren kann, in denen ich FAQ, How-To und andere Arten von Schemas auswählen kann, um meine Ergebnisse in den SERPs besser darzustellen.”

Kristine, Gründerin von Test Prep Nerds

Semrush und Ahrefs – Website-SEO

Semrush und Ahrefs sind zwei unverzichtbare Tools für Amazon Associates, da sie Ihnen helfen, Ihre Website für Suchmaschinen zu optimieren.

Beide haben ähnliche Funktionen (mit Unterschieden), in den meisten Fällen werden Sie nur eine von ihnen benötigen.

Ihr Produkt sind Daten. Daten über Ihre Website-SEO, Domain-Autorität, Keyword-Ranking, Backlink-Tracking und vieles, vieles mehr. Beachten Sie, dass keines der beiden Tools ein WordPress-Plugin ist, sondern eher eine browserbasierte Software.

Mit Semrush und Ahrefs können Sie Ihren organischen Verkehr verstehen. Die von ihnen bereitgestellten Daten helfen Ihnen dabei, durch Keyword-Recherche Content-Möglichkeiten zu identifizieren, Linkbuilding-Möglichkeiten zu finden und technische SEO zu optimieren (z. B. Page Speed, Broken Link Reporting usw.).

Wir sagen, dass sie ein unverzichtbares Instrument sind, weil es der einfachste Weg ist, um festzustellen, wie Ihre Website im Vergleich zur Konkurrenz beim organischen Verkehr abschneidet. Es gibt Ihnen auch konstruktives Feedback zu Keyword-Lücken, SEO-Best-Practices und Ankertexten,

Ich fand Ahrefs einfacher zu navigieren und seine Funktionalitäten für die Keyword-Recherche und das Backlink-Tracking intuitiver. Auf der anderen Seite hat Semrush ein integriertes Tool für den Linkaufbau und stellt eine Verbindung zu bezahlter Werbung her.

Für SEO- und Amazon PartnerNet Anfänger: Da Semrush einen kostenlosen Plan hat, hat es einen Vorteil gegenüber Ahrefs $7 für sieben Tage Probezeit. Beide Premium-Versionen sind ziemlich teuer, so dass es eine Weile dauern könnte, bis es sich lohnt, sie zu aktualisieren.

“Wir nutzen SEMRush mehrmals pro Woche für die Keyword-Recherche und die Rankings der Wettbewerber für Keywords. So können wir sehen, welche Affiliate-Produkte oder -Dienstleistungen gut für sie sind. Man kann die Links über die Abschnitte Ad-Tracking, Post-Tracking und Social-Media-Tracking von SEMRush verfolgen”.

Blake, Geschäftsführer bei DentaMarketing

HubSpot – Marketing CRM & Werkzeuge

HubSpot ist ein WordPress-Plugin für E-Mail-CRM, Formulare und Popups sowie einen Live-Chat auf Ihrer Website.

Das Plugin bietet Amazon Affiliates die Möglichkeit, Ihre Besucher durch (Live-)Chats sowie Formulare und Popup-Konvertierungen einzubinden. Mit der kostenlosen Version können Sie auch E-Mail-Newsletter erstellen und Ihre Kundenbeziehungen verwalten. HubSpot hat ein sehr ordentliches integriertes Analyse-Dashboard..,

HubSpot eignet sich perfekt für das Website-Marketing, nicht nur durch Hinzufügen einiger Funktionen (wie Popups), sondern auch zur Verwaltung Ihrer Kontakte. Dies kann hilfreich sein, um gezielt Folgekäufe zu tätigen und Strategien zu testen, um Kunden dazu zu bringen, Ihre Partnerseite erneut zu besuchen

“Das HubSpot-WordPress-Plugin ermöglicht es Ihnen, Kontakte zu verwalten, potenzielle Kunden zu überwachen, E-Mail-Newsletter zu erstellen und mit Besuchern über Formulare und Chats zu kommunizieren. Das Dashboard und die Analysen ermöglichen es Ihnen, die Effektivität Ihrer Bemühungen zu bewerten, um weiterhin fundierte Entscheidungen zu treffen, während Ihr Unternehmen wächst.”

Ebony Chappell, Mitbegründerin & CMO bei Formspal

RafflePress – Werbegeschenke & Gewinnspiel-Kampagnen

RafflePress ist ein WordPress-Plugin zum Erstellen von Wettbewerben und Werbegeschenken.

Es ist schwierig, Besucher auf eine Amazon Associate-Website zu leiten. Was Sie neben bezahlter Werbung tun können, ist, eine Marketingkampagne zu starten. Sie können zum Beispiel mit Influencern, Nischen-Newslettern oder anderen relevanten Anhängern zusammenarbeiten und versuchen, sie auf Ihre Website zu locken.

Um ihnen einen Grund zu geben, Ihre Website zu besuchen, sind Werbegeschenke oder Wettbewerbe eine Option, aber alles selbst zu kodieren ist ein Alptraum.

Hier kommt RafflePress ins Spiel – es ermöglicht Ihnen, Marketingkampagnen auf Ihrer Website zu erstellen, um Besucher auf Ihre Website zu bringen. Das Tool ist ein Drag-and-Drop-Builder, der ähnlich wie andere WordPress-Plugins verwendet wird.

“RafflePress ist ein effektives Medium, um Affiliate-Produkte zu bewerben und Ihre E-Mail-Liste zu vergrößern. Es verfügt auch über virales Teilen oder Freundschaftswerbung, was ebenfalls dazu beiträgt, Ihre Anhängerschaft schneller zu vergrößern.”

Caroline, Mitbegründerin bei CocoSign

Hotjar – Website-Heatmap

Hotjar ist ein Tool, das die Nutzeraktivitäten auf Ihren Websites visualisiert.

Es ist ein nützliches Tool für Amazon-Affiliates, weil Sie buchstäblich sehen, wo die Leute abspringen. Wenn Sie untersuchen, warum bestimmte Links eine geringere Konversion aufweisen oder Websites nicht die Klicks erhalten, die Sie erwartet haben, kann das Tool Ihnen Antworten geben.

Mit Hotjar erhalten Sie eine Heatmap darüber, wo Ihre Besucher klicken und scrollen. Sie können auch aufgezeichnete Benutzersitzungen beobachten, um zu verstehen, wie jemand auf Ihrer Website navigiert.

Es zeigt Ihnen buchstäblich, wo der Benutzer stecken bleibt.

Zur Implementierung müssen Sie lediglich einen Code in Ihre Website kopieren, ähnlich wie bei der Integration von Google Analytics.

Als wir unser Amazon-Produktvergleichs-Tool TableLabs entwickelt haben, haben wir Hotjar verwendet, um zu sehen, woran unsere Kunden interessiert waren. Wie Sie im Screenshot sehen können, galt das größte Interesse den Preisen. Die Verwendung des Tools für Blogposts gibt Ihnen Feedback, wenn sie einfach einen Affiliate-Link übersehen haben.

Hotjar heatmap for TableLabs
Beispiel Heatmap aus unserem Amazon Associate Tool TableLabs

Nitropack – Verbesserung der Website-Geschwindigkeit

Ein Schlagwort unter SEO-Fachleuten ist die Geschwindigkeit einer Website.

Eine langsam ladende Website ist nicht nur für Ihre Nutzer ein Ärgernis, sondern auch für Google und andere Suchmaschinen, die Ihre Website unter anderem nach der Geschwindigkeit der Website bewerten.

Nitropack ist ein WordPress-Plugin und ein unverzichtbares Amazon-Affiliates-Tool, da es zur Verbesserung des organischen Traffics beitragen kann.

Das Tool verbessert die Geschwindigkeit der Website durch intelligentes Caching und Bildoptimierung und -komprimierung,

“Wenn Sie eine WordPress-Website haben oder planen, eine solche zu erstellen, wird eines der größten Probleme die Geschwindigkeit der Website sein, vor allem, wenn Sie planen, Ihre Website bei Google zu platzieren. Sehen Sie zu, wie es seine Magie tut und Ihnen eine Geschwindigkeit gibt, die Google gefällt.

Nabil, Affiliate-Vermarkter bei KRA Marketing

Shortpixel – Bilder komprimieren und optimieren

Das zweite Tool auf unserer Liste zur Verbesserung der Website-Geschwindigkeit.

Shortpixel Image Optimizer ist ein WordPress-Plugin, das sich, wie der Name schon sagt, auf Ihre Bilder konzentriert.

Während sich andere Plugins für die Website-Geschwindigkeit auf das Caching und den HTLM-, CSS- oder Javascript-Code Ihrer Website konzentrieren, konzentriert sich dieses Plugin auf Bilder.

Besonders große Bilder, die in Amazon PartnerNet Produktempfehlungen verwendet werden, können die Ladezeit Ihrer Website erheblich verlängern.

Wenn Sie große Bilder oder viele Bilder in Ihrem Beitrag verwenden, kann dieses Plugin eine große Hilfe bei der Aufrechterhaltung einer angemessenen Website-Geschwindigkeit sein.

“Insgesamt habe ich mit Shortpixel schnellere Ladezeiten und ein weniger “störendes” Gefühl auf meiner Website festgestellt.”

Gunnar vom Smart Fish Keeper

AdSanity – Anzeigenverwaltung

AdSanity, eines der untypischen Amazon Associate WordPress Plugins in dieser Liste, hilft beim Affiliate Marketing durch das Einfügen von Affiliate Bannern.

Es ist ein untypisches Tool, da es nicht an das Affiliate-Marketing gebunden ist. Vielmehr ist es eine Option zur Diversifizierung der Einnahmen oder zur Monetarisierung von Informationsinhalten.

Banner können überall auf Ihrer Website platziert werden, in Beiträgen, in der Kopfzeile, in der Fußzeile oder in Widgets der Seitenleiste.

Banner werden als “leichte” Elemente erstellt, die die Ladegeschwindigkeit Ihrer Seite nicht beeinträchtigen sollten.

Im WordPress-Panel können Nutzer ihre Anzeigen und Kampagnen verwalten.

Es kann auch eine Aufforderung an die Besucher Ihrer Website senden, Werbeblocker zu deaktivieren.

“Unser Unternehmen nutzt AdSanity wöchentlich, da es unglaublich leichtgewichtig ist und unsere Website schnell hält. Außerdem ermöglicht uns das Plugin, Affiliate-Banner nur während eines bestimmten Zeitrahmens anzuzeigen und bietet Leistungsberichte zur einfachen Nachverfolgung jedes veröffentlichten Banners auf unserer Website.”

Harriet, Mitbegründerin von CocoFinder

Inhaltsverzeichnis Plus – Erstellen eines Inhaltsverzeichnisses

Table of Contents Plus ist ein kostenloses WordPress-Plugin, das ein (Sie haben es erraten) Inhaltsverzeichnis erstellt.

Ein Inhaltsverzeichnis für Ihre Content-Marketing-Beiträge verbessert die allgemeine Nutzererfahrung, insbesondere bei längeren Beiträgen.

Die Zusammenfassung des Beitrags gibt dem Leser eine Vorschau auf den Artikel und ermöglicht es ihm, zu einem bestimmten Teil zu springen.

Das Plugin erstellt automatisch ein Inhaltsverzeichnis auf der Grundlage Ihrer Überschriftenstruktur.

Dieses Amazon Partnernet Tool ist nützlich, wenn Ihr Publikum mobile Leser sind. Die Möglichkeit, zum gewünschten Teil des Artikels zu springen, ist sehr hilfreich, wenn man sonst durch 2.500 Wörter scrollen müsste.

WP EasyScroll Posts – Hängt Artikel am Ende der Seite an

WPEasyScrollPosts ist ein WordPress-Plugin, das den Besuchern Ihres Amazon Associates Blogs hilft, weiterzulesen.

Das Plugin lädt und fügt eine nächste Seite an Ihre Beiträge an, sobald ein Benutzer bis zum Ende scrollt.

Das bedeutet, dass Ihr Publikum nicht auf verwandte Artikel klicken muss, sondern den nächsten Artikel direkt unter dem vorherigen sehen kann.

Dadurch erhöht sich die Verweildauer auf einer Seite, und Personen, die sonst abspringen würden, sehen vielleicht den ersten Absatz und lesen weiter.

Es gibt ähnliche Plugins und Tools für den gleichen Zweck mit ähnlichen Funktionen. Da das Plugin kostenlos ist, kann es jeder ausprobieren.

Beaver Builder – Seitenerstellung

Beaver Builder ist eines dieser Amazon Associates WordPress-Plugins, das nur wenige Leute haben, aber diejenigen, die es haben, mögen es wirklich. Das Tool hilft Ihnen bei der Erstellung und Gestaltung Ihrer Website. Während WordPress über einen Page Builder und unzählige Themes verfügt, ermöglicht Beaver Builder mehr Anpassungsmöglichkeiten und ein wohl professionelleres Aussehen Ihrer Website.

Es ist ein großartiges Tool für Amazon PartnerNet, da es alle Grundlagen wie mobile Reaktionsfähigkeit und Designvorlagen enthält, aber es erlaubt Ihnen auch, einen Schritt weiter zu gehen.

Für diesen Blog verwenden wir zum Beispiel ein WordPress-Theme, das großartige Funktionen für einen Blog bietet, aber für unsere Landing Page für unser Amazon-Produktvergleichstool verwenden wir eine individuell erstellte Website. Beim Aufbau einer Marke ist eine individuelle Anpassung unerlässlich – und Beaver Builder ist ein Tool, das genau das ermöglicht.

Fortgeschrittene Benutzer können auch ihren eigenen CSS-Code in ihre Seite einfügen. Erfahrene Entwickler können Zeit sparen, indem sie die Vorlagen für den größten Teil der Website verwenden.

“Sie können Geld sparen, wenn Sie Ihre Website selbst gestalten, und Sie müssen dafür keine Programmierkenntnisse haben. Änderungen oder Anpassungen können in wenigen Minuten vorgenommen werden, und Sie müssen niemanden beauftragen, dies für Sie zu tun.

Imani, Autorin von Versicherungsinhalten für US Insurance Agents

MetaSlider – Diashows

MetaSlider ist ein WordPress-Plugin zur Erstellung von Diashows, Karussells oder Bildergalerien für Ihre Website.

Alle Bildelemente sind mobile responsive. In der kostenlosen Version kann der Nutzer eine von elf Vorlagen auswählen. Um z. B. eine Diashow zu Ihrer Website hinzuzufügen, müssen Sie nur ein Bild oder Videos aus Ihrer WordPress-Bibliothek auswählen.

Ist ein großartiges Amazon Associate WordPress-Plugin, weil es einfach zu implementieren ist und Ihnen erlaubt, die Beschriftungen, SEO-Felder und Affiliate-Links zu setzen.

Wenn Sie ansprechende Inhalte auf Ihrer Website haben, verbringen Sie mehr Zeit auf Ihrer Website. Das kommt sowohl dem SERP-Ranking als auch der Konversion zugute.

“Wenn ich über Designelemente nachdenke, empfehle ich Interaktivität für Besucher, wie z.B. Foto- und Videokarussells oder Slider, um ihre Erfahrung auf Ihrer Website zu verbessern. Mit MetaSlider können Sie schnell und einfach einen Slider, eine Diashow, ein Karussell oder eine Galerie erstellen. MetaSlider verfügt über integrierte SEO-Attribute, Slider-Planung und kostenlose professionelle Slider-Themen.”

Harris, Mitbegründer von R3SET

Polylang – Website-Übersetzung

Polylang ist eines der unterschätzten Amazon PartnerNet WordPress Plugins. Es ermöglicht Ihnen, Beiträge, Seiten und sogar Kategorien oder Tags in mehreren Sprachen anzubieten.

Das Plugin greift nicht in die Hierarchie Ihres Blogs ein, sondern bietet lediglich eine andere Version an. Es dupliziert den Inhalt und übersetzt ihn in die von Ihnen gewünschte Sprache.

Die gewünschte Sprache kann im Verwaltungsmenü eingestellt werden. Der Nutzer kann auf Beiträge in verschiedenen Sprachen zugreifen, indem er entweder ein Sprach-Tag in der URL, die entsprechende (Sub-)Domain oder ein Widget verwendet (was für den Nutzer am einfachsten ist).

Insbesondere, wenn Sie eine weltweite Fangemeinde haben und OneLink verwenden, können Amazon Associates davon profitieren, indem sie ihre Produktempfehlungen in den lokalen Sprachen haben.

“Das Plugin konvertiert den Inhalt der Website in mehrere Sprachen und bietet auch eine Menüoption zum Umschalten zwischen den Sprachen für eine einfache Nutzung. Sie schneiden viel besser ab als das Google Translation Plugin, das klobig aussieht und auch keine gute Übersetzung liefert. Die Sprachübersetzungs-Plugins bieten auch eine Option, mit der Sie die erwartete Übersetzung eines Textes ändern und eine individuelle Übersetzung wählen können.”

Saurabh, Gründer, Talk Travel

CookieYes: Bleiben Sie konform mit GDPR, CCPA, CNIL, LGDP

Wir leben in einer Zeit der Unsicherheit im Bereich der Datensicherheit.

Einige Staaten versuchen, sich in der Welt der Cookies zurechtzufinden.

Allen voran Europa mit der Datenschutz-Grundverordnung und der Bundesstaat Kalifornien mit dem CCPA. Und dann gibt es noch die LGPD in Brasilien und die CNIL in Frankreich.

Da es sich bei Ihrer Website um ein globales Unternehmen handelt, möchten Sie das rechtliche Risiko so gering wie möglich halten.

Mit CookieYes bleiben Sie GDPR-konform. Mit einfachem Drag & Drop ist es sehr einfach, Ihre Popups zur Cookie-Einwilligung zu erstellen und zu gestalten.

Mit dem integrierten Cookie-Scanner des Plugins können Sie Cookies erkennen und kategorisieren. Mit kategorisierten Cookies können Sie ein granulares Zustimmungsmodell präsentieren, das es Nutzern ermöglicht, eine fundierte Entscheidung über Cookies von Drittanbietern zu treffen.

In Bezug auf Cookies von Drittanbietern können Sie die automatische Blockierung einschalten und so Verstöße gegen die Vorschriften vermeiden. Wenn Sie keine Datenschutzrichtlinie für Ihre Website haben, können Sie eine mit dem im Plugin enthaltenen Richtliniengenerator von Grund auf neu erstellen.

Die kostenlose Version deckt Ihre Mindestanforderungen ab. Die Premium-Version bietet Ihnen mehr Konfigurationsmöglichkeiten und eine ortsbezogene Anzeige von Hinweisen.

Zusammenfassung: Die besten Amazon Associates PartnerNet Tools

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
CookieYesGDPR Cookie ConsentStay compliant with GDPR, CCPA, CNIL, LGDP+ 49€ / year (free version available)
Prices as per 6/21/2021

Vielen Dank, dass Sie unsere Liste der besten Amazon Associates Tools und WordPress Plugins gelesen haben.

Gibt es ein Tool, das wir übersehen haben? Lassen Sie es uns über den Kommentarbereich oder Twitter wissen.

Expert tips exposed: 10 nuggets to build an audience as an Amazon Affiliate

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New to content marketing and wondering how to build an audience as an amazon affiliate?

Look no further, we got you!

Everyone who published content knows that people do not snowball to your website – rather they trickle in. Sometimes very slowly.

Building an audience requires patience and a thought through strategy.

To give you a list of actionable advice to kickstart your following, we asked experts in the field what they use every day.

Here are their 10 key insights.

Build an Amazon Affiliate audience by leveraging social media, SEO, keyword research, understanding your proto persona and more

Identify your proto persona

A proto persona is the description of your ideal customer. Being able to narrow down the characteristics of your target user, lays the foundation to build an audience for Amazon Affiliates.

Creating a target user and understanding their values & interest, helps you to design and build content that suits the user behavior. It ensures that you hit the sweet spot of your audience.

We decided to start our list with identifying your ideal persona for a reason. Everything else flows after that.

Sales, Marketing, Website Design, Content – all should be built around your customer. Without having clarity, you won’t achieve product market fit.

“The most important secret is identifying your dream customer. Getting to understand who he is and how to communicate with him. You need to understand what’s going on inside your dream customers’ heads when they’re trying to move away from pain and move toward pleasure!”

George Petropoulos from PassiveTactics

Two concepts are relevant for your audience.

The first concept is customer research. Find ways to get data on your relevant customer.

What sounds like a difficult task when you are at the very beginning, it is actually easier than you think. Start by reading relevant website, get a sense of what are the topics. Join social media groups and see what people are sharing. Follow the links, see what is relevant to them.

Aggregate that information in one sketch and boil it down to the fundamental characteristics. That’s a great start!

“Floating out survey forms can be a potential source of information. This establishes a direct link with the customers and hence, you can get reliable information. Various software like Google Analytics can be used to determine what your audience liked. Your next project can be based on the same and you can narrow down what customers you want to focus more on.”

Christian Velitchkov, Co-Founder of Twiz

Also, there are several helpful Amazon Affiliate tools, like SEO website checker to get a list of backlinks, seeing how website are connected & what content is relevant.

The second concept is personalization.

When you’re creating new content, it should not be generic. The content should pickup cues from your audience. Make sure to tailor the experience exactly to the preference of your audience. This es essential for your conversion rates.

“When building an audience, I always try to make sure that customers understand what our value really is. This value they can only understand when they feel completely safe doing business with us. Be consistent with your content and make sure it is more and more engaging, trendy, and relatable so that it perfectly captures your audience.”

Nathan Hughes, Digital Marketing and SEO Manager at Diggity Marketing

Keyword research

Once you identified your dream customer, it’s time to look at ways how you can attract them to your website. That’s where keyword research comes in.

Keyword research means finding search terms that your target user might enter into Google when looking for information or products. Knowing the relevant search queries, is the basic to build the right content.

Keyword research is one of the most important things for Amazon Affiliate marketing.

Finding relevant queries has two key advantages.

First of all, relevant queries should be the at the hart of your content. They help you decide which content to produce. Writing a post around a relevant keyword, means having an article relevant to your visitor, which is essential to build an audience.

Understanding not only the topics of interest, but also the user intent helps you to choose the right form of content. For example, just differentiating between informational or transactional queries, you can tailor your content to fit the need of your audience.

In addition, putting the keywords in relation to your competition, gives you a view what content might be more (or less) successful. Doing research on which keywords yield an opportunity to rank in a top spot, is crucial. Otherwise, you end up writing excellent content but only few people will ever see it.

“It’s the one thing if you get wrong but everything else right your affiliate marketing efforts will fail. If you don’t write great content you can still rank well, but not with the right foundation, your keyword research.”

Troy De Ville from Carmel Bay Coffee

“My number one recommendation for generating sustainable traffic would be to focus on publishing content targeting low competition keywords. I’ve found review content to work really well for this. If you can publish the most in-depth and up-to-date review on a particular thing (e.g. physical product, software, app, course, etc.) you can rank quite easily, and bring very targeted traffic to your site.”

Dylan Houlihan, Founder of Swift Salary

Built a Strong Reputation

When building an audience as Amazon Affiliate, it all starts with trust. Your visitor is much more likely to follow your recommendations, if you are a credible source.

In the same veins, when you are seen as an expert within the field, you will also get more attention from like-minded individuals.

For instance, if we get featured in SEO and affiliate marketing related publications, we receive relevant traffic. The evaluation of Amazon Affiliate best practices based on the analysis of thousands of product comparison tables, got us a several mentions, relevant traffic and even sign ups for our newsletter.

Sometimes we see related sites as “competition”. However, connecting with “peers” can be extremely beneficial – for both parties.

If your referred to by related parties, not only helps your brand, but also with your ranking. Backlinks from topic-related authorities are arguably the most important SEO drivers.

“One thing that makes me successful in affiliate marketing is that I’ve built a strong reputation in my niche. Rather than just creating a one-page campaign, focus on creating assets, funnels, and other valuable items. Concentrate on one area and master it. This is a rule I’ve followed for years, it allows me to partner with exclusive advertisers that no one else has.”

Tanner Arnold, President & CEO of Revelation Machinery

When building these connections, it’s essential to be seen as “value add”.

A reputation can come through manual outreach, but it well be less successful if you don’t have value to your counterpart.

You are additional value if you are an industry legend – but that might not be relevant to most of us. Rather, the average Amazon Affiliate, can focus on building relevant content and research, from which others in your niche profit as well.

One example of content that profits everyone in your niche are statistics or info content. If you have a study on the durability of a running shoe, others can quote your study. That way, you are building a reputation and other sites build credibility with their user base. It’s a win-win situation.

That does not mean you have to write a research paper or eBook. Simple, but helpful content is all you need to get started building an audience.

“Before starting the Affiliate program, I first focused on creating a lot of fishing-related content like “How to fish for Bass” and that sort of thing. This allows me to build traffic to my site and makes it look more professional. Then I started to review products with direct links to the products on each title. Here my commissions start to come.”

Steven Zhang, Editor-In-Chief from LureMeFish

Even simpler, if can also create a resource page, giving an overview on your industry. That gives you the chance to mention relevant peers. Once published, those peers often reciprocate. Featuring other businesses or products helps with their views, in turn, they might be willing to mention you.

“When blogging, Include a link to another company’s website when you discuss their product or service in a blog post. Not only does Google like it when your site has outbound links, but the company mentioned might see your post and connect back to you.”

Alina Clark, Growth Manger of CocoDoc

Not rent, but own your audience

A quick way to get started building your audience, is by guest posting in blogs.

That gives you an immediate boost for your reach.

But it comes at a cost – the cost that you don’t own the customer.

To create a following, customers have to be locked into your ecosystem.

Creating content and affiliate links through third party platforms or “bridge” landing pages, prevents visitors to engage with your brand.

 “Audiences don’t really engage or trust with bridge pages – they scroll through, maybe click your links and drop their email address, leave and forget about you. Because you’re lacking trust and value – you didn’t make the connection in the first glimpse.”

Mudassir Ahmed, Owner of Blogging Explained

An additional risk is that your success depends on your third party, which can be a risk. If they publish competing content, rank lower or penalize your content in any way, there is very little you can do.

Publishing outside of your content zone should be seen as marketing effort.

An essential step after “renting” someone else’s audience, is to lock in visitors into your ecosystem.

Getting them onto an email distribution list is a good start.

If you already have a blog, make sure that visitors that come from “outside”, see the value in your site. For instance, by showing them related post or having a credible bio page, you can demonstrate the value of your site.

That attracts visitors to come back.

Learn about your products and monetize your audience

When you build an audience as an Amazon Affiliate, you need to put investment into perspective with return.

The investment is producing and market your content. For a sustainable investment, you also need a return, a commission, from your content. Therefore, it’s important to think through your business model from the beginning.

And in the beginning, your product referrals start at the same point: The product recommendation.

For a solid and helpful recommendation, it goes without saying that you need to understand the product that you are marketing.

Therefore, you need literally learn about your product.

“One thing that makes me successful is that I learn about a product that I’m promoting. Never sell a product you don’t know. Always do your homework, find out what the product is about, what its benefits and drawbacks are, and so on. It’s also crucial to understand why this product is superior.”

Ben Rose from Trainer Academy

Doing more research also means a higher investment, which should also demand a higher return. Next, we’ll take a look at monetization options. Monetization of your audience will keep you motivated to create more & better content.

The simplest form of product referrals is an Amazon comparison table. Affiliate tools can help you creating, designing and maintaining the compare charts.

TableLabs, is a SaaS tool for Amazon affiliates to package affiliate links in a product comparison table or product showcase box. By improving the aesthetics of your affiliate link, it, helps any business who owns content to monetize traffic. With an intuitive drag & drop. Content creators can create their own “ads” as product comparison tables in under 5 minutes.

The monetization of your audience can come through multiple channels. Affiliate Marketing can be more profitable than simple ads, because it can be more tailored to your audience and you are independent of cookies.

Unique people are in unique places

Most Amazon affiliates want to create a following in a niche subject.

What is often overlooked is, you can’t use mainstream channels and expect to reach a niche audience.

It’s like asking at Time Square in New York, who wants to buy a particular fishing rod. There will be a few, but your conversion will be quite low.

In contrast, asking the same question in a store for fish equipment near a beautiful lake, people will be eager to listen.

Building a relevant audience is often easier if you market through the right channels or focus groups.

In the same way, when you want to create relevant content, it’s best to do research in the same peripherals. You have to find out where your audience usually spends their time when they are not on your website. Understanding what (other) interest they have, helps you to think through your affiliate marketing funnel.

To differentiate your content, you are looking for unique insights, with emphasis on “unique”.

Your content will be more thoughtful, if you researched top fishing tips near the beautiful lake and not on Times Square.

“I’ve found Facebook groups in whatever niche to be the best source for lesser-known insights. Authentic content keeps people on page longer, allows them to trust you, and ultimately leads to more sales.”

Daniel Morris from Fire and Saw

Multi channel affiliate marketing

Most Amazon Affiliates start with a blog. Creating a website and publishing articles is an easy and quick way beginning to build an audience.

Leveraging more than one media choice, offers your visitors more options to consume your content.

Under the umbrella of building an audience, a multi channel strategy is a great way to reduce risk, as it reduces the dependency on one channel. Your Google might be good today, but it might not be a few months from now. As long as you still have a following on social media or other channels, you will find it much easier to recoup your ranking.

To be honest – it takes time to build up a second channel. To give you an example, for both our newsletter (shameless plug: Subscribe below) and social media profiles, creating a following is slow.

But: When we send out a newsletter, we get a decent number of views on the content we’re featuring. It’s free advertising. Specifically, Amazon Affiliates  can integrate not only affiliate links but also links to your product reviews.

“Being a CMO, I think building an email list of affiliates is one of the key steps in increasing your affiliate traffic. This is a list that you must compile on your own. In exchange for people’s email addresses, you might provide a free eBook or free software. Remember that before you can start sending compensated offers, you must first supply them with good value.”

Eric Rohrback, CMO at Hill & Ponton

“It’s important to keep in mind that people first look for free information before they decide to buy anything, and that’s all of us. Take advantage of that and provide helpful tips on whatever your niche is, and you will start to notice the click rate go up.”

Abby Herman, Director of Strategy at Snap Agency

Newsletter is one way to build an audience – there are other, simpler ways too. Rather than expending your media platform (website, newsletter, videos) you can also add more products as “channels”.

For instance, create a course about your niche. Host relevant tours. Find opportunities to engage your target audience beyond product recommendations.

“My golden nugget is adding my affiliates into my course curriculum. As an art teacher, my students want to use what they see on camera. I have a blog with some topics pointing at my affiliate links, but my main traffic comes from my students.”

Sandra Mucha, Teaching artist

Leverage Social Media and Influencers

Since we are already on the topic on building an audience by adding more channels. Let’s take a look at the elephant in the room: Social Media and Influencers.

Social media is a medium to gain visibility. People share content with their friends and like minded people.

This does not mean that all post need to go viral or that you need a million followers to make it worthwhile.

The benefit comes from engaging an audience that you otherwise would not reach. For example, someone might not search for a new pair of running shoes. But when seeing a post about running shoes, that person might be still interested.

Social media gives you additional exposure.

“The best tip I can give to those starting out in affiliate marketing is to mainly focus on targeted outreach within communities that have the highest chances to convert. You should engage with audiences that essentially have the same interests as you or have problems that can be solved with the help of your expertise. This means paying attention to social media platforms and forums like Quora, Twitter, Reddit, etc… and check to see what people are asking about or responding to the most.”

Eden Cheng, Founder of WeInvoice

Plus, influencers (you or others) influence the decisions of their audience. This positively affects conversion rates, as people have a natural trust into the people they follow.

Most of us will have a very small following – or even none at all.

This is where influencers come into play. They can increase your visibility.

The increased visibility comes with a price. Sometimes monetary incentive (pay per post) or just quit pro quo (both are posting about the other).

When deciding with which influencers to partner, it’s important to recognize the return of investment. Not every promotion will be profitable.

“Affiliate Marketers can team up for a cross-promotional campaign in which one party promotes the other on their social media sites. They can even collaborate with them on new content that features the affiliate product. It’s important to note that affiliate marketers shouldn’t partner with just any influencer with a large following. Analyze their social media profiles to see how engaged their followers are with their material.”

Pranchil Murray, Head of Customer Success at Malwarefox

Finally – not all social media channels are alike.

When talking about social media, most Amazon Affiliates think about the usual suspects like Facebook, TikTok or Instagram.

Don’t forget about online forums.

Specifically, for informational content, it’s still very common.

While online forums would not allow you to directly advertise your articles or products, they give you an entry to your audience.

Hence, you can view online forums as comments under your article. Best to give a quick and easy answer, while offering a link for further reading.

One old nugget – websites rank usually higher than user generated content, meaning online forums. That means that if you find relevant queries where forums are ranking high, it would be a great keyword for your next article!

Host events to build an audience

Events offer a unique opportunity to build your audience. While often started as one-offs, it’s a great chance to significantly boost traction in a very short time.

Webinars, Workshops, (virtual) summits, raffles and more are great ways to gain visibility.

As an example, webinars allow you to interact with your audience directly and live. This increases your trustworthiness and generally, the reputation of your platform.

Given the close relationship with your audience, your clients are more likely to transact. It also allows you to educate the benefits of your Amazon affiliate recommendation in more depth.

“By holding your webinar in partnership with a relevant influencer, you may make it even more interesting. It can help you acquire more registrants by increasing the perceived value of your webinar. Additionally, ask the merchant for a special discount for your attendees. It will entice consumers to make a buy even more.”

Darshan Somashekar, Founder & CEO at Solitaired

The same holds true for summits. In the age of remote meetings, this becomes even easier.

Invite peers and industry expert to give talks or participate in discussion forums. They act as marketing vehicle for your event.

“A smart and fast way to build your own audience is by piggybacking off of other people who already have massive audiences. When I was getting started in affiliate marketing, I hosted an online ‘virtual summit’ where I brought in around 40 influencers from my niche as speakers. They each already had their own huge audiences, so I was able to get them to promote my summit and, in the process, build my own Facebook group and email list.“

Zeky Ahmed, independent digital marketer

One thing not to overlook when conducting an event.

Setup up ways to convert visitors into regular audience. Each visitor ideally joins your email list, follows on social media or even shops your Amazon affiliate products.

It all starts with SEO

SEO, short for Search engine optimization, means making your content visible to relevant queries.

As you are building your Amazon Affiliate audience, growing leads is essential.

Even if you have evergreen content or are solving visitors’ problems without a doubt. People have to find your content to become part of your audience.

Making sure that the marketing of your content is successful, inorganically and organically, is a top priority.

Successful SEO means both distribution as well as content optimization.

“You can accomplish SEO over time as part of your other content marketing methods. Sharing material on social networking sites and online forums, for example, can aid in the organic development of backlinks.”

Steve Scott, CTO at Spreadsheet Planet

Similarly, you want people to see & click on your content.

For that to happen, you need to rank in a search engine.

“Without driving traffic to your affiliate site, an audience will never be built. You need to optimize your pages in order to rank higher in SERPs, and this is where SEO comes in. In affiliate marketing, the game begins before building your affiliate website. By choosing the perfect keyword-rich domain, you’re already gaining an advantage.”

Israel Gaudette, Founder of Link Tracker Pro

When you decide which content to build, don’t solely focus on the product itself.

For most SEO, informational content ranks better than obvious transactional article. Everything else equal, an in-depth guide will attract higher conversion than an obvious commercial article.

“Having a general perspective of a more extensive niche is an excellent way to catch the audience. For example, being affiliated companies that offer bathroom essentials, the content can be more than just giving product reviews about it. You can have a dedicated website that talks about hygiene and self-care and then incorporates product mentions and reviews. With this, you’re targeting people with a purchase intention, but you also get an audience curious about products they can use for various circumstances.”

Harrison Wall, Business Strategist for Sleep Junkie

This closes our best tips to build your Amazon Affiliate Audience.

Do you have any additional insights? Let us know in the comments.

The Amazon Affiliate product showcase box done right for commissions

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An Amazon product box helps you to showcase one single product.

The showcase box is an essential tool for affiliates, which complements the standard product comparison table.

Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.

You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.

Amazon Affiliate Product Showcase Box

BASICS – The value of a product showcase box

A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.

In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.

An Amazon product showcase allows you to do two things:

  1. Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
  2. Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
While an Amazon product comparison table has more information, a product box is the right choice when focusing on one product
While an Amazon comparison table is a good summary, a product box spotlights a single product

Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.

Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.

THEORY – Get started with an Amazon Product Box

The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.

A product box can show a variety of information and should be modified to suit your specific requirements.

Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.

Choosing the right elements makes your product box successful.

An Amazon product box shows a catchy title, key features and a tailored call to action button
An Amazon product box shows a (1) catchy title, (2) key features and a (3) tailored call to action button

As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.

The information provided should be a concise & relevant description of the product.

One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.

Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor

The Amazon product showcase box can be mobile responsive
The Amazon product showcase can be condensed and is a good choice for mobile heavy traffic

PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website

Let’s take a look how you can create a beautiful Amazon box.

First, pick a product and research it’s essential features.

Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.

In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.

Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.

A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.

Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.

To help you think through what button would suit you best, take a look on our academy deep dive on the Call To Action button framework.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs
After creating an Amazon product box, it’s time to think about the design.

With TableLabs, you can either use a template or load an existing design, that you created previously.

In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.

Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.

Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.

Design color scheme for amazon product box with TableLabs
Design options for your Amazon product box

Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!

If you need help on how to implement a chart on your website, check out our TableLabs tutorial.

TABLELABS – Best practices for an Amazon Product Showcase Box

It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?

The answer: Benchmarking.

Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.

With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.

Tracking conversion of your product showcase box with the chart dashboard.
Tracking conversion of your product showcase box with the chart dashboard.

In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.

That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.

Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.

You can use a product box as widget.
Illustrative use of a product showcase box as widgets in the side panel of your website

An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.

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Create a stunning Amazon product comparison chart (& make $$$)

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If you an affiliate marketer looking for guidance on how to craft & design an Amazon product comparison chart and track your views & clicks, you’ve come to the right place!

Below you will find several tutorial videos to walk you though using Table Labs for your compare chart design, from creation to editing and tracking.

To follow this tutorial and start creating stunning Amazon comparison tables yourself, you need a TableLabs account.

Amazon product comparision charts sample view

How to create a Amazon product comparison chart?

After logging into your Table Labs account, you can start new charts through your chart dashboard by clicking ‘Add Chart’.

How to add products to your Amazon product comparison chart?

Using the search bar, you find products listed on Amazon either by name or ASIN.

By clicking on the plus sign, you add products to your Amazon comparison table.

How to Edit or Move Columns and Rows of your Amazon comparison chart?

Key to a successful product comparison chart is that you tailor it to your content and audience.

An easy way to adapt the charts to your liking, is by editing the column & rows of your table.

Rows and columns can be set in any order.

How to design your Amazon comparison chart?

Once created, you can craft the desired product comparison table design.

In the chart preview tab, you can modify the appearance. Here, you can choose the colors for rows, fonts and buttons.

With TableLabs, the themes of your chart are easily reproducible. Once designed, you can save your theme. For the next table, you can import your product comparison design with the click of a button.

Designing a chart to fit your website experience, is an essential step for affiliate table personalization.

Personalization for product comparison chart example
Personalizing your Amazon comparison table design with TableLabs

How do I create an Amazon product showcase box?

Creating a Amazon chart with only a single product, shines spotlight on one specific product.

This can be helpful for in-between an article, for instance, summarizing product features discussed in a previous paragraph.

More details on how to implement & design a Amazon Product box in our TableLabs Academy post.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs

How to edit a live product comparison chart and update out of stock items?

After going live with an Amazon product comparison table on your website, you can still make changes to it.

The best thing is: Changes only take seconds to be applied and will be automatically updated through TableLabs, you don’t have to re-insert a table to your website.

Especially if an item is out of stock, you want to update the item as soon as possible.

How to insert a Product Comparison Chart to WordPress?

After creating your chart in TableLabs, this video shows how you can publish your new product comparison chart on your website.

While TableLabs is not a WordPress plugin (yet), to implement a Amazon comparison table to your website, you only have to copy & paste a URL.

If you use a website editor other than WordPress, just copy the embed code in your code view.

How to Insert a product comparison table using Thrive Architect or Thrive Editor?

Many of our users leverage Thrive for their website. Analogous to using simple wordpress, just copy the table embed code into a Thrive custom htlm box.

Click update and your Amazon product comparison table is ready to go!

How to track views, clicks, click through rate in your chart dashboard?

After logging into TableLabs, your chart dashboard lists all of your compare charts and the corresponding views, clicks, click through rate (CTR) and earnings per click (EPC).

This helps you to analyze which of your Amazon product comparison chart is be more successful than others. You can approximate your earnings per chart by entering the earnings per click field in your chart dashboard.

Understanding How to Use the EPC and Earnings Column on Chart Dashboard?

Your Amazon associate earnings summary breaks up how much earnings / commission you received for how many clicks. Add EPC to your chart dashboard to understand how well a Amazon product comparison table is converting.

How do I find my Amazon API Credentials (Amazon Access ID and Secret Access Key)?

TableLabs uses the Amazon API to automatically pull in images, price, descriptions and more for your product comparison chart.

For more background on the program, read our ultimate Amazon Affiliate FAQ collection.

Here is how you find your Amazon credentials:

  1. Login to your Amazon Associates Accounts here:
  2. Scroll to “Tools” then “Product Advertising API” (shown below)
  3. Click Manage Credentials
  4. Create New or Use Existing Credentials (Amazon may prompt you to login to AWS first).  Then just click “create new access key” or use an existing key if you have one and would like to.
How to create you Amazon API to automate your Amazon product comparison chart
How to create you Amazon API to automate your Amazon product comparison chart

How do I assign my Amazon Tracking ID to a product comparison chart?

Your Amazon affiliate access allows you to create multiple tracking ID’s. Having more than one tracking ID can be helpful to track more granular the success of an individual Amazon compare chart, product categories or any other segment of your choosing.

TableLabs allows you to assign a different tracking ID to each product comparison chart.

How to monetize international traffic for your Amazon product comparison chart using OneLink

With the default Amazon US affiliate links, your product comparison table is only monetizing traffic from the US. In case you have visitors from Canada, UK, Italy, France, Spain, Germany and / or Japan, you can sign up for Amazon OneLink and monetize your global traffic..

How to get access to TableLabs?

You want to create an Amazon product comparison chart with ease but you are not yet a TableLabs customer?

Go to our website and register today: Check pricing for our Affiliate tool for Amazon product comparison charts

Do you have more questions?

If you still have questions after watching the videos, please contact our support team.

Thank you for your interest in TableLabs !!

37 FAQ to kickstart your Amazon Affiliate commissions

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Affiliates beware – here is the ultimate Amazon Affiliate FAQ.

We compiled quick answers to some of the most common inquiries we received over the past few years on questions on the program and becoming an Amazon associate.

New as Amazon Affiliate and wondering how to get started? You came to the right place !

To give you a complete list with relevant details, we went through the nitty gritty details of the operating agreement.

Without further a due, here are the collected insights.

Amazon Affiliate FAQ

What is the Amazon Associates Program?

The Amazon Associates is the affiliate program. Associates can monetize their traffic by referring products from Amazon.com to their audience. Participants earn a commission with every successful product referral. Given the large product selection, Amazon associates might be the largest affiliate network in the world.

How big is the Amazon Associates program?

Given the large product selection and easy sign up, Amazon Associate is one of the biggest affiliate networks in the world. Based on data from supermetrics, there are over 900,000 active affiliates

How much money can I make as Amazon Affiliate?

Your commission depends on how many views your affiliate links get, the number of clicks and what products your referral buys (if any). Based on Earnings Per Click & Click Through Rate benchmarks, a website with 10,000 views (not clicks) should make between $36 and $600.

How do I sign up for Amazon Associates?

  1. Go to the Amazon Associates website
  2. Click “Sign Up”
  3. Enter you account information such as name and address
  4. List your websites and mobile apps that you use to display affiliate links
  5. Complete your profile by entering you preferred ID and website description
  6. Enter how you drive traffic & monetization plan to let Amazon understand your business model
  7. Enter your payment & tax information, which is needed to receive commissions
  8. Start using Amazon Associates

Why should I sign up to be an Amazon Associate?

The sign up to be an Amazon associate is free and quick. Given that Amazon is the largest ecommerce stores with over 350 million products, customers have natural trust in to your product referrals.

For what referrals does Amazon Associates receive a commission?

  1. Fixed product dependent commission rate for qualifying purchases
  2. Fixed dollar amount for bounty events, which are sign up or subscription referrals, such as for Prime Video, Amazon Music and Audible trials or the first Amazon Fresh products purchase
  3. Prime video channel subscriptions and paid memberships, such as the NBA league pass
  4. Trade in programs for books and consumer electronics in the United States

How much commission do I earn as Amazon Associates for qualifying purchases?

Fixed Standard Commission Income Rates for Specific Product CategoriesFixed Commission Income Rates
Luxury Beauty, Luxury Stores Beauty, Amazon Coins10.00%
Digital Music, Physical Music, Handmade, Digital Videos5.00%
Physical Books, Kitchen, Automotive 4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products3.00%
PC, PC Components, DVD & Blu-Ray2.50%
Televisions, Digital Video Games2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places0.00%
All Other Categories4.00%
Amazon Associate Commission rates by product category

What is an Amazon affiliate qualifying purchase or sale that is eligible for a commission?

A “Qualifying Purchase” is an affiliate sale, where the customer was referred by a special link and the purchase occurred within 24 hours. Also, the product was paid by and shipped to the customer. If products are added to the shopping card, a commission is e earned up to 89 days after referral.

What is the minimum payment I can receive?

In order for Amazon to pay out your earned commissions, you need valid payment & tax information. The minimum amount you can receive depends on your payment method. The minimum payout is $10 for Deposits and Gift Cards and $100 for checks. For checks, Amazon charges a $15 processing fee.

Can I use Amazon content for my website?

Yes, but only if it’s current. Amazon has a rigid content policy and only allows you to display the latest product descriptions, images and prices. To avoid having outdated information and staying Amazon compliant, associates should leverage non-Amazon content, paraphrase descriptions or use the Amazon Product Advertisement API.

Can Amazon Associates use the Amazon logo on my blog?

You are allowed to use the Amazon marks with a corresponding affiliate link. Only few Amazon logos are authorized, and it is not allowed to modify the logo in size, color, font or any other way. The Amazon prime logo is not authorized and therefore cannot be displayed.

What content is not allowed for Amazon Associates?

  1. Content that is considered harmful, such as sexually explicit, violent, illegal or hateful.
  2. False or deceptive product descriptions
  3. Content directed at children under 13 years of age
  4. Infringe the intellectual property rights or trademark of Amazon or any of it’s affiliates

If I am an Amazon affiliate, can I also promote products from other affiliate networks?

It is allowed to promote products from different vendors, including Amazon, on your website. Using more than one network is a chance to diversify your commission. Check with you other networks, if they allow multiple affiliate partners as well.

Can I join Amazon Affiliate program if I live outside the United States?

Everyone can become an Amazon affiliate, independent of your location. However, your affiliate links are bound by the affiliate country you signed up for. If you are not in the US, customers who click on your affiliate links, will still be send to Amazon.com, and not to your country specific page.

Do I have to disclose that I am an Amazon affiliate?

Yes, Amazon affiliate’s guidelines state that you have to disclose your affiliate status and that you earn a commission when users buy a product. Most affiliates also want to be transparent with their audience by clearly stating their relationship.

How do I compare two items on Amazon?

You can compare Amazon products by showing how each item is differentiated. Start by listing out key product features, and then contrast each of the products based on those criteria. Showing where features overlap or differ, is a great comparison method.

What is an Amazon comparison table?

An Amazon comparison table is a chart that differentiates two or more products. The table shows specifics for each product, such as an image, a title & description, the price or other highlights. It also has a call to action button.

What is an Amazon Call to Action button?

The anchor text for Affiliate links is usually referred to as Call To Action button. The most common Amazon Call To Action buttons are “Buy now” or “Check Prices”. Affiliates usually tailor their buttons to their overall content strategy.

Do I need a website or blog to make money as an Amazon Affiliate?

No, you don’t need a website. Amazon affiliate generate commission through product referrals. These referrals can be via a website, but also via social media, email or other mediums. It is only important that your referred customer used your affiliate link.

What types of Amazon Affiliate link exist?

  1. Product Links created from the Associates portal
  2. Amazon SiteStripe
  3. Banners
  4. Native Shopping Ads
  5. Mobile Popover
  6. Link to Any Page
  7. Product Advertising API
  8. Amazon OneLink

How do I create an associates product link?

  1. Log into the Amazon Associate Portal
  2. Click on “Product Links” under the “Product Linking” tab
  3. Search for your product, either by keyword or ASIN
  4. Click “Get Link” to select product
  5. Customize text and/or the image for the link
  6. Copy the highlighted HTML code
  7. Paste the HTML code to your website

What is Amazon SiteStripe?

SiteStripe is a banner appearing on the top of the Amazon.com website for Amazon associates. It allows associates to create affiliate links while browsing the regular website. With SiteStripe, associates don’t need to go through a separate portal to create an design their affiliate links.

How to get an amazon affiliate link with SiteStripe in five steps

  1. Create an Amazon Associate account.
  2. Click on the product you would like to recommend.
  3. The SiteStripe banner appears at the very top of the page
  4. Click “GetLink” for Text on the top left, generates your affiliate link
  5. Copy and integrate the link on your website

What is an Amazon banner?

An Amazon banner is a rectangular advertisement graphic that can be displayed on any website. Amazon banners show products from a selected category, such as “Gourmet Food” or “Pets”. Product advertisements are chosen by Amazon rather than by the website owner.

What sizes can Amazon banners be?

  1. 234 x 60
  2. 88 x 31
  3. 120 x 60
  4. 120 x 90
  5. 125 x 125
  6. 468 x 60
  7. 728 x 90

What are Amazon Native Shopping Ads?

Native Shopping Ads are dynamic product recommendation that can be placed on an Amazon affiliate website. Products displayed are curated from Amazon and not from the website owner. Product recommendations are given based on the visiting user, websites content and affiliates selection.

What are the three types of Amazon Native Shopping Ads?

  1. Recommendation Ads are fully automated product displays in a grid, list or strip format.
  2. Search Ads display products from a certain category and allow the visitor to interact with the ad.
  3. Custom Ads are similar to recommendation ads, but the products shown are selected by the affiliate.

What are Amazon Mobile Popover?

Mobile Popover are Amazon advertisement for mobile display that appear as a banner at the bottom of the screen. Popovers display product linked in the website and stay on screen for 15 seconds or until the users dismisses the ad.  Given the more prominent display, link engagement is up to 30% higher with regular text links.

What is Amazon Link To Any Page?

Associates can earn a commission for general referrals. Link To Any Page builds an affiliate link to a specific product line subcategory (such as Automotive interior accessories), search results for any keyword or any specific site. Associates receive a commission for visitor buying any product up to 24h after referral.

How to create a Link To Any Page Amazon Affiliate Link?

  1. Log into your Amazon Associates account.
  2. Click the “Link To Any Page” button under the “Product Linking” tab.
  3. Select one of the three link options, Favorite Destination, Search Results or Any Page.
  4. Based on your link option, modify either product line & subcategory, product line & keyword or enter a URL.
  5. Name your link.
  6. Copy the HTML code and paste it into your website.

What is the Amazon Product Advertising API?

The Amazon Product Advertising API gives you direct access to product data, such as title, description, price, promotions and reviews. Using the API, product information, such as product availability or price, stays current, ensuring that affiliates stay Amazon compliant.

How do I get access to the Amazon Product Advertising API?

  1. Sign up for an Amazon Associates account
  2. Complete at least three qualifying sales within the first 180 days
  3. Have an approved Amazon Affiliate Account
  4. Comply with the Amazon operating agreement
  5. Request access through the Amazon Associates portal

How can I use the Amazon Product Advertising API?

Website owners with knowledge of JSON and HTTP methods can build their use cases directly by reading through the API documentation. Most tools for Amazon Affiliates, such as the TableLabs comparison table software, allow you to leverage the API without any coding knowledge.

What does it mean that my Amazon Product Advertising API is throttled?

A throttled API means that you reached the maximum number of API requests you are allowed per day. Amazon limits how often affiliates can call the API. Limits start at one request per second and a daily maximum of 8640 requests. Limits increase with every affiliate sale and are adjusted every 30 days.

What is Amazon OneLink?

Amazon OneLink is a free service that bundles an associates’ accounts from different geographies. An affiliate link created with OneLink, redirects affiliate clicks to the appropriate country page of your visitor. The service is available for the United States, United Kingdom, Canada, Spain, France, Germany, Japan and Italy.

How do I setup Amazon OneLink?

  1. Log into your Amazon Associates account
  2. Click on “OneLink” under the “tools” tab
  3. Click on “Link your accounts”
  4. Select the tracking IDs that you want to bundle with OneLink
  5. Set default tracking ID for each country

Do Amazon Affiliate links expire?

Amazon affiliate links do not expire. They stay active as long a you have a valid tracking ID. If you change you tracking ID or your your affiliate account was suspended, your affiliate link will become inactive.

17 actions for Amazon Affiliate SEO to rank in Google

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When Amazon Affiliate think about their SEO, it’s crucial to understand how a post will rank in Google.

A good ranking will drive more organic traffic, meaning more potential customers to your website.

Your placement on search engines will have a significant impact on your commissions earned.

Let’s take a look.

Here is the Click Through Rate (“CTR”) for keywords where TableLabs is currently ranking.

Post with a higher Google rank achieve a superior Click through Rate
Better Rank = Better Click Through Rate = More Clicks

The CTR trendline, the dotted black line, looks like a skateboard halfpipe.

The CTR line converges rapidly to zero, dropping significantly the lower the Google rank.

In fact, for our 468 keywords not ranking in the top 10, for only five the CTR is not zero. That means, for 463 or 99% of our non-top ten ranking keywords, we get ZERO clicks.

Our top keyword has a 38% CTR, whereas a keyword like “amazontables” (7th position), the CTR is only 2.3%.

This means, for the same number of impressions, our top keyword gets 17 times (!) as many clicks.

For Amazon Affiliates, every click is a potential customer.

Theoretically, moving “amazontables” from 7th to 1st position, would multiply the commissions seventeen times.

Let that sink in for a second.

If you think about your return on investment, the breakeven here would be 17 posts in 7th position or one post in first place.

Google ranking is all about quality.

That is why we asked Affiliate Marketing experts on how to rank in Google.

Here are their best actions for Amazon Affiliate Search Engine Optimization (“SEO”).

Don’t focus on the lowest, but low volume keywords

For some keywords, it will be easier to rank in Google.

Some keywords are more competitive than others.

For example, “insurance” is one of the most competitive terms.

On the contrary, “TableLabs is the best Amazon Affiliate tool to create Product Comparison Tables” is arguably less competitive. Actually it’s not competitive at all and you would likely rank very quickly in a prime position.

However, no one ever searches for this specific term, a high ranking would yield a high CTR on extremely low volume.

While we want a minimum search volume, we want to avoid competition.

Finding the right balance between low competition but attractive search volume is the key to success.

“We struggled to build an audience until we focused on low-volume keywords. By focusing on less competitive keywords, we could compete against the biggest media sites as they don’t bother going after the low search volume keywords. It also allowed us to provide more personalized content to our audience, which converts very well.”

Natalia, Founder of Meal Kit Comparison

In general, the more words your keyword consistent of, the less competition there is.

Keywords containing more than three words, like “Amazon comparison Table”, are called Long-tail keywords.

Long tail keywords often fall into the sweet spot between not being competitive while still providing decent traffic.

“Even today many marketers want to go for the short-tail keywords that they use frequently, but you need to put yourself in the shoes (or rather, the search engine) of your users. Aim for those longer-tail keywords in individual blog posts, then build a comprehensive guide that links to all of them to really boost your traffic results.”

Reuben Yonatan, Founder & CEO of GetVoIP

Long tail keywords with limited search volume are generally not addressed by established bloggers and sites with high DAs. This gives you an early and easy chance to post a quality article on the topic and immediately rank. Yes, the search volume may only be 20 searches per month, but if you publish enough of these posts, you’ll start to build a respectable and sustainable traffic source. From there, as your DA continues to climb, you can start tackling more competitive keywords.”

John Ross, CEO of Test Prep Insight

Leverage Intent based keywords

Before even starting to write an article, Amazon Affiliates pick a keyword.

Your Google rank and for which search results your post appears, depends on the picked keyword.

Note that the ranking itself, is only half of the affiliate commission equation.

A higher ranking lands you more leads. But the quality of leads will be different depending on the keyword.

Your lead quality will influence the conversion from website visitor to commission, a crucial factor for your total commission earned.

Hence, you want to rank high for keywords with high quality leads.

Introducing – intent based keywords.

Let’s take a look an example:

“There’s a big difference between a searcher plunking into Google, “XYZ login page” and “XYZ cost”. The login page, they’re likely already a buyer and can’t seem to find the login page (or have it saved in their browser), whereas with the cost inquiry, they’re looking for buying advice. They’re ready (or thinking about) making a purchase, and they want to know how much it costs before grabbing their credit card.”

Bonny Albo, Business Owner, NetWriter

If your Amazon Affiliate content ranks for keywords with clear buyer intent, you are more likely to earn a commission from your leads.

“When I first started, I focused more on informational keywords, and those articles I wrote never made me any money. I started to make money money with my affiliate site when I started. going after transactional keywords like reviews, and lists posts. Since then, I have seen a huge spike in revenue without much increase in traffic to my site.”

Valentine Okoronkwo, Founder of Passive Secrets

Be aware – Important to recognize is that you still have to answer the searchers intent in your post.

If you’re ranking for a great intent-based keyword, but your article lacks informative information, the results will be disappointing.

People do searches to discover product details or functionalities that will answer their question.

The information provided should correspond to the search intent of your target audience.

Keyword optimization

After settling on an attractive keyword, it’s time to do keyword SEO.

When writing commercial content, Amazon Affiliates often choose generic keywords like best ABC and then trying to repeat the term as often as possible.

However – especially for writing informational content, that same strategy would lead to a poor user experience.

If I want to educate myself on a particular topic, I don’t want to read the term over & over again. Your reader will have the impression that your content is of low quality.

This will lead to low engagement and time spend on your page, which will hurt your ranking. More on that later.

For now, let’s focus on best practices how to optimize your content once you picked a keyword.

Since the keywords you choose determine how users find your site, leverage key terms and phrases.

Placement and frequency will influence Google’s view on how relevant your content is for a particular search.

The earlier and more frequent a term is used, the more relevant Google will rate your article for that keyword.

“The foremost step to get views and build sustainable traffic is by making sure your keyword is at the beginning of your title tag, a method called frontloading. Google emphasizes keywords that appear early in your title tag and less attention to those that arise later. Secondly, make your content have at least 1800 words as longer content results in higher rankings. Finally, add the keyword a couple of times on your page to insist on Google that the page is about a particular query.”

Benjamin Rose, Co-founder of Trainer Academy

Amazon Affiliate SEO starts at making sure your article is clustered around your target keyword.

The more relevant your article is, the higher the ranking.

Google featured snippets: Stealing Position Zero

The first rank in Google is not what is always shown on top of a user search.

Since a few years, Google has started to show snippets first.

Snippets are short text boxes or tables that are relevant to the user query.

Since the boxes are placed ABOVE the search results, it’s even placed before the top ranking article.

Hence the action, steal position zero.

“One thing that I like doing and optimizing is trying to get as many featured snippets for my articles. You don’t have to do too much extra work to achieve it, since it’s mainly guesswork. And the results of getting it are insane.”

Stephen Montagne, Founder of NetHustler

There are three types of featured snippets: A paragraph, a list and a table.

These snippets are only shown to selected queries, like questions. To understand what snippet might be relevant for your keyword, you can check the Google “people also ask” box.

“Unlike most review articles found on Google which is low on usable information and content, I write long form articles that are around 4000-5000 words and include demos, FAQs etc. The objective is to get into the featured snippet of Google and when the article is full of information and has lists, Q&As etc. you can easily get into the featured snippet.”

Dilip Kumar, Affiliate Marketer & Foudner of DKSpeaks

Let me tell you why featured snippets are such a big opportunity for Amazon Affiliates SEO.

Most sites have a low domain ranking, making it difficult to land in one of the top spots.

However, just to land in the top ten, is far easier, a bit of SEO and a good article often suffice.

Roughly speaking, once you rank in Google in the top ten, you can be a featured snippet.

Yes, that is right. Our article in 7th position can steal position zero, allowing us to get substantially more traffic.

Traffic from a higher ranking that otherwise would be extremely unlikely to achieve.

Update underperforming content

Now that you learned a bit about optimizing keywords, it’s time to be active on your articles.

Best practices to rank in Google do not only apply to future post.

Quite the opposite. Your existing articles, that already rank, have a much shorter feedback cycle. Content changes are reflected in search engine rankings quicker.

While some of the updates might be more structural and applied across all articles, here is what you can do on an individual basis.

Most of you will have a library of articles on your website. Some less successful than others.

Start by identifying which articles have untapped SEO potential.

“We’ll look for pages that have a high bounce rate and see how we can make them more appealing to readers. This might mean adding more (or more interesting) images, breaking up walls of text with spaces to make the page more scan-able, or using simple formatting elements like boxes and highlights to give the page some visual appeal. We also look for pages that are positioned high in search engines but see relatively few clicks, and we give them new titles and meta descriptions to make them more interesting to potential visitors. In some cases, this helps us increase traffic by more than 20% in less than three months.”

Chris Zacher, a Content Marketing Specialist at Intergrowth

Revamping posts should be a routine task to squeeze every drip of traffic juice out of your content lemons.

Having a set of tracking metrics available, helps you to monitor the performance of your content.

Along website metrics, most Amazon Affiliate tools like TableLabs have an integrated tracking suite.

The tracking dashboard allows you to observe views and clicks of each of your Amazon product comparison table.

This makes it easy to spot the low conversion posts. Underperforming posts that volunteer for an update.

Along updating your content for conversion, time plays an important role for your Google rank as well.

Search engines want to display up to date content.

Most blog post show the publishing date by default.

An older date does not only scare Google – but may also scare your visitors.

Who wants to read a best practice guide from 2003.

Make sure that you periodically, at least once a year, to update your content. Even if it’s still relevant, simply re-publish the same post.

One more piece of advice for older websites: Google takes your whole website into consideration when determining your domain ranking.

Therefore, not only focus on your new, shiny guides, but also find a solution for your remains.

“If your business has been around for a while, or even if you’ve had a stop-and-go relationship with your blog – even if you are putting out solid stuff now – you may not even realize that earlier, poor quality content is affecting your overall ranking. So you’ll need to do an audit. Once you find some of the culprits you have a few options; delete the content, improve the content, or “noindex” the post so Google doesn’t factor it in.”

James Parsons, founder and CEO of Content Powered

Updating, republishing and format standardizing helps you to sustainably rank in Google.

Increase time spend on page

If you think about how Google would assess which websites are better than others: What would you consider?

Let’s look at a metaphor.

Put yourself in the shoes of a restaurant critique. You’re passing a number of spots.

In the first restaurant, you see people sticking their heads in & leaving immediately. In the second restaurant, there is an extremely long line, and even more people try to get in.

Based on that, you would probably assume that the second restaurant has better food. You might only settle for the first restaurant if you are in desperate need of a bite.

In the same way, Google assesses websites by looking at average time spend on a webpage.

Since there are too many website for them to try out, they rate website based on traceable metrics that approximate quality.

Therefore, if you want to rank in Google, make your customers stay.

User will stick around if the content delivers answers to their search query. Vice versa, user are trained to exit popups and low quality sites quickly.

When you think about Amazon Affiliate SEO, most people just think about keywords. There is more to it.

Given that it’s very easy to track, the time spend on page will have an effect on how your article will rank in Google.

There are obvious blockers to time spend on your page. Bulky advertisements, non-catchy intros and overall discomfort with the website appearance come to mind.

To leave you with one piece of actionable advice: Mobile traffic is on the rise. As Amazon Affiliates are used to write long form content, the user experience on mobile is sub optimal.

To enable your visitor to jump to the part of the article that is relevant to them, make sure you give them a clear intro and a table of content.

“I added a Table of Contents to the top of each article. On desktop, I always had one in a sidebar, but this was disabled on mobile for the longest time (because of my site template) so adding it as a separate widget was successful.”

Matt Oney, Founder of Zenmaster Wellness

Reduce page load time

Speaking about busy restaurants. While a long line is an approximation for quality, it is not a great sign for user experience.

When deciding which articles should rank in Google, the page load time is another important metric.

After all – who enjoys waiting in line. Similarly, don’t let your user wait to see your content.

Along regular SEO, make sure that your webpage loads quickly. The larger your website, the longer the wait.

What usually bulks up websites are images. While images are a great addition to any content, make sure that the image is compressed and as slim as possible.

“Extensive load times and absurdly long pages negatively impact a website, not only because those who reach it will feel annoyed and leave but also because it actually prevents Google from promoting it. Thus, the one thing I do to fight this and that has given me great results is using one of the best web hosting plans and always optimizing the images I use (reducing their size whenever possible, trying to only use JPEG, etc.)”

Sharon van Donkelaar, CMO at Expandi

Along images, extensive web scripts and hosting can also cause longer load times.

“Site speed, for me, is an essential aspect of a website as it influences the rankings. If the site speed of a website is fast, then the user experience is enhanced as all the text, videos, images, and other elements of the website load quickly and smoothly. In addition, it increases the chance of the user to stay on the page and link it to others.”

Avinash Chandra, Founder and CEO of BrandLoom

Increase domain authority and topic relevance though backlinks

Backlinks are the bread and butter to rank in Google.

Imagine all of your friends tell you that one particular restaurant has amazing food.

You would probably assume it’s quite good and would put it on top of your priority list.

Similarly, Google determines your website rank.

The more influential websites refer to your page, the higher you are ranking.

But – not all backlinks are created equal. The two key factors to determine how valuable a backlink is, are domain authority and topic relevance.

Domain authority approximates the influence a website has. The New York Times will have a higher authority than your local newspaper. Thus, a link from the times is more valuable.

Topic relevance helps Google determine your influence in a niche. If you have an Amazon Affiliate website about running shoes, a backlink from Adidas will be more valuable than from the New York Times. Even if the times has a higher domain authority.

“Building backlink profiles needs strategic planning of who to reach out, what to offer, and how you can get a mention with dofollow from their website. To increase domain authority, one’s site should maintain decent backlinks. When higher sites link to your website, then the domain authority will get boosted remarkably. As someone said ” Having 10 high DA backlinks is better than having 1000 low DA backlinks. The relevancy also plays a vital role in getting higher DA.”

Suresh Vurity, Full time blogger at Way2Earning

So how do you get backlinks in order to rank in Google?

There are three main ways to get– organic (someone quotes your website), outreach (you ask to be included in someone else’s website) and guest blogging (producing content for someone else).

“In order to rank high and increase your domain authority, strive to produce content that is useful and quotable. This includes blog posts, e-booklets, brochures, charts, graphs, really anything that a journalist can use as an addition to their story.”

Maya Stern, Head of Marketing and PR at Creative Navy UX Agency

“Guest blogging offers many advantages for business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.”

Oliver Andrews, Owner of OA Design Services

In summary, link building is an essential piece to your SEO ranking.

Our key advice – Quality beats quantity.

Spend time on getting the top authorities in your space to refer to your website, rather than trying to get as many links as possible. It will take time and effort, but it will also move the needle.

Leverage the power of internal linking

When Amazon Affiliates do SEO, improving to your internal linking strategy can be a quick win.

Connecting your content, has two key advantages, which are more information for your user and passing on link juice.

Firstly, Giving you user more to read, makes it more likely for them to stick around.

That not only increases time spend on your website, but also with every piece of content, it increases the chances of someone following your product recommendations.

Secondly, internal links pass authority juice.

If you have skyscraper content (a post with a lot of great backlinks), you can pass on authority to your other post by referencing them.

Internal links helps you to increase ranking for post that might otherwise don’t get backlinks. Import her is to use a relevant anchor text, which should be similar (not always the same) as the target keyword.

“The golden nugget for me to rank in google was Internal linking. It reduces the bounce rate (increasing a visitor’s average time spent on your site). It also helps in spreading link juice and Page Authority throughout your website. Finally, interlinking will allow both users and search engines to navigate your website easily.”

Miranda Yan, Co-Founder of VinPit

In contrast to receiving backlinks, internal linking is rather easy since you just have to edit your own post.

Create Topical Clusters

Beyond SEO, your Google rank is dependent on your site’s topical relevance.

Topical authority is different from domain authority. While domain authority represent your overall websites standing, your topical authority is your influence over a specific topic or keyword.

You will notice, that for a given keyword, the top ten post will not be ordered by domain ranking.

Beyond the quality of the content itself, topical authority is part of the reason.

For Amazon Affiliates SEO, it’s vital to make sure your content is clusters.

Google does not like if you go astray, with content from various fields.

Specifically, for those working with agencies, Affiliates sometimes focus too much on pumping out posts after posts.

Keyword planning not only entails assessing keyword volume and competitiveness, but also topical relevance.

Along organizing your posts around a relevant theme, you should pay attention to your competition.

What you can do is looking at what other keywords competing posts are using, as Google will deem those relevant.

For example, if competing posts for a running shoe review all contain words like “marathon” or “regeneration”, it’s best to include those in your post as well.

Certain SERP tools like Thruuu are of great help when doing this analysis.

Leapfrog your competition

Let’s build on the concept of looking what happens around you.

Once you assessed your competition you can an immediate feel how easy / difficult ranking in Google will be.

Competing post serve as a benchmark.

Like high jump, you will succeed if you are getting over the bar.

This is one thing that Amazon Affiliates underestimate when they do SEO.

Google tells you what they think is good through their ranking.

Identifying post where you don’t have to metaphorically jump as high, make your life easier.

“Gauge the Lowest Performing Content on Competitors Sites. This method means that you leverage your fullest where a bigger, better, and more high-ranking competitor is lacking considerably. One such tactic I find by researching is to look at high-DA affiliate sites, scour there content box, and pick up those entries that are:  Not clearly defined / Lack actionable advice or suggestions / A little short of words / No proper internet-linking or backlinks.”

Will Cannon, CEO of Signaturely

Timing

Or: Don’t be too late!

Content creators focus on the what, but less on the when.

The when plays an important part in your Google rank as well.

Search engines are able to recognize trends and will display results accordingly.

Let’s take the Super bowl for example.

Before the game, people will search “kick off time”, “line up” or “predictions”.

Therefore, Google will also rank results containing these keywords higher for the plain “super bowl” search.

After the game, searches for “highlights”, “results” or “review” will be more prominent.

Therefore, the plain “super bowl” search will now display completely different results than before.

The “when” has a tremendous effect.

Amazon Affiliates SEO entails optimizing the timing of the post.

Firstly, prior to significant sales events like prime day, winter holidays or singles day, your title should be a “preview”. Whereas after, the title should say “highlights”, like those were the best deals.

Secondly, remember that it takes a few months for you to rank in Google. If you want a comfortable spot for xmas, get in line three to six months earlier.

That means having your post published before September and then regularly updating it.

Don’t reinvent the wheel – leverage SEO tools

Raking in Google requires analysis.

Volume for individual keywords their competitiveness.

Understanding website rankings and the competitive landscape

Optimizing technical SEO through website optimization.

For those and more, there are existing tools that are easy to use.

Trying to build your custom solutions or doing manual research is not as scalable nor a good return on your time.

Luckily, the SEO is an established field. A path already developed.

Just check out this review of the best tools Amazon Associates can leverage.

Not all the tools will be necessary. We would only recommend to leverage those tools that are absolutely essential for your workflow and use the free tiers for the reminder.

Consistency

Remember that Google assess your overall website.

Search engines assess your good, your bad and the ugly.

Penalties can be given your individual posts that Google deem spam.

What that means to you: Your amazing post does not rank because one of your old, forgotten posts is pulling you down like dead wood.

If a post does not meet your quality standards: Don’t publish it.

That holds true for older posts as well. We all start out somewhere. In contrast to sentimental value, older low quality posts can have a negative value.

Being consistent is the secret to build a sustainable audience. Balance between pushing content regularly, but also maintaining a minimum quality level.

Unfortunately for all of those who want to get rich quick, consistency takes time.

Take the time – it’s worth it.

Query-based keywords

Commercial content, like product reviews, are often centered around intent-based keywords, like “best ABC”.

However, most of the search volume are query-based terms, like “how to XYZ”.

Questions are the new gold mine. We already talked about stealing position zero as one of the advantages to incorporate questions focused paragraphs.

Don’t be afraid to use questions in your titles and anchor keywords.

With the emerging of voice, query’s revolving around a question will further increase.

Thinking three years ahead, this will be even more important.

This gives you a chance to rank in Google with informational content.

“What are the most searched items over all search engines? The answer is simple, questions.. Queries and questions rank highest amongst any other form of searched item. Incorporating these questions in your content will divert a lot of traffic on your website. You can do this in two simple ways, either section your content in a question answer format, or discuss questions at the end of your article in the form of FAQ’s”

Hitesh Patel, Founder of RRPJewellers

A good format to deliver questions based answers on your website are FAQ sections.

That allows you to bundle “what people also asked” onto one webpage. That way you only have to market one page for a number of queries.

Passive link building through Skyscraper content

The dream Amazon Affiliate SEO is Skyscraper content.

Content so good, it draws visitors like bees to honey.

Visitors and backlinks pilling in without you have to do anything.

Wouldn’t that be great.

Well – it’s not that “passive” of a strategy as some might want you to believe.

Quite the opposite. Skyscraper content probably takes the most effort in research, writing and going live.

In essence, skyscraper content refers to a post that relevant sites would like to link to. They like to link to you because you have a fact, functionality or word of wisdom that other’s don’t.

Simple examples are currency converters, rent calculators, white papers and industry research.

For the most part, unique statistics are the needles in the haystack, that people are looking for.

“A better way to get links is through creating content that attracts links passively. Some types of content I’ve had success with before include statistics posts, industry studies, or industry surveys – anything that others in your industry would want to reference or point to in their own articles.”

Brooks Manley, SEO Agency Owner

When in doubt – EAT

After a long day of SEO to rank in Google, who couldn’t deny a delicious snack.

In this case, EAT stands for the guiding principle of search engine ranking.

EAT stands for Expertise, Authoritativeness, and Trustworthiness.

Whenever you have a question or are unsure how to optimize your content, refer back to EAT.

While only few people know what happens under the hood of Google ranking algorithms, the guiding principles approximate their workings.

Expertise is a proxy of your topical relevance and standing in your niche.

Authoritativeness represents your websites overall importance.

Trustworthiness gauges how reliable the information you provided actually are (or if it’s plain spam).

When you published an article or a revamping your website, use the EAT framework as a checklist.

Make sure to be confident to check every box without doubt.

That’s it. Any best practices that we missed? Let us know in the comments !!

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The ultimate Amazon Comparison Table guide to increase commissions

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You are an Amazon Associate looking to download insights for a high conversion Amazon Comparison Table?

Look no further.

Here is the ultimate collection of the TableLabs Academy insights.

From chart creation to marketing to tracking and optimization.

Here are our best insights.

The following teasers for our TableLabs academy lessons, providing guidance on chart creation, content optimization through great Call To Action and personalization, monetizing international traffic and much more.

Find your niche and double down on personalization

Finding the right niche for your to pursue is the first step.

It all starts with your skill set: What is a segment where you have insights? Where can you add value?

The next step is personalization. This will defining criteria for your success.

Why?

You can have the best insights. But if you’re unable to demonstrate your unique skill set to your audience, you will see low engagement.

HAVING a skill set, is different from DEMONSTRATING.

The way to achieve the latter, is by making sure, every post, compare chart and button, makes it crystal clear that YOU are the expert.

Personalization makes you successful. It’s worth it.

Personalization for Product Comparison tables has positive impact on customer engagement
Personalization for Product Comparison tables has positive impact on customer engagement

In practice, it is not always straight forward to think about ways to add your personal note.

In our Academy lesson on personalization for your Amazon Comparison Table, you’ll find practical advice to optimize your audience engagement.

Drive conversion with a great Call To Action button

As an Amazon associate, you produce content that helps your your audience to decide which product to buy.

Describing what products options exist and which features to consider are ideally create interest in your product recommendation.

A Call To Action button, such es ‘Buy Now!’ can convert interest into a commission.

Call to Action framework for Amazon affiliates
Dimensions to consider when choosing your Call To Action

Your button needs to send the right message, thoughtfully placed and tailored to your content. There is no one-size-fits-all approach.

Our framework helps you to find YOUR Best Call To Action button.

Create Amazon Comparison Tables for a product summary

Creating custom tables and keeping them current is a hassle. Leveraging an affiliate website plugin saves you time and energy.

With TableLabs, Amazon affiliates can create a product comparison table in minutes.

Each table can be easily copied & pasted to your website.

TableLabs pulls automatically descriptions, images & prices for your affiliate products and keeps them always up to date.

In our Amazon product comparison chart tutorial, you’ll find more videos on how to edit & implement your chart.

Spotlight you key recommendation with an Amazon Product Box

While Amazon affiliates need to provide content on product recommendation, you also don’t want to overwhelm your audience with information.

There is a balance point between information relevance and abundance.

Showcasing a single product helps you to distill information and recap key points.

The problem with the Amazon native ads is that they completely lack personalization and look like cheap advertisement.

With a tailored product showcase box, you get the best of both worlds. Short & sweet information without sacrificing your unique voice.

Levering an affiliate website builder, helps you to create boxes with a personal note in minutes.

In our walk-through, you can see Amazon Product Box optimization and design options.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs

Check out the all TableLabs features and start creating beautiful Amazon comparison charts with ease.

Understanding how a customer flows through your sales process

The Affiliate Marketing Funnel is a framework to visualize your customer journey.

Being able to pin point your competitive edge in your funnel, helps you to double down on success factors and eliminate commission leaks.

Your funnel has different stages, the action to resolve a problem depends on where exactly your focus needs to be.

To illustrate, imagine visitors come to your website, but your Amazontable rarely gets any clicks. Or your table gets clicks, but you don’t earn commissions. Or you don;t even have visitors to begin with.

Affiliate Marketing funnel with respective key metric to observe by stage.
Affiliate Marketing funnel with respective key metric to observe by stage.

Finding the right spot to take action on is essential to see great results.

Here is our in-depth review of the Amazon Affiliate Marketing Funnel and practical tips on what actions you can take.

Monetize your international traffic with OneLink

Most Amazon Associates only use their standard affiliate link.

If you are an affiliate in the United States, that all of your link traffic flows to Amazon.com.

If I am Canadian or German customer, I don’t want to land on Amazon.com, since I don’t have an account there. I want to be redirected to Amazon.ca or Amazon.de, respectively.

OneLink does exactly that. It redirects your international traffic to the appropriate domain. Through that, you start monetizing your international traffic.

How to enable OneLink, the limitations of the program and things to consider, read our TableLabs Academy Amazon OneLink guide.

That brings us to the end of our list for best practices for Amazon Comparison Table.

Feedback? Comment or write to us – we love to hear your thoughts.

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11 tips for impactful Amazon Affiliates product comparisons

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Putting together solid product recommendations requires affiliates to compare Amazon products.

As an affiliate, partnering with Amazon gives you access to a wide range of products to work with.

However, there are so many options that sometimes it can feel overwhelming to decide which products you should promote within any given category.

In essence, your goal is to convert your readers into buyers. Choosing the right products to compare on Amazon is critical to your success as an affiliate.

It’s important that your affiliate website shows that you genuinely want to improve people’s lives by the products you’re selling. People will recognize if you’re strictly making a sales pitch.

In this guide, we’ll walk you through tested strategies on how to compare Amazon products so that you can choose the best products to use on your affiliate website. Plus, we added the most significant ways you can evaluate the quality of products to use on your Amazon affiliate website.

These are our top Amazon product comparison strategies, giving you the insights to offer your readers a more user-friendly experience while boosting your affiliate income.

Once you learn how to compare Amazon products, you’ll enjoy higher conversion rates and readers who are grateful that you introduced them to a new product.

Here are our 11 tips on how to compare Amazon products.

Compare Amazon Products by looking at reviews, customer service and more.

Choose Specialty Products

Let’s say you want to run an Amazon affiliate website for makeup.

In theory, you could promote and compare big brand names such as L’Oreal Paris. However, you might not have as much success as comparing makeup products that specialize in narrower categories like cruelty-free or organic makeup.

The more niche your product comparisons, the fewer readers you’ll have. However, the people that come across your affiliate page will likely have a higher conversion rate than if you try to target a broader market.

Think about it this way – there are thousands of reviews of the new iPhone. Not only by Affiliate Marketing blogs, but also from media outlets with extremely high domain authority. The ability to rank for these keywords is minimal.

Picking a specialty products, while reducing the overall market size, enables you to compete.

Include an Amazon Comparison Table

Amazon offers the option to embed an Amazon product comparison table on your website.

With this table, your readers can see multiple product options at the same time, often opening the opportunity for them to discover more products than what you include on your website alone.

The table benefits your reader because each person that visits your website has different price points and features, they want in a product.

Of course, you also benefit by using the table—it includes links to your affiliate products which can lead to more clicks and conversions.

Creating a table does not require extensive coding skills or a lot of maintenance, if you are using an Amazon Affiliate tool like TableLabs. Since it’s connected to your Amazon PA API, all images, descriptions, prices and more stay current.

Personalization for product comparison chart example
Personalizing your Amazon comparison table with TableLabs

Mindfully Choose Your Affiliate Links

It’s easy to go overboard with Amazon affiliate links on your blog or website. After all, the more links you manage to squeeze in, the more earning potential it may seem you have.

However, too many links are overwhelming to readers. So, make sure only to include affiliate links that directly relate to the niche you’re discussing and the products you’re comparing.

If you’re not convinced, this might change your mind—according to Moz, web pages with too many links rank lower on search engine results pages.

Think through what an appropriate number of links would be, but also what kind of products you want to advertise. After all, quality beats quantity.

Write honest Product Reviews

One of the most effective ways to compare Amazon products is by writing honest product reviews.

In fact, conversion rates for products with a combination of positive and negative reviews increase the likelihood of a sale by 85%.

The “negative” part of that statistic is critical when you put together your product reviews. By being honest about a product’s downsides, your readers will view you as a trusted source.

Of course, when comparing Amazon products, what’s negative to one person isn’t necessarily negative to another.

For this reason, it’s important to review a range of styles and price points within any given product. That way, you’ll appear more authoritative on that topic and have a higher chance of converting more of your readers into customers.

In Affiliate Marketing, the value you add is helping customers decide which products to buy. It’s not about promoting a product. It’s about helping selecting the right product for the right customer.

The only way to achieve a consistent good product customer fit, is by giving your readers a decision framework, that helps them making the best choice.

Consider your customer’s budget

When looking at your choice of Amazon products, it’s tempting to choose the highest-priced options within your product niche since each conversion will be higher paying.

However, it’s important to remember that your readers have different budgets and different features that they want from a product.

For this reason, it’s important to compare products with a range of price points and features. Going back to our fishing example, you could showcase different categories of fishing poles ranging from “budget” to “all the bells and whistles.”

In fact, designing your affiliate page with catchy phrases describing each of the products you compare will help your reader more quickly determine which products are a better fit for them.

When you compare Amazon products, make sure that it fits your customer persona. Thinking through your Amazon Affiliate Marketing Funnel, helps you identify target areas.  

Evaluate Number and quality of reviews

The more reviews a product has on Amazon, the more likely your reader will buy the product. Therefore, you should avoid comparing products with only a handful of reviews.

Similarly, if a product has lots of reviews but the majority are 3-star and under, you should avoid comparing that product on your website.

Reviews are an indicator of the product quality and help you evaluate which products to use on your Amazon affiliate website.

Given that the quality of reviews can be poor, especially for niche products, since they are monitored only by AI on Amazon, which is far from perfect. In fact, Amazon actually de-prioritized reviews for products for their own ranking algorithm.

Take the time to read through most, if not all the reviews, gauging the credibility of reviewers. Only looking at reviews from qualified purchases is the bare minimum.

That being said: The gold standard is that you actually test each product yourself. Only fall back to reviews if not otherwise feasible.

Test the product yourself

Amazon is an ecommerce website people trust – that makes it a great affiliate network. Individual Amazon Affiliate should aim for the same level of trust.

Although it’s only logical that people would rather buy from trusted parties than faceless strangers, we still often see affiliate pages with low credibility.

Ask yourself – how can you build credibility?

Some affiliates have a unique standing in their niche. For instance, an experienced or famous chef might be able to get away with discussing cooking books without having a full read through.

That does not work for the average person in affiliate marketing.

The easiest way to prove credibility that your product recommendation, is to actually compare Amazon product.

Unpack the box, feel the product with your hands. Having direct exposure to a product builds intimacy. That intimacy transcends from writer to reader.

By personalizing your content, you give your audience a feeling of how the product is once they receive it.

Customer Service

You don’t want to recommend a product only for your reader to have an issue with it and experience terrible customer service.

Often, you can gauge the quality of response time for a product by reading reviews. However, you can also reach out to the business to better understand the type of response your readers can expect if they have a problem with the product.

Specifically, for lower quality products, you want to make sure that your readers don’t get stuck with faulty products. After all, ideally you want them to return to your website.

Your readers will associate the products you recommend with your website. That means that the experience from parties that you promote affect your brand.

Be aware of this connection – it can be a boost for your business.

For instance, I bought running shoes through an affiliate recommendation last year. The product was great, the recommended seller had great service. When it came to replace the pair this year, I went straight back to the same affiliate site.

No keyword ranking, no ads needed – just a simple but great product recommendation.

Leverage multiple media options

When you compare Amazon products, don’t limit yourself to only one form of media like text.

Every reader has their own preference on how they want to digest information. Bringing in variety, eases up the consumption of your content.

Text is the basis for most Amazon Affiliates. The easiest addition are images. One image alone might not sufficient for some, also consider a slideshow. In the same way, some people don’t like smaller, thumbnail picture, but rather the product in full size.

Specifically when you are trying out what works for your audience, play with different forms of media. It is not as much work as it sounds.

For instance, if you already have an article on the best products for XYZ, just use that as a script for a Youtube video. You can embed the YouTube video in your article, giving your reader the option to read or watch.

This has two advantages.

Firstly, your reader can pick the media of their preference. As an example, when I am on my phone, I might be more inclined to watch a video, but on my laptop, I would rather read through.

Secondly, multiple media options can also drive additional traffic Videos and Images rank too in google. Since only few posts have videos, You might be able to rank for a certain keyword in a top spot for videos, although not even being on the first page for the regular Google search.

Seasonal Products

Seasonal products aren’t inherently bad to use, but you should ensure that if you compare them on your affiliate website, that you have enough non-seasonal products.

That way, you stand a better chance of having a year-round income stream.

On the other side, there are rarely better opportunities than Prime Day, Black Friday, Mother’s & Father’s Day, holiday gift guides and other once in a year events.

Some affiliate marketers specialize in these one-off events. If you are able to rank in a top spot for these competitive, seasonal terms, you can be certain that it will pay off.

For most of us who want to become Amazon Affiliates, and are at the very beginning, it’s better to pick evergreen products. The reason is, that it will take time to establish a brand and to build an audience. It can take three to six months for articles to rank on Google. By then, you holiday guide is already outdated.

Special event marketing takes careful planning and a good process, leveraging your unique insights as well as helpful Amazon Affiliate WordPress plugins and tools.

Calculate the Monetization Potential

Your time is valuable, so there’s little point in choosing Amazon products to compare if those products will only bring in a few pennies per sale.

Different product categories offer a different commission rate. While luxury beauty products yield a 10% commission, Amazon fresh referrals only give you 1%. You can read more on commission rates and program basics in our Amazon Affiliate FAQ,

When thinking through the monetization potential, Amazon Affiliates not only have to consider the commission rate, but also the conversion rate. You might find it easier finding people following your grocery referrals than for expensive beauty products.

If you’re just starting your affiliate website and want a faster track to earning income, you should start by selecting products in your niche that will give you higher affiliate sales.

For example, if you have an affiliate website in the fishing niche, you’d have a higher chance of earning income by comparing fishing poles than lures.

When you compare Amazon products, put your product ideas into a list and estimate their earnings potential. That will help you prioritize your time and effort on categories with the highest return on investment.

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