TableLabs Academy – Master the Art & Science of being an Amazon Affiliate

Being an Amazon affiliate is a very simple way to monetize your website.

The affiliate program, which is also called “Amazon Associates” or “Amazon Partnernet”, let’s you earn a commission for every referred sale.

To get started, all you need is a regular Amazon account. That’s it.

But that’s where the actual work start: To drive a meaningful income you need a large audience following your product recommendations.

How do you reach a large audience with your website? And how do you convert readers into buyers?

To help you get started on your journey as an Amazon affiliate, we created the TableLabs Academy.

Through our Academy, we share insights from years of experience as an affiliate and hosting thousands of affiliate links.

From beginner, to advanced, from core to electives – our curriculum has lessons for affiliates of all ages.

Not yet a TableLabs customer? Check pricing for the best Amazon Affiliate Tables tool.

Core curriculum

The ultimate Amazon Affiliate guide – Insights from industry benchmark metrics.

The Affiliate Marketing Funnel – How to turn visitors into customers.

The Best Call to Action – Higher conversion rates with clever & tailored text cues.

Content personalization – How to best reach your reader.

The Amazon Comparison Table – A smartly designed product summary view for your recommendations

Product showcase box – how to highlight your best product recommendation.

Amazon Affiliate FAQ: All the questions you might have asked but definitely want to know the answer to.

Primer on How to compare Amazon products – best practices to build a solid product referrals.

Why to become an Amazon Affiliate – an overview on quick advantages such as community & having a trusted partner.

Electives

Go Global – Monetize international traffic with Amazon OneLink

Advanced Amazon Comparison Table – Finetune your affiliate table builder skills

Guestspeaker

9 steps to build the best affiliate marketing links for higher conversion.

Leverage the best Amazon Affiliate WordPress plugins and tools for a better SEO, user experience and affiliate management.

Build an Audience as an Amazon Affiliate – a “how to” manual from experts, sharing their best practices to gain followers.

Looking for a specific topic? Send us a mail.

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The Best Call To Action button for Amazon affiliates in 2022

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In this lesson, we focus on what makes money for YOU: How to create the best Call To Action button.

Practical best practice guidance for product comparison chart design to increase your conversion rates.

You want to create a product comparison chart with ease but you are not yet a TableLabs customer? Pricing options for Amazon Affiliate tool.

Best Call To Action (CTA) for Amazon Affiliates

BASICS – The Call To Action button

As an affiliate, your content tells your audience what products exist, features to consider and much more. This ideally creates interest in a product.

At the end of the day, you want to convert interest into commission. This happens with the help of a Call To Action (or short ‘CTA’) button, such as ‘Buy now!’.

The truth is – your reader does not really care about your button. An arbitrary message, an unfortunate placement and other characteristics can easily make your button look like cheap advertisement than thoughtful product recommendation.

The Call To Action button effectiveness is measured by the Click Through Rate (‘CTR’). CTR measures how many of your viewers click on your affiliate link. If ten people viewed your article and two click your Call To Action button, your CTR would be 20% (=2 clicks /10 views).

Especially for niche products, where your audience is limited in size, there is a ceiling for the maximum number of views you can expect for your content. In that case, increasing your revenue is easier by increasing your Click Through Rate then by increasing views.

Your reader wants to be engaged – intellectually, visually AND verbally. Meaning, your commission is not only depending on your content and the overall appeal of your site. It also depends on your verbal cues, meaning the text you choose to captivate your audience.

In this session, we will focus on options for verbal cues and how to choose the best call to action button.

THEORY – What is the best Call To Action for Amazon affiliates?

A good Call To Action captivates your audience and converts interest into commission.

‘Buy Now’ is the (gold) standard for Amazon affiliates. It’s concise, it’s clear, it’s our default. Not surprisingly, it’s by far the most common choice for a CTR button. Almost two out of three Amazon affiliates choose to stick with the standard.

The advantage is a clear message to your audience. If I click this button, I can buy the item.

Byu now is the most common call to action botton
Data: Share of ‘Buy Now’ buttons of all Call To Action Buttons, sample: 39.240 buttons used in product comparison tables

While ‘Buy Now” is the most common choice, there are viable alternatives for CTA buttons. You should consider other options as we can see a noticeable difference for Click Through Rates for different Call To Action buttons.

The two common modifications are

A) in length, instead of ‘Buy Now’ you can say ‘ Buy now on Amazon’, and

B) in intent, instead of ‘Buy’ we can take a step back and say ‘Check’ or ‘View’.

What we see in the results, is that our standard “Buy Now” only ranks somewhere in midfield. The median Click Through Rate of 7% is only half of our CTR study champion, ‘Check Price’, at 13%. This indicates that you can increase the Click Through Rate by optimizing your Call To Action.

Click through rate for best call to action buttons
Data: Median Click Through Rate for top ten Call To Action buttons, sample: 39.240 buttons used in product comparison tables

Does this mean, you should only choose ‘Check Price’ as Call To Action for all of your product comparison tables? The answer is – it depends, which brings us to our next section.

PRACTICE – What CTA button should I choose?

In short: Choose a Call To Action that leverages best practices and is tailored to your content.

In practice, there are more dimensions to the button itself. Through our study, we identified that something simple, less aggressive like ‘Check Price’ is working really well. But would that work for you?

Let’s look at the rationale why one button might be working better than others and how you can apply these insights to your CTA.

The highest Click Through Rates are observed for buttons that fit in to the holistic experience for the respective stakeholder of a website.  What works best for YOU is depended on what we call the Call To Action framework for affiliates.

Call to Action framework for Amazon affiliates
Dimensions to consider when choosing your Call To Action
Let’s work through one example – Clara Clarinet, is a music expert and affiliate for music instruments.
  1. Context: Clara’s articles are in-depth and well-researched. Her CTA can focus on ‘check prices’ or ‘buy now’, rather than something unrelated to the actual sale.
  2. Product: Music instruments are expensive & prices vary greatly. Price is a major buying decision criterion for her audience.
  3. Customer: Her audience are self-thought musicians who are looking for a good deal. Her CTA should be tailored around the key decision criteria for her customers, which is price.
  4. Competition: For most of her pieces, Clara ranks high in search engines, in her niche are only few players. Since Clara is a leader, she can give customers space with a less aggressive CTA like ‘check prices’ rather than ‘buy now’.

Therefore: ‘Check Prices’ would be a great Call to Action for Clara.

In contrast, let’s say you affiliate product comparisons focus on ‘convenience at home’ and you write concise articles on topics that address somewhat urgent needs, like ‘best mosquito nets’ or ‘best spatula for cakes’.

Your customer main objective is to resolve his or her pain point with the help of your product recommendation and you are active in a highly competitive market. In this case, your Call To Action needs to be on point. In this scenario, a ‘Buy Now’ might work better.

This means, while some Call To Action buttons work better than other’s on an aggregate, for your specific audience, article, or even within your product comparison table, what is the best button can be very different.

TABLE LABS – How to create your Call To Action buttons and track its success?

The most effective way to test what CTA works best for you is an A/B test. You can do a simple A/B test with TableLabs.

Simply choose a different CTA for two tables. When you create a new product comparison table with TableLabs, you can edit the Call To Action for your table, either for all buttons or just a few selected.

An effective way of remembering which CTA you used in a chart is to add the butoon at the end of you chart name, e.g. ‘Best mosquito net_buy now’ and ‘Best mosquito spray_check price’.

After logging into your account, you can track your Click Through Rates in your Chart dashboard. After a certain time period, like one month, compare the Click Through Rates. If one is higher than the other, you know which CTA seem to work better for your content.

To test your CTA, choose articles that are similar in content & expected views. For instance, if you have two articles, one on the ‘best mosquito net’ and another on the ‘best mosquito spray’.

Table Labs dashboard shows your clicks, views and click through rate CTR
View: Chart Dashboard for your TableLabs account. The Click Through Rate ‘CTR’ is automatically calculated for you.

Any questions how to use TableLabs? Contact our support team right here

Interested in learning more? Check out Tablelabs features and pricing options

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The Affiliate Marketing Funnel in 2022: How views become clicks & commission and how to get more for your (Amazon) affiliate table

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Learn in this lesson everything about your Affiliate Marketing Funnel and how to pinpoint your competitive advantage (or disadvantage) and get more commissions.

Affiliates’ make money on commissions – A click on a Amazon compare chart can turn into a dollar.

Looking for an easy to to use Amazon product comparison chart tool like TableLabs?

Amazon Affiliate Marketing Funnel

BASICS – The importance of understanding you funnel

In order to setup your business for success, it’s important to understand how your customer flows through your sales process.

A good framework to assess your strategy is the affiliate marketing funnel. Lower than expected commission can have a variety of reasons.

For instance, let’s say your content is absolutely perfect, drives traffic to the website, but your Amazon product comparison table sees only few clicks. Here, low commission are caused by a customer problem (converting views into clicks), rather than a lead problem (getting views), and you would benefit from re-thinking your Call To Action strategy.

Or consider a second example – Your conversion rates from views to click (also called Click through Rate) is extremely high. This indicates that your content is addressing your viewers need very well. To increase your commissions, you should focus on getting more people on your website, as you have a lead rather than a customer problem.

What these two examples demonstrate are two things:

  1. If you can narrow down where a problem originates, you can take targeted action.
  2. Narrowing down a problem requires that you track and analyze your affiliate marketing funnel.

Let’s start with understanding the different funnel stages and how they affect your affiliate business.

THEORY – Your affiliate marketing funnel

The affiliate marketing funnel has four stages: First, there is a market, an internet user that has a specific need or just wants to know more about a product. Secondly, content that addresses the interest, converts that market participant to a ‘lead’, bringing him or her to your website. If reading your content drives the viewer to an engagement, a click on your Amazon product comparison table, now the lead has converted to a customer, as your lead followed your recommendation. In the fourth & final stage, clicks can turn into buys, customers are now at your recommended endpoint (like Amazon) and can purchase the product.

Your affiliate marketing funnel is the answer to low commissions and actions you can take.
Affiliate Marketing Funnel: Understanding your customer journey to drive more commissions
Affiliate Marketing Funnel: Understanding your customer journey to drive more commissions

What are the top four reasons why your affiliate commissions are too low?

Someone …

  1. … interested in your content choose a different side (e.g. search keyword is too competitive).
  2. … views your website, but decides to leave (e.g. content is not addressing the readers need properly).
  3. … views your website, but does not click (e.g. low Click Through Rate due to less engaging Call To Action).
  4. … follows your affiliate link, but does not buy (e.g. low Earnings Per Click due to disconnect between content and affiliate product).
Let’s take a deeper look at the corresponding marketing actions.

Important to recognize is that not all sales stages are created equal, as your customer influence is different by stage.

Affiliates can directly influence primarily stages two (Leads), e.g. through their content & three (Customers), e.g. through engaging Call To Action buttons on your product comparison chart.

The first stage, market, it is difficult for you to drive demand for a product. As an example, the number of people searching for the best mosquito net is unlikely to change and can be viewed as fixed.

In the same way, affiliates have little to no authority over the fourth stage, Commission. After guiding your customer to your affiliate program, your partner (e.g. Amazon) controls the user experience and checkout process. If your customers don’t follow through with their purchase, because of technical or any other difficulties, there is little one affiliate can do.

Now – that doesn’t mean that affiliates can take action across all phases. As a former US president famously said, ‘Yes, you can!’.

PRACTICE – Tracking you affiliate marketing funnel and taking data driven decisions

Each stop  in the affiliate funnel is a juncture at which your customers can decide if they want to follow along (progress from view to click to commission) or drop out (e.g. view your product compare chart but not click; click but not buy).

To receive a commission, the consumers’ needs to buy the product – views & clicks itself don’t generate revenue. So ideally, ALL of your visitors end up successfully transacting on our recommendations.

But in reality, we don’t see all of our customers following through the way. It’s not even most customers but rather some or few. And this affects an affiliates revenue by a lot.

It’s best to think of your marketing funnel, quite literally, as a leaking virtual funnel, between the market and your wallet. On the bright side, the market continues shoveling money in (= someone searching for recommendations to buy products). The bad thing is, that through the holes in your pipeline (such as visitors not clicking or not buying), money leaks from the pipeline and does not flow into your wallet.

That brings us to the key question – how do I track my affiliate marketing funnel and identify leakage?

Affiliate Marketing funnel with respective key metric to observe by stage.
Affiliate Marketing funnel with respective key metric to observe by stage.
Let’s look at an inbound marketing example:

The classic inbound marketing strategy for affiliates is content marketing. Imagine you write a well-researched blog post about the best mosquito net, aiming to drive organic (=unpaid) traffic to your website. Those visitors then hopefully turn into customers and eventually commission.

The tracking starts in the first stage, market, analyzing relevant searches.

For mosquito nets, we want to know how many people are, for instance on google, searching for the keyword ‘best mosquito net’. Also, we want to know how competitive the keyword is (meaning if other websites are also offering similar keywords and articles on mosquito nets). Ideally the number of searches is high and the competition low. Finding that disparity might be rare, but those keywords are gold nuggets.

Low search volumes and competitive keywords limit your ability to generate views. If your commission are too low, you should explore moving to related keywords. For example, instead of ‘mosquito net’, evaluate keywords like ‘insect mesh’ or ‘pest web’.

After searching for mosquito nets, someone finding your webpage reached the second stage, lead.

Our viewer is now on your website, reading through your article. Obviously, more views are for your affiliate links and product comparison table are always better. Putting your number of views in relationship with how many times the keyword has been searched for, is a good way of assessing your SEO competitiveness.

In third affiliate marketing stage, a lead that clicks on your affiliate link.

It’s important to emphasize, that you should track views and clicks separately, otherwise you are missing out on key insights. The ratio clicks over views is referred to as Click Through Rate, which shows you how well your content is converting interest (a view) into action (a click).

A low Click Through Rate indicates that there is a disconnect between the viewers intent and your content. In this case, working through your Call To Action will be essential to derive which modifications might yield a better outcome.

Lastly, in stage four, the commission (and money) stage, your viewer exited your website by clicking on your referral link and is landing on your affiliate partner like Amazon.

From this stage, your affiliate partner controls the further journey of your customer.

If you see low commission despite high clicks on your Amazon product compare table, this means that your customer did not went through with the purchase. One reason could be a disconnect between your recommendation and the information on the affiliate page, e.g. different price points, ratings or product details. Best practice here is to use the affiliate API, rather than manually inputting information in your product comparison tables.

TABLELABS – Take control over your affiliate marketing funnel

Because marketing concepts are often vague, we wanted to enable affiliates to take data driven decisions.

Key to track your affiliate marketing success is the TableLabs Chart Dashboard. It shows your views, clicks & Click through Rate for your Amazon product comparison table.

How to assess your SEO competitiveness with TableLabs?

In the first affiliate marketing funnel stage, use the number of views you received per chart and compare that to the expected searches (e.g. on Google). The number of views for each chart is displayed in the TableLabs Chart Dashboard. To get the number of searches, you can use a keyword analyzer. The ratio views over searches, shows your market share for the respective keyword. For instance, if you have 20 views and the keyword is searched 1000 times, your market share is 2%. (= 20 / 1000).

Not only does this assess past performance, but it also can be applied to evaluate your opportunities for future tables. If you consistently hit a 2% market share, you could estimate the views you could receive for similar keywords.

How many views should a product comparison table have?

In addition to benchmarking your views to searches, comparing the view of your own product comparison tables can help determine which tables might be over- or underperforming. Most of our affiliates offer similar products in one specific niche. Since your search rank might be comparable for similar tables, big differences in product comparison chart views indicate a marketing issue.

Benchmarking your own tables also helps you to test the influence from other marketing campaigns. Comparing the views of one table that you actively influenced, for example you bought keyword ads or mentioned the article in a newsletter or on social media, against a control group (= tables for similar keywords with organic traffic only), shows you the impact of such a campaign.

What is my Click Through Rate and why does it matter?

You should pay attention how the Click Through Rate compares across your Amazon product comparison tables. A lower rate, can indicate, that the content of that particular page is of lower quality or that your Call To Action is less engaging. Along with views, your TableLabs dashboard shows you the number of clicks your generated on each table and the corresponding Click Through Rate.

A great Click through Rate is 20% or higher – that’s what the top 25% charts achieve with TableLabs. The median table likely be far lower than that, at 11%. Note that depending on your content, the rate could be higher (e.g. affordable, urgent-need items).

Data: Click Through rate for three peer groups, Underperform (25 quartile), Median and Outperform (75 quartile), sample: 41.989 product comparison tables
Data: Click Through rate for three peer groups, Underperform (25 quartile), Median and Outperform (75 quartile), sample: 41.989 product comparison tables
What my commission tell me about my views and clicks?

To assess the leakage between your affiliate clicks and actual purchases, it’s important to tie back your clicks from your product comparison tables, to your commissions. Your TableLabs chart dashboard has a column EPC (‘Earnings per click’), which you can edit. The Amazon associates earnings report has a commission summary, listing your clicks and earnings. The ratio earnings over clicks yields your EPC. Entering your EPC into your TableLabs dashboard gives you an indication of how much commission you earn with which table. If you market diverse product categories or just want to be more accurate, setup different tracking id’s for different tables. Especially if the product is in a different price or commission rate category, you might prefer a more granular EPC.

Learn more in our tutorial about the use of the TableLabs dashboard and how to create an Amazon product comparison chart.

How do I forecast my commissions?

A simple way to forecast your commission is the product of the number of the overall keyword searches, your market share, your Click Through Rate and your Earnings Per Click of your Amazon product comparison table.

Imagine you write an article on the ‘best mosquito spray’, which has 20,000 searches. Assume you can hold your 2% market share that you have for ‘best mosquito net’, which would yield 400 views (= 20,000 * 2%). If your average Click Through Rate is 10%, the article likely gets around 40 clicks (= 400 * 10%). If your Earnings per Click is $2, you can estimate to earn $80 (= 40 * $2) with your article on mosquito sprays.

Interested in learning more? Check out the Tablelabs features and pricing options

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How to rank in Google: 17 actions for Amazon Affiliate SEO in 2022

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When Amazon Affiliate think about their SEO, it’s crucial to understand how a post will rank in Google.

A good ranking will drive more organic traffic, meaning more potential customers to your website.

Your placement on search engines will have a significant impact on your commissions earned.

Let’s take a look.

Here is the Click Through Rate (“CTR”) for keywords where TableLabs is currently ranking.

Post with a higher Google rank achieve a superior Click through Rate
Better Rank = Better Click Through Rate = More Clicks

The CTR trendline, the dotted black line, looks like a skateboard halfpipe.

The CTR line converges rapidly to zero, dropping significantly the lower the Google rank.

In fact, for our 468 keywords not ranking in the top 10, for only five the CTR is not zero. That means, for 463 or 99% of our non-top ten ranking keywords, we get ZERO clicks.

Our top keyword has a 38% CTR, whereas a keyword like “amazontables” (7th position), the CTR is only 2.3%.

This means, for the same number of impressions, our top keyword gets 17 times (!) as many clicks.

For Amazon Affiliates, every click is a potential customer.

Theoretically, moving “amazontables” from 7th to 1st position, would multiply the commissions seventeen times.

Let that sink in for a second.

If you think about your return on investment, the breakeven here would be 17 posts in 7th position or one post in first place.

Google ranking is all about quality.

That is why we asked Affiliate Marketing experts on how to rank in Google.

Here are their best actions for Amazon Affiliate Search Engine Optimization (“SEO”).

Don’t focus on the lowest, but low volume keywords

For some keywords, it will be easier to rank in Google.

Some keywords are more competitive than others.

For example, “insurance” is one of the most competitive terms.

On the contrary, “TableLabs is the best Amazon Affiliate tool to create Product Comparison Tables” is arguably less competitive. Actually it’s not competitive at all and you would likely rank very quickly in a prime position.

However, no one ever searches for this specific term, a high ranking would yield a high CTR on extremely low volume.

While we want a minimum search volume, we want to avoid competition.

Finding the right balance between low competition but attractive search volume is the key to success.

“We struggled to build an audience until we focused on low-volume keywords. By focusing on less competitive keywords, we could compete against the biggest media sites as they don’t bother going after the low search volume keywords. It also allowed us to provide more personalized content to our audience, which converts very well.”

Natalia, Founder of Meal Kit Comparison

In general, the more words your keyword consistent of, the less competition there is.

Keywords containing more than three words, like “Amazon comparison Table”, are called Long-tail keywords.

Long tail keywords often fall into the sweet spot between not being competitive while still providing decent traffic.

“Even today many marketers want to go for the short-tail keywords that they use frequently, but you need to put yourself in the shoes (or rather, the search engine) of your users. Aim for those longer-tail keywords in individual blog posts, then build a comprehensive guide that links to all of them to really boost your traffic results.”

Reuben Yonatan, Founder & CEO of GetVoIP

Long tail keywords with limited search volume are generally not addressed by established bloggers and sites with high DAs. This gives you an early and easy chance to post a quality article on the topic and immediately rank. Yes, the search volume may only be 20 searches per month, but if you publish enough of these posts, you’ll start to build a respectable and sustainable traffic source. From there, as your DA continues to climb, you can start tackling more competitive keywords.”

John Ross, CEO of Test Prep Insight

Leverage Intent based keywords

Before even starting to write an article, Amazon Affiliates pick a keyword.

Your Google rank and for which search results your post appears, depends on the picked keyword.

Note that the ranking itself, is only half of the affiliate commission equation.

A higher ranking lands you more leads. But the quality of leads will be different depending on the keyword.

Your lead quality will influence the conversion from website visitor to commission, a crucial factor for your total commission earned.

Hence, you want to rank high for keywords with high quality leads.

Introducing – intent based keywords.

Let’s take a look an example:

“There’s a big difference between a searcher plunking into Google, “XYZ login page” and “XYZ cost”. The login page, they’re likely already a buyer and can’t seem to find the login page (or have it saved in their browser), whereas with the cost inquiry, they’re looking for buying advice. They’re ready (or thinking about) making a purchase, and they want to know how much it costs before grabbing their credit card.”

Bonny Albo, Business Owner, NetWriter

If your Amazon Affiliate content ranks for keywords with clear buyer intent, you are more likely to earn a commission from your leads.

“When I first started, I focused more on informational keywords, and those articles I wrote never made me any money. I started to make money money with my affiliate site when I started. going after transactional keywords like reviews, and lists posts. Since then, I have seen a huge spike in revenue without much increase in traffic to my site.”

Valentine Okoronkwo, Founder of Passive Secrets

Be aware – Important to recognize is that you still have to answer the searchers intent in your post.

If you’re ranking for a great intent-based keyword, but your article lacks informative information, the results will be disappointing.

People do searches to discover product details or functionalities that will answer their question.

The information provided should correspond to the search intent of your target audience.

Keyword optimization

After settling on an attractive keyword, it’s time to do keyword SEO.

When writing commercial content, Amazon Affiliates often choose generic keywords like best ABC and then trying to repeat the term as often as possible.

However – especially for writing informational content, that same strategy would lead to a poor user experience.

If I want to educate myself on a particular topic, I don’t want to read the term over & over again. Your reader will have the impression that your content is of low quality.

This will lead to low engagement and time spend on your page, which will hurt your ranking. More on that later.

For now, let’s focus on best practices how to optimize your content once you picked a keyword.

Since the keywords you choose determine how users find your site, leverage key terms and phrases.

Placement and frequency will influence Google’s view on how relevant your content is for a particular search.

The earlier and more frequent a term is used, the more relevant Google will rate your article for that keyword.

“The foremost step to get views and build sustainable traffic is by making sure your keyword is at the beginning of your title tag, a method called frontloading. Google emphasizes keywords that appear early in your title tag and less attention to those that arise later. Secondly, make your content have at least 1800 words as longer content results in higher rankings. Finally, add the keyword a couple of times on your page to insist on Google that the page is about a particular query.”

Benjamin Rose, Co-founder of Trainer Academy

Amazon Affiliate SEO starts at making sure your article is clustered around your target keyword.

The more relevant your article is, the higher the ranking.

Google featured snippets: Stealing Position Zero

The first rank in Google is not what is always shown on top of a user search.

Since a few years, Google has started to show snippets first.

Snippets are short text boxes or tables that are relevant to the user query.

Since the boxes are placed ABOVE the search results, it’s even placed before the top ranking article.

Hence the action, steal position zero.

“One thing that I like doing and optimizing is trying to get as many featured snippets for my articles. You don’t have to do too much extra work to achieve it, since it’s mainly guesswork. And the results of getting it are insane.”

Stephen Montagne, Founder of NetHustler

There are three types of featured snippets: A paragraph, a list and a table.

These snippets are only shown to selected queries, like questions. To understand what snippet might be relevant for your keyword, you can check the Google “people also ask” box.

“Unlike most review articles found on Google which is low on usable information and content, I write long form articles that are around 4000-5000 words and include demos, FAQs etc. The objective is to get into the featured snippet of Google and when the article is full of information and has lists, Q&As etc. you can easily get into the featured snippet.”

Dilip Kumar, Affiliate Marketer & Foudner of DKSpeaks

Let me tell you why featured snippets are such a big opportunity for Amazon Affiliates SEO.

Most sites have a low domain ranking, making it difficult to land in one of the top spots.

However, just to land in the top ten, is far easier, a bit of SEO and a good article often suffice.

Roughly speaking, once you rank in Google in the top ten, you can be a featured snippet.

Yes, that is right. Our article in 7th position can steal position zero, allowing us to get substantially more traffic.

Traffic from a higher ranking that otherwise would be extremely unlikely to achieve.

Update underperforming content

Now that you learned a bit about optimizing keywords, it’s time to be active on your articles.

Best practices to rank in Google do not only apply to future post.

Quite the opposite. Your existing articles, that already rank, have a much shorter feedback cycle. Content changes are reflected in search engine rankings quicker.

While some of the updates might be more structural and applied across all articles, here is what you can do on an individual basis.

Most of you will have a library of articles on your website. Some less successful than others.

Start by identifying which articles have untapped SEO potential.

“We’ll look for pages that have a high bounce rate and see how we can make them more appealing to readers. This might mean adding more (or more interesting) images, breaking up walls of text with spaces to make the page more scan-able, or using simple formatting elements like boxes and highlights to give the page some visual appeal. We also look for pages that are positioned high in search engines but see relatively few clicks, and we give them new titles and meta descriptions to make them more interesting to potential visitors. In some cases, this helps us increase traffic by more than 20% in less than three months.”

Chris Zacher, a Content Marketing Specialist at Intergrowth

Revamping posts should be a routine task to squeeze every drip of traffic juice out of your content lemons.

Having a set of tracking metrics available, helps you to monitor the performance of your content.

Along website metrics, most Amazon Affiliate tools like TableLabs have an integrated tracking suite.

The tracking dashboard allows you to observe views and clicks of each of your Amazon product comparison table.

This makes it easy to spot the low conversion posts. Underperforming posts that volunteer for an update.

Along updating your content for conversion, time plays an important role for your Google rank as well.

Search engines want to display up to date content.

Most blog post show the publishing date by default.

An older date does not only scare Google – but may also scare your visitors.

Who wants to read a best practice guide from 2003.

Make sure that you periodically, at least once a year, to update your content. Even if it’s still relevant, simply re-publish the same post.

One more piece of advice for older websites: Google takes your whole website into consideration when determining your domain ranking.

Therefore, not only focus on your new, shiny guides, but also find a solution for your remains.

“If your business has been around for a while, or even if you’ve had a stop-and-go relationship with your blog – even if you are putting out solid stuff now – you may not even realize that earlier, poor quality content is affecting your overall ranking. So you’ll need to do an audit. Once you find some of the culprits you have a few options; delete the content, improve the content, or “noindex” the post so Google doesn’t factor it in.”

James Parsons, founder and CEO of Content Powered

Updating, republishing and format standardizing helps you to sustainably rank in Google.

Increase time spend on page

If you think about how Google would assess which websites are better than others: What would you consider?

Let’s look at a metaphor.

Put yourself in the shoes of a restaurant critique. You’re passing a number of spots.

In the first restaurant, you see people sticking their heads in & leaving immediately. In the second restaurant, there is an extremely long line, and even more people try to get in.

Based on that, you would probably assume that the second restaurant has better food. You might only settle for the first restaurant if you are in desperate need of a bite.

In the same way, Google assesses websites by looking at average time spend on a webpage.

Since there are too many website for them to try out, they rate website based on traceable metrics that approximate quality.

Therefore, if you want to rank in Google, make your customers stay.

User will stick around if the content delivers answers to their search query. Vice versa, user are trained to exit popups and low quality sites quickly.

When you think about Amazon Affiliate SEO, most people just think about keywords. There is more to it.

Given that it’s very easy to track, the time spend on page will have an effect on how your article will rank in Google.

There are obvious blockers to time spend on your page. Bulky advertisements, non-catchy intros and overall discomfort with the website appearance come to mind.

To leave you with one piece of actionable advice: Mobile traffic is on the rise. As Amazon Affiliates are used to write long form content, the user experience on mobile is sub optimal.

To enable your visitor to jump to the part of the article that is relevant to them, make sure you give them a clear intro and a table of content.

“I added a Table of Contents to the top of each article. On desktop, I always had one in a sidebar, but this was disabled on mobile for the longest time (because of my site template) so adding it as a separate widget was successful.”

Matt Oney, Founder of Zenmaster Wellness

Reduce page load time

Speaking about busy restaurants. While a long line is an approximation for quality, it is not a great sign for user experience.

When deciding which articles should rank in Google, the page load time is another important metric.

After all – who enjoys waiting in line. Similarly, don’t let your user wait to see your content.

Along regular SEO, make sure that your webpage loads quickly. The larger your website, the longer the wait.

What usually bulks up websites are images. While images are a great addition to any content, make sure that the image is compressed and as slim as possible.

“Extensive load times and absurdly long pages negatively impact a website, not only because those who reach it will feel annoyed and leave but also because it actually prevents Google from promoting it. Thus, the one thing I do to fight this and that has given me great results is using one of the best web hosting plans and always optimizing the images I use (reducing their size whenever possible, trying to only use JPEG, etc.)”

Sharon van Donkelaar, CMO at Expandi

Along images, extensive web scripts and hosting can also cause longer load times.

“Site speed, for me, is an essential aspect of a website as it influences the rankings. If the site speed of a website is fast, then the user experience is enhanced as all the text, videos, images, and other elements of the website load quickly and smoothly. In addition, it increases the chance of the user to stay on the page and link it to others.”

Avinash Chandra, Founder and CEO of BrandLoom

Increase domain authority and topic relevance though backlinks

Backlinks are the bread and butter to rank in Google.

Imagine all of your friends tell you that one particular restaurant has amazing food.

You would probably assume it’s quite good and would put it on top of your priority list.

Similarly, Google determines your website rank.

The more influential websites refer to your page, the higher you are ranking.

But – not all backlinks are created equal. The two key factors to determine how valuable a backlink is, are domain authority and topic relevance.

Domain authority approximates the influence a website has. The New York Times will have a higher authority than your local newspaper. Thus, a link from the times is more valuable.

Topic relevance helps Google determine your influence in a niche. If you have an Amazon Affiliate website about running shoes, a backlink from Adidas will be more valuable than from the New York Times. Even if the times has a higher domain authority.

“Building backlink profiles needs strategic planning of who to reach out, what to offer, and how you can get a mention with dofollow from their website. To increase domain authority, one’s site should maintain decent backlinks. When higher sites link to your website, then the domain authority will get boosted remarkably. As someone said ” Having 10 high DA backlinks is better than having 1000 low DA backlinks. The relevancy also plays a vital role in getting higher DA.”

Suresh Vurity, Full time blogger at Way2Earning

So how do you get backlinks in order to rank in Google?

There are three main ways to get– organic (someone quotes your website), outreach (you ask to be included in someone else’s website) and guest blogging (producing content for someone else).

“In order to rank high and increase your domain authority, strive to produce content that is useful and quotable. This includes blog posts, e-booklets, brochures, charts, graphs, really anything that a journalist can use as an addition to their story.”

Maya Stern, Head of Marketing and PR at Creative Navy UX Agency

“Guest blogging offers many advantages for business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience.”

Oliver Andrews, Owner of OA Design Services

In summary, link building is an essential piece to your SEO ranking.

Our key advice – Quality beats quantity.

Spend time on getting the top authorities in your space to refer to your website, rather than trying to get as many links as possible. It will take time and effort, but it will also move the needle.

Leverage the power of internal linking

When Amazon Affiliates do SEO, improving to your internal linking strategy can be a quick win.

Connecting your content, has two key advantages, which are more information for your user and passing on link juice.

Firstly, Giving you user more to read, makes it more likely for them to stick around.

That not only increases time spend on your website, but also with every piece of content, it increases the chances of someone following your product recommendations.

Secondly, internal links pass authority juice.

If you have skyscraper content (a post with a lot of great backlinks), you can pass on authority to your other post by referencing them.

Internal links helps you to increase ranking for post that might otherwise don’t get backlinks. Import her is to use a relevant anchor text, which should be similar (not always the same) as the target keyword.

“The golden nugget for me to rank in google was Internal linking. It reduces the bounce rate (increasing a visitor’s average time spent on your site). It also helps in spreading link juice and Page Authority throughout your website. Finally, interlinking will allow both users and search engines to navigate your website easily.”

Miranda Yan, Co-Founder of VinPit

In contrast to receiving backlinks, internal linking is rather easy since you just have to edit your own post.

Create Topical Clusters

Beyond SEO, your Google rank is dependent on your site’s topical relevance.

Topical authority is different from domain authority. While domain authority represent your overall websites standing, your topical authority is your influence over a specific topic or keyword.

You will notice, that for a given keyword, the top ten post will not be ordered by domain ranking.

Beyond the quality of the content itself, topical authority is part of the reason.

For Amazon Affiliates SEO, it’s vital to make sure your content is clusters.

Google does not like if you go astray, with content from various fields.

Specifically, for those working with agencies, Affiliates sometimes focus too much on pumping out posts after posts.

Keyword planning not only entails assessing keyword volume and competitiveness, but also topical relevance.

Along organizing your posts around a relevant theme, you should pay attention to your competition.

What you can do is looking at what other keywords competing posts are using, as Google will deem those relevant.

For example, if competing posts for a running shoe review all contain words like “marathon” or “regeneration”, it’s best to include those in your post as well.

Certain SERP tools like Thruuu are of great help when doing this analysis.

Leapfrog your competition

Let’s build on the concept of looking what happens around you.

Once you assessed your competition you can an immediate feel how easy / difficult ranking in Google will be.

Competing post serve as a benchmark.

Like high jump, you will succeed if you are getting over the bar.

This is one thing that Amazon Affiliates underestimate when they do SEO.

Google tells you what they think is good through their ranking.

Identifying post where you don’t have to metaphorically jump as high, make your life easier.

“Gauge the Lowest Performing Content on Competitors Sites. This method means that you leverage your fullest where a bigger, better, and more high-ranking competitor is lacking considerably. One such tactic I find by researching is to look at high-DA affiliate sites, scour there content box, and pick up those entries that are:  Not clearly defined / Lack actionable advice or suggestions / A little short of words / No proper internet-linking or backlinks.”

Will Cannon, CEO of Signaturely

Timing

Or: Don’t be too late!

Content creators focus on the what, but less on the when.

The when plays an important part in your Google rank as well.

Search engines are able to recognize trends and will display results accordingly.

Let’s take the Super bowl for example.

Before the game, people will search “kick off time”, “line up” or “predictions”.

Therefore, Google will also rank results containing these keywords higher for the plain “super bowl” search.

After the game, searches for “highlights”, “results” or “review” will be more prominent.

Therefore, the plain “super bowl” search will now display completely different results than before.

The “when” has a tremendous effect.

Amazon Affiliates SEO entails optimizing the timing of the post.

Firstly, prior to significant sales events like prime day, winter holidays or singles day, your title should be a “preview”. Whereas after, the title should say “highlights”, like those were the best deals.

Secondly, remember that it takes a few months for you to rank in Google. If you want a comfortable spot for xmas, get in line three to six months earlier.

That means having your post published before September and then regularly updating it.

Don’t reinvent the wheel – leverage SEO tools

Raking in Google requires analysis.

Volume for individual keywords their competitiveness.

Understanding website rankings and the competitive landscape

Optimizing technical SEO through website optimization.

For those and more, there are existing tools that are easy to use.

Trying to build your custom solutions or doing manual research is not as scalable nor a good return on your time.

Luckily, the SEO is an established field. A path already developed.

Just check out this review of the best tools Amazon Associates can leverage.

Not all the tools will be necessary. We would only recommend to leverage those tools that are absolutely essential for your workflow and use the free tiers for the reminder.

Consistency

Remember that Google assess your overall website.

Search engines assess your good, your bad and the ugly.

Penalties can be given your individual posts that Google deem spam.

What that means to you: Your amazing post does not rank because one of your old, forgotten posts is pulling you down like dead wood.

If a post does not meet your quality standards: Don’t publish it.

That holds true for older posts as well. We all start out somewhere. In contrast to sentimental value, older low quality posts can have a negative value.

Being consistent is the secret to build a sustainable audience. Balance between pushing content regularly, but also maintaining a minimum quality level.

Unfortunately for all of those who want to get rich quick, consistency takes time.

Take the time – it’s worth it.

Query-based keywords

Commercial content, like product reviews, are often centered around intent-based keywords, like “best ABC”.

However, most of the search volume are query-based terms, like “how to XYZ”.

Questions are the new gold mine. We already talked about stealing position zero as one of the advantages to incorporate questions focused paragraphs.

Don’t be afraid to use questions in your titles and anchor keywords.

With the emerging of voice, query’s revolving around a question will further increase.

Thinking three years ahead, this will be even more important.

This gives you a chance to rank in Google with informational content.

“What are the most searched items over all search engines? The answer is simple, questions.. Queries and questions rank highest amongst any other form of searched item. Incorporating these questions in your content will divert a lot of traffic on your website. You can do this in two simple ways, either section your content in a question answer format, or discuss questions at the end of your article in the form of FAQ’s”

Hitesh Patel, Founder of RRPJewellers

A good format to deliver questions based answers on your website are FAQ sections.

That allows you to bundle “what people also asked” onto one webpage. That way you only have to market one page for a number of queries.

Passive link building through Skyscraper content

The dream Amazon Affiliate SEO is Skyscraper content.

Content so good, it draws visitors like bees to honey.

Visitors and backlinks pilling in without you have to do anything.

Wouldn’t that be great.

Well – it’s not that “passive” of a strategy as some might want you to believe.

Quite the opposite. Skyscraper content probably takes the most effort in research, writing and going live.

In essence, skyscraper content refers to a post that relevant sites would like to link to. They like to link to you because you have a fact, functionality or word of wisdom that other’s don’t.

Simple examples are currency converters, rent calculators, white papers and industry research.

For the most part, unique statistics are the needles in the haystack, that people are looking for.

“A better way to get links is through creating content that attracts links passively. Some types of content I’ve had success with before include statistics posts, industry studies, or industry surveys – anything that others in your industry would want to reference or point to in their own articles.”

Brooks Manley, SEO Agency Owner

When in doubt – EAT

After a long day of SEO to rank in Google, who couldn’t deny a delicious snack.

In this case, EAT stands for the guiding principle of search engine ranking.

EAT stands for Expertise, Authoritativeness, and Trustworthiness.

Whenever you have a question or are unsure how to optimize your content, refer back to EAT.

While only few people know what happens under the hood of Google ranking algorithms, the guiding principles approximate their workings.

Expertise is a proxy of your topical relevance and standing in your niche.

Authoritativeness represents your websites overall importance.

Trustworthiness gauges how reliable the information you provided actually are (or if it’s plain spam).

When you published an article or a revamping your website, use the EAT framework as a checklist.

Make sure to be confident to check every box without doubt.

That’s it. Any best practices that we missed? Let us know in the comments !!

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37 Amazon Affiliate FAQ: Everything you need to know to get started in 2022

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Affiliates beware – here is the ultimate Amazon Affiliate FAQ.

We compiled quick answers to some of the most common inquiries we received over the past few years on questions on the program and becoming an Amazon associate.

New as Amazon Affiliate and wondering how to get started? You came to the right place !

To give you a complete list with relevant details, we went through the nitty gritty details of the operating agreement.

Without further a due, here are the collected insights.

Amazon Affiliate FAQ

What is the Amazon Associates Program?

The Amazon Associates is the affiliate program. Associates can monetize their traffic by referring products from Amazon.com to their audience. Participants earn a commission with every successful product referral. Given the large product selection, Amazon associates might be the largest affiliate network in the world.

How big is the Amazon Associates program?

Given the large product selection and easy sign up, Amazon Associate is one of the biggest affiliate networks in the world. Based on data from supermetrics, there are over 900,000 active affiliates

How much money can I make as Amazon Affiliate?

Your commission depends on how many views your affiliate links get, the number of clicks and what products your referral buys (if any). Based on Earnings Per Click & Click Through Rate benchmarks, a website with 10,000 views (not clicks) should make between $36 and $600.

How do I sign up for Amazon Associates?

  1. Go to the Amazon Associates website
  2. Click “Sign Up”
  3. Enter you account information such as name and address
  4. List your websites and mobile apps that you use to display affiliate links
  5. Complete your profile by entering you preferred ID and website description
  6. Enter how you drive traffic & monetization plan to let Amazon understand your business model
  7. Enter your payment & tax information, which is needed to receive commissions
  8. Start using Amazon Associates

Why should I sign up to be an Amazon Associate?

The sign up to be an Amazon associate is free and quick. Given that Amazon is the largest ecommerce stores with over 350 million products, customers have natural trust in to your product referrals.

For what referrals does Amazon Associates receive a commission?

  1. Fixed product dependent commission rate for qualifying purchases
  2. Fixed dollar amount for bounty events, which are sign up or subscription referrals, such as for Prime Video, Amazon Music and Audible trials or the first Amazon Fresh products purchase
  3. Prime video channel subscriptions and paid memberships, such as the NBA league pass
  4. Trade in programs for books and consumer electronics in the United States

How much commission do I earn as Amazon Associates for qualifying purchases?

Fixed Standard Commission Income Rates for Specific Product CategoriesFixed Commission Income Rates
Luxury Beauty, Luxury Stores Beauty, Amazon Coins10.00%
Digital Music, Physical Music, Handmade, Digital Videos5.00%
Physical Books, Kitchen, Automotive 4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products3.00%
PC, PC Components, DVD & Blu-Ray2.50%
Televisions, Digital Video Games2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places0.00%
All Other Categories4.00%
Amazon Associate Commission rates by product category

What is an Amazon affiliate qualifying purchase or sale that is eligible for a commission?

A “Qualifying Purchase” is an affiliate sale, where the customer was referred by a special link and the purchase occurred within 24 hours. Also, the product was paid by and shipped to the customer. If products are added to the shopping card, a commission is e earned up to 89 days after referral.

What is the minimum payment I can receive?

In order for Amazon to pay out your earned commissions, you need valid payment & tax information. The minimum amount you can receive depends on your payment method. The minimum payout is $10 for Deposits and Gift Cards and $100 for checks. For checks, Amazon charges a $15 processing fee.

Can I use Amazon content for my website?

Yes, but only if it’s current. Amazon has a rigid content policy and only allows you to display the latest product descriptions, images and prices. To avoid having outdated information and staying Amazon compliant, associates should leverage non-Amazon content, paraphrase descriptions or use the Amazon Product Advertisement API.

Can Amazon Associates use the Amazon logo on my blog?

You are allowed to use the Amazon marks with a corresponding affiliate link. Only few Amazon logos are authorized, and it is not allowed to modify the logo in size, color, font or any other way. The Amazon prime logo is not authorized and therefore cannot be displayed.

What content is not allowed for Amazon Associates?

  1. Content that is considered harmful, such as sexually explicit, violent, illegal or hateful.
  2. False or deceptive product descriptions
  3. Content directed at children under 13 years of age
  4. Infringe the intellectual property rights or trademark of Amazon or any of it’s affiliates

If I am an Amazon affiliate, can I also promote products from other affiliate networks?

It is allowed to promote products from different vendors, including Amazon, on your website. Using more than one network is a chance to diversify your commission. Check with you other networks, if they allow multiple affiliate partners as well.

Can I join Amazon Affiliate program if I live outside the United States?

Everyone can become an Amazon affiliate, independent of your location. However, your affiliate links are bound by the affiliate country you signed up for. If you are not in the US, customers who click on your affiliate links, will still be send to Amazon.com, and not to your country specific page.

Do I have to disclose that I am an Amazon affiliate?

Yes, Amazon affiliate’s guidelines state that you have to disclose your affiliate status and that you earn a commission when users buy a product. Most affiliates also want to be transparent with their audience by clearly stating their relationship.

How do I compare two items on Amazon?

You can compare Amazon products by showing how each item is differentiated. Start by listing out key product features, and then contrast each of the products based on those criteria. Showing where features overlap or differ, is a great comparison method.

What is an Amazon comparison table?

An Amazon comparison table is a chart that differentiates two or more products. The table shows specifics for each product, such as an image, a title & description, the price or other highlights. It also has a call to action button.

What is an Amazon Call to Action button?

The anchor text for Affiliate links is usually referred to as Call To Action button. The most common Amazon Call To Action buttons are “Buy now” or “Check Prices”. Affiliates usually tailor their buttons to their overall content strategy.

Do I need a website or blog to make money as an Amazon Affiliate?

No, you don’t need a website. Amazon affiliate generate commission through product referrals. These referrals can be via a website, but also via social media, email or other mediums. It is only important that your referred customer used your affiliate link.

What types of Amazon Affiliate link exist?

  1. Product Links created from the Associates portal
  2. Amazon SiteStripe
  3. Banners
  4. Native Shopping Ads
  5. Mobile Popover
  6. Link to Any Page
  7. Product Advertising API
  8. Amazon OneLink

How do I create an associates product link?

  1. Log into the Amazon Associate Portal
  2. Click on “Product Links” under the “Product Linking” tab
  3. Search for your product, either by keyword or ASIN
  4. Click “Get Link” to select product
  5. Customize text and/or the image for the link
  6. Copy the highlighted HTML code
  7. Paste the HTML code to your website

What is Amazon SiteStripe?

SiteStripe is a banner appearing on the top of the Amazon.com website for Amazon associates. It allows associates to create affiliate links while browsing the regular website. With SiteStripe, associates don’t need to go through a separate portal to create an design their affiliate links.

How to get an amazon affiliate link with SiteStripe in five steps

  1. Create an Amazon Associate account.
  2. Click on the product you would like to recommend.
  3. The SiteStripe banner appears at the very top of the page
  4. Click “GetLink” for Text on the top left, generates your affiliate link
  5. Copy and integrate the link on your website

What is an Amazon banner?

An Amazon banner is a rectangular advertisement graphic that can be displayed on any website. Amazon banners show products from a selected category, such as “Gourmet Food” or “Pets”. Product advertisements are chosen by Amazon rather than by the website owner.

What sizes can Amazon banners be?

  1. 234 x 60
  2. 88 x 31
  3. 120 x 60
  4. 120 x 90
  5. 125 x 125
  6. 468 x 60
  7. 728 x 90

What are Amazon Native Shopping Ads?

Native Shopping Ads are dynamic product recommendation that can be placed on an Amazon affiliate website. Products displayed are curated from Amazon and not from the website owner. Product recommendations are given based on the visiting user, websites content and affiliates selection.

What are the three types of Amazon Native Shopping Ads?

  1. Recommendation Ads are fully automated product displays in a grid, list or strip format.
  2. Search Ads display products from a certain category and allow the visitor to interact with the ad.
  3. Custom Ads are similar to recommendation ads, but the products shown are selected by the affiliate.

What are Amazon Mobile Popover?

Mobile Popover are Amazon advertisement for mobile display that appear as a banner at the bottom of the screen. Popovers display product linked in the website and stay on screen for 15 seconds or until the users dismisses the ad.  Given the more prominent display, link engagement is up to 30% higher with regular text links.

What is Amazon Link To Any Page?

Associates can earn a commission for general referrals. Link To Any Page builds an affiliate link to a specific product line subcategory (such as Automotive interior accessories), search results for any keyword or any specific site. Associates receive a commission for visitor buying any product up to 24h after referral.

How to create a Link To Any Page Amazon Affiliate Link?

  1. Log into your Amazon Associates account.
  2. Click the “Link To Any Page” button under the “Product Linking” tab.
  3. Select one of the three link options, Favorite Destination, Search Results or Any Page.
  4. Based on your link option, modify either product line & subcategory, product line & keyword or enter a URL.
  5. Name your link.
  6. Copy the HTML code and paste it into your website.

What is the Amazon Product Advertising API?

The Amazon Product Advertising API gives you direct access to product data, such as title, description, price, promotions and reviews. Using the API, product information, such as product availability or price, stays current, ensuring that affiliates stay Amazon compliant.

How do I get access to the Amazon Product Advertising API?

  1. Sign up for an Amazon Associates account
  2. Complete at least three qualifying sales within the first 180 days
  3. Have an approved Amazon Affiliate Account
  4. Comply with the Amazon operating agreement
  5. Request access through the Amazon Associates portal

How can I use the Amazon Product Advertising API?

Website owners with knowledge of JSON and HTTP methods can build their use cases directly by reading through the API documentation. Most tools for Amazon Affiliates, such as the TableLabs comparison table software, allow you to leverage the API without any coding knowledge.

What does it mean that my Amazon Product Advertising API is throttled?

A throttled API means that you reached the maximum number of API requests you are allowed per day. Amazon limits how often affiliates can call the API. Limits start at one request per second and a daily maximum of 8640 requests. Limits increase with every affiliate sale and are adjusted every 30 days.

What is Amazon OneLink?

Amazon OneLink is a free service that bundles an associates’ accounts from different geographies. An affiliate link created with OneLink, redirects affiliate clicks to the appropriate country page of your visitor. The service is available for the United States, United Kingdom, Canada, Spain, France, Germany, Japan and Italy.

How do I setup Amazon OneLink?

  1. Log into your Amazon Associates account
  2. Click on “OneLink” under the “tools” tab
  3. Click on “Link your accounts”
  4. Select the tracking IDs that you want to bundle with OneLink
  5. Set default tracking ID for each country

Do Amazon Affiliate links expire?

Amazon affiliate links do not expire. They stay active as long a you have a valid tracking ID. If you change you tracking ID or your your affiliate account was suspended, your affiliate link will become inactive.

The 22 best Amazon Affiliate WordPress plugins and tools in 2022

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Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.

Starting an online venture is difficult.

Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.

There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.

The best thing is – no coding required & no need to reinvent the wheel.

Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).

The plugins are in no particular order & loosely grouped together by topic.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Create Amazon Comparison Charts

TableLabs is a cloud-based software that you use via your browser.

As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.

That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.

With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.

TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.

The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.

Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.

OptinMonster – Create Popups

For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.

OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.

For example, you can offer a popup with an affiliate link marketing the same product on a product review page.

Other useful features are page level targeting, exit intent detection and geolocation targeting.

“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”

Miklos Zoltan, CEO & Cybersecurity Researcher at Privacy Affairs

Pretty Links – Link shortening & management

Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.

Shortening links, can have a stronger impression on your viewers.

In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.

For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.

“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”

Christen, CEO of Gadget Review

“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”

Michael Robinson, Security Expert from Cheap SSL Security

Broken Link Checker – Link checking

Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.

The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.

Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.

When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.

Since the tool is free and easy to install, this simple tool is one of our favorites.

“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”

David, CEO at NetInfluencer

WPForms – Contact Form & Surveys

WPForms is an Amazon Affiliate WordPress plugin, that helps you to create contact forms to grow and engage your audience.

First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.

Along serving as a contact form, forms can be also created for payment collection or surveys.

Collecting the contact information of your visitors helps you to build an audience.

The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),

“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”

Jeroen, Managing Director at Lifi

Google Site Kit – View Google tools

Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.

Everyone uses google tools, be it Google Analytics, Search Console or AdSense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.

Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.

The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.

Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.

MonsterInsights – Google Analytics extension

MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.

Rather than giving you all the features for you to check out, MonsterInsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.

MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.

Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.

“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”

Harrison, business strategist at Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.

When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.

The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.

We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.

“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely pre-configured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”

Shiv, CEO of Incrementors SEO Services

“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”

Chris from Landlord Gurus

RankMath – Content SEO

RankMath is a WordPress plugin for SEO optimization, similar to Yoast.

The plugin is a newer than Yoast or All In SEO, with similar features.

In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.

The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.

In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.

“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”

Niamh, Editor-in-Chief of Which Watch Next

“Rank Math allows you to optimize and fine-tune your on-page SEO. By giving you indications on what you should modify or add to your page, you always know what to do to improve your page’s SEO.”

Hugo, Owner of The Tool Scope

“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”

Kristine, Founder of Test Prep Nerds

Semrush & Ahrefs – Website SEO

Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.

Both have similar features (with differences), for the most part, you’ll only need one of them.

Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.

Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).

We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,

I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.

For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.

“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“

Blake, CEO at DentaMarketing

HubSpot – Marketing CRM & tools

HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.

The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,

HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again

“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”

Ebony Chappell, Co-Founder & CMO at Formspal

RafflePress – Giveaway & contest campaigns

RafflePress is a WordPress plugin to create contest and giveaway campaigns.

Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.

To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.

That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.

“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”

Caroline, Co-Founder at CocoSign

Hotjar – Website heatmap

Hotjar is a tool that visualizes the user activity on your websites.

It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.

Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.

It literally shows you where user get stuck.

To implement, you only have to copy a code into your website, similar to integrating Google Analytics.

When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.

Hotjar heatmap for TableLabs
Example Heatmap from our Amazon Affiliate tool TableLabs

Nitropack – Improve site speed

A buzz-word among SEO professionals is site speed.

While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.

Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.

The tool improves site speed through smart caching and image optimization & compression,

“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”

Nabil, Affiliate Marketer at KRA Marketing

Shortpixel – Compress and optimize images

The second tool on our list to tackle site speed.

Shortpixel Image Optimizer is a WordPress plugin, focusing, as the name says, on your images.

While other site speed related plugins focus on caching and your websites HTLM, CSS or Javascript code, this plugin focuses on images.

Especially large images used in Amazon Affiliate product recommendations can significantly increase the loading time of your site.

If you’re using large pictures or many pictures in your post, this plugin might a big help in maintaining an adequate site speed.

“Overall, with Shortpixel, I’ve noticed faster load times and a less “glitchy’ feel overall on my website.”

Gunnar from the Smart Fish Keeper

AdSanity – Ad management

AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.

It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.

Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.

Banners are created as “lightweight” elements, which should not affect your page load speed.

In the WordPress panel, users can manage their ads and campaigns.

It also can send a prompt to your website visitors to disable ad blockers.

“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific time frame and offers performance reports for easy tracking of each published banner on our website.”

Harriet, Co-Founder of CocoFinder

Table of Contents Plus – Create a table of contents

Table of Contents Plus is a free WordPress plugin that creates a (you guessed it) Table of Contents.

Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.

Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.

The plugin creates a table of contents automatically based on your heading structure.

This Amazon Affiliate tool is useful if your audience are mobile readers. Having  the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.

WP EasyScroll Posts – Appends articles at the bottom of the page

WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.

The plugin loads and appends a next page to your posts once a user scrolls to the bottom.

That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.

This increases time spend on a page and people that would otherwise drop, might see the first paragraph & continue reading.

There are similar plugins and tools for the same purpose with similar functionalities. Since the plugin is free, everyone can give it a try.

Beaver Builder – Page builder

Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.

It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.

For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.

For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.

“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”

Imani, Insurance content writer for US Insurance Agents

MetaSlider – Slideshows

MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.

All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.

Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.

Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.

“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”

Harris, Co-Founder of R3SET

Polylang – Website translation

Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.

The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.

The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).

Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.

“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“

Saurabh, Founder, Talk Travel

CookieYes: Stay compliant with GDPR, CCPA, CNIL, LGDP

We live in a time of data security uncertainty.

Selected states are trying to navigate the world of cookies.

Most prominently, Europe with GDPR and the state of California with CCPA. And then there is also LGPD of Brazil and CNIL of France.

Since your website is a global operation, what you want is to minimize legal exposure.

CookieYes let’s you stay GDPR compliant. With easy drag & drop, it’s very easy to build and design your cookie consent popups.

The built-in cookie scanner of the plugin lets you detect and categorize cookies. With categorized cookies you can present a granular consent model that allows users to take a much-informed decision on third-party cookies.

In regards with third-party cookies you can turn on auto-blocking and avoid violating regulations. If you don’t have a privacy policy page for your website, you can create one from scratch with the policy generator included within the plugin.

The free version takes care of your minimum requirements. The premium version gives you more configuration options and location-based notice display.

Summary: The Best Amazon Affiliate tools, what they do, what value they bring and pricing

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
CookieYesGDPR Cookie ConsentStay compliant with GDPR, CCPA, CNIL, LGDP+ 49€ / year (free version available)
Prices as per 6/21/2021

Thank you for reading through our list of the best Amazon Affiliate tools and WordPress plugins.

Any tool that we missed? Let us know via the comment section or twitter.

Looking for more insights? Subscribe to our monthly newsletter, summarizing the best learning’s for Amazon Affiliates and Content Marketing.

Why Become an Amazon Affiliate – 12 Reason to sign up

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You might be interested to become an Amazon Affiliate, earnings a commission for product referrals. Next to commissions, what are the reasons to join the Amazon Associate program?.

Maybe even some of your buddies have shared their success stories—how they’ve made a lot of money from being an Amazon affiliate.

Joining an affiliate network opens an income stream. Creating content to market Amazon products is an intuitive idea.

While some refer to this as “passive” income, making your affiliate venture “active” is usually much more rewarding, as top affiliates can have more than 3x Earnings per Click.

If you’ve been considering joining, but are not entirely convinced of its worth, here are several reasons why you should become an Amazon affiliate.

Top reasons to become an Amazon Affilaite include the benficial community, having a trsuted partner, decent commision rates and more.

Amazon is a Well Trusted Brand

Of all the eCommerce platforms I know, I can’t think of any more popular than Amazon.

Just think about all of your friends who have Amazon prime. Or all the gadgets you ordered last year. For most of the people, when they are looking for generic product, low prices and quick shipping, they turn to Amazon.

Of course, there are many online stores out there, but Amazon has earned the trust of many buyers.

In fact, I came across a survey last year where a person wanted to know where his readers had ordered their stuff from for the last six months. Your guess is as good as mine—Amazon topped the list as their number one preferred online shopping destination.

Readers are well familiar with Amazon, and they trust it.

They’ll pay large amounts of money there and sit confidently at home awaiting safe delivery of the products they ordered. There can never be a better brand for you as an affiliate marketer than this most trusted one.

While other affiliate programs might offer higher commission rates, the conversion clicks to commissions is the highest for trusted shops – like Amazon.

In contrast, no-name affiliate shops will often have lower conversion clicks to commission as people, while following your referral, don’t complete the checkout process.

Leverage the 24 hours cookie

We just said that people trust Amazon as their preferred eCommerce platform.

When it comes to referrals, Amazon has attractive commission policy: If you refer someone to Amazon, you earn a commission if that person buys anything in the next 24 hours.

That means, a person you refer to Amazon to buy a new pair of running shoes, ends up buying himself a washing machine, you earn a commission. Without having a single article or link on washing machines.

There are entire strategies build around showing people the most absurd products listed on Amazon. Not to earn commissions for those products. But rather to “cookie” the referral, profiting from people ordering other things.

Your cookie ends after 24 hours or when they click on a new referral link. Note that if they end up putting your product into their shopping cart, you can earn a commission up to 90 days after referral.

A reason to become an Amazon Affiliate, think through the additional earnings potential coming from the 24 hour cookie.

Easy Referral Link Integration

As an Amazon affiliate, you’ll have plenty of tools and plugins to promote your referral links. Of course, Amazon wants you as their affiliate to be successful because they also stand to profit from sales.

In its most basic form, you can add simple affiliate links, add-on toolbars or one of their native ads. With such tools, it’s fairly easy to embed links into your social media, blogs, and other platforms.

Once you achieved three qualifying purchases and are approved by Amazon, you have also access to the Amazon Product Advertisement API. With that, you can leverage Amazon Associate affiliate tools, like TableLabs.

To give an example, you can start creating an Amazon Comparison Chart, allowing you to compare items. When you search for a product, you’ll find similar items displayed in a comparison chart. Thanks to the API, images, prices and more are updated automatically. This is where the “passive” in passive income comes from.

The advantage of an Amazon comparison table is that the information is all there on one page, so you don’t have to go to different item pages.

The simplicity of the program is a major driver of why people become an Amazon Affiliate.

Amazon Pays Decent Commissions

Based on the number of items sold, Amazon offers commissions ranging from 1% (Amazon Fresh & Video Games) to 10% (Luxury beauty.

Most product categories, including physical goods pay around 4-5%. Aren’t these great commissions?

In contrast to other programs, the commission rates might be lower for some of the categories. But as mentioned initially, you will benefit from a higher click to commission conversion, which often more than offsets a few percentage points in the actual commission rate.

A commission is earned through every “Qualifying Purchase”, which is a product referral through your affiliate link.

One overlooked strategy: Once you established yourself as an important affiliate for certain items, you can negotiate a higher rate. No with Amazon themselves, but with the Amazon merchants directly.

Mentioning that you sold hundreds of someone’s product easily sparks interest, especially from sellers on the Amazon marketplace. Once you build these connections, your commission rate will be far above industry standard.

When you decide to become an Amazon Affiliate, you have short-term benefits (solid commission rates and conversion from the beginning) with a long-term upside potential (re-negotiate higher commission rates)

Variety of Payment Options

As an Amazon affiliate, you don’t just earn in one way. You can choose to be paid either in cash or for products.

If you want a certain product from Amazon, you place an order, and it’s paid out of your affiliate earnings. So, for example, my better half occasionally buys me gifts from Amazon, and the amount is deducted from her earnings.

You can also be paid via check, however there is a payment minimum of $100 as well as transaction fee of $10 due.

Alongside payment options, as Amazon is a established network, having a reliable partner for quick & painless payouts is a key reason why to become an Amazon Affiliate.

Specifically in smaller networks, you have to jump through hoops to payout your earned commission.

Small Payments Add Up

Being an Amazon affiliate is not much different from having a savings account. That’s because no matter how little the commission you earn is, it will add up.

At first, the money may be so minimal that you don’t hit the minimum payment amount in a month, requiring you to wait for a few months before you can expect a meaningful payment.

However, that shouldn’t demoralize you. Instead, it should motivate you because once your referrals start making huge purchases of Amazon products, you’ll celebrate the small milestones you made at the beginning.

I’m positive you can agree with me that small is undoubtedly better than nothing.

As you’re building your affiliate marketing funnel and your audience grows, so will your Amazon commissions. Which brings us to our next point.

The Investment Matures Over Time

At first, you may not make a lot of money as an Amazon affiliate. However, you’ll grow more popular with time, generating more referrals. View this as an investment or savings plan where you put something little week after week for it to mature after a while.

Always add more and more links to Amazon products in your blogs, and every time you do this, you’re increasing the chances of somebody using one of your links as a doorway to the Amazon store. Then, subsequently, their visits may result in you earning something.

Remember, just like any other affiliate program, Amazon requires perseverance and patience. And with time, it will grow.

With time, you not only will understand your audience better, improve the quality of your content, but also be able to better navigate the program and personalize your content.

Once you become an Amazon Affiliate, you start building know how, which compounds over time.

Amazon Offers a Wide Range of Products

Currently, Amazon has over 350 million products listed on it. So, imagine the choices you have working as an Amazon affiliate.

It’s pretty easy to choose those products that match the interests and needs of your audience. Then, no matter the niche, those products are available on Amazon, earning you money from your referrals.

It’s amazing how a category in amazon will have dozens of subcategories, with the subcategories having even more subcategories. All product aspects you can think of, including product features, built quality, pricing, and shipping time, are all available on Amazon.

Now honestly, tell me of any other affiliate program with such unlimited choices. The more the products, the more the sales, and the more the earnings.

Furthermore, with Amazon OneLink, you can monetize your international traffic. Specifically, for English-written blogs, which have readers across the globe, it would be an enormous limitation if you could not monetize your visitors from e.g. the UK or Germany.

Having all of hose choices in one program, simplifies the management of your affiliate venture. All earnings are in one place and it’s easy to track your success, without the need to toggle between programs.

Sophisticated tracking

Amazon associate program has an earnings report and statistics on all of your sales.

The integrated reporting comes in two flavors.

First, you have a consolidated earnings summary which gives you the one number you care when decided to become an Amazon Affiliate: Your total earned commission.

Secondly, you have an earnings report, which shows you in more depth how your referrals are doing. It has nice charts to see clicks, products ordered & shipped, along the commission.

You can also download reports, breaking up the statistics per product. That gives you direct feedback for which products are more attractive to your audience.

Pairing the affiliate link statistics with your overall website tracking (like google analytics) becomes extremely powerful. To know the conversion from views to clicks, but also clicks to commission, is the basics for your learning curve.

Having sophisticated tools to track your success helps you to grow as an affiliate marketer and is another reason to become an Amazon Affiliate.

Large community and support network

There are more than 70,000 Amazon Affiliates out there. There are over one million websites that are using Amazon Affiliate links.

All those people likely had the same challenges and already asked questions for pain points you encounter along the way.

Not only us build a knowledge base of over +30 Amazon Affiliate FAQ.

Given the wide adoption of the Amazon Associates program, there are a lot of like-minded people, that newcomers can leverage.

The community is an additional property to consider when you ‘want to become an Amazon Affiliate.

With Holidays Comes More Commissions

Amazon sales always skyrocket on major holidays like Christmas and Prime Day.

It’s during such times when you’ll earn not only more but bigger commissions. So don’t be surprised to find that earnings from your commissions have doubled, tripled, or even quadrupled during the holidays.

All you need to do is a plan and have links that are up to date by the time holidays roll around. For sure, it’s nice earning extra money over the busy holidays.

During these special events, the program offers great deals that you can discover & share with you audience.

That brings in movement and fosters creativity for new ideas – something useful to make the job in affiliate marketing more interesting.

Easy & quick sign up to become an Amazon Affiliate

In order to become an Amazon affiliate, you only have to sign up on their website.

The process is extremely simple and should take less than ten minutes. After that you are already able to create affiliate links and earn commission. It’s as easy as it get/s

During sign up, you have to provide Amazon with information about your affiliate strategy, such as naming the websites you are planning to promote products. Note, when you trying to get a new Affiliate tag, you’ll have to fill out the same information again.

It’s OK not having a clear answer in the beginning, since you can update and can provide more information at a later stage. That makes the program incredible easy to sign up.

Interested in learning more about Amazon Affiliates, Content marketing an Website Optimization? Sign up for our monthly newsletter below.

Die 22 besten Amazon Associate PartnerNet WordPress Plugins und Tools in 2022

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Steigern Sie die Intelligenz Ihres Unternehmens durch die Verwendung von Amazon Associate PartnerNet WordPress Plugins und Tools.

Die Gründung eines Online-Unternehmens ist schwierig.

Herausforderungen wie die Platzierung in Google, das Verstehen des Publikums, das Erzielen von Umsätzen und das Verfolgen von Ergebnissen sind allgegenwärtig.

Es gibt Hilfe – WordPress-Plugins und Affiliate-Tools machen es Ihnen leicht, den Überblick über Ihren Marketingtrichter zu behalten.

Das Beste daran ist, dass keine Codierung erforderlich ist und das Rad nicht neu erfunden werden muss.

Die Plugins in dieser Liste funktionieren per Drag & Drop und sind einfach zu installieren (falls sie überhaupt installiert werden müssen).

Die Plugins sind in keiner bestimmten Reihenfolge und lose nach Themen gruppiert.

Hinweis: Dies ist Teil unserer TableLabsAcademy Guestspeaker-Reihe, bei der wir Branchenexperten bitten, Ratschläge zu Themen im Zusammenhang mit Website-Optimierung, Audience Building und Affiliate Marketing zu geben. Der Artikel erschien im orginal im englischen.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Erstellen von Amazon-Vergleichsdiagrammen

TableLabs ist eine cloudbasierte Software, die Sie über Ihren Browser nutzen.

Als Eigentümer der Kundenbeziehung, aber nicht eines bestimmten Produkts, besteht Ihre Hauptpriorität darin, Ihrer Zielgruppe zu helfen, das für sie am besten geeignete Produkt zu kaufen.

Das bedeutet in der Regel, die Vor- und Nachteile einer Reihe von Produkten zu erörtern und alle Möglichkeiten aufzuzeigen. Um einen ansprechenden Überblick zu geben, verwenden die meisten Affiliates eine Amazon-Produktvergleichstabelle.

Mit einem intuitiven Drag & Drop hilft das No-Code Amazon Associate Partnernet Tool TableLabs Content-Erstellern, ihre eigenen Anzeigen als Produktvergleichstabellen in weniger als 5 Minuten zu erstellen.

TableLabs benötigt eine Amazon PA API, um Bilder, Produktpreise und Beschreibungen für Sie zu beschaffen. Die API hält die Informationen aktuell, Bild- und Preisänderungen werden automatisch aktualisiert.

Die integrierten Tracking-Funktionen geben den Besitzern einen Überblick über ihren Shop und zeigen, welche Produkte besser konvertieren als andere.

Amazon Associate Partnernet WordPress Plugins und Tools sind nicht alle direkt mit dem Partnerprogramm verbunden. Vielmehr helfen sie Ihnen, mehr aus Ihrem Kapital zu machen – Ihrer Website.

OptinMonster – Popups erstellen

Für Ihre Partner-Website möchten Sie ein Publikum aufbauen und die Besucher in Ihrem Ökosystem halten.

OptinMonster ist ein WordPress-Plugin, das Ihnen hilft, Leser in Abonnenten zu verwandeln. Sie können eine angepasste Popup-Kampagne anzeigen, die von den Aktionen der einzelnen Besucher abhängt, und so die Wahrscheinlichkeit erhöhen, dass Ihre Nachrichten konvertiert werden.

Sie können zum Beispiel ein Popup mit einem Affiliate-Link anbieten, der das gleiche Produkt auf einer Produktbewertungsseite vermarktet.

Weitere nützliche Funktionen sind das Targeting auf Seitenebene, die Erkennung von Ausstiegsabsichten und das Geolocation-Targeting.

“OptinMonster ist ein Muss für Ihre Affiliate-Website, da Popups, die als Reaktion auf bestimmte Benutzeraktionen erstellt werden, mit größerer Wahrscheinlichkeit Klicks und Einnahmen generieren. Im Gegensatz zu anderen schlechten Popup-Lösungen verfügt die Software über eine Vielzahl von Targeting-Optionen, die es Ihnen ermöglichen, die richtigen Kampagnen den richtigen Nutzern zum richtigen Zeitpunkt zu zeigen, ohne Ihre regelmäßigen Besucher zu irritieren.”

Miklos Zoltan, CEO und Cybersicherheitsforscher bei Privacy Affairs

Pretty Links – Linkverkürzung und -verwaltung

Pretty Links ist ein großartiges Amazon Associate WordPress Plugin, das bei der Linkverwaltung hilft.

Die Verkürzung von Links kann einen stärkeren Eindruck auf Ihre Betrachter hinterlassen.

Meiner Meinung nach ergibt sich der Wert aus einer zweiten Funktion: Das Tool kann leicht zu merkende Weiterleitungen für Ihre Marketingkampagnen erstellen.

Wir haben sie zum Beispiel für bestimmte Marketingzwecke verwendet, wie Webinare, Werbegeschenke oder spezielle Aktionen. Für diese können Sie eine benutzerdefinierte URL wie /facebook erstellen und diese auf Ihre Kassenseite umleiten. Mit der integrierten Tracking-Funktion können Sie sehen, wie viele Personen wann auf die Seite gelangt sind.

“Pretty Links verfügt über robuste Analysen über das WordPress-Dashboard. Sie zeigen so viel mehr als die meisten Affiliate-Programm-Analysen und sie waren von unschätzbarem Wert, um uns zu helfen, Dinge zu optimieren, um Klicks und Konversionsraten zu verbessern.

Christen, CEO von Gadget Review

“Eine Cloaking-Funktion ist ebenfalls verfügbar, um Ihre Affiliate-Links sicherer zu machen. Hacker können gelegentlich Ihre rohen Affiliate-Links aufdecken und ersetzen. Das bedeutet, dass das Geld von all Ihrer harten Arbeit an jemand anderen geht. Link Cloaking verhindert dies.”

Michael Robinson, Sicherheitsexperte von Cheap SSL Security

Broken Link Checker – Linkprüfung

Broken Link Checker ist ein kostenloses WordPress-Plugin, das alle internen und externen Links auf Ihrer Website überprüft.

Das Plugin geht automatisch durch alle Ihre Beiträge und Seiten und findet alle Links. Es prüft dann auf defekte Links und markiert diejenigen, die ein Update benötigen.

Defekte Links auf Ihrer Website sind nicht nur schlecht für die Benutzerfreundlichkeit, da Sie Ihre Kunden auf 404-Seiten zurücklassen, sondern verbessern auch die Suchmaschinenoptimierung.

Als wir über die besten Amazon PartnerNet WordPress Plugins nachgedacht haben, haben wir zunächst nur Affiliate Links betrachtet. Aber dann haben wir festgestellt, dass die meisten Blogs auch eine beträchtliche Anzahl von Nicht-Affiliate-Links haben, um Quellen zu zitieren und ihre Produktansprüche zu unterstützen.

Da das Tool kostenlos und einfach zu installieren ist, gehört es zu unseren Favoriten.

“Manchmal stellen wir fest, dass unsere Links auf fehlende Websites umgeleitet werden und mit dem Hinweis 404 link not found versehen sind. Es kommt häufig vor, dass Websites kommen und gehen und nicht mehr so aktiv sind oder einfach kaputt gehen, und wenn Sie Links zu diesen Seiten bereitstellen, wirkt Ihre Website nicht mehr vertrauenswürdig und verliert an Glaubwürdigkeit.

David, Geschäftsführer bei NetInfluencer

WPForms – Kontakt-Formular & Umfragen

WPForms ist ein Amazon Associates WordPress Plugin, das Ihnen hilft, Kontaktformulare zu erstellen, um Ihr Publikum zu vergrößern und zu engagieren.

Besucher, die zum ersten Mal kommen, schätzen oft die Möglichkeit, Fragen zu stellen. WPForms hat einen Formular-Builder mit vielen Vorlagen und integrierten Funktionen.

Neben der Verwendung als Kontaktformular können auch Formulare für die Zahlungserfassung oder Umfragen erstellt werden.

Das Sammeln der Kontaktinformationen Ihrer Besucher hilft Ihnen, ein Publikum aufzubauen.

Das Plugin wurde von einem Team von WordPress-Champions entwickelt, die WPForms zusammen mit drei anderen Tools in dieser Liste (MonsterInsights, OptinMonster und RafflePress) erstellt haben,

“WPForms macht es auch einfach, Ihr Formular mit den führenden E-Mail-Marketing-Plattformen zu verbinden, was Ihnen erlaubt, mit Ihren Besuchern in Kontakt zu treten. Sie können Dinge vorschlagen und Besucher zum Kauf bewegen, indem Sie eine Verbindung zu ihnen aufbauen.”

Jeroen, Geschäftsführer bei Lifi

Google Site Kit – Google-Tools anzeigen

Site Kit ist ein WordPress-Plugin, das Ihre WordPress-Seite mit den Google-Tools verbindet. Es ermöglicht Ihnen, die Suchergebnisse in Ihrem WordPress-Dashboard zu sehen.

Jeder nutzt Google-Tools, sei es Google Analytics, Search Console oder AdSense. Der Wert von Site Kit besteht darin, dass Sie die Erkenntnisse aus jedem Tool auf Ihrem Website-Dashboard sehen können, zusammen mit den Highlights aus anderen Plugins.

So müssen Sie nicht zwischen verschiedenen Tools hin- und herwechseln, sondern können alle Erkenntnisse an einem Ort sehen. Für den täglichen Check-In reicht die Übersichtsansicht aus. Wenn Sie tiefer in die Materie eintauchen möchten, werden Sie wahrscheinlich weiterhin die Tools direkt verwenden, anstatt Site Kit zu nutzen.

Die Einrichtung ist schnell und einfach, wenn Sie Ihr Google-Tool bereits eingerichtet haben. Ein aktives Konto für jedes Tool ist Voraussetzung für die Nutzung von Site Kit. Site Kit implementiert nicht z.B. Google Analytics, sondern zeigt lediglich die gesammelten Erkenntnisse.

Site Kit unterstützt Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager und Optimize.

MonsterInsights – Google Analytics Erweiterung

MonsterInsights ist ein WordPress-Plugin für Google Analytics. Wenn Sie Google Analytics klobig und schwer zu bedienen finden, bietet dieses Tool Hilfe. Es ist einsteigerfreundlich und intuitiv zu bedienen.

Anstatt Ihnen alle Funktionen zum Ausprobieren zu geben, ist MonsterInsights in Affiliate-Marketing-Aktionen unterteilt. Mit relevanten Funktionen wie einem Google Analytics-Dashboard, einer Analyse auf Seitenebene und dem Tracking von Affiliate-Links ist es einfach, Maßnahmen zu ergreifen.

MonsterInsights hilft Ihnen, die Leistung Ihrer Website zu verfolgen, wie die Anzahl der Besucher oder die Absprungrate. Außerdem können Sie den Erfolg von Affiliate-Kampagnen und Links bewerten.

Da Google kostenlos ist, könnte man argumentieren, dass man ein zusätzliches Tool braucht. Die Einrichtung einer gesunden Tracking-Routine hilft Ihnen, datengestützte Entscheidungen zu treffen. Wenn Sie ein zusätzliches Tool benötigen, dann ist MonsterInsights die Investition wert.

“Wir haben dieses Plugin fast täglich verwendet, um auszuwerten, wie oft unsere ausgehenden Links angeklickt wurden (potenzielle Konversionen), als wir die Website starteten. Auf diese Weise konnten wir schnell nachverfolgen und erste Trichter (Pfade) für die Konversion erstellen und unsere Beiträge und Layouts optimieren.

Harrison, Geschäftsstratege bei Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO ist ein Plugin für WordPress, das Ihnen hilft, Ihre Inhalte für Suchmaschinen zu optimieren.

Wenn Sie neue Inhalte veröffentlichen, vergleicht es Ihren Artikel mit den besten SEO-Praktiken, wie z. B. Schlüsselwortdichte und Lesbarkeit. Es hilft auch bei Meta-Tags, der Erstellung und Aktualisierung einer Sitemap, Schema-Markups, Weiterleitungen und anderen SEO-relevanten Themen.

Das Plugin bewertet Ihren Artikel nach einem Ampelsystem (rot, gelb, grün) und weist Sie nicht nur auf kritische Inhalte hin, sondern gibt Ihnen auch umsetzbare Ratschläge, wie z. B. “verwenden Sie eine aktivere Stimme”, “reduzieren Sie die Satzlänge” oder “verwenden Sie das Schlüsselwort häufiger”.

Wir verwenden auch Yoast (die kostenlose Version), weil es extrem einfach zu bedienen ist und selbst in der kostenlosen Version eine große Hilfe für jeden Content Marketer ist.

“Mit Yoast SEO sehen Sie Vorlagen für Titel und Meta-Beschreibungen, so dass Sie lernen können, wie Sie diese Informationen in Übereinstimmung mit den besten SEO-Praktiken gestalten können. Es ist bereits vorkonfiguriert und zeigt Ihnen eine bescheidene Liste mit SEO-Empfehlungen für das Keyword, auf das Sie abzielen möchten.”

Shiv, CEO von Incrementors SEO Dienstleistungen

“Yoast bietet eine Lesbarkeitsanalyse, die uns anspornt, unsere Inhalte so zu schreiben, dass sie für unsere Leser leichter zu lesen und zu konsumieren sind. Anhand von Messwerten wie Lesefreundlichkeit, Passiv, Satzlänge und mehr sagt uns Yoast, wie zugänglich und ansprechend unsere Inhalte sind.

Chris von Landlord Gurus

RankMath – Inhalts-SEO

RankMath ist ein WordPress-Plugin zur SEO-Optimierung, ähnlich wie Yoast.

Das Plugin ist neuer als Yoast oder All In SEO, hat aber ähnliche Funktionen.

In der kostenlosen Version von RankMath können Sie SEO-Metabeschreibungen, Keyword-Analysen für Artikel, Breadcrumbs, 404-Fehler-Monitor, XML-Sitemap und vieles mehr erstellen.

Die lange Liste von Funktionen hat dazu beigetragen, dass das Plugin in letzter Zeit gewachsen ist. Die kostenlose Version hat zwar mehr Funktionen als andere SEO-Tools, aber da sie noch recht neu ist, finden Sie wahrscheinlich mehr Tutorials zu älteren SEO-Tools.

In der Premium-Version unterscheidet sich RankMath durch den Fokus auf Keyword-Tracking. Es verbindet Ihre Artikel mit Ihrem Keyword-Ranking, so dass Sie die Leistung für bestimmte Inhalte direkt verfolgen können. Andernfalls müssten Sie zwischen Google Search Console, Semrush und Ahrefs hin- und herschalten, was Sie vielleicht nicht haben.

“RankMath ist mein Lieblingstool. Es ist eine großartige Möglichkeit, Ihre Inhalte in Bezug auf SEO zu bewerten und gibt Ihnen eine praktische Punktzahl von 100 für jeden von Ihnen veröffentlichten Blogbeitrag. Sie bewerten Sie in Bezug auf die Anzahl der Wörter, Schlüsselwörter, Titel, Meta-Beschreibung und mehr.

Niamh, Chefredakteurin von Which Watch Next

“Rank Math ermöglicht Ihnen die Optimierung und Feinabstimmung Ihrer On-Page-SEO. Indem wir Ihnen Hinweise geben, was Sie an Ihrer Seite ändern oder hinzufügen sollten, wissen Sie immer, was zu tun ist, um die SEO Ihrer Seite zu verbessern.”

Hugo, Inhaber von The Tool Scope

“Der Grund, warum ich zu diesem SEO-Plugin für WordPress gewechselt habe, ist, dass man mit dem Schema-Generator Rich Results aktivieren kann, in denen ich FAQ, How-To und andere Arten von Schemas auswählen kann, um meine Ergebnisse in den SERPs besser darzustellen.”

Kristine, Gründerin von Test Prep Nerds

Semrush und Ahrefs – Website-SEO

Semrush und Ahrefs sind zwei unverzichtbare Tools für Amazon Associates, da sie Ihnen helfen, Ihre Website für Suchmaschinen zu optimieren.

Beide haben ähnliche Funktionen (mit Unterschieden), in den meisten Fällen werden Sie nur eine von ihnen benötigen.

Ihr Produkt sind Daten. Daten über Ihre Website-SEO, Domain-Autorität, Keyword-Ranking, Backlink-Tracking und vieles, vieles mehr. Beachten Sie, dass keines der beiden Tools ein WordPress-Plugin ist, sondern eher eine browserbasierte Software.

Mit Semrush und Ahrefs können Sie Ihren organischen Verkehr verstehen. Die von ihnen bereitgestellten Daten helfen Ihnen dabei, durch Keyword-Recherche Content-Möglichkeiten zu identifizieren, Linkbuilding-Möglichkeiten zu finden und technische SEO zu optimieren (z. B. Page Speed, Broken Link Reporting usw.).

Wir sagen, dass sie ein unverzichtbares Instrument sind, weil es der einfachste Weg ist, um festzustellen, wie Ihre Website im Vergleich zur Konkurrenz beim organischen Verkehr abschneidet. Es gibt Ihnen auch konstruktives Feedback zu Keyword-Lücken, SEO-Best-Practices und Ankertexten,

Ich fand Ahrefs einfacher zu navigieren und seine Funktionalitäten für die Keyword-Recherche und das Backlink-Tracking intuitiver. Auf der anderen Seite hat Semrush ein integriertes Tool für den Linkaufbau und stellt eine Verbindung zu bezahlter Werbung her.

Für SEO- und Amazon PartnerNet Anfänger: Da Semrush einen kostenlosen Plan hat, hat es einen Vorteil gegenüber Ahrefs $7 für sieben Tage Probezeit. Beide Premium-Versionen sind ziemlich teuer, so dass es eine Weile dauern könnte, bis es sich lohnt, sie zu aktualisieren.

“Wir nutzen SEMRush mehrmals pro Woche für die Keyword-Recherche und die Rankings der Wettbewerber für Keywords. So können wir sehen, welche Affiliate-Produkte oder -Dienstleistungen gut für sie sind. Man kann die Links über die Abschnitte Ad-Tracking, Post-Tracking und Social-Media-Tracking von SEMRush verfolgen”.

Blake, Geschäftsführer bei DentaMarketing

HubSpot – Marketing CRM & Werkzeuge

HubSpot ist ein WordPress-Plugin für E-Mail-CRM, Formulare und Popups sowie einen Live-Chat auf Ihrer Website.

Das Plugin bietet Amazon Affiliates die Möglichkeit, Ihre Besucher durch (Live-)Chats sowie Formulare und Popup-Konvertierungen einzubinden. Mit der kostenlosen Version können Sie auch E-Mail-Newsletter erstellen und Ihre Kundenbeziehungen verwalten. HubSpot hat ein sehr ordentliches integriertes Analyse-Dashboard..,

HubSpot eignet sich perfekt für das Website-Marketing, nicht nur durch Hinzufügen einiger Funktionen (wie Popups), sondern auch zur Verwaltung Ihrer Kontakte. Dies kann hilfreich sein, um gezielt Folgekäufe zu tätigen und Strategien zu testen, um Kunden dazu zu bringen, Ihre Partnerseite erneut zu besuchen

“Das HubSpot-WordPress-Plugin ermöglicht es Ihnen, Kontakte zu verwalten, potenzielle Kunden zu überwachen, E-Mail-Newsletter zu erstellen und mit Besuchern über Formulare und Chats zu kommunizieren. Das Dashboard und die Analysen ermöglichen es Ihnen, die Effektivität Ihrer Bemühungen zu bewerten, um weiterhin fundierte Entscheidungen zu treffen, während Ihr Unternehmen wächst.”

Ebony Chappell, Mitbegründerin & CMO bei Formspal

RafflePress – Werbegeschenke & Gewinnspiel-Kampagnen

RafflePress ist ein WordPress-Plugin zum Erstellen von Wettbewerben und Werbegeschenken.

Es ist schwierig, Besucher auf eine Amazon Associate-Website zu leiten. Was Sie neben bezahlter Werbung tun können, ist, eine Marketingkampagne zu starten. Sie können zum Beispiel mit Influencern, Nischen-Newslettern oder anderen relevanten Anhängern zusammenarbeiten und versuchen, sie auf Ihre Website zu locken.

Um ihnen einen Grund zu geben, Ihre Website zu besuchen, sind Werbegeschenke oder Wettbewerbe eine Option, aber alles selbst zu kodieren ist ein Alptraum.

Hier kommt RafflePress ins Spiel – es ermöglicht Ihnen, Marketingkampagnen auf Ihrer Website zu erstellen, um Besucher auf Ihre Website zu bringen. Das Tool ist ein Drag-and-Drop-Builder, der ähnlich wie andere WordPress-Plugins verwendet wird.

“RafflePress ist ein effektives Medium, um Affiliate-Produkte zu bewerben und Ihre E-Mail-Liste zu vergrößern. Es verfügt auch über virales Teilen oder Freundschaftswerbung, was ebenfalls dazu beiträgt, Ihre Anhängerschaft schneller zu vergrößern.”

Caroline, Mitbegründerin bei CocoSign

Hotjar – Website-Heatmap

Hotjar ist ein Tool, das die Nutzeraktivitäten auf Ihren Websites visualisiert.

Es ist ein nützliches Tool für Amazon-Affiliates, weil Sie buchstäblich sehen, wo die Leute abspringen. Wenn Sie untersuchen, warum bestimmte Links eine geringere Konversion aufweisen oder Websites nicht die Klicks erhalten, die Sie erwartet haben, kann das Tool Ihnen Antworten geben.

Mit Hotjar erhalten Sie eine Heatmap darüber, wo Ihre Besucher klicken und scrollen. Sie können auch aufgezeichnete Benutzersitzungen beobachten, um zu verstehen, wie jemand auf Ihrer Website navigiert.

Es zeigt Ihnen buchstäblich, wo der Benutzer stecken bleibt.

Zur Implementierung müssen Sie lediglich einen Code in Ihre Website kopieren, ähnlich wie bei der Integration von Google Analytics.

Als wir unser Amazon-Produktvergleichs-Tool TableLabs entwickelt haben, haben wir Hotjar verwendet, um zu sehen, woran unsere Kunden interessiert waren. Wie Sie im Screenshot sehen können, galt das größte Interesse den Preisen. Die Verwendung des Tools für Blogposts gibt Ihnen Feedback, wenn sie einfach einen Affiliate-Link übersehen haben.

Hotjar heatmap for TableLabs
Beispiel Heatmap aus unserem Amazon Associate Tool TableLabs

Nitropack – Verbesserung der Website-Geschwindigkeit

Ein Schlagwort unter SEO-Fachleuten ist die Geschwindigkeit einer Website.

Eine langsam ladende Website ist nicht nur für Ihre Nutzer ein Ärgernis, sondern auch für Google und andere Suchmaschinen, die Ihre Website unter anderem nach der Geschwindigkeit der Website bewerten.

Nitropack ist ein WordPress-Plugin und ein unverzichtbares Amazon-Affiliates-Tool, da es zur Verbesserung des organischen Traffics beitragen kann.

Das Tool verbessert die Geschwindigkeit der Website durch intelligentes Caching und Bildoptimierung und -komprimierung,

“Wenn Sie eine WordPress-Website haben oder planen, eine solche zu erstellen, wird eines der größten Probleme die Geschwindigkeit der Website sein, vor allem, wenn Sie planen, Ihre Website bei Google zu platzieren. Sehen Sie zu, wie es seine Magie tut und Ihnen eine Geschwindigkeit gibt, die Google gefällt.

Nabil, Affiliate-Vermarkter bei KRA Marketing

Shortpixel – Bilder komprimieren und optimieren

Das zweite Tool auf unserer Liste zur Verbesserung der Website-Geschwindigkeit.

Shortpixel Image Optimizer ist ein WordPress-Plugin, das sich, wie der Name schon sagt, auf Ihre Bilder konzentriert.

Während sich andere Plugins für die Website-Geschwindigkeit auf das Caching und den HTLM-, CSS- oder Javascript-Code Ihrer Website konzentrieren, konzentriert sich dieses Plugin auf Bilder.

Besonders große Bilder, die in Amazon PartnerNet Produktempfehlungen verwendet werden, können die Ladezeit Ihrer Website erheblich verlängern.

Wenn Sie große Bilder oder viele Bilder in Ihrem Beitrag verwenden, kann dieses Plugin eine große Hilfe bei der Aufrechterhaltung einer angemessenen Website-Geschwindigkeit sein.

“Insgesamt habe ich mit Shortpixel schnellere Ladezeiten und ein weniger “störendes” Gefühl auf meiner Website festgestellt.”

Gunnar vom Smart Fish Keeper

AdSanity – Anzeigenverwaltung

AdSanity, eines der untypischen Amazon Associate WordPress Plugins in dieser Liste, hilft beim Affiliate Marketing durch das Einfügen von Affiliate Bannern.

Es ist ein untypisches Tool, da es nicht an das Affiliate-Marketing gebunden ist. Vielmehr ist es eine Option zur Diversifizierung der Einnahmen oder zur Monetarisierung von Informationsinhalten.

Banner können überall auf Ihrer Website platziert werden, in Beiträgen, in der Kopfzeile, in der Fußzeile oder in Widgets der Seitenleiste.

Banner werden als “leichte” Elemente erstellt, die die Ladegeschwindigkeit Ihrer Seite nicht beeinträchtigen sollten.

Im WordPress-Panel können Nutzer ihre Anzeigen und Kampagnen verwalten.

Es kann auch eine Aufforderung an die Besucher Ihrer Website senden, Werbeblocker zu deaktivieren.

“Unser Unternehmen nutzt AdSanity wöchentlich, da es unglaublich leichtgewichtig ist und unsere Website schnell hält. Außerdem ermöglicht uns das Plugin, Affiliate-Banner nur während eines bestimmten Zeitrahmens anzuzeigen und bietet Leistungsberichte zur einfachen Nachverfolgung jedes veröffentlichten Banners auf unserer Website.”

Harriet, Mitbegründerin von CocoFinder

Inhaltsverzeichnis Plus – Erstellen eines Inhaltsverzeichnisses

Table of Contents Plus ist ein kostenloses WordPress-Plugin, das ein (Sie haben es erraten) Inhaltsverzeichnis erstellt.

Ein Inhaltsverzeichnis für Ihre Content-Marketing-Beiträge verbessert die allgemeine Nutzererfahrung, insbesondere bei längeren Beiträgen.

Die Zusammenfassung des Beitrags gibt dem Leser eine Vorschau auf den Artikel und ermöglicht es ihm, zu einem bestimmten Teil zu springen.

Das Plugin erstellt automatisch ein Inhaltsverzeichnis auf der Grundlage Ihrer Überschriftenstruktur.

Dieses Amazon Partnernet Tool ist nützlich, wenn Ihr Publikum mobile Leser sind. Die Möglichkeit, zum gewünschten Teil des Artikels zu springen, ist sehr hilfreich, wenn man sonst durch 2.500 Wörter scrollen müsste.

WP EasyScroll Posts – Hängt Artikel am Ende der Seite an

WPEasyScrollPosts ist ein WordPress-Plugin, das den Besuchern Ihres Amazon Associates Blogs hilft, weiterzulesen.

Das Plugin lädt und fügt eine nächste Seite an Ihre Beiträge an, sobald ein Benutzer bis zum Ende scrollt.

Das bedeutet, dass Ihr Publikum nicht auf verwandte Artikel klicken muss, sondern den nächsten Artikel direkt unter dem vorherigen sehen kann.

Dadurch erhöht sich die Verweildauer auf einer Seite, und Personen, die sonst abspringen würden, sehen vielleicht den ersten Absatz und lesen weiter.

Es gibt ähnliche Plugins und Tools für den gleichen Zweck mit ähnlichen Funktionen. Da das Plugin kostenlos ist, kann es jeder ausprobieren.

Beaver Builder – Seitenerstellung

Beaver Builder ist eines dieser Amazon Associates WordPress-Plugins, das nur wenige Leute haben, aber diejenigen, die es haben, mögen es wirklich. Das Tool hilft Ihnen bei der Erstellung und Gestaltung Ihrer Website. Während WordPress über einen Page Builder und unzählige Themes verfügt, ermöglicht Beaver Builder mehr Anpassungsmöglichkeiten und ein wohl professionelleres Aussehen Ihrer Website.

Es ist ein großartiges Tool für Amazon PartnerNet, da es alle Grundlagen wie mobile Reaktionsfähigkeit und Designvorlagen enthält, aber es erlaubt Ihnen auch, einen Schritt weiter zu gehen.

Für diesen Blog verwenden wir zum Beispiel ein WordPress-Theme, das großartige Funktionen für einen Blog bietet, aber für unsere Landing Page für unser Amazon-Produktvergleichstool verwenden wir eine individuell erstellte Website. Beim Aufbau einer Marke ist eine individuelle Anpassung unerlässlich – und Beaver Builder ist ein Tool, das genau das ermöglicht.

Fortgeschrittene Benutzer können auch ihren eigenen CSS-Code in ihre Seite einfügen. Erfahrene Entwickler können Zeit sparen, indem sie die Vorlagen für den größten Teil der Website verwenden.

“Sie können Geld sparen, wenn Sie Ihre Website selbst gestalten, und Sie müssen dafür keine Programmierkenntnisse haben. Änderungen oder Anpassungen können in wenigen Minuten vorgenommen werden, und Sie müssen niemanden beauftragen, dies für Sie zu tun.

Imani, Autorin von Versicherungsinhalten für US Insurance Agents

MetaSlider – Diashows

MetaSlider ist ein WordPress-Plugin zur Erstellung von Diashows, Karussells oder Bildergalerien für Ihre Website.

Alle Bildelemente sind mobile responsive. In der kostenlosen Version kann der Nutzer eine von elf Vorlagen auswählen. Um z. B. eine Diashow zu Ihrer Website hinzuzufügen, müssen Sie nur ein Bild oder Videos aus Ihrer WordPress-Bibliothek auswählen.

Ist ein großartiges Amazon Associate WordPress-Plugin, weil es einfach zu implementieren ist und Ihnen erlaubt, die Beschriftungen, SEO-Felder und Affiliate-Links zu setzen.

Wenn Sie ansprechende Inhalte auf Ihrer Website haben, verbringen Sie mehr Zeit auf Ihrer Website. Das kommt sowohl dem SERP-Ranking als auch der Konversion zugute.

“Wenn ich über Designelemente nachdenke, empfehle ich Interaktivität für Besucher, wie z.B. Foto- und Videokarussells oder Slider, um ihre Erfahrung auf Ihrer Website zu verbessern. Mit MetaSlider können Sie schnell und einfach einen Slider, eine Diashow, ein Karussell oder eine Galerie erstellen. MetaSlider verfügt über integrierte SEO-Attribute, Slider-Planung und kostenlose professionelle Slider-Themen.”

Harris, Mitbegründer von R3SET

Polylang – Website-Übersetzung

Polylang ist eines der unterschätzten Amazon PartnerNet WordPress Plugins. Es ermöglicht Ihnen, Beiträge, Seiten und sogar Kategorien oder Tags in mehreren Sprachen anzubieten.

Das Plugin greift nicht in die Hierarchie Ihres Blogs ein, sondern bietet lediglich eine andere Version an. Es dupliziert den Inhalt und übersetzt ihn in die von Ihnen gewünschte Sprache.

Die gewünschte Sprache kann im Verwaltungsmenü eingestellt werden. Der Nutzer kann auf Beiträge in verschiedenen Sprachen zugreifen, indem er entweder ein Sprach-Tag in der URL, die entsprechende (Sub-)Domain oder ein Widget verwendet (was für den Nutzer am einfachsten ist).

Insbesondere, wenn Sie eine weltweite Fangemeinde haben und OneLink verwenden, können Amazon Associates davon profitieren, indem sie ihre Produktempfehlungen in den lokalen Sprachen haben.

“Das Plugin konvertiert den Inhalt der Website in mehrere Sprachen und bietet auch eine Menüoption zum Umschalten zwischen den Sprachen für eine einfache Nutzung. Sie schneiden viel besser ab als das Google Translation Plugin, das klobig aussieht und auch keine gute Übersetzung liefert. Die Sprachübersetzungs-Plugins bieten auch eine Option, mit der Sie die erwartete Übersetzung eines Textes ändern und eine individuelle Übersetzung wählen können.”

Saurabh, Gründer, Talk Travel

CookieYes: Bleiben Sie konform mit GDPR, CCPA, CNIL, LGDP

Wir leben in einer Zeit der Unsicherheit im Bereich der Datensicherheit.

Einige Staaten versuchen, sich in der Welt der Cookies zurechtzufinden.

Allen voran Europa mit der Datenschutz-Grundverordnung und der Bundesstaat Kalifornien mit dem CCPA. Und dann gibt es noch die LGPD in Brasilien und die CNIL in Frankreich.

Da es sich bei Ihrer Website um ein globales Unternehmen handelt, möchten Sie das rechtliche Risiko so gering wie möglich halten.

Mit CookieYes bleiben Sie GDPR-konform. Mit einfachem Drag & Drop ist es sehr einfach, Ihre Popups zur Cookie-Einwilligung zu erstellen und zu gestalten.

Mit dem integrierten Cookie-Scanner des Plugins können Sie Cookies erkennen und kategorisieren. Mit kategorisierten Cookies können Sie ein granulares Zustimmungsmodell präsentieren, das es Nutzern ermöglicht, eine fundierte Entscheidung über Cookies von Drittanbietern zu treffen.

In Bezug auf Cookies von Drittanbietern können Sie die automatische Blockierung einschalten und so Verstöße gegen die Vorschriften vermeiden. Wenn Sie keine Datenschutzrichtlinie für Ihre Website haben, können Sie eine mit dem im Plugin enthaltenen Richtliniengenerator von Grund auf neu erstellen.

Die kostenlose Version deckt Ihre Mindestanforderungen ab. Die Premium-Version bietet Ihnen mehr Konfigurationsmöglichkeiten und eine ortsbezogene Anzeige von Hinweisen.

Zusammenfassung: Die besten Amazon Associates PartnerNet Tools

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
CookieYesGDPR Cookie ConsentStay compliant with GDPR, CCPA, CNIL, LGDP+ 49€ / year (free version available)
Prices as per 6/21/2021

Vielen Dank, dass Sie unsere Liste der besten Amazon Associates Tools und WordPress Plugins gelesen haben.

Gibt es ein Tool, das wir übersehen haben? Lassen Sie es uns über den Kommentarbereich oder Twitter wissen.

Die besten Call-To-Actions für Amazon Associates in 2022

Home » Archives for Felix

In dieser Lektion konzentrieren wir uns auf das, was für SIE Geld einbringt: Wie man den besten Call-to-Action-Button erstellt.

Praktische Best-Practice-Anleitung für Amazon Associates aus dem PartnerNet zur Gestaltung von Produktvergleichstabellen. Einfache tipps damit Sie ihre Konversionsraten steigern!

Sie möchten ein Produktvergleichsdiagramm mit Leichtigkeit erstellen, sind aber noch kein TableLabs-Kunde? Preisoptionen für das Amazon Affiliate Tool

Dieser Artikel ist im orginal im englischen erschienen.

Best Call To Action (CTA) for Amazon Affiliates

BASICS – Die Call To Action Schaltfläche – ein Aufruf zum handeln

Als Partner erzählen Sie Ihrem Publikum, welche Produkte es gibt, welche Merkmale zu beachten sind und vieles mehr. Das weckt im Idealfall das Interesse an einem Produkt.

Letztendlich wollen Sie Interesse in Provisionen umwandeln. Dies geschieht mit Hilfe einer Call-to-Action-Schaltfläche (oder kurz “CTA”), wie z. B. “Jetzt kaufen!”.

Die Wahrheit ist – Ihr Leser interessiert sich nicht wirklich für Ihre Schaltfläche. Eine willkürliche Botschaft, eine unglückliche Platzierung und andere Merkmale können leicht dazu führen, dass Ihr Button eher wie billige Werbung als eine durchdachte Produktempfehlung wirkt.

Die Effektivität der Call-to-Action-Schaltfläche wird anhand der Click-Through-Rate (‘CTR’) gemessen. Die CTR misst, wie viele Ihrer Betrachter auf Ihren Partnerlink klicken. Wenn zehn Personen Ihren Artikel ansehen und zwei auf Ihre Schaltfläche “Aufruf zum Handeln” klicken, beträgt Ihre CTR 20 % (=2 Klicks /10 Aufrufe).

Insbesondere bei Nischenprodukten, bei denen Ihr Publikum begrenzt ist, gibt es eine Obergrenze für die maximale Anzahl der Aufrufe, die Sie für Ihren Inhalt erwarten können. In diesem Fall ist es einfacher, Ihre Einnahmen zu steigern, indem Sie Ihre Click-Through-Rate erhöhen, als die Anzahl der Aufrufe.

Ihr Leser will beschäftigt werden – intellektuell, visuell UND verbal. Das heißt, Ihr Auftrag hängt nicht nur von Ihrem Inhalt und der allgemeinen Attraktivität Ihrer Website ab. Sie hängt auch von Ihren verbalen Hinweisen ab, d. h. von dem Text, den Sie wählen, um Ihr Publikum zu fesseln.

In dieser Sitzung werden wir uns auf die Optionen für verbale Hinweise und die Auswahl der besten Schaltfläche für den Aufruf zum Handeln konzentrieren.

THEORIE – Was ist der BESTE Call To Action für Amazon affiliates?

Ein guter Aufruf zum Handeln fesselt Ihr Publikum und verwandelt Interesse in Aufträge.

Jetzt kaufen” ist der (Gold-)Standard für Amazon-Partner. Er ist prägnant, er ist klar, er ist unser Standard. Es überrascht nicht, dass es bei weitem die häufigste Wahl für eine CTR-Schaltfläche ist. Fast zwei von drei Amazon-Partnern entscheiden sich für diesen Standard.

Der Vorteil ist eine klare Botschaft an Ihr Publikum. Wenn ich auf diese Schaltfläche klicke, kann ich den Artikel kaufen.

Byu now is the most common call to action botton



Daten: Anteil der “Jetzt kaufen”-Buttons an allen Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Obwohl “Jetzt kaufen” die häufigste Wahl ist, gibt es brauchbare Alternativen für CTA-Schaltflächen. Sie sollten andere Optionen in Betracht ziehen, da wir einen deutlichen Unterschied bei den Click-Through-Raten für verschiedene Call-to-Action-Schaltflächen feststellen können.

Die beiden häufigsten Änderungen sind

A) In der Länge können Sie anstelle von “Jetzt kaufen” sagen: “Jetzt auf Amazon kaufen”, und

B) In der Absicht können wir anstelle von “Kaufen” einen Schritt zurücktreten und “Prüfen” oder “Ansehen” sagen.

Was wir in den Ergebnissen sehen, ist, dass unser Standard “Jetzt kaufen” nur irgendwo im Mittelfeld rangiert. Die mittlere Click Through Rate von 7 % ist nur halb so hoch wie die unseres CTR-Studiensiegers “Preis prüfen” mit 13 %. Dies deutet darauf hin, dass Sie die Click-Through-Rate erhöhen können, indem Sie Ihren Call-to-Action optimieren.

Click through rate for best call to action buttons
Daten: Mittlere Klickrate für die zehn wichtigsten Call-to-Action-Buttons, Stichprobe: 39.240 Schaltflächen, die in Produktvergleichstabellen verwendet werden

Heißt das, dass Sie für alle Ihre Produktvergleichstabellen nur “Preis prüfen” als Call-to-Action wählen sollten? Die Antwort lautet: Es kommt darauf an, und das bringt uns zum nächsten Abschnitt.

PRAXIS – Welche CTA-Schaltfläche sollte ich wählen?

In der Praxis hat die Schaltfläche selbst mehrere Dimensionen. In unserer Studie haben wir festgestellt, dass etwas Einfaches, weniger Aggressives wie “Preis prüfen” sehr gut funktioniert. Aber würde das auch bei Ihnen funktionieren?

Schauen wir uns die Gründe an, warum eine Schaltfläche besser funktioniert als andere und wie Sie diese Erkenntnisse auf Ihre CTA anwenden können.

Die höchsten Click-Through-Raten werden für Schaltflächen beobachtet, die sich in das ganzheitliche Erlebnis für den jeweiligen Stakeholder einer Website einfügen.  Was für SIE am besten funktioniert, hängt von dem ab, was wir den Call-to-Action-Rahmen für Affiliates nennen.

Call to Action framework for Amazon affiliates


Dimensionen, die Sie bei der Auswahl Ihres Aufrufs zum Handeln berücksichtigen sollten
Gehen wir ein Beispiel durch: Clara Clarinet ist Musikexpertin und Partnerin für Musikinstrumente.
  1. Der Kontext: Claras Artikel sind tiefgründig und gut recherchiert. Ihr CTA kann sich auf “Preise prüfen” oder “Jetzt kaufen” konzentrieren, anstatt auf etwas, das nichts mit dem eigentlichen Verkauf zu tun hat.
  2. Produkt: Musikinstrumente sind teuer und die Preise variieren stark. Der Preis ist ein wichtiges Kaufentscheidungskriterium für ihr Publikum.
  3. Kunden: Ihr Publikum sind selbst denkende Musiker, die nach einem guten Angebot suchen. Ihr CTA sollte auf das wichtigste Entscheidungskriterium für ihre Kunden zugeschnitten sein, nämlich den Preis.
  4. Wettbewerb: Für die meisten ihrer Artikel steht Clara in den Suchmaschinen weit oben, in ihrer Nische gibt es nur wenige Mitbewerber. Da Clara führend ist, kann sie den Kunden mit einer weniger aggressiven CTA wie “Preise prüfen” statt “jetzt kaufen” Raum geben.

Deshalb: “Preise prüfen” wäre eine gute Handlungsaufforderung für Clara.

Nehmen wir dagegen an, dass sich Ihre Affiliate-Produktvergleiche auf den “Komfort zu Hause” konzentrieren und Sie prägnante Artikel zu Themen schreiben, die eher dringliche Bedürfnisse ansprechen, wie “beste Moskitonetze” oder “bester Pfannenwender für Kuchen”.

Das Hauptziel Ihres Kunden ist es, seinen Schmerz mit Hilfe Ihrer Produktempfehlung zu beseitigen, und Sie sind in einem hart umkämpften Markt tätig. In diesem Fall muss Ihr Aufruf zum Handeln genau richtig sein. In diesem Szenario könnte ein “Jetzt kaufen” besser funktionieren.

Das bedeutet, dass einige Call-To-Action-Schaltflächen zwar insgesamt besser funktionieren als andere, aber für Ihre spezifische Zielgruppe, Ihren Artikel oder sogar innerhalb Ihrer Produktvergleichstabelle kann die beste Schaltfläche sehr unterschiedlich sein.

TABLE LABS – Wie erstellen Sie Ihre Call-To-Action-Buttons und verfolgen Sie deren Erfolg?

Die effektivste Art zu testen, welche CTA für Sie am besten funktioniert, ist ein A/B-Test. Sie können einen einfachen A/B-Test mit TableLabs durchführen.

Wählen Sie einfach einen anderen CTA für zwei Tabellen. Wenn Sie eine neue Produktvergleichstabelle mit TableLabs erstellen, können Sie den Call To Action für Ihre Tabelle bearbeiten, entweder für alle Schaltflächen oder nur für einige ausgewählte.

Eine effektive Methode, um sich zu merken, welchen CTA Sie in einem Diagramm verwendet haben, ist das Hinzufügen des Buttons am Ende des Diagrammnamens, z. B. “Bestes Moskitonetz_jetzt kaufen” und “Bestes Moskitospray_Preis prüfen”.

Nachdem Sie sich in Ihr Konto eingeloggt haben, können Sie Ihre Click Through Rates in Ihrem Chart-Dashboard verfolgen. Nach einem bestimmten Zeitraum, z. B. einem Monat, vergleichen Sie die Click Through Rates. Wenn die eine höher ist als die andere, wissen Sie, welcher CTA für Ihren Inhalt besser zu funktionieren scheint.

Um Ihre CTA zu testen, wählen Sie Artikel aus, die sich in Bezug auf Inhalt und erwartete Aufrufe ähneln. Wenn Sie zum Beispiel zwei Artikel haben, einen über das “beste Moskitonetz” und einen anderen über das “beste Moskitospray”.

Table Labs dashboard shows your clicks, views and click through rate CTR
Ansicht: Chart Dashboard für Ihr TableLabs-Konto. Die Click Through Rate ‘CTR’ wird automatisch für Sie berechnet.

Haben Sie Fragen zur Verwendung von TableLabs? Kontaktieren Sie unser Support-Team gleich hier

Möchten Sie mehr erfahren? dieFunktionen und Preisoptionen von Tablelabs

Create a stunning Amazon product comparison chart with Table Labs !!

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If you an affiliate marketer looking for guidance on how to craft & design an Amazon product comparison chart and track your views & clicks, you’ve come to the right place!

Below you will find several tutorial videos to walk you though using Table Labs for your compare chart design, from creation to editing and tracking.

To follow this tutorial and start creating stunning Amazon comparison tables yourself, you need a TableLabs account.

Amazon product comparision charts sample view

How to create a Amazon product comparison chart?

After logging into your Table Labs account, you can start new charts through your chart dashboard by clicking ‘Add Chart’.

How to add products to your Amazon product comparison chart?

Using the search bar, you find products listed on Amazon either by name or ASIN.

By clicking on the plus sign, you add products to your Amazon comparison table.

How to Edit or Move Columns and Rows of your Amazon comparison chart?

Key to a successful product comparison chart is that you tailor it to your content and audience.

An easy way to adapt the charts to your liking, is by editing the column & rows of your table.

Rows and columns can be set in any order.

How to design your Amazon comparison chart?

Once created, you can craft the desired product comparison table design.

In the chart preview tab, you can modify the appearance. Here, you can choose the colors for rows, fonts and buttons.

With TableLabs, the themes of your chart are easily reproducible. Once designed, you can save your theme. For the next table, you can import your product comparison design with the click of a button.

Designing a chart to fit your website experience, is an essential step for affiliate table personalization.

Personalization for product comparison chart example
Personalizing your Amazon comparison table design with TableLabs

How do I create an Amazon product showcase box?

Creating a Amazon chart with only a single product, shines spotlight on one specific product.

This can be helpful for in-between an article, for instance, summarizing product features discussed in a previous paragraph.

More details on how to implement & design a Amazon Product box in our TableLabs Academy post.

How to create an Amazon Product Showcase box
How to create an Amazon Product Showcase box with TableLabs

How to edit a live product comparison chart and update out of stock items?

After going live with an Amazon product comparison table on your website, you can still make changes to it.

The best thing is: Changes only take seconds to be applied and will be automatically updated through TableLabs, you don’t have to re-insert a table to your website.

Especially if an item is out of stock, you want to update the item as soon as possible.

How to insert a Product Comparison Chart to WordPress?

After creating your chart in TableLabs, this video shows how you can publish your new product comparison chart on your website.

While TableLabs is not a WordPress plugin (yet), to implement a Amazon comparison table to your website, you only have to copy & paste a URL.

If you use a website editor other than WordPress, just copy the embed code in your code view.

How to Insert a product comparison table using Thrive Architect or Thrive Editor?

Many of our users leverage Thrive for their website. Analogous to using simple wordpress, just copy the table embed code into a Thrive custom htlm box.

Click update and your Amazon product comparison table is ready to go!

How to track views, clicks, click through rate in your chart dashboard?

After logging into TableLabs, your chart dashboard lists all of your compare charts and the corresponding views, clicks, click through rate (CTR) and earnings per click (EPC).

This helps you to analyze which of your Amazon product comparison chart is be more successful than others. You can approximate your earnings per chart by entering the earnings per click field in your chart dashboard.

Understanding How to Use the EPC and Earnings Column on Chart Dashboard?

Your Amazon associate earnings summary breaks up how much earnings / commission you received for how many clicks. Add EPC to your chart dashboard to understand how well a Amazon product comparison table is converting.

How do I find my Amazon API Credentials (Amazon Access ID and Secret Access Key)?

TableLabs uses the Amazon API to automatically pull in images, price, descriptions and more for your product comparison chart.

For more background on the program, read our ultimate Amazon Affiliate FAQ collection.

Here is how you find your Amazon credentials:

  1. Login to your Amazon Associates Accounts here:
  2. Scroll to “Tools” then “Product Advertising API” (shown below)
  3. Click Manage Credentials
  4. Create New or Use Existing Credentials (Amazon may prompt you to login to AWS first).  Then just click “create new access key” or use an existing key if you have one and would like to.
How to create you Amazon API to automate your Amazon product comparison chart
How to create you Amazon API to automate your Amazon product comparison chart

How do I assign my Amazon Tracking ID to a product comparison chart?

Your Amazon affiliate access allows you to create multiple tracking ID’s. Having more than one tracking ID can be helpful to track more granular the success of an individual Amazon compare chart, product categories or any other segment of your choosing.

TableLabs allows you to assign a different tracking ID to each product comparison chart.

How to monetize international traffic for your Amazon product comparison chart using OneLink

With the default Amazon US affiliate links, your product comparison table is only monetizing traffic from the US. In case you have visitors from Canada, UK, Italy, France, Spain, Germany and / or Japan, you can sign up for Amazon OneLink and monetize your global traffic..

How to get access to TableLabs?

You want to create an Amazon product comparison chart with ease but you are not yet a TableLabs customer?

Go to our website and register today: Check pricing for our Affiliate tool for Amazon product comparison charts

Do you have more questions?

If you still have questions after watching the videos, please contact our support team.

Thank you for your interest in TableLabs !!