"Table Labs makes creating really good looking tables seamless and incredibly easy to do"
Chief Client Officer at TableLabs.
Felix is an enthusiastic, analytical professional, focusing on improving customer engagements and strategic planning for SaaS businesses.
During his work in Consulting & Investment Banking work in China, Germany and the US, he focused on building data-driven insights to thoroughly think through the business cases of new initiatives.
Email me at Felix@TableLabs.com
You might be interested to become an Amazon Affiliate, earnings a commission for product referrals. Next to commissions, what are the reasons to join the Amazon Associate program?.
Maybe even some of your buddies have shared their success stories—how they’ve made a lot of money from being an Amazon affiliate.
Joining an affiliate network opens an income stream. Creating content to market Amazon products is an intuitive idea.
While some refer to this as “passive” income, making your affiliate venture “active” is usually much more rewarding, as top affiliates can have more than 3x Earnings per Click.
If you’ve been considering joining, but are not entirely convinced of its worth, here are several reasons why you should become an Amazon affiliate.
Amazon is a Well Trusted Brand
Of all the eCommerce platforms I know, I can’t think of any more popular than Amazon.
Just think about all of your friends who have Amazon prime. Or all the gadgets you ordered last year. For most of the people, when they are looking for generic product, low prices and quick shipping, they turn to Amazon.
Of course, there are many online stores out there, but Amazon has earned the trust of many buyers.
In fact, I came across a survey last year where a person wanted to know where his readers had ordered their stuff from for the last six months. Your guess is as good as mine—Amazon topped the list as their number one preferred online shopping destination.
Readers are well familiar with Amazon, and they trust it.
They’ll pay large amounts of money there and sit confidently at home awaiting safe delivery of the products they ordered. There can never be a better brand for you as an affiliate marketer than this most trusted one.
While other affiliate programs might offer higher commission rates, the conversion clicks to commissions is the highest for trusted shops – like Amazon.
In contrast, no-name affiliate shops will often have lower conversion clicks to commission as people, while following your referral, don’t complete the checkout process.
Leverage the 24 hours cookie
We just said that people trust Amazon as their preferred eCommerce platform.
When it comes to referrals, Amazon has attractive commission policy: If you refer someone to Amazon, you earn a commission if that person buys anything in the next 24 hours.
That means, a person you refer to Amazon to buy a new pair of running shoes, ends up buying himself a washing machine, you earn a commission. Without having a single article or link on washing machines.
There are entire strategies build around showing people the most absurd products listed on Amazon. Not to earn commissions for those products. But rather to “cookie” the referral, profiting from people ordering other things.
Your cookie ends after 24 hours or when they click on a new referral link. Note that if they end up putting your product into their shopping cart, you can earn a commission up to 90 days after referral.
A reason to become an Amazon Affiliate, think through the additional earnings potential coming from the 24 hour cookie.
Easy Referral Link Integration
As an Amazon affiliate, you’ll have plenty of tools and plugins to promote your referral links. Of course, Amazon wants you as their affiliate to be successful because they also stand to profit from sales.
In its most basic form, you can add simple affiliate links, add-on toolbars or one of their native ads. With such tools, it’s fairly easy to embed links into your social media, blogs, and other platforms.
Once you achieved three qualifying purchases and are approved by Amazon, you have also access to the Amazon Product Advertisement API. With that, you can leverage Amazon Associate affiliate tools, like TableLabs.
To give an example, you can start creating an Amazon Comparison Chart, allowing you to compare items. When you search for a product, you’ll find similar items displayed in a comparison chart. Thanks to the API, images, prices and more are updated automatically. This is where the “passive” in passive income comes from.
The advantage of an Amazon comparison table is that the information is all there on one page, so you don’t have to go to different item pages.
The simplicity of the program is a major driver of why people become an Amazon Affiliate.
Amazon Pays Decent Commissions
Based on the number of items sold, Amazon offers commissions ranging from 1% (Amazon Fresh & Video Games) to 10% (Luxury beauty.
Most product categories, including physical goods pay around 4-5%. Aren’t these great commissions?
In contrast to other programs, the commission rates might be lower for some of the categories. But as mentioned initially, you will benefit from a higher click to commission conversion, which often more than offsets a few percentage points in the actual commission rate.
A commission is earned through every “Qualifying Purchase”, which is a product referral through your affiliate link.
One overlooked strategy: Once you established yourself as an important affiliate for certain items, you can negotiate a higher rate. No with Amazon themselves, but with the Amazon merchants directly.
Mentioning that you sold hundreds of someone’s product easily sparks interest, especially from sellers on the Amazon marketplace. Once you build these connections, your commission rate will be far above industry standard.
When you decide to become an Amazon Affiliate, you have short-term benefits (solid commission rates and conversion from the beginning) with a long-term upside potential (re-negotiate higher commission rates)
Variety of Payment Options
As an Amazon affiliate, you don’t just earn in one way. You can choose to be paid either in cash or for products.
If you want a certain product from Amazon, you place an order, and it’s paid out of your affiliate earnings. So, for example, my better half occasionally buys me gifts from Amazon, and the amount is deducted from her earnings.
You can also be paid via check, however there is a payment minimum of $100 as well as transaction fee of $10 due.
Alongside payment options, as Amazon is a established network, having a reliable partner for quick & painless payouts is a key reason why to become an Amazon Affiliate.
Specifically in smaller networks, you have to jump through hoops to payout your earned commission.
Small Payments Add Up
Being an Amazon affiliate is not much different from having a savings account. That’s because no matter how little the commission you earn is, it will add up.
At first, the money may be so minimal that you don’t hit the minimum payment amount in a month, requiring you to wait for a few months before you can expect a meaningful payment.
However, that shouldn’t demoralize you. Instead, it should motivate you because once your referrals start making huge purchases of Amazon products, you’ll celebrate the small milestones you made at the beginning.
I’m positive you can agree with me that small is undoubtedly better than nothing.
As you’re building your affiliate marketing funnel and your audience grows, so will your Amazon commissions. Which brings us to our next point.
The Investment Matures Over Time
At first, you may not make a lot of money as an Amazon affiliate. However, you’ll grow more popular with time, generating more referrals. View this as an investment or savings plan where you put something little week after week for it to mature after a while.
Always add more and more links to Amazon products in your blogs, and every time you do this, you’re increasing the chances of somebody using one of your links as a doorway to the Amazon store. Then, subsequently, their visits may result in you earning something.
Remember, just like any other affiliate program, Amazon requires perseverance and patience. And with time, it will grow.
With time, you not only will understand your audience better, improve the quality of your content, but also be able to better navigate the program and personalize your content.
Once you become an Amazon Affiliate, you start building know how, which compounds over time.
Amazon Offers a Wide Range of Products
Currently, Amazon has over 350 million products listed on it. So, imagine the choices you have working as an Amazon affiliate.
It’s pretty easy to choose those products that match the interests and needs of your audience. Then, no matter the niche, those products are available on Amazon, earning you money from your referrals.
It’s amazing how a category in amazon will have dozens of subcategories, with the subcategories having even more subcategories. All product aspects you can think of, including product features, built quality, pricing, and shipping time, are all available on Amazon.
Now honestly, tell me of any other affiliate program with such unlimited choices. The more the products, the more the sales, and the more the earnings.
Furthermore, with Amazon OneLink, you can monetize your international traffic. Specifically, for English-written blogs, which have readers across the globe, it would be an enormous limitation if you could not monetize your visitors from e.g. the UK or Germany.
Having all of hose choices in one program, simplifies the management of your affiliate venture. All earnings are in one place and it’s easy to track your success, without the need to toggle between programs.
Amazon associate program has an earnings report and statistics on all of your sales.
The integrated reporting comes in two flavors.
First, you have a consolidated earnings summary which gives you the one number you care when decided to become an Amazon Affiliate: Your total earned commission.
Secondly, you have an earnings report, which shows you in more depth how your referrals are doing. It has nice charts to see clicks, products ordered & shipped, along the commission.
You can also download reports, breaking up the statistics per product. That gives you direct feedback for which products are more attractive to your audience.
Pairing the affiliate link statistics with your overall website tracking (like google analytics) becomes extremely powerful. To know the conversion from views to clicks, but also clicks to commission, is the basics for your learning curve.
Having sophisticated tools to track your success helps you to grow as an affiliate marketer and is another reason to become an Amazon Affiliate.
Large community and support network
There are more than 70,000 Amazon Affiliates out there. There are over one million websites that are using Amazon Affiliate links.
All those people likely had the same challenges and already asked questions for pain points you encounter along the way.
Given the wide adoption of the Amazon Associates program, there are a lot of like-minded people, that newcomers can leverage.
The community is an additional property to consider when you ‘want to become an Amazon Affiliate.
With Holidays Comes More Commissions
Amazon sales always skyrocket on major holidays like Christmas and Prime Day.
It’s during such times when you’ll earn not only more but bigger commissions. So don’t be surprised to find that earnings from your commissions have doubled, tripled, or even quadrupled during the holidays.
All you need to do is a plan and have links that are up to date by the time holidays roll around. For sure, it’s nice earning extra money over the busy holidays.
During these special events, the program offers great deals that you can discover & share with you audience.
That brings in movement and fosters creativity for new ideas – something useful to make the job in affiliate marketing more interesting.
Easy & quick sign up to become an Amazon Affiliate
The process is extremely simple and should take less than ten minutes. After that you are already able to create affiliate links and earn commission. It’s as easy as it get/s
During sign up, you have to provide Amazon with information about your affiliate strategy, such as naming the websites you are planning to promote products. Note, when you trying to get a new Affiliate tag, you’ll have to fill out the same information again.
It’s OK not having a clear answer in the beginning, since you can update and can provide more information at a later stage. That makes the program incredible easy to sign up.
Interested in learning more about Amazon Affiliates, Content marketing an Website Optimization? Sign up for our monthly newsletter below.
Putting together solid product recommendations requires affiliates to compare Amazon products.
As an affiliate, partnering with Amazon gives you access to a wide range of products to work with.
However, there are so many options that sometimes it can feel overwhelming to decide which products you should promote within any given category.
In essence, your goal is to convert your readers into buyers. Choosing the right products to compare on Amazon is critical to your success as an affiliate.
It’s important that your affiliate website shows that you genuinely want to improve people’s lives by the products you’re selling. People will recognize if you’re strictly making a sales pitch.
In this guide, we’ll walk you through tested strategies on how to compare Amazon products so that you can choose the best products to use on your affiliate website. Plus, we added the most significant ways you can evaluate the quality of products to use on your Amazon affiliate website.
These are our top Amazon product comparison strategies, giving you the insights to offer your readers a more user-friendly experience while boosting your affiliate income.
Once you learn how to compare Amazon products, you’ll enjoy higher conversion rates and readers who are grateful that you introduced them to a new product.
Here are our 11 tips on how to compare Amazon products.
Choose Specialty Products
Let’s say you want to run an Amazon affiliate website for makeup.
In theory, you could promote and compare big brand names such as L’Oreal Paris. However, you might not have as much success as comparing makeup products that specialize in narrower categories like cruelty-free or organic makeup.
The more niche your product comparisons, the fewer readers you’ll have. However, the people that come across your affiliate page will likely have a higher conversion rate than if you try to target a broader market.
Think about it this way – there are thousands of reviews of the new iPhone. Not only by Affiliate Marketing blogs, but also from media outlets with extremely high domain authority. The ability to rank for these keywords is minimal.
Picking a specialty products, while reducing the overall market size, enables you to compete.
Include an Amazon Comparison Table
Amazon offers the option to embed an Amazon product comparison table on your website.
With this table, your readers can see multiple product options at the same time, often opening the opportunity for them to discover more products than what you include on your website alone.
The table benefits your reader because each person that visits your website has different price points and features, they want in a product.
Of course, you also benefit by using the table—it includes links to your affiliate products which can lead to more clicks and conversions.
Creating a table does not require extensive coding skills or a lot of maintenance, if you are using an Amazon Affiliate tool like TableLabs. Since it’s connected to your Amazon PA API, all images, descriptions, prices and more stay current.
Mindfully Choose Your Affiliate Links
It’s easy to go overboard with Amazon affiliate links on your blog or website. After all, the more links you manage to squeeze in, the more earning potential it may seem you have.
However, too many links are overwhelming to readers. So, make sure only to include affiliate links that directly relate to the niche you’re discussing and the products you’re comparing.
If you’re not convinced, this might change your mind—according to Moz, web pages with too many links rank lower on search engine results pages.
Think through what an appropriate number of links would be, but also what kind of products you want to advertise. After all, quality beats quantity.
Write honest Product Reviews
One of the most effective ways to compare Amazon products is by writing honest product reviews.
In fact, conversion rates for products with a combination of positive and negative reviews increase the likelihood of a sale by 85%.
The “negative” part of that statistic is critical when you put together your product reviews. By being honest about a product’s downsides, your readers will view you as a trusted source.
Of course, when comparing Amazon products, what’s negative to one person isn’t necessarily negative to another.
For this reason, it’s important to review a range of styles and price points within any given product. That way, you’ll appear more authoritative on that topic and have a higher chance of converting more of your readers into customers.
In Affiliate Marketing, the value you add is helping customers decide which products to buy. It’s not about promoting a product. It’s about helping selecting the right product for the right customer.
The only way to achieve a consistent good product customer fit, is by giving your readers a decision framework, that helps them making the best choice.
Consider your customer’s budget
When looking at your choice of Amazon products, it’s tempting to choose the highest-priced options within your product niche since each conversion will be higher paying.
However, it’s important to remember that your readers have different budgets and different features that they want from a product.
For this reason, it’s important to compare products with a range of price points and features. Going back to our fishing example, you could showcase different categories of fishing poles ranging from “budget” to “all the bells and whistles.”
In fact, designing your affiliate page with catchy phrases describing each of the products you compare will help your reader more quickly determine which products are a better fit for them.
When you compare Amazon products, make sure that it fits your customer persona. Thinking through your Amazon Affiliate Marketing Funnel, helps you identify target areas.
Evaluate Number and quality of reviews
The more reviews a product has on Amazon, the more likely your reader will buy the product. Therefore, you should avoid comparing products with only a handful of reviews.
Similarly, if a product has lots of reviews but the majority are 3-star and under, you should avoid comparing that product on your website.
Reviews are an indicator of the product quality and help you evaluate which products to use on your Amazon affiliate website.
Given that the quality of reviews can be poor, especially for niche products, since they are monitored only by AI on Amazon, which is far from perfect. In fact, Amazon actually de-prioritized reviews for products for their own ranking algorithm.
Take the time to read through most, if not all the reviews, gauging the credibility of reviewers. Only looking at reviews from qualified purchases is the bare minimum.
That being said: The gold standard is that you actually test each product yourself. Only fall back to reviews if not otherwise feasible.
Test the product yourself
Amazon is an ecommerce website people trust – that makes it a great affiliate network. Individual Amazon Affiliate should aim for the same level of trust.
Although it’s only logical that people would rather buy from trusted parties than faceless strangers, we still often see affiliate pages with low credibility.
Ask yourself – how can you build credibility?
Some affiliates have a unique standing in their niche. For instance, an experienced or famous chef might be able to get away with discussing cooking books without having a full read through.
That does not work for the average person in affiliate marketing.
The easiest way to prove credibility that your product recommendation, is to actually compare Amazon product.
Unpack the box, feel the product with your hands. Having direct exposure to a product builds intimacy. That intimacy transcends from writer to reader.
You don’t want to recommend a product only for your reader to have an issue with it and experience terrible customer service.
Often, you can gauge the quality of response time for a product by reading reviews. However, you can also reach out to the business to better understand the type of response your readers can expect if they have a problem with the product.
Specifically, for lower quality products, you want to make sure that your readers don’t get stuck with faulty products. After all, ideally you want them to return to your website.
Your readers will associate the products you recommend with your website. That means that the experience from parties that you promote affect your brand.
Be aware of this connection – it can be a boost for your business.
For instance, I bought running shoes through an affiliate recommendation last year. The product was great, the recommended seller had great service. When it came to replace the pair this year, I went straight back to the same affiliate site.
No keyword ranking, no ads needed – just a simple but great product recommendation.
Leverage multiple media options
When you compare Amazon products, don’t limit yourself to only one form of media like text.
Every reader has their own preference on how they want to digest information. Bringing in variety, eases up the consumption of your content.
Text is the basis for most Amazon Affiliates. The easiest addition are images. One image alone might not sufficient for some, also consider a slideshow. In the same way, some people don’t like smaller, thumbnail picture, but rather the product in full size.
Specifically when you are trying out what works for your audience, play with different forms of media. It is not as much work as it sounds.
For instance, if you already have an article on the best products for XYZ, just use that as a script for a Youtube video. You can embed the YouTube video in your article, giving your reader the option to read or watch.
This has two advantages.
Firstly, your reader can pick the media of their preference. As an example, when I am on my phone, I might be more inclined to watch a video, but on my laptop, I would rather read through.
Secondly, multiple media options can also drive additional traffic Videos and Images rank too in google. Since only few posts have videos, You might be able to rank for a certain keyword in a top spot for videos, although not even being on the first page for the regular Google search.
Seasonal products aren’t inherently bad to use, but you should ensure that if you compare them on your affiliate website, that you have enough non-seasonal products.
That way, you stand a better chance of having a year-round income stream.
On the other side, there are rarely better opportunities than Prime Day, Black Friday, Mother’s & Father’s Day, holiday gift guides and other once in a year events.
Some affiliate marketers specialize in these one-off events. If you are able to rank in a top spot for these competitive, seasonal terms, you can be certain that it will pay off.
For most of us who want to become Amazon Affiliates, and are at the very beginning, it’s better to pick evergreen products. The reason is, that it will take time to establish a brand and to build an audience. It can take three to six months for articles to rank on Google. By then, you holiday guide is already outdated.
Special event marketing takes careful planning and a good process, leveraging your unique insights as well as helpful Amazon Affiliate WordPress plugins and tools.
Calculate the Monetization Potential
Your time is valuable, so there’s little point in choosing Amazon products to compare if those products will only bring in a few pennies per sale.
Different product categories offer a different commission rate. While luxury beauty products yield a 10% commission, Amazon fresh referrals only give you 1%. You can read more on commission rates and program basics in our Amazon Affiliate FAQ,
When thinking through the monetization potential, Amazon Affiliates not only have to consider the commission rate, but also the conversion rate. You might find it easier finding people following your grocery referrals than for expensive beauty products.
If you’re just starting your affiliate website and want a faster track to earning income, you should start by selecting products in your niche that will give you higher affiliate sales.
For example, if you have an affiliate website in the fishing niche, you’d have a higher chance of earning income by comparing fishing poles than lures.
When you compare Amazon products, put your product ideas into a list and estimate their earnings potential. That will help you prioritize your time and effort on categories with the highest return on investment.
Interested in more insights on SEO, ranking and best practices for Affiliate Marketing and Amazon Associates? Subscribe to our monthly newsletter, delivering our top insights straight to your inbox.
Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.
Starting an online venture is difficult.
Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.
There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.
The best thing is – no coding required & no need to reinvent the wheel.
Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).
The plugins are in no particular order & loosely grouped together by topic.
Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.
TableLabs – Create Amazon Comparison Charts
TableLabs is a cloud-based software that you use via your browser.
As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.
That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.
With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.
TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.
The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.
Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.
OptinMonster – Create Popups
For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.
OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.
For example, you can offer a popup with an affiliate link marketing the same product on a product review page.
Other useful features are page level targeting, exit intent detection and geolocation targeting.
“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”
Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.
Shortening links, can have a stronger impression on your viewers.
In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.
For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.
“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”
“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”
Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.
The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.
Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.
When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.
Since the tool is free and easy to install, this simple tool is one of our favorites.
“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”
WPForms is an Amazon Affilaite WordPress plugin, that helps you to create contact forms to grow and engage your audience.
First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.
Along serving as a contact form, forms can be also created for payment collection or surveys.
Collecting the contact information of your visitors helps you to build an audience.
The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),
“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”
Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.
Everyone uses google tools, be it Google Analytics, Search Console or Adsense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.
Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.
The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.
Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.
MonsterInsights – Google Analytics extension
MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.
Rather than giving you all the features for you to check out, MonsteIinsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.
MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.
Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.
“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”
Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.
When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.
The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.
We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.
“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely preconfigured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”
“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”
RankMath is a WordPress plugin for SEO optimization, similar to Yoast.
The plugin is a newer than Yoast or All In SEO, with similar features.
In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.
The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.
In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.
“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”
“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”
Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.
Both have similar features (with differences), for the most part, you’ll only need one of them.
Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.
Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).
We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,
I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.
For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.
“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“
HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.
The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,
HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again
“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”
RafflePress is a WordPress plugin to create contest and giveaway campaigns.
Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.
To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.
That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.
“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”
Hotjar is a tool that visualizes the user activity on your websites.
It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.
Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.
It literally shows you where user get stuck.
To implement, you only have to copy a code into your website, similar to integrating Google Analytics.
When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.
Nitropack – Improve site speed
A buzz-word among SEO professionals is site speed.
While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.
Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.
The tool improves site speed through smart caching and image optimization & compression,
“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”
AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.
It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.
Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.
Banners are created as “lightweight” elements, which should not affect your page load speed.
In the WordPress panel, users can manage their ads and campaigns.
It also can send a prompt to your website visitors to disable adblockers.
“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific timeframe and offers performance reports for easy tracking of each published banner on our website.”
Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.
Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.
The plugin creates a table of contents automatically based on your heading structure.
This Amazon Affiliate tool is useful if your audience are mobile readers. Having the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.
WP EasyScroll Posts – Appends articles at the bottom of the page
WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.
The plugin loads and appends a next page to your posts once a user scrolls to the bottom.
That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.
This increases time spend on a page and people that owuld otherwise drop, might see the first paragraph & continue reading.
There are similar plugins and tools for the same purpose with similar functionalites. Since the plugin is free, everyone can give it a try.
Beaver Builder – Page builder
Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.
It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.
For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.
For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.
“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”
MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.
All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.
Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.
Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.
“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”
Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.
The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.
The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).
Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.
“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“
Affiliates beware – here is the ultimate Amazon Affiliate FAQ.
We compiled quick answers to some of the most common inquiries we received over the past few years on questions on the program and becoming an Amazon associate.
New as Amazon Affiliate and wondering how to get started? You came to the right place !
To give you a complete list with relevant details, we went through the nitty gritty details of the operating agreement.
Without further a due, here are the collected insights.
What is the Amazon Associates Program?
The Amazon Associates is the affiliate program. Associates can monetize their traffic by referring products from Amazon.com to their audience. Participants earn a commission with every successful product referral. Given the large product selection, Amazon associates might be the largest affiliate network in the world.
How big is the Amazon Associates program?
Given the large product selection and easy sign up, Amazon Associate is one of the biggest affiliate networks in the world. Based on data from supermetrics, there are over 900,000 active affiliates
How much money can I make as Amazon Affiliate?
Your commission depends on how many views your affiliate links get, the number of clicks and what products your referral buys (if any). Based on Earnings Per Click & Click Through Rate benchmarks, a website with 10,000 views (not clicks) should make between $36 and $600.
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places
What is an Amazon affiliate qualifying purchase or sale that is eligible for a commission?
A “Qualifying Purchase” is an affiliate sale, where the customer was referred by a special link and the purchase occurred within 24 hours. Also, the product was paid by and shipped to the customer. If products are added to the shopping card, a commission is e earned up to 89 days after referral.
What is the minimum payment I can receive?
In order for Amazon to pay out your earned commissions, you need valid payment & tax information. The minimum amount you can receive depends on your payment method. The minimum payout is $10 for Deposits and Gift Cards and $100 for checks. For checks, Amazon charges a $15 processing fee.
Can I use Amazon content for my website?
Yes, but only if it’s current. Amazon has a rigid content policy and only allows you to display the latest product descriptions, images and prices. To avoid having outdated information and staying Amazon compliant, associates should leverage non-Amazon content, paraphrase descriptions or use the Amazon Product Advertisement API.
Can Amazon Associates use the Amazon logo on my blog?
You are allowed to use the Amazon marks with a corresponding affiliate link. Only few Amazon logos are authorized, and it is not allowed to modify the logo in size, color, font or any other way. The Amazon prime logo is not authorized and therefore cannot be displayed.
What content is not allowed for Amazon Associates?
Content that is considered harmful, such as sexually explicit, violent, illegal or hateful.
False or deceptive product descriptions
Content directed at children under 13 years of age
Infringe the intellectual property rights or trademark of Amazon or any of it’s affiliates
If I am an Amazon affiliate, can I also promote products from other affiliate networks?
It is allowed to promote products from different vendors, including Amazon, on your website. Using more than one network is a chance to diversify your commission. Check with you other networks, if they allow multiple affiliate partners as well.
Can I join Amazon Affiliate program if I live outside the United States?
Everyone can become an Amazon affiliate, independent of your location. However, your affiliate links are bound by the affiliate country you signed up for. If you are not in the US, customers who click on your affiliate links, will still be send to Amazon.com, and not to your country specific page.
Do I have to disclose that I am an Amazon affiliate?
Yes, Amazon affiliate’s guidelines state that you have to disclose your affiliate status and that you earn a commission when users buy a product. Most affiliates also want to be transparent with their audience by clearly stating their relationship.
How do I compare two items on Amazon?
You can compare Amazon products by showing how each item is differentiated. Start by listing out key product features, and then contrast each of the products based on those criteria. Showing where features overlap or differ, is a great comparison method.
What is an Amazon comparison table?
An Amazon comparison table is a chart that differentiates two or more products. The table shows specifics for each product, such as an image, a title & description, the price or other highlights. It also has a call to action button.
What is an Amazon Call to Action button?
The anchor text for Affiliate links is usually referred to as Call To Action button. The most common Amazon Call To Action buttons are “Buy now” or “Check Prices”. Affiliates usually tailor their buttons to their overall content strategy.
Do I need a website or blog to make money as an Amazon Affiliate?
No, you don’t need a website. Amazon affiliate generate commission through product referrals. These referrals can be via a website, but also via social media, email or other mediums. It is only important that your referred customer used your affiliate link.
What types of Amazon Affiliate link exist?
Product Links created from the Associates portal
Native Shopping Ads
Link to Any Page
Product Advertising API
How do I create an associates product link?
Log into the Amazon Associate Portal
Click on “Product Links” under the “Product Linking” tab
Search for your product, either by keyword or ASIN
Click “Get Link” to select product
Customize text and/or the image for the link
Copy the highlighted HTML code
Paste the HTML code to your website
What is Amazon SiteStripe?
SiteStripe is a banner appearing on the top of the Amazon.com website for Amazon associates. It allows associates to create affiliate links while browsing the regular website. With SiteStripe, associates don’t need to go through a separate portal to create an design their affiliate links.
How to get an amazon affiliate link with SiteStripe in five steps
Create an Amazon Associate account.
Click on the product you would like to recommend.
The SiteStripe banner appears at the very top of the page
Click “GetLink” for Text on the top left, generates your affiliate link
Copy and integrate the link on your website
What is an Amazon banner?
An Amazon banner is a rectangular advertisement graphic that can be displayed on any website. Amazon banners show products from a selected category, such as “Gourmet Food” or “Pets”. Product advertisements are chosen by Amazon rather than by the website owner.
What sizes can Amazon banners be?
234 x 60
88 x 31
120 x 60
120 x 90
125 x 125
468 x 60
728 x 90
What are Amazon Native Shopping Ads?
Native Shopping Ads are dynamic product recommendation that can be placed on an Amazon affiliate website. Products displayed are curated from Amazon and not from the website owner. Product recommendations are given based on the visiting user, websites content and affiliates selection.
What are the three types of Amazon Native Shopping Ads?
Recommendation Ads are fully automated product displays in a grid, list or strip format.
Search Ads display products from a certain category and allow the visitor to interact with the ad.
Custom Ads are similar to recommendation ads, but the products shown are selected by the affiliate.
What are Amazon Mobile Popover?
Mobile Popover are Amazon advertisement for mobile display that appear as a banner at the bottom of the screen. Popovers display product linked in the website and stay on screen for 15 seconds or until the users dismisses the ad. Given the more prominent display, link engagement is up to 30% higher with regular text links.
What is Amazon Link To Any Page?
Associates can earn a commission for general referrals. Link To Any Page builds an affiliate link to a specific product line subcategory (such as Automotive interior accessories), search results for any keyword or any specific site. Associates receive a commission for visitor buying any product up to 24h after referral.
How to create a Link To Any Page Amazon Affiliate Link?
Log into your Amazon Associates account.
Click the “Link To Any Page” button under the “Product Linking” tab.
Select one of the three link options, Favorite Destination, Search Results or Any Page.
Based on your link option, modify either product line & subcategory, product line & keyword or enter a URL.
Name your link.
Copy the HTML code and paste it into your website.
What is the Amazon Product Advertising API?
The Amazon Product Advertising API gives you direct access to product data, such as title, description, price, promotions and reviews. Using the API, product information, such as product availability or price, stays current, ensuring that affiliates stay Amazon compliant.
How do I get access to the Amazon Product Advertising API?
Sign up for an Amazon Associates account
Complete at least three qualifying sales within the first 180 days
Have an approved Amazon Affiliate Account
Comply with the Amazon operating agreement
Request access through the Amazon Associates portal
How can I use the Amazon Product Advertising API?
Website owners with knowledge of JSON and HTTP methods can build their use cases directly by reading through the API documentation. Most tools for Amazon Affiliates, such as the TableLabs comparison table software, allow you to leverage the API without any coding knowledge.
What does it mean that my Amazon Product Advertising API is throttled?
A throttled API means that you reached the maximum number of API requests you are allowed per day. Amazon limits how often affiliates can call the API. Limits start at one request per second and a daily maximum of 8640 requests. Limits increase with every affiliate sale and are adjusted every 30 days.
What is Amazon OneLink?
Amazon OneLink is a free service that bundles an associates’ accounts from different geographies. An affiliate link created with OneLink, redirects affiliate clicks to the appropriate country page of your visitor. The service is available for the United States, United Kingdom, Canada, Spain, France, Germany, Japan and Italy.
How do I setup Amazon OneLink?
Log into your Amazon Associates account
Click on “OneLink” under the “tools” tab
Click on “Link your accounts”
Select the tracking IDs that you want to bundle with OneLink
Set default tracking ID for each country
Do Amazon Affiliate links expire?
Amazon affiliate links do not expire. They stay active as long a you have a valid tracking ID. If you change you tracking ID or your your affiliate account was suspended, your affiliate link will become inactive.
Going deeper into a specific topic signals that you understand the nuts & bolts.
“The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market” says Harriet, Co-Founder of Cocofinder.
“I and my team take time to learn about the products or services that we offer and as well as our target audience so that we can improve our content for our website that builds our credibility”.
A deep understanding of the products leaves a lasting impression among your audience.
That doesn’t mean that if you are a car dealership, that you can only be selling car parts.
When expanding the scope of your brand, start with adjacent fields first.
Personalize, personalize, personalize ….
Speaking about brand – what is yours?
Knowing exactly what your website represents, is essential to select the right affiliate products.
Once you know, you can write content that reflects your brand.
People don’t come to your website to find a package insert. They come to read from YOU.
Affiliate marketing is like celebrity endorsements: It works well when people can relate.
Your audience can only relate if you are trying to actively engage them with your personal note.
“I only promote products that I have personally used and then share my experiences with how they have benefited my blogging business. Before purchasing an affiliate product, people want to know about your experience with it”, writes us Amira, the voice behind A Self Guru.
Beyond just the basic product features, sharing how you interacted with the product is true personalization champion technique.
It allows you to go from “this is a shoe and it has these characteristics” to “I ran with this shoe, here is how it felt”.
Personalization makes your products recommendations relatable, which increases chances of someone clicking on your affiliate links.
You don’t have to buy every product you recommend. For some products, it might be impractical or even irrelevant.
In those cases, personalizing the content around your links becomes even more crucial.
If you can’t share your experience, share your perspective.
Let’s say you did not personally test a graphic card that you’re recommending. Write how, given the product specifications, customers will be play a certain computer game.
Now that you know your brand & personalized your content, let’s take a look on how to implement links.
Link a product overview in the beginning & end of your post
The longer it takes your visitor to understand what your product review is about, the more likely they are to bounce.
Never reading your thoughtful insights or clicking your links.
Showing a table, chart or list in the intro with the products discussed in your product review, helps the audience to recognize what things the author considered.
More often than not, readers are intrigued by a comparison and want to read on.
The overview in the beginning has a second advantage. They are the most likely to be clicked. You can even benefit from someone that does not follow your recommendations (or even read your article), but clicked a link. You can still earn a commission if that person would buy any product on Amazon within the next 24 hours.
While a product overview in the intro incentives readers to read on and get a few quick clicks, the overview at the end serves a slightly different purpose.
Some of your visitor just want to know, which product is the best. Who wouldn’t.
They just scroll through the article to the very end to see the “winner” of your product review.
If your visitor then just finds a “the end” rather than a “winner”, then they bounce. Without click.
Creating a good product overview can be an easy & painful way with affiliate plugins.
Product comparison tables are an incredible method to visualize (dis)advantages of a set of products.
That doesn’t mean you should NOT place affiliate marketing links in the middle of your article.
You absolutely should.
Which brings us to our next section.
Give a “So What” before every link
Most successful affiliate marketing post are long. Really long.
After thousands of words, it’s only too easy to get lost in the weeds. During writing, but also when your visitors reads the article.
As an affiliate marketer, you are adding value by providing context around how features influence your product experience.
Just listing the features of a certain product makes your article seem like an ingredient list in the supermarket.
For example, saying “this contains blueberries” is just a start. Your readers want to hear why this is relevant, let alone if that is good or bad.
A better way to describe the product would be: “This contains blueberries, which is rich in anti-oxidants that are great for your immune system”.
Giving the “so what” brings the product to life.
When going deep in a product reviews, Vishal, founder of ScoreGuitar, says “Talk more on benefits rather than just mentioning the features of a product. Always ask questions like Why, What to each feature and go deep into the benefits part.”
Outlining the relevance of product characteristic goes a long way in audience engagement.
To make sure your reader walks away with key messages, help them with an easy to grasp conclusion.
Sell every link
Yes. Sell every single one.
Placing links throughout your article, increases the chances of someone clicking a link.
After building your “so whats”, you are giving relevant product recommendations.
To take home that extra layer of attention, make sure you give an incentive and/or reason to every link in your post.
This sounds simple, but often just putting a link, without the extra care it needs.
For example, let’s imagine a blog post about a running shoe. You’re describing the advantages of a particular Adidas shoe. At the end of the paragraph, in the very last sentence, you embed link using something generic as anchor text like “Adidas” or “shoe”.
That wouldn’t be a great reason, nor incentive.
Here is what we can do: Summarize the benefits of the shoe in one sentence.
“This shoe has the most cushion, making it a great shoe for runners with weak knees”.
And we can make it even clearer to where the user is going.
“This shoe has the most cushion, making it a great shoe for runners with weak knees, check it out on Amazon”.
Anchoring the link either on the product benefit and/or the affiliate partner gives your audience a reason to click, while being transparent on where they are send to.
“People aren’t going to click the link if you just link to Amazon without any other words.” says Grace, founder of HouseFragrance.
“You have to sell your link in your post, tell people to click on the link to go to Amazon, and tell people what the benefits are of doing so”.
Placing links throughout articles gives you quantity, and the quality comes from making sure you’re selling them properly.
Customers will reward selling every link with more clicks (as they are more enticed) and higher conversion rates (as the links are more transparency).
Match linking strategy and keyword intent
The ‘keyword intent’ is purpose for the search. If your affiliate marketing links strategy is out of sync with the users intent, you’re unlikely to get satisfying results.
Broadly speaking there are two intent categories: Informational and Transactional.
Informational keywords, like how to run a marathon, The user intent here is to learn about a certain thing.
Those keywords drive a lot of traffic, however, since the intent is to learn, not to buy, you usually see lower conversion rates here.
First and foremost, the focus is on information. Your intro should make it clear that you want to educate.
Imagine clicking on a link on “how to run a marathon” and then seeing a comparison of multiple running shoes. It’s not a good match and you likely going to see a high bounce rate.
If you focus on informational keywords, make sure that you affiliate links take a sub-dominant role.
For our marathon example, maybe your first paragraphs are about a proper warm up and what to eat before a race. Seeing then a paragraph about the proper gear, which mentions a good running shoe, this is a great place for an affiliate link.
In contrast, affiliate links should take a dominant role for transactional keywords.
Users expect product reviews from transactional keywords like best fill in the blank.
For example, if you are looking for the best running shoe, and you land on an article that first talks about warm up and food, you are probably not sticking around.
Rather you want to see an overview of products right in the beginning.
For affiliate marketing, transactional keywords are often preferred as the user willingness to buy a certain product is much higher.
Harman, the founder of Your Girl Knows, shares with us: “When a person is searching these types of keywords, they have made their mind to buy something and now they just want the best suggestions to choose from. These types of articles guarantee a buying behavior hence make sale conversions easy for you.”
Since the user comes with an intent to buy, affiliate links should be displayed visible with a clear call to action.
Hence, links are placed more aggressively, which contrast the best practice for informational posts.
That’s why it’s important to match your affiliate link strategy with your targeted keyword.
Build an audience
You build great content, now you have an amazing affiliate link strategy.
Posting articles will drive organic traffic to your website.
All set, right?
Not quite – organic traffic requires patience. Specifically for new websites, it takes a LONG time.
In our experience, you can expect first results after three to six months.
And those results might be disappointing, as only some of your articles will result in a top ranking.
While you wait for Google to include your posts, you want to increase your chances of getting eyes on your site.
You want to build an audience.
Meaning, on top of providing quality content, you want to create relevant traffic.
Relevant traffic can either come from targeted advertising or industry peers.
For targeted advertising, you’re picking your keywords and it’s a simpler “return on Investment” approach. If you earn more commission than what you pay in fees, it’s worth pursuing. And you can turn it on & off like tab water.
For industry peers, that a longer term, somewhat sustainable strategy. In addition to be able to share best practices, a connection to industry peers has also a positive SEO effect. Having links (both inbound & outbound) helps you with your Google rank.
A good way to get your network started is writing “resource”-like pieces, where you provide your information that is relevant to your audience. Readers appreciate if your website lead them to a discovery and are more likely to return with higher likelihood to buy.
Plus – featuring other business, experts, products might be viewed positively by the counter party. This will entice them to link back to you. And voila, you just earned a relevant backlink.
Brent, a Senior Affiliate Manager from Today’s Business shares with us: “The biggest thing that can help create success is to build relationships before trying to monetize them. Try collaborating with like-minded individuals or bloggers by exchanging content, ideas, posts, skills, etc. If you can grow an authentic audience, the monetization becomes much easier in the long run.
Building an audience is the product market fit for affiliate marketing.
By trying to building you get free career advice. If you have trouble convincing relevant peers that you can add value in your niche, you might be in the wrong niche.
This brings us to our next point – how do know if you’re doing well?
Tracking, Rinse, Repeat
Tracking the success of your affiliate marketing links is your bread and butter.
Knowing exactly how many views and clicks a link has, is an essential feedback loop.
Based on the data, you can then optimize.
You know which content to revamp (low views), which links to improve (low click through rate).
You also can do A/B tests, where you test two variations of articles, buttons, call to action text, images and other elements. Then you can find out which variation works best for you.
Especially, if you link the same product from multiple places, the data from your affiliate partner will not allow you to differentiate which link people clicked on.
It does not have to be highly sophisticated – most affiliate tools come with a basic tracking functionality.
At a minimum, you need to be able to track which link engages your audience (and which one does not).
Checking engagement metrics should be part of your daily routine.
You will be surprised – trust me.
Based on the results, you can build & prioritize your strategy. Double down with confidence on your strengths (high engagement links), while improving weaknesses (low engagement).
With your core well tracked and in good shape, let’s talk about growth.
Omnichannel: The cherry on the cake
The distribution for affiliate marketing links can start simple with a blog.
Omnichannel marketing puts your customer at the heart of your operation.
Each customer has different medium preferences. Some like articles – but others prefer charts, videos or social media.
Tapping in each channel, allows your audience to pick & choose their favorite.
You might think leveraging more than just your blog takes a lot of effort.
But for the most part, only the initial setup requires time. After that you can just follow your template.
For videos, you just need to think about your personal style. Your articles already have all the information needed. Just paraphrasing a best of post, usually ends up being a decent video.
In the same way, since you likely listed numerous product pros & cons
Most affiliates over-complicate their omnichannel strategy by thinking they have to create unique content for each channel.
In contrast to SEO, you are allowed to have duplicate content. Your video or infographic can (& actually should) say the same things as your blog post.
That does not mean you can just copy & paste everything.
Every channel has its own quirks. That’s why you have to spend time setting up a template for each channel.
This is necessary to keep your branding & so what messages of your affiliate marketing links.
All things considered, making information available for your audience in THEIR preferred channel goes a long way for user experience.
And there is more – you also get additional organic traffic.
When we think about how people can find our affiliate links through google, we most of the time only think about web searches.
However, don’t forget that Google also provides search results for video and images.
“In Google’s results, the images and videos in your content will also rank and can become a non-negligible source of traffic.” Says Ludovic, founder of Zen Soundproof. “I have a few articles ranking on page 2 of Google’s web search for some keywords. For the same keywords, the content ranks in the top 3 of Google’s video search results.”
Having your content present in multiple ways, make you SEO competitive, since most people only focus on the written word.
When you looking to grow your business, offering content across channels can be a quick win.
Did this article spark your interest? Subscribe to our newsletter to get our latest insights straight to your inbox.
How to edit a live product comparison chart and update out of stock items?
After going live with an Amazon product comparison table on your website, you can still make changes to it.
The best thing is: Changes only take seconds to be applied and will be automatically updated through TableLabs, you don’t have to re-insert a table to your website.
Especially if an item is out of stock, you want to update the item as soon as possible.
How to insert a Product Comparison Chart to WordPress?
After creating your chart in TableLabs, this video shows how you can publish your new product comparison chart on your website.
While TableLabs is not a WordPress plugin (yet), to implement a Amazon comparison table to your website, you only have to copy & paste a URL.
If you use a website editor other than WordPress, just copy the embed code in your code view.
How to Insert a product comparison table using Thrive Architect or Thrive Editor?
Many of our users leverage Thrive for their website. Analogous to using simple wordpress, just copy the table embed code into a Thrive custom htlm box.
Click update and your Amazon product comparison table is ready to go!
How to track views, clicks, click through rate in your chart dashboard?
After logging into TableLabs, your chart dashboard lists all of your compare charts and the corresponding views, clicks, click through rate (CTR) and earnings per click (EPC).
This helps you to analyze which of your Amazon product comparison chart is be more successful than others. You can approximate your earnings per chart by entering the earnings per click field in your chart dashboard.
Understanding How to Use the EPC and Earnings Column on Chart Dashboard?
Your Amazon associate earnings summary breaks up how much earnings / commission you received for how many clicks. Add EPC to your chart dashboard to understand how well a Amazon product comparison table is converting.
How do I find my Amazon API Credentials (Amazon Access ID and Secret Access Key)?
TableLabs uses the Amazon API to automatically pull in images, price, descriptions and more for your product comparison chart.
Scroll to “Tools” then “Product Advertising API” (shown below)
Click Manage Credentials
Create New or Use Existing Credentials (Amazon may prompt you to login to AWS first). Then just click “create new access key” or use an existing key if you have one and would like to.
How do I assign my Amazon Tracking ID to a product comparison chart?
Your Amazon affiliate access allows you to create multiple tracking ID’s. Having more than one tracking ID can be helpful to track more granular the success of an individual Amazon compare chart, product categories or any other segment of your choosing.
TableLabs allows you to assign a different tracking ID to each product comparison chart.
How to monetize international traffic for your Amazon product comparison chart using OneLink
With the default Amazon US affiliate links, your product comparison table is only monetizing traffic from the US. In case you have visitors from Canada, UK, Italy, France, Spain, Germany and / or Japan, you can sign up for Amazon OneLink and monetize your global traffic..
How to get access to TableLabs?
You want to create an Amazon product comparison chart with ease but you are not yet a TableLabs customer?
Here is the ultimate collection of the TableLabs Academy insights.
From chart creation to marketing to tracking and optimization.
Here are our best insights.
The following teasers for our TableLabs academy lessons, providing guidance on chart creation, content optimization through great Call To Action and personalization, monetizing international traffic and much more.
Find your niche and double down on personalization
Finding the right niche for your to pursue is the first step.
It all starts with your skill set: What is a segment where you have insights? Where can you add value?
The next step is personalization. This will defining criteria for your success.
You can have the best insights. But if you’re unable to demonstrate your unique skill set to your audience, you will see low engagement.
HAVING a skill set, is different from DEMONSTRATING.
The way to achieve the latter, is by making sure, every post, compare chart and button, makes it crystal clear that YOU are the expert.
Personalization makes you successful. It’s worth it.
In practice, it is not always straight forward to think about ways to add your personal note.
Understanding how a customer flows through your sales process
The Affiliate Marketing Funnel is a framework to visualize your customer journey.
Being able to pin point your competitive edge in your funnel, helps you to double down on success factors and eliminate commission leaks.
Your funnel has different stages, the action to resolve a problem depends on where exactly your focus needs to be.
To illustrate, imagine visitors come to your website, but your Amazontable rarely gets any clicks. Or your table gets clicks, but you don’t earn commissions. Or you don;t even have visitors to begin with.
Finding the right spot to take action on is essential to see great results.
An Amazon product box helps you to showcase one single product.
The showcase box is an essential tool for affiliates, which complements the standard product comparison table.
Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.
You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.
BASICS – The value of a product showcase box
A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.
In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.
An Amazon product showcase allows you to do two things:
Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.
Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.
THEORY – Get started with an Amazon Product Box
The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.
A product box can show a variety of information and should be modified to suit your specific requirements.
Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.
Choosing the right elements makes your product box successful.
As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.
The information provided should be a concise & relevant description of the product.
One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.
Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor
PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website
Let’s take a look how you can create a beautiful Amazon box.
First, pick a product and research it’s essential features.
Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.
In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.
Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.
A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.
Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.
After creating an Amazon product box, it’s time to think about the design.
With TableLabs, you can either use a template or load an existing design, that you created previously.
In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.
Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.
Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.
Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!
If you need help on how to implement a chart on your website, check out our TableLabs tutorial.
TABLELABS – Best practices for an Amazon Product Showcase Box
It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?
The answer: Benchmarking.
Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.
With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.
In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.
That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.
Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.
An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.
More Insights delivered straight in your inbox – sign up for the TableLabs Academy Newsletter
Affiliate marketing personalization are becoming table stakes as almost all (91%) visitors are expecting relevant content.
Plus, expect your competitors to leverage personalization tools, as most digital marketers (75%) are investing into supporting software. Affiliate software, like TableLabs, makes personalization and Amazon Affiliate Table design a quick & easy.
Personalization can drive higher customer retention, higher revenue and higher conversion.
Sounds good right?!
So – How do you make your content highly relevant?
THEORY – Amazon Affiliate Table as product recommendation, not advertisement
Amazon affiliates earn money by promoting products.
That is OK. Your audience expects that, your disclaimer makes this transparent.
However, your customers do not want to be fed generic product comparison. After all, the main reason to visit your website was to get a tailored product advice.
Amazon affiliates are the linchpin between a product and its customers. Your fingers need to be on the pulse of your customers buying decision criteria.
To evaluate your personalization strategy, start by validating your customer understanding and if your content strives to be relatable.
A good way to do that is the Call To Action affiliate framework. The CTA framework helps you to assess the positioning of your customer, your recommended products, the context and your competition. This gives you an insight into how you can personalize your Amazon compare chart.
Thinking about the needs of your visitors, allows you better engage your audience and, eventually, increase conversions.
Once you find a winning strategy, let’s look at how you can implement personalization in practice.
PRACTICE – Opportunities for personalizing your Amazon Affiliate Table design.
By displaying a personalized product comparison chart, you provide your audience with a recommendation that caters to their preference.
There are five key levers to personalize your Amazon Affiliate Table:
Custom columns & text: Modify the wording to connect product specs with buyer intent. While Amazon is providing you with a product description, that might not be in sync with your content.
Product highlights: Visually lead your customer to a decision. This can be done via color highlights and/or assigning a ‘top pick’.
Size: The more products, the more options. The more columns, the more information. More can be helpful, but also overwhelming. Finding the right balance is key.
Location: Longer product compare charts are often placed at the article beginning or end, while product highlight boxes can be found throughout the article.
Color scheme: Your compare chart design should fit seamlessly into your website layout.
Her is an example, illustrating how these key levers can be implemented.
In the example, we can see how the five levers can be applied.
A custom column (Pro’s and Con’s) is created to tailor the product information to buyer’s intent. By doing research on your recommended products, you can find the key buying considerations for the respective product. In this case, relevant features were price, lifetime and certain functionalities.
A top pick is selected to spotlight your favorite favorite (‘MVP mobile’).
Giving your product a personal touch through custom columns, top pick & rating, has attractive benefits. Personalizing your Amazon Affiliate Table led to higher engagement for both clicks and click through rate.
For example, just by assigning a custom column, compare charts have almost twice (1.9x) as many clicks and a 30% higher Click Through Rate (1.3x), that the average chart.
Given it’s small size & only three products, the location of the product comparison table within the article is flexible. Adding an extra column adds width, so for the compare chart to be appealing to mobile visitors, choose a smaller font.
For the color scheme, we choose different types of blue that are similar to our brand logo.
Being diligent about how to portray your affiliate links can go a long way. To make life easier, using an Amazon product comparison chart software will save you a lot of time.
TABLELABS – Personalization and Amazon affiliate table design leveraging TableLabs
If you create a new product comparison chart, you start with adding your desired Amazon product. In the chart view you can modify columns, the call to action, and other organizational elements.
Let’s bring our example chart from above to life.
First, let’s add the desired products to comparison table.
For each of your products, you can adapt the product description to your liking, as well as the call to action buttons. Plus, we assigned each product a rating and selected our top pick.
Most importantly, we created a custom column (Pro’s and Con’s). The crisp depiction of a product goes a long way, especially if it’s summarizing the key considerations that you already mentioned in the related blog post.
Every Amazon affiliate table is mobile responsive.
In addition, to ensure that the visual appearance is equally appealing for mobile, you can select which columns should be hidden once a table is contracted. You can choose to only show the custom column when it’s a desktop and don’t show it for mobile visitors.
To set the appropriate viewing options, simply click on the toolbox icon when creating the chart and select the desired options.
As we said initially, the design should fit into the overall color scheme of your website.
Clicking on the ‘preview’ button in your chart view, takes you to the chart design tab.
As you can see on the menu on the left, you can modify the appearance of the Amazon affiliate table.
Here, you can modify the colors for rows, fonts and buttons to your choosing.
An important advantage: You can save your theme. Once you find your desired color layout for your tables, you only have to design it once. With the click of a button it will be applied to all of your future charts.
In the chart preview tab, you can click save your product comparison table theme under a preferred name.
Once you saved a theme, your design is readily available, and you can load it for your next chart.
For a new chart, after adding products, simply select the desired theme in the chart view.
To conclude: The guiding principle of TableLabs is to make it as easy as possible for Amazon affiliates to be successful.
With the above features for content modification and design, you can create an Amazon product comparison chart to personalized to your audience.
More Insights delivered straight in your inbox – sign up for the TableLabs Academy Newsletter.