An Amazon product box helps you to showcase one single product.
The showcase box is an essential tool for affiliates, which complements the standard product comparison table.
Sometimes it’s not about giving all the options in a summary chart – but rather about giving clarity for one specific product.
You want to create product comparison charts, tables & showcase boxes with an ease to use Amazon Affiliate tool? Check out the TableLabs pricing options.
- 1 BASICS – The value of a product showcase box
- 2 THEORY – Get started with an Amazon Product Box
- 3 PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website
- 4 TABLELABS – Best practices for an Amazon Product Showcase Box
BASICS – The value of a product showcase box
A comparison table helps you to list and visualize in an appealing way pros and cons of various choices.
In contrast, showcasing only one product, lacks the comparison element. You are not able to benchmark certain product features.
An Amazon product showcase allows you to do two things:
- Highlight: By showing only one product, your audience focuses on only one product, instead of 3, 5 or 10 in a comparison table. The box allows you to bundle attention.
- Go deep: Dedicating space for one product allows you to customize layout und information for one specific product. A compare chart can look overloaded with information if you want to list ten facts about each product. On the other hand, listing ten facts in a product box would be more appropriate.
Given the advantages of a product showcase box, it can be used for single product reviews or throughout articles, for instance in between paragraphs.
Vice versa, by benchmarking features, a comparison table has a summary function and is often used in the beginning or end of an article.
THEORY – Get started with an Amazon Product Box
The Amazon showcase box is a great way to promote a single product. Given the focus on just one product, this can lead to more clicks and higher conversion rates.
A product box can show a variety of information and should be modified to suit your specific requirements.
Along core elements, such as an image and a call to action button, common elements include a catchy rationale why to purchase this specific product and an more in-depth product description.
Choosing the right elements makes your product box successful.
As mentioned above, the showcase box allows you to “go deep”. The value comes from listing features specific to this one single product. Customizing your box is essential to actually derive value.
The information provided should be a concise & relevant description of the product.
One important advantage that an affiliate plugin like TableLabs has: Using the Amazon API, your product showcase box would always show the most recent image, price and affiliate link. By keeping those current, you stay Amazon compliant.
Plus, your showcase box will be mobile responsive, as you can change which columns to show depending on the screen size of your visitor
PRACTICE – Implement an Amazon Product Showcase Box on your Affiliate Website
Let’s take a look how you can create a beautiful Amazon box.
First, pick a product and research it’s essential features.
Understanding the 3, 5 or even 10 key bullets that will drive a customer’s purchase decision is vital for a product box conversion rate. If the facts are not relevant or not holistic enough, you will lack engagement.
In our example, we determined that design, durability and cushioning are the most important facts to describe the advantages of the Adidas Grand Court shoe.
Next, we want to assign a catchy product title. It’s best to imagine your customer saying, “I bought this shoe because of X” and then trying to solve for X.
A catchy title can be something like ‘Best Price / Value’, ‘Most features’, ‘Good for starters’ or ‘great bargain’.
Then we want to pick a Call to Action button that is highly relevant to my product. For shoes, that might be ‘check if your size is available’.
To help you think through what button would suit you best, take a look on our academy deep dive on the Call To Action button framework.
After creating an Amazon product box, it’s time to think about the design.
With TableLabs, you can either use a template or load an existing design, that you created previously.
In contrast to an Amazon comparison table, you want your chart to look like a box, rather than a table. For instance, you can choose the same background color for the header and the row.
Choose a color scheme that fits into your overall website experience. Best practice is to select a color that contrast to your website background. Here is an TableLabs academy lesson on how to best personalize your content.
Depending on how big the contrast between website background and product box is, the Amazon showcase will be more/less visible.
Once you settled on a design, you only have to copy the embed code snippet to an HTML block, for instance on your WordPress website, and you are ready to convert!!
If you need help on how to implement a chart on your website, check out our TableLabs tutorial.
TABLELABS – Best practices for an Amazon Product Showcase Box
It’s important to have a clear answer to the following question: How do you determine if a comparison chart or showcase box works better for you?
The answer: Benchmarking.
Using only one tool for both Amazon comparison chart and showcase box, helps you to track the result of each. Through that, you can determine which strategy gives you better clicks.
With the TableLabs chart dashboard, you can track views, clicks and the CTR rate for each of your charts. Save your chart name which method you used, that helps you then to distinguish which method you used for each chart. For example, add “CT” for comparison table or “PX” for product box at the end.
In addition, a best practice is to re-use your product boxes throughout your articles. If you highlight the same product in multiple articles, you can use the same chart short code.
That allows you to have a consistent & current Amazon product showcase for all your products. You don’t have to re-create the same boxes over and over again.
Furthermore, a smaller box can serve as a widget on the side of an article. For instance, using just an image and an call to action button, comparable to the mobile view described above, is small enough to fit in a side panel.
An Amazon product showcase box used as a widget might be more profitable than a simple ad banner. This makes the box a great option for any media website, not only for affiliate marketing.
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