The 22 best Amazon Affiliate WordPress plugins and tools

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Boost the intelligence of your business by using Amazon Affiliate WordPress plugins and tools.

Starting an online venture is difficult.

Challenges like how to rank in google, understanding your audience, making sales and tracking results are ever-present.

There is help – WordPress plugins and affiliate tools make it easy for you to keep track of your marketing funnel.

The best thing is – no coding required & no need to reinvent the wheel.

Plugins in this list work as drag & drop and are easy to install (if they even need to be installed).

The plugins are in no particular order & loosely grouped together by topic.

Note: This is part of our TableLabs Academy Guestspeaker series, where we ask industry experts to provide guidance on topics related to website optimization, audience building and affiliate marketing.

Amazon Affiliate WordPress plugins and tools help with SEO optmization, product comparision tables, link building and more.

TableLabs – Create Amazon Comparison Charts

TableLabs is a cloud-based software that you use via your browser.

As the owner of the customer relationship, but not a specific product, your main priority is to help your audience to purchase the best suited product for them.

That usually means discussing the advantages and disadvantages of a number of products and laying out all options. To give an appealing overview, most affiliates use an Amazon product comparison table.

With an intuitive drag & drop, the no-code Amazon affiliate tool TableLabs helps content creators can create their own ads as product comparison tables in under 5 minutes.

TableLabs requires an Amazon PA API to source images, product price and descriptions for you. The API keeps the information current, image & price changes are updated automatically.

The integrated tracking functionalities give owners an overview on their store, assessing which products are converting better than others.

Amazon Affiliate WordPress plugins and tools are not all directly linked to the affiliate program. Rather, they are helping you to make more out of your asset – your website.

OptinMonster – Create Popups

For your affiliate website, you want to build an audience, keeping visitors in your ecosystem.

OptinMonster is a WordPress plugin that helps you convert readers into subscribers. You can display a customized popup campaign depending on the actions of individual visitors, increasing the likelihood that your messages will convert.

For example, you can offer a popup with an affiliate link marketing the same product on a product review page.

Other useful features are page level targeting, exit intent detection and geolocation targeting.

“OptinMonster is a must-have for your affiliate website as Popups are produced in response to specific user actions are more likely to generate clicks and revenue. Unlike other poor popup solutions, the software comes with a variety of targeting options, allowing you to show the correct campaigns to the right users at the appropriate time without irritating your regular visitors.”

Miklos Zoltan, CEO & Cybersecurity Researcher at Privacy Affairs

Pretty Links – Link shortening & management

Pretty Links is a great Amazon Affiliate WordPress plugin that helps with link management.

Shortening links, can have a stronger impression on your viewers.

In my opinion, the value comes from a second functionality: The tool can create easy to remember redirects, for your marketing campaigns.

For instance, we used it for specific marketing purposes, such as webinars, giveaways or specific promotions. For those you can create a custom URL like /facebook and redirect that to your checkout page. The integrated tracking functionality allows you to view how many people & when they got to the page.

“Pretty Links comes with robust analytics through your WordPress dashboard. They show you so much more than most affiliate program analytics and they’ve been invaluable in helping us tweak things to improve clicks and conversion rates.”

Christen, CEO of Gadget Review

“A cloaking function is also available to make your affiliate links more secure. Hackers may uncover and replace your raw affiliate links on occasion. That means that the money from all of your hard work will go to someone else. Link cloaking prevents this from happening.”

Michael Robinson, Security Expert from Cheap SSL Security

Broken Link Checker – Link checking

Broken Link Checker is a free WordPress plugin that checks all internal and external links on your website.

The plugin automatically goes through all of your posts and pages, finding all links. It then checks for broken links and flags those that need an update.

Having broken links on your website is not only bad for your user experience, as your leave customer stranded on 404 pages, but also improves SEO.

When we thought about the best Amazon Affiliate WordPress plugins, we first only looked at affiliate links. But then we realized that we most blogs also have a substantial number of non-affiliate links, to quote sources and backup their product claims.

Since the tool is free and easy to install, this simple tool is one of our favorites.

“Sometimes, we find that our link redirects to missing websites and comes with the disclaimer 404 link not found. It’s quite prevalent that websites keep coming and going and they don’t remain as active or simply become broken and if you provide links to those pages then it makes your website look untrustworthy and reduces credibility.”

David, CEO at NetInfluencer

WPForms – Contact Form & Surveys

WPForms is an Amazon Affiliate WordPress plugin, that helps you to create contact forms to grow and engage your audience.

First time visitors often appreciate having the option to ask questions. WPForms has a form builder, with many templates and integrated functionalities.

Along serving as a contact form, forms can be also created for payment collection or surveys.

Collecting the contact information of your visitors helps you to build an audience.

The plugin is made by a team of WordPress champions, creating WPForms along three other tools in this list (MonsterInsights, OptinMonster and RafflePress),

“WPForms also makes it simple to connect your form to the leading email marketing platforms, allowing you to engage with your visitors. You can propose things and persuade visitors to buy by establishing a connection with them.”

Jeroen, Managing Director at Lifi

Google Site Kit – View Google tools

Site Kit is a WordPress plugin to connect your WordPress page with tour Google tools. It allows you too see the search insights in your WordPress dashboard.

Everyone uses google tools, be it Google Analytics, Search Console or AdSense. The value of Site Kit is that you can see the insights from each tool your website dashboard, along with highlights from other plugins.

Therefore, you don’t have to goggle between different tools, but you can see all insights in one place. For daily check ins, the summary view might suffice. For deep dives, you likely still use the tools directly, rather than engaging through Site Kit.

The setup is quick and easy if you already setup your Google tool. Having an active account for each tool is a requirement to use Site Kit. Site Kit is not implementing, e.g. Google Analytics, it merely shows the insights gathered.

Site Kit supports Google Search Console, Analytics, AdSense, PageSpeed, Tag Manager and Optimize.

MonsterInsights – Google Analytics extension

MonsterInsights is a WordPress plugin for Google Analytics. If you find Google Analytics clunky and hard to use, this tool offers helps. It’s more beginner friendly and intuitive to use.

Rather than giving you all the features for you to check out, MonsterInsights is organized into affiliate marketing actions. With relevant functionalities, such as a Google Analytics dashboard, Page level analysis and affiliate links tracking, it makes it easy to take action.

MonsterInsights helps you to track your website performance, like number of visitors or bounce rat. Also, you can assess the success of affiliate campaigns and links.

Since the Google are free, one might argue the need for an additional tool. Establishing a healthy tracking routine helps you to take data driven decisions. If you need an extra tool, then MonsterInsights is worth the investment.

“We used this plugin almost every day to evaluate how many times our outbound links were clicked (potential conversions) when we started the website. This was how we quickly tracked and helped us create initial funnels (paths) for conversion and optimize our posts and layouts.”

Harrison, business strategist at Sleep Junkie

Yoast SEO – Content SEO

Yoast SEO is a plugin for WordPress, helping you to optimize your content for search engines.

When posting new content, it compares your article against SEO best-practices, like keyword density and readability. It also helps with meta tags, creating a sitemap & keeping it current, schema markups, redirects and other SEO related items.

The plugin scores your article in a traffic light system (red, yellow, green), not only flagging critical content, but also giving you actionable advice, such as “use more active voice”, “reduce sentence length” or “use keyword more often”.

We are using Yoast as well (the free version), because It is extremely easy to use, and even in it’s free version, a great help for any content marketer.

“With Yoast SEO, you’ll see templates for titles and meta descriptions, so you can learn how to craft this information conforming to SEO best practices. It comes nicely pre-configured and moves based on presenting you just a modest SEO recommendations list for the keyword that you want to target.”

Shiv, CEO of Incrementors SEO Services

“Yoast provides readability analysis, which pushes us to write so that our readers find our content easier to read and consume. Using measures such as reading ease, passive voice, sentence length, and more, Yoast tells us how approachable and engaging our content is.”

Chris from Landlord Gurus

RankMath – Content SEO

RankMath is a WordPress plugin for SEO optimization, similar to Yoast.

The plugin is a newer than Yoast or All In SEO, with similar features.

In its free version RankMath allows you to create SEO meta descriptions, focus keyword analysis for articles, breadcrumbs, 404 error monitor, XML sitemap and more.

The lengthy list of features helped the plugin to grow recently. While the free version has more features than other SEO tools, given that it’s rather new, you likely find more tutorials on older SEO tools.

In the premium version, RankMath differentiates themselves with a focus on keyword tracking. It connects your articles with your keyword ranking, allowing you to directly track performance for specific content. Otherwise, you would have to toggle between Google Search Console, Semrush, Ahrefs, which you may not have.

“RankMath is my favorite tool. It is a great way to rate your content in terms of SEO, giving you a handy score out of 100 for each blog post you publish. They rate you in terms of word count, keywords, title, meta description, and more.”

Niamh, Editor-in-Chief of Which Watch Next

“Rank Math allows you to optimize and fine-tune your on-page SEO. By giving you indications on what you should modify or add to your page, you always know what to do to improve your page’s SEO.”

Hugo, Owner of The Tool Scope

“The reason I made the switch to this SEO plugin for WordPress is that you can enable rich results using their schema generator, in which I can choose FAQ, How-To, and other types of Schemas to better feature my results in the SERPs.”

Kristine, Founder of Test Prep Nerds

Semrush & Ahrefs – Website SEO

Semrush and Ahrefs are two essential tools for Amazon Affiliates as they help you optimize your website for search engines.

Both have similar features (with differences), for the most part, you’ll only need one of them.

Their product is data. Data about your website SEO, domain authority, keyword ranking, backlink tracking and much much more. Note that neither tool is a WordPress plugin, but rather a browser-based software.

Semrush and Ahrefs let you understand your organic traffic. The data they provide help you to identify content opportunities through keyword research, find link building opportunities and optimize technical SEO (like page speed, broken link reporting, etc).

We say they are an essential tool, because it’s the easiest way to determine how your website stacks up to your organic traffic competition. It also gives you constructive feedback on keyword gaps, SEO best practices, anchor text,

I found Ahrefs to be easier to navigate and its functionalities for keyword research and backlink tracking to be more intuitive. On the other site, Semrush has an integrated tool for link building outreach and connects to paid advertisement.

For SEO & Amazon Affiliate beginners, Since Semrush has a free plan, it has an edge over Ahrefs $7 for seven days trial. Both premium versions are rather expensive, so it might be a while until it’s lucrative to update.

“We use SEMRush several times a week for keyword research and competitors’ rankings for keywords. This allows us to see what affiliate products or services are doing well for them. You can track the links through ad tracking, post tracking, and social media tracking sections of SEMRush.“

Blake, CEO at DentaMarketing

HubSpot – Marketing CRM & tools

HubSpot is a WordPress plugin for Email CRM, forms & popups as well as live chat on your website.

The plugin gives Amazon Affiliates to engage your visitors through (live) chats as well as forms & popup conversion. With the free tier you can also create email newsletters and mange your customer relations. HubSpot has a very neat integrated analytics dashboard.,

HubSpot is perfect for website marketing, not only by adding some of the functionalities (like popups), but also to manage your contacts. This can be helpful to target follow up purchases and testing strategies to get customers to visit your affiliate site again

“The HubSpot WordPress plugin enables you to manage contacts, monitor prospects, create email newsletters, and engage with visitors through forms and chat. The dashboard and analytics enable you to assess the effectiveness of your efforts in order to continue making educated choices as your company grows.”

Ebony Chappell, Co-Founder & CMO at Formspal

RafflePress – Giveaway & contest campaigns

RafflePress is a WordPress plugin to create contest and giveaway campaigns.

Driving traffic to an Amazon Affiliate website is difficult. What you can do besides paid advertisement is to start a marketing campaign. For instance, you can work with influencers, niche newsletters or other relevant followings, trying them to get on your website.

To give them a reason to get to your website, giveaways or contests are an option, but coding everything yourself is a nightmare.

That’s where RafflePress comes in – it allows you to create marketing campaigns on your website to get traffic to your website. The tool is a drag and drop builder, similar in use to other WordPress plugins.

“RafflePress is an effective medium for promoting affiliate products and growing your email list. It also has viral sharing or refer-a-friend, which will also help increase your followers faster.”

Caroline, Co-Founder at CocoSign

Hotjar – Website heatmap

Hotjar is a tool that visualizes the user activity on your websites.

It is a useful tool for Amazon affiliates, because you literally see where people drop off. If you’re investigating why certain links have lower conversion or sites that don’t get the clicks you expected, the tool can give you answers.

Hotjar gives you a heatmap on where your visitors click and scroll. You can also watch recorded user sessions to understand how someone is navigating your site.

It literally shows you where user get stuck.

To implement, you only have to copy a code into your website, similar to integrating Google Analytics.

When we were designing our Amazon Product Comparison Tool TableLabs, we used Hotjar to see what our customers where interested in. As you can see in the screenshot, the most interest was in pricing. Using the tool for blog post gives you feedback if they simply overlooked an affiliate link.

Hotjar heatmap for TableLabs
Example Heatmap from our Amazon Affiliate tool TableLabs

Nitropack – Improve site speed

A buzz-word among SEO professionals is site speed.

While a slow loading website is not only a pain point for your users, google & other search engines actually rank your website, among other things, based on site speed.

Nitropack is a WordPress plugin and an essential Amazon affiliates tool, because it can help improve organic traffic.

The tool improves site speed through smart caching and image optimization & compression,

“If you have or planning to start a WordPress website, one of the most problems you will have would be the site speed, especially if you are planning to rank your website on Google. Watch it do its magic and give you a speed that Google likes.”

Nabil, Affiliate Marketer at KRA Marketing

Shortpixel – Compress and optimize images

The second tool on our list to tackle site speed.

Shortpixel Image Optimizer is a WordPress plugin, focusing, as the name says, on your images.

While other site speed related plugins focus on caching and your websites HTLM, CSS or Javascript code, this plugin focuses on images.

Especially large images used in Amazon Affiliate product recommendations can significantly increase the loading time of your site.

If you’re using large pictures or many pictures in your post, this plugin might a big help in maintaining an adequate site speed.

“Overall, with Shortpixel, I’ve noticed faster load times and a less “glitchy’ feel overall on my website.”

Gunnar from the Smart Fish Keeper

AdSanity – Ad management

AdSanity, one of the atypical Amazon Affiliate WordPress plugins in this list, helps with affiliate marketing by inserting affiliate banners.

It’s an atypical tool, as it’s not tied to affiliate marketing. But rather it’s an option to diversify earnings or monetize informational content.

Banners can be placed anywhere on your website, inside posts, header, footer, or sidebar widgets.

Banners are created as “lightweight” elements, which should not affect your page load speed.

In the WordPress panel, users can manage their ads and campaigns.

It also can send a prompt to your website visitors to disable ad blockers.

“Our company uses AdSanity weekly as it is incredibly lightweight and keeps our site fast. In addition, the plugin allows us to display affiliate banners only during a specific time frame and offers performance reports for easy tracking of each published banner on our website.”

Harriet, Co-Founder of CocoFinder

Table of Contents Plus – Create a table of contents

Table of Contents Plus is a free WordPress plugin that creates a (you guessed it) Table of Contents.

Having a table of content for your content marketing posts, improves the overall user experience, specifically lengthier pieces.

Seeing the post summary, it gives the reader a preview of the article and also allows them to jump to a specific part.

The plugin creates a table of contents automatically based on your heading structure.

This Amazon Affiliate tool is useful if your audience are mobile readers. Having  the option to jump to the preferred part of the article, goes a long way when otherwise would have to scroll through +2,500 words.

WP EasyScroll Posts – Appends articles at the bottom of the page

WP EasyScroll Posts is a WordPress plugin that helps the visitor of your Amazon Affiliate blog to keep reading.

The plugin loads and appends a next page to your posts once a user scrolls to the bottom.

That means that rather than clicking at related articles, your audience can see the next article right underneath the previous one.

This increases time spend on a page and people that would otherwise drop, might see the first paragraph & continue reading.

There are similar plugins and tools for the same purpose with similar functionalities. Since the plugin is free, everyone can give it a try.

Beaver Builder – Page builder

Beaver Builder is one of these Amazon Affiliate WordPress plugins that fewer people have, but those who have it, really like it. The tool helps you create and design your website. While WordPress has a page builder and countless themes, Beaver Builder allows for more customization & an arguably more professional look for your website.

It’s a great tool for Amazon Affiliates as it comes with all the basics, like mobile responsiveness & design templates, but it also allows you to go one step further.

For instance, for this blog, we are using a WordPress theme that has great functionalities for a blog, but for our landing page for our Amazon Product Comparison Tool, we use a custom build site. When building a brand, customization is essential – and Beaver Builder is a tool that allows just that.

For advanced users, it also allows you to write your own CSS code within your page. Experienced developers can save time by using the templates for most of the website.

“You can save money by designing your site yourself, and you do not have to understand coding to do so. Changing or adjusting something can be done in a matter of minutes and you do not have to hire someone to do it for you.”

Imani, Insurance content writer for US Insurance Agents

MetaSlider – Slideshows

MetaSlider is a WordPress plugin to create slideshows, carousel or image galleries for your website.

All picture elements are mobile responsive. In the free version, the user can select one of eleven templates. To add e.g. a slideshow to your website, you only need to select an image or videos from your WordPress library.

Is a great Amazon Affiliate WordPress plugin because it is easy to implement and allows you to set the captions, SEO fields and affiliate links.

Having engaging content on your website, will increase time spend on your website. That benefits both SERP ranking as well as conversion.

“When considering design elements, I advise interactivity for visitors, such as photo and video carousels or sliders, to enhance their experience on your site. With MetaSlider, you can create a slider, slideshow, carousel, or gallery quickly and easily. MetaSlider has built-in SEO attributes, slider scheduling, and free professional slider themes.”

Harris, Co-Founder of R3SET

Polylang – Website translation

Polylang is one of the underrated Amazon Affiliate WordPress plugins. It enables you to offer post, pages and even categories or tags in multiple languages.

The plugin would not affect your blog hierarchy, but rather just offers different version. It duplicates content and translates it into your desired language.

The desired language can be set in the admin menu. The user can access post in different language either by using a language tag in the URL, the relevant (sub)domain or via a widget (the easiest for the user).

Specifically, if you have a following across the globe and are using OneLink, Amazon Affiliates can profit by having their product recommendations in the local languages.

“The plugin converts the website content into multiple languages and also provides a menu option for switching between the languages for easy use. They score much better than the Google Translation plugin, which looks clunky and also does not do a good translation. The language translation plugins also give you an option where you can change the expected translation of a text and go with a customized one.“

Saurabh, Founder, Talk Travel

CookieYes: Stay compliant with GDPR, CCPA, CNIL, LGDP

We live in a time of data security uncertainty.

Selected states are trying to navigate the world of cookies.

Most prominently, Europe with GDPR and the state of California with CCPA. And then there is also LGPD of Brazil and CNIL of France.

Since your website is a global operation, what you want is to minimize legal exposure.

CookieYes let’s you stay GDPR compliant. With easy drag & drop, it’s very easy to build and design your cookie consent popups.

The built-in cookie scanner of the plugin lets you detect and categorize cookies. With categorized cookies you can present a granular consent model that allows users to take a much-informed decision on third-party cookies.

In regards with third-party cookies you can turn on auto-blocking and avoid violating regulations. If you don’t have a privacy policy page for your website, you can create one from scratch with the policy generator included within the plugin.

The free version takes care of your minimum requirements. The premium version gives you more configuration options and location-based notice display.

Summary: The Best Amazon Affiliate tools, what they do, what value they bring and pricing

Affiliate ToolUseValuePrice
TableLabsCreate Amazon Product Comparison ChartsAutomatic updates to affiliate links in table; Integrated tracking+ $35 / year
OptinMonsterCreate popups for readersBuild an audience by capturing emails Popup promotions+$9 / month
Pretty LinksLink shortening & managementCustom link creation and tracking+$79 / year (free version available)
Broken Link CheckerChecks linksFix broken links to improve user experienceFree
WPFormsContact form & surveysVisitor engagement to collect emails, payment & more+$39.50 / year (free version available)
Google Site KitView Google toolsGoogle insights into WordPress dashboardFree
MonsterinsightsGoogle Analytics pluginEasy analysis of your website visitors+ $99.50 / year
Yoast SEOContent SEO analysisPopular SEO best-practices tool for your website+ 89€ (free version available)
RankMathContent SEO analysisSEO best-practices tool & keyword tracking+$59 / year (free version available)
Semrush & AhrefsWebsite SEO analysisSEO audit, Keyword research, Backlink tracking & more+ $82 / month (free version available for Semrush)
HubSpotMarketing CRM & toolsEngage your audience with live chat & newsletter+ 41€ / month (free version available)
RafflePressGiveaway & contest campaignsGrow audience, social media followers and general traction+$39.20 / year
HotjarWebsite heatmapUnderstand how visitors are navigating your site+$99 / month (free trail available)
NitropackImprove site speedImprove customer experience & SEO ranking+$17.50 / year (free version available)
ShortpixelCompress and optimize imagesImprove website site speed+$3.99 / month (free version available)
AdsanityAd managementAdditional earnings through ads+$49 / year
Table of Contents PlusCreates a Table of ContentsImprove mobile experienceFree
WP EasyScroll PostsAppends articles at the bottom of the pageKeep engaged readers on your websiteFree
Beaver BuilderPage builderWebsite design and customization+ $99 / year
MetaSliderProSlideshowsEngaging widget for media content+$39 / year (free version available)
PolylangWebsite translationOffer your content in multiple languages+ 99€ / year (free version available)
CookieYesGDPR Cookie ConsentStay compliant with GDPR, CCPA, CNIL, LGDP+ 49€ / year (free version available)
Prices as per 6/21/2021

Thank you for reading through our list of the best Amazon Affiliate tools and WordPress plugins.

Any tool that we missed? Let us know via the comment section or twitter.

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